A CYNOPSIS MESSAGE FROM SPROUT
Sprout is the Most Valued Kid’s Network among W18-49
…AND the #1 kids network in W18-49 audience composition for five consecutive quarters.
Sprout-Made for Moms.
Source- 2014 Beta Research Brand Identity Study.Nielsen Media Research, National MIT. Live+Same Day Playback. Audience Comp % based on P2+ total day quarterly audience (12/31/12-3/30/14). Kids networks include Sprout, Nickelodeon, Nick Jr., Nicktoons, Disney Channel, Disney Jr. Disney XD, Cartoon Network and The Hub.
CYNOPSISKIDS!
05.14.14
Good morning. It’s Wednesday, May 14, 2014, and this is your first early morning briefing.
TODAY’S TOP NEWS
More of a good thing: Based on early success of its new free AT&T U-Verse app, BabyFirst is planning a line of interactive apps optimized for use while the child is watching its linear channel. Sharon Rechter, BabyFirst EVP, business development, says the app, which enables kids to create images using an iPhone or iPad that can appear on-screen for U-Verse subscribers tuned to the BabyFirst network, takes the company’s passion for helping parents interact with their young children "to the next level… This is a new frontier, and we’re looking at developing a whole line of apps," Rechter tells CynKids. "We have the ability to change TV viewing from a passive experience to an active experience, and to personalize it for each child." Given that BabyFirst owns all of its IP, the possibilities are endless, she says. "The next app could be completely different." Although the new interactive app is exclusive to AT&T U-Verse, Rechter says she’s already in discussions with "most of the big operators to create unique apps" for each of them. The BabyFirst TV network is available in U-Verse’s U-family and U300 packages and above.
It just keeps getting better. Manuel Torres, Nickelodeon’s SVP, Global Toys and Publishing, has joined our CynKids webinar The New Lessons of Licensing: How to Maximize Tune In, Brand Engagement & Revenue. Join us Thursday, May 29, 1:30-3 ET. Torres joins speakers Marty Brochstein, SVP, Industry Relations & Information, International Licensing Industry Merchandisers Assn. (LIMA); Kirk Bloomgarden, SVP, Global Consumer Products, Saban Brands; Gregory G. Economos, SVP, Global Consumer Products at Sony; and Erin Dippold, VP, Consumer Products, DHX Media. Register today: http://www.cynopsis.com/webinar/the-new-lessons-of-licensing-how-to-maximize-tune-in-brand-engagement-revenue/
MEET ANIMATION INNOVATOR CORT LANE
Aside from the obvious-his totally super heroic name-Animation Innovator Cort Lane was born to be in the business. Marvel’s VP, animation development and partnerships, was an early comics enthusiast and gets to live his dream daily as a supervisor on series including Marvel Ultimate Spider-Man, Avengers Assemble and Marvel’s Hulk and the Agents of S.M.A.S.H., all airing on Disney XD. Cort shares some insights with CynKids about…
Spidey season three
The third season is incredibly innovative in terms of format and animation technique, and it’s incredibly flexible from a programming and promotional standpoint. Spiderman starts the season by doing the Avengers-there will be two huge episode crossovers with Avengers. There are a lot of elements.
More Marvel-Disney Channel crossover?
I hope so. Phineas and Ferb was such a fun project to work on. They invited me to all the recording sessions and I got to weigh in with my two cents. That was a real highlight of my year last year.
Ch-ch-changes
Viewing patterns have changed so much with kids, and we are all trying to get our arms around them. They’re watching on an apps basis, they’re DVRing, they’re watching on SVOD. How does that affect how we structure a season? We have to reach kids in all these different viewing platforms. It creates creative challenges, but also huge opportunities to do different kinds of arcs.
His wish list
For me it’s less about projects and more about the character stories I want to tell. There are a few characters that we haven’t mined yet so I’m always trying to get them to be part of our series. One thing I’m proud of is that in Ultimate Spider-Man we created a strong female character–White Tiger. One of my personal challenges is developing female heroes in shows that boys can get into, and dispel the myth that boys don’t like female characters.
What will be different about his job in 5 years
My job changes so much from year to year on the basis of Marvel’s needs to explore character and story across all kinds of experiences. Now I find myself working on things like the Marvel Cruise experience, and voice recordings for the Marvel live show. I think there will be more of that, but I can’t even project what those projects will be. I just need to be incredible flexible. I’m constantly getting out of my comfort zone to explore something new.
(CynKids will be running Q&As with each of our Animation Innovators every week leading up to the !magination Awards.)
A CYNOPSIS MESSAGE
What are you waiting for?
We’ve announced the Cynopsis Kids !magination Award finalists, Kids People Award winners and our 2014 Animation Innovators… now join us in saluting them at the Awards Breakfast!
Date: June 11, 2013
Time: 8AM 10AM
Location: The Yale Club of NY – Register Here
Questions?
Registration: Pete Romas; 203.899.8483 | Sponsorships: Mike Farina; 203.218.6480
PROGRAMMING PICKS
Sprout’s newest animated series, Lily’s Driftwood Bay, premiered this week during The Sunny Side Up Show live daily morning show. The show engages highlights key environmental topics, with a strong emphasis on recycling, re-purposing and preservation, through the adventures of a 5-year-old girl. Voice cast included Richard Dormer (Game of Thrones) and Stephen Fry (The Hobbit, Alice in Wonderland). The series showcases different themes by using items that have washed up on the beach such as plastics, pottery, driftwood, glass and more, which help tell the story; its animation is made from 10,000 original real-life items found on beaches. Producer is Sixteen South, and Henson Independent Properties is the distributor.
Last night’s edition of Nick News with Linda Ellerbee covered another important topic: "The Politics of Peer Pressure." The episode, which premiered at 8p, explores the power of peer pressure and its negative and positive effects. Nick News, produced by Lucky Duck Productions, is now in its 23rd year and is the longest-running kids’ news show in television history.
APPS & GAMES
Time for a new app! Cupcake Digital and Zodiak Kids are releasing a new addition to the Tickety Toc line, Tickety Toc: Card Maker Time! The second app based on the preschool series enables fans to create and send Tick Tocktastic "postcard-style" messages and greeting cards to family and friends. The app is available in the App Store, Amazon Appstore, Google Play and for Nook, Nabi and Tabeo devices.
Oceanhouse Media tomorrow will release its very first "board book" app, based on the Little Critter books by Mercer Mayer. Little Critter ABCs is designed to help kids 2-5 to learn the alphabet through engaging illustrations and easy-to-read pages. It also comes with a record-and-share feature allowing youngsters to record themselves practicing their ABCs. Little Critter ABCs is the first in a four-part, iOS-exclusive series, with each app teaching a different subject including: Numbers, Colors and Shapes.
LICENSING
Pups-to-the-rescue series Paw Patrol is headed to Toys R Us beginning Sunday, May 18, with a line including plush, vehicles and figures that’s exclusive to the retailer through June. Developed by Spin Master Ltd., the series airs weekdays at noon on Nickelodeon and follows a pack of six heroic puppies led by a tech-savvy 10-year-old boy. "We worked closely with our partners at Spin Master to be the first retailer to bring this highly coveted line of toys to children who can’t wait to experience all the excitement and adventures from the show during playtime," said Jamie Uitdenhowen, VP/General Merchandising Manager at Toys R Us, U.S.
INTEGRATIONS & PROMOTIONS
Tree Fu Tom is headed for the resort life. FremantleMedia Kids & Family Entertainment and travel operator Thomas Cook are in a new deal that sees the superhero of the self-titled series, which airs on Sprout in the US and CBeebies in the UK, premiering at 51 Thomas Cook resorts this summer. Secured in conjunction with agency Play 7, the promotion started this month and will continue until September. The initiative is expected to reach 80,000 UK kids and families vacationing with Thomas Cook. The resorts’ Kids’ Clubs will run special two-hour Tree Fu Tom themed sessions, where kids receive activity booklets and be able to play with selected Tree Fu Tom-themed products.
BY THE NUMBERS
Top 10 Basic Cable Ratings for the week of May 5-11, 2014
K2-11 Total Programming Day
Network/Rating/000s
NICK/2.4/757
DSNY/2.2/690
TOON/1.2/397
DSJR/0.9/209
NAN/0.8/242
NKJR/0.8/204
ADSM/0.5/158
SPRT/0.5/98
DXD/0.4/121
TNNK/0.4/95
K2-11 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/2.9/917
NAN/1.4/462
DSJR/1.3/308
NKJR/1.1/291
DXD/0.7/194
SPRT/0.7/130
ADSM/0.6/207
TNNK/0.6/135
NKTN/0.6/125
TNT/0.5/171
K2-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
NICK/2.4/757
DSNY/2.3/733
NAN/1.2/397
TOON/1.1/364
NKJR/1.0/263
DSJR/1.0/245
DXD/0.5/142
SPRT/0.5/98
TNNK/0.4/109
NKTN/0.4/83
K6-11 Total Programming Day
Network/Rating/000s
DSNY/2.4/462
NICK/1.8/345
TOON/1.3/255
NAN/0.9/174
TNNK/0.6/83
ADSM/0.5/107
DXD/0.5/91
NKTN/0.4/56
DSJR/0.3/41
NKJR/0.3/41
K6-11 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.8/725
NAN/1.7/339
DXD/0.9/149
TNNK/0.9/127
ADSM/0.7/141
NKTN/0.6/83
TNT/0.5/87
DSJR/0.5/66
ESPN/0.4/80
USA/0.4/78
K6-11 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/2.4/458
NICK/1.8/345
NAN/1.4/264
TOON/1.3/255
TNNK/0.7/98
DXD/0.6/104
NKTN/0.4/54
DSJR/0.4/51
NKJR/0.3/50
TNT/0.2/35
K9-14 Total Programming Day
Network/Ratings/000s
DSNY/2.0/390
NICK/1.2/237
TOON/1.0/207
ADSM/0.9/178
NAN/0.9/178
TNNK/0.6/93
DXD/0.5/80
NKTN/0.3/43
MTV/0.2/45
USA/0.3/42
K9-14 Prime (Monday Sunday 8-11p.m.)
Network/Rating/000s
DSNY/3.0/596
NAN/1.4/281
ADSM/1.0/211
TNNK/1.0/146
DXD/0.8/134
TNT/0.6/122
USA/0.5/108
ESPN/0.5/91
FAM/0.4/80
MTV/0.4/75
K9-14 (Monday-Sunday 6 a.m.-11 p.m.)
Network/Rating/000s
DSNY/1.8/367
NICK/1.2/237
NAN/1.1/228
TOON/1.0/207
TNNK/0.7/106
DXD/0.5/88
NKTN/0.3/39
MTV/0.2/45
TNT/0.2/44
FAM/0.2/43
Source: Disney from Nielsen Media Research National MIT, ranked on coverage ratings
Viewing Type: Live + Same Day
K2-11 Top 10 Programs for the week of May 5-11 , 2104
Date/Program/Network/Time/000s
5/10/14/Tangled/DSNY/9-10:45a/1773
5/7/14/SpongeBob/NICK/6-6:30p/1427
5/10/14/Liv and Maddie/DSNY/10:45-11:10a/1417
5/7/14/SpongeBob/NICK/5:30-6p/1386
5/11/14/Sofia the First/DSNY/8:30-8:55a/1383
5/9/14/Tangled/DSNY/8-9:45p/1355
5/7/14/SpongeBob/NICK/6:30-7p/1340
5/10/14/SpongeBob’s Truth or Square/NICK/9:30-10:30a/1325
5/9/14/Jessie/DSNY/11-11:30p/1299
5/5/14/SpongeBob/NICK/5:30-6p/1296
K6-11 Top 10 Programs for the week of May 5-11, 2014
Date/Program/Network/Time/000s
5/10/14/Tangled/DSNY/9-10:45a/1065
5/9/14/Jessie/DSNY/11-11:30p/1014
5/9/14/Tangled/DSNY/8-9:45p/972
5/10/14/Liv and Maddie/DSNY/10:45-11:10a/940
5/9/14/A.N.T. Farm /DSNY/11:30p-12a/931
5/9/14/Austin & Ally/DSNY/9:45-10:10p/916
5/9/14/Liv and Maddie/DSNY/12-12:30a/901
5/9/14/I Didn’t Do It/DSNY/12:30-1p/897
5/11/Jessie/DSNY/11-11:30p/887
5/10/14/I Didn’t Do It/DSNY/11:10-11:35a/881
Source: Turner Research based on Total US Television Universe of 115,800,000 homes.
EXECUTIVE MOVES
Disney Junior has promoted Emily Hart to VP, Original Programming. Hart, who most recently served as Executive Director of Original Programming, joined Disney in 2003 and oversees production and creative development of the properties including Jake and the Never Land Pirates, Mickey Mouse Clubhouse and upcoming The 7D.
A CYNOPSIS MESSAGE
CYNOPSIS KIDS WEBINAR
The New Lessons of Licensing: How to Maximize Tune In, Brand Engagement & Revenue
Thursday, May 29, 2014 ||| 1:30 – 3:00pm ET ||| Sign-Up Now
Speakers Include:
Moderator: Cathy Applefeld Olson Editor {Cynopsis Kids!}
Erin Dippold - VP, Consumer Products {DHX Media}
Kirk Bloomgarden - SVP, Global Consumer Products {Saban Brands}
Gregory Economos - SVP, Global Consumer Products {Sony Pictures}
Marty Brochstein - SVP Industry Relations and Information {LIMA}
TRIVIA
Answer to yesterday’s Trivia Question: Who presented Walt Disney with his special Academy Award for Snow White and the Seven Dwarves? Shirley Temple. Kudos to: Enid Chaban, Random House Children’s Books; JB Gray, Cartoon Network, Atlanta; Keith Manzella, Eastwest Marketing Group, NY; Joe Swaney, Cartoon Network, Atlanta; Julie Syers, Briggs & Caldwell, Houston; Pat Brady, CESD, LA; David Garber, Linzack Publications, Chatsworth, CA.
Today’s Trivia Question: What prolific TV composer wrote the score for Pee Wee’s Playhouse? (Email cathy@cynopsis.com with your answer and be sure to include your name, company, city and time zone.)
Cheers — Cathy Applefeld Olson
Cathy@cynopsis.com for Cynopsis Kids!
05.14.14
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