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CYNOPSISDIGITAL
04.26.16
Good morning. It’s Tuesday April 26, 2016, and this is your first early morning digital briefing.
TODAY’S CODE-BREAKER
Cord-shaving: We’ve all heard of cord-cutters – those miscreants who dump their pay TV subscriptions in favor of digital services. Cord-shaving, on the other hand, isn’t as extreme – it merely entails downgrading to a cheaper pay TV bundle with fewer channels. Nonetheless, there are many who believe that, in the immediate future, cord-shaving is just as big a threat to the pay TV industry as cord-cutting.
TOP NEWS
While antitrust regulators have approved Charter Communications’ $78 billion takeover of Time Warner Cable, the FCC has imposed some tough terms. For one, Charter won’t be allowed to place any data caps on users. As the Wall Street Journal recently pointed out, data caps can be a plus for pay TV companies: They discourage consumers from viewing as much streaming content as they otherwise might, encouraging them to stick with the cable box instead. The FCC’s terms will be in place for seven years; Charter will likely be counting the days.
According to the Wall Street Journal, a team of Facebook engineers is hard at work developing a standalone camera app that would enable immediate live-streaming and video posting. According to the report, the app is merely a prototype and may never see release. But don’t be surprised if it does; Facebook has been diving more and more heavily into the live video pool, and an app that facilitates those efforts seems right in keeping with the company’s recent initiatives. One open question is how Facebook would differentiate the app from Snapchat, which has similar functionality and a dominant market presence.
AD TECH
PaperG, a creative ad management platform founded over five years ago to help print publishers transition to digital, has rebranded as Thunder. In conjunction with the rebrand, the company has launched PowerPlus for Facebook, a platform allowing marketers to build, edit, and preview advertising – across both display and social – in one interface. Thunder CEO Victor Wong talked with Cynopsis Digital about the challenges of operating in an ecosystem with an ever-increasing array of marketing channels. “It becomes more important to speak to the audience, versus trying to impress people through homepage takeovers, and things that are highly intrusive and that users are obviously complaining about,” he said. “So it becomes less about screaming at the user, and more about speaking to the user.” PowerPlus, Wong said, is an easy-to-use time saver, which it makes it easier for marketers to speak to their audience in the way they need to.
AD BLOCKING
GroupM released its annual report looking into the state of global digital advertising. While acknowledging a frustrating dearth of data when it comes to the prevalence of ad-blocking, the report – called Interaction 2016 – took a look at 19 countries from which such data is available. Among the 19 countries, ad blockers were installed on an average of 22% of consumers’ devices. (The number was 25% for the U.S.) Among other things, the report also notes that interactive, app-native ad formats hold great promise for advertisers. You can learn more about the report here.
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LIVE VIDEO
If Kamcord has its way, “appcasting” will become a household term. The mobile video startup launched a feature allowing users to live-stream their mobile screen, along with their voice and a picture-in-picture look at their face. In a digital landscape in which live video, messaging, and shareability are increasingly prized by millennials and Gen Z’ers, the app could make for an effective synthesis of various prevailing trends. Still, time will tell whether it can compete with the likes of Periscope and Snapchat.
FULLSCREEN
Fullscreen may have started as a humble MCN, but it’s grown by leaps and bounds. The company, owned by Otter Media (a joint venture of AT&T and The Chernin Group) is now a full-blown digital media apparatus, incubating talent and producing exclusive content. And as of today, Fullscreen has its own SVOD service as well.
The service is geared toward maximum shareability, enabling users to easily create gifs out of its content and share them with other app-users, or through social media. Priced at $4.99 per month and available for iOS, Android, Apple’s Airplay, Google’s Chromecast, and the web, the service launches with about 1,000 hours in content, comprised of both original material and licensed TV shows and movies. The originals include Electra Woman & Dyna Girl, a comedy starring YouTube stars Grace Helbig and Hannah Hart. Fullscreen also announced that the service will soon be home to author Bret Easton Ellis’s directorial debut, a thriller series called The Deleted.
Yesterday at its NYC office, Fullscreen previewed the service to members of the media. David Christopher, CMO of AT&T Mobility, was on hand. “The world is changing rapidly, and entertainment and media consumption on mobile devices, made for digital, is a hugely important trend,” he told Cynopsis Digital. “We want to be where the audience wants to be. And the reality of it is, the interaction of mobile plus social is not only how these consume, it is how they share. [Fullscreen] is right where the market is going.”
Cynopsis Digital also spoke with George Strompolos, Fullscreen’s Founder & CEO.
Strompolos said that what he thinks sets Fullscreen apart from other media companies is its involvement in every aspect of the content life cycle. “My vision for the future of media, at least for Fullscreen, is to be a company that develops talent, that develops programming with that talent, that produces that programming in-house, and then distributes that programming directly to the consumer, and to do that all under one brand,” he said.
And as for content, how can Fullscreen’s now service set itself apart when the millennial-oriented digital landscape is already so crowded? “There’s a lot of great content out there in the world,” said Strompolos. “There are a million things competing for people’s attention. And breaking through all that clutter, and asking for people’s hard-earned money, is no small task. So that demands that you’re different, it demands that your programming makes some noise, it demands that you create a ton of value for the consumer.”
RESEARCH
OpenSlate Engagement Data for the Food & Cooking vertical, based on the engagement metric for the week ending 4/17.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
emmymadeinjapan (8.4) / 2,900,190 / 602,862 / 621
(8.4) / 4,516,950 / 622,455 / 584
lauravitaleskitchen (8.4) / 7,061,220 / 2,318,586 / 654
popsugartvyum (8.4) / 5,314,500 / 860,961 / 583
myvirginkitchen (8.4) / 3,354,180 / 443,610 / 569
brogui (8.4) / 3,658,140 / 1,674,979 / 640
cupcakesandcardio (8.4) / 13,704,780 / 1,607,730 / 585
gemmastafford (8.3) / 3,226,530 / 780,573 / 608
JamieOliver (8.2) / 7,858,590 / 2,290,222 / 641
foodwishes (8.2) / 6,128,130 / 1,416,363 / 582
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Are cord-cutting and cord-shaving starting to have a bigger impact? According to Brian Wieser of Pivotal Research Group, Nielsen estimates show a 3.2% year-over-year decline in cable TV homes – not to mention a 2.2% median decline in pay TV homes (cable, telco, and satellite included) overall. “These figures suggest trends around ‘cord-shaving’ may be accelerating,” said Wieser.
According to a new study from the brand consultancy Miner & Co. Studio, it’s women who are driving the streaming revolution. 65% of female respondents said that SVOD services “have original scripted series I want to watch.” Men? 53%. Happily, 89% of respondents said that “streaming services and devices have changed TV for the better.” You can find the study here.
TRIVIA
HBO’s Game of Thrones made its season six debut over the weekend. One cast member (who didn’t appear in the episode) is set to star as Iron Fist in an upcoming Netflix series based on the Marvel universe. Which cast-member was it? You can find the answer here.
DIGITAL SPOTLIGHT
In case you missed it, there’s a new Snapchat feature allowing you to swap out your own face for any face saved in your camera roll. Like Snapchat’s “Lenses” feature, it’s a healthy combination of fun and creepy. Courtesy of CNET, you can see it in action here.
See you tomorrow,
David Teich
04.26.16
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: DIGITAL ACCT EXEC/CHANNEL ONE NEWS/NYC: 2-4 yrs related multi-platform media sales exp specifically w/digital. BA degree bus/mktg or related field. Goal oriented, curious, independent, & incredible work ethic Excellent comm as well as problem solving skills. Resume to: http://bit.ly/1ShExyL (5/3)
JOB OPENING: VP of CLIENT SERVICES/DirectAvenue, Inc/Carlsbad CA: Lead/mng client services team creating an environment that nurtures and supports excellence. 10+ yrs exp in Client Services in an agency environment, pref TV media buying division/agency. Full info/apply HERE (5/3)
JOB OPENING: MARKETING MANAGER/NBCU/NYC: NBC Sports Linear & Digital Network Partnerships. Minimum 4 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in presentation, creative and promotions development. Full info/apply HERE (5/3)
JOB OPENING: MANAGER, NETWORK PARTNERSHIPS/NBC Entertainment/NYC: Min 5+ yrs exp in branded entertainment or integrated marketing role at a TV network, media/creative agency, or entertainment co, including Digital/Social partnership experience or multi-platform within the years of experience. Full info/apply HERE (5/3)
JOB OPENING: MARKETING MANAGER/NBCU/LA: Minimum 5-7 years of marketing-related experience at an agency, media company or sales organization, where the individual participated in both digital and linear ideation, presentation, creative and promotions development. Full info/apply HERE (5/3)
JOB OPENING: MGR, METADATA, ENCODING/A+E Networks/Stamford CT: Tech support & admin of all metadata & partner/vendor publishing related requirements; including XML schema support, new partner on-boarding, publishing error resolution, reporting, etc. Full info/apply HERE (5/3)
JOB OPENING: MGR, PROGRAMMING & SCHEDULING/iNDEMAND/NYC: Source, evaluate and schedule content for stunts. Coordinate schedules with affiliates. Manage team of schedulers. BA req’d. 3-4 yrs related exp. Apply: resume@indemand.com (5/3)
JOB OPENING: MANAGER, CONTENT & PARTNERSHIPS/Zenith Optimedia Group/NYC: Newcast, seeks exp’d mgr. to develop and execute cross-platform solutions for key accounts. Partner with planning and activation teams. Apply at: https://goo.gl/atbosc (5/3)
JOB OPENING: PARTNER MARKETING MGR/LA or NY: Lead partner marketing efforts incl channel launches, retail promotions & strategic projects. 7-10 yrs exp in digital & partner/affiliate marketing. Direct exp negotiating deals, & creating/launching mktg campaigns. Full info/apply HERE (5/3)
JOB OPENING: Female or Male TV Host or Performer/Personality with strong beauty expertise/interest. Represent Paula’s Choice Skin care on QVC. Must be located w/in 2 hrs of West Chester, PA (Phialdelphia) Res/recent photo and on air links to beautyhostcasting@gmail.com (4/30)
JOB OPENING: CREATIVE DIR, ON-AIR PROMOