CYNOPSISSPORTS
05.07.14
Good morning. It’s Wednesday, May 7, 2014, and this is your first early morning Sports briefing.
Last night’s Sports Emmys delivered a mix of old blood, surprises and first-timers, anchored by a Lifetime Achievement tribute to Ted Turner, who received a standing ovation.
ESPN walked away with wins that included Studio Show (tie) for College Gameday Football, Sports Documentary Series for ESPN’s 30 for 30, Sports Journalism for E: 60 – Children of the Ring, Live Event Graphic Design for X Games, Studio Show in Spanish with a tie between Nacion ESPN and SportsCenter ESPN as well as Short Feature for SportsCenter – Richie Parker: Drive.
HBO’s Hard Knocks hit a triple with wins in Editing, Music Composition/Direction/Lyrics and Post-Produced Audio. "I wanna thank Hard Knocks for one of the greatest nights in Cincinnati Bengals history," said former Bengal and fellow winner Cris Collinsworth. 24/7 Red Wings/Maple Leafs: Road to the NHL Winter Classic and Real Sports with Bryant Gumbel each captured one award as well.
NBC Sports Group took a quartet of trophies for personality categories, with Bob Costas winning Sports Personality / Studio Host (with MLB Network), Collinsworth nabbing Sports Personality / Sports Event Analyst, Mike Emrick earning Sports Personality Play-by-Play and Michele Tafoya winning the Emmy for Sports Reporter. The company also earned kudos for Live Sports Series for Sunday Night Football, which also won Production Design/Art Direction. NBCSN scored the George Wensel Technical Achievement Emmy for The Premier League and Promotional Announcement – Episodic for NHL on NBCSN – Wednesday Night Rivalry.
Telemundo took the award for Personality in Spanish for Andres Cantor as well as Live Coverage in Spanish for Rumbo Al Mundial Costa Rica vs. Mexico.
FOX Sports’ coverage of The 109th World Series – Red Sox vs. Cardinals went home with a win for Live Sports Special. The company’s Harold Reynolds and Tom Verducci drew a tie and won for Sports Personality – Studio Analyst with MLB Network. In addition, FOX Sports got the win for Playoff Coverage for the American League Championship Series – Red Sox vs. Tigers, Live Event Audio/Sound for MLB on FOX and Technical Team Remote for NASCAR on FOX.
Turner Sports walked home a winner with Inside the NBA winning Studio Show in a tie, Inside The NBA on TNT: Playoff garnering the Emmy for Studio Show – Daily, and the NBA Playoffs on TNT winning Studio Design/Art Direction. Meanwhile, NBA TV won Sports Documentary for The Doctor.
In addition to the previous Awards, MLB Network walked away with awards for MLB Tonight for Technical Team Studio and Post-Produced Graphic Design.
Showtime was a two-time winner, getting nods in Long Feature for 60 Minutes Sports as well as Edited Sports Event Coverage for All Access – Mayweather vs. Canelo Epilogue.
CBS Sports drew the award for Open/Tease for Super Bowl XLVII – We Will Rock You Remix.
The New Approaches categories delivered wins to the Official App of The 34th America’s Cup for Coverage, Sports Illustrated’s A Boy Helps a Town Heal for Sports Programming, and a tie on Programming Short Format for NFL Media for JFK: The Untold NFL History of That Day in Dallas and NFL UP!
NFL Network also scored The Dick Schaap Outstanding Writing Emmy for NFL Films Presents Yours Truly, Dr. Z and Promotional Announcement Institutional for the Leon Sandcastle campaign.
Congrats to everyone!
ON THE AIR
The opening round of the 2014 NBA Playoffs on ESPN scored as the second most-watched and second-highest rated ever, according to Nielsen numbers. The nine games that ran on ESPN saw double-digit increases in both viewership and rating over 2013, averaging 3,466,000 viewers, up 12% from last season and pulling a 2.2 household rating for a 10% uptick. The NBA Playoffs are also up across the board for the two games that ran on ESPN2, averaging a 0.9 ratings for a 13% climb and viewership of 1,232,000. On WatchESPN, average minute audience hit 23,623, up 111% over last year’s first round.
After watching the NHL skate to the competition, Canada’s TSN is countering by doubling down on its platforms. TSN announced that it will expand from two to five national feeds in a move to give Canadians "most sports and more choice than ever before." Programming is set to include the World Juniors, Grey Cup, FIFA World Cup 2015-2022, Grand Slam tennis, golf’s majors and more. Channels will be branded TSN1, TSN2, etc. and will all be available this fall. The new channels will also carry different editions of the sports broadcaster’s main evening news show Sportscentre for different time zones, as well as programming that includes content from ESPN.
NBCSN saw Game 1 of the second round Minnesota/Chicago NHL Playoff series deliver 1.951 million average viewers. That bests Thursday’s Montreal/Boston matchup to rank as the channel’s most-watched Game 1 in the second round ever. The contest also surpassed Montreal/Boston as NBCSN’s third most-watched Round 2 game overall.
ESPN debuts Inside: U.S. Soccer’s March to Brazil on May 13 at 7p, examining the U.S. Men’s National Soccer Team as they prepare for the 2014 FIFA World Cup. The series is produced by Jonathan Hock and Roger Bennett and will go inside the training camp with six episodes on deck.
FOX Sports announced its own six-part docu-series to debut on May 13, entitled The Pecos League. The series will run Tuesdays on FOX Sports 1 and follow second-year franchise the Trinidad Triggers as the team plays 70 games in 72 days in its quest for a Pecos League championship. The series is co-produced by 44 Blue Productions and FOX Sports Originals, with executive producers Rasha Drachkovitch and Andrew Fried.
NFL Network is bringing back The Top 100 Players, with the fourth season set to premiere on Saturday at 8p, following the conclusion of the NFL Draft. The weekly series will then air Wednesdays at 9p, followed by a reactions show at 10p through July 9, when a back-to-back episode finale unveils the top 10 players of 2014.
CBS Sports Radio announced plans for the NFL Draft, broadcasting live from Radio City Music Hall starting Thursday at 6p. CBS Sports Radio overnight host Damon Amendolara serves as reporter and broadcasts will offer live announcements of the draft picks, player interviews and analysis.
MSG Network has its own draft plans, carrying an NFL draft special geared towards Giants fans on Thursday night from 8:30-10:30p. Giants First & 10: Draft Night Live Presented by Verizon will look to offer news, expert analysis and interviews with Bob Papa in studio at the Quest Diagnostics Training Center alongside Carl Banks and Roman Oben.
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DirecTV CEO Michael White told analysts in a conference call yesterday that a lineup without SportsNet LA has had little damage to its subs. "We’d still like to carry the Dodgers," he stated, according to Deadline. "We’re still having discussions with Time Warner Cable about it," but stated that "It’s a tax on most customers who wouldn’t pay it if they had a choice."
Street League Skateboarding revealed the dates and locations of the 2014 SLS Nike SB World Tour, with new stops in Chicago and Los Angeles as well as the first-ever SLS Pro Open season kick-off event. Events will be carried on FOX Sports 1 with the SLS Monster Energy Pro Open kicking off the season the weekend of May 17-18 and running as a one-hour SLS Kick-Off Special on FOX Sports 1 on May 29 at 8p.
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SPONSORSHIP & PROMOTION
CBS and the NFL Network debuted the new logo for this season’s Thursday Night Football games. The joint logo will be used as part of the 16 regular-season Thursday Night Football games across CBS and NFL Network, kicking off September 11 with Pittsburgh/Baltimore. Check it out on Cynopsis.com.
T-Mobile is teaming up with Major League Baseball for the creation of a new fan-chosen MLB award- the T-Mobile MLB Game Changer Award. The honor will feature fans voting for the most significant game-changing moments and live on mlb.com/t-mobile. Each day, beginning at 10a, fans themselves will be able to vote for one of two game-changing moments – with the Daily Champion advancing to the next day to face a new challenger. This season, T-Mobile will also spotlight All-Stars Bryce Harper and Andrew McCutchen in a national TV campaign, with a new commercial starring Harper premiering nationally on ESPN’s Wednesday Night Baseball.
DIGITAL & TECHNOLOGY
Microsoft will have its own Draft party, announcing a NFL Draft Channel as part of the NFL app on Xbox One, according to Xbox Wire. The platform will offer the entire broadcast and allow users to receive real-time updates, trades and picks while using other apps or games. After the NFL Draft ends, the app will update over time to offer preseason content.
Yahoo is bringing sports to the Yahoo Calendar, allowing users to add games and matches of their favorite professional and college teams with just one click. Once a game is wrapped up, Yahoo Calendar will automatically add the results to the calendar event. Each of the calendar events will be linked to Yahoo Sports, allowing fans to check the scores, stats and highlights in real time and after the game has ended.
Campus Insiders is tackling the NFL Draft with original video on demand vignettes on all 32 first round choices, along with analysis from the network’s team of experts Bonnie Bernstein, Pete Fiutak and Doug Chapman on each player’s college career and how they can be expected to perform at the next level. Inside the Draft will deliver videos posted within minutes after each selection on May 8, and Campus Insiders will also have additional content and analysis on the first round selections and storylines available the next day.
Campus Insiders is also playing host to a new short film from Spike Lee about Teddy Bridgewater making good on his promise to give his mother, Rose, a Pink Cadillac Escalade after becoming a pro football player. The segment comes as part of Cadillac running branded content on Campus Insiders. On Thursday, during the 2014 NFL Draft, look for video vignettes of Bridgewater and all 32 first round choices on Campus Insiders’ Inside the Draft.
ROSTER MOVES
FOX Sports promoted Mike Davies to Senior Vice President, Technical and Field Operations, where he manages all day-to-day aspects of live broadcast operations for FOX Sports, FOX Sports 1 and FOX Sports 2 including facilities, manpower and the integration of new and emerging technologies. Davies assumes the position vacated by 20-year FOX Sports veteran Jerry Steinberg who recently retired.
THE MAIN EVENT
Clippers/Thunder on TNT at 9:30p.
A CYNOPSIS MESSAGE
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ON THIS DAY in 1982: The Oakland Raiders move to LA.
In The Know:
Draft Week: What NFL MVP went undrafted? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Who was the last overall number one pick of the NFL Draft to come out of the Big Ten? Answer: Jake Long of Michigan. Kudos: Michael Ritz-BucStar Consulting/NY; Andrew Feingold-Nielsen Sports/NY; Mark McDonald-ESPN/NY; David Galimidi-ACM Talent/NY; Mike Antolini-Tiger Woods Foundation/Boston; Tony Ferranti-MMSI/Warwick; Jason Fleissner-Discovery Communications/Atlanta; Jeremy Bowman-ESPN/Chicago; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Los Angeles local/LA; Kathryn Lerner-ABC Television Network/Burbank.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
05.07.14
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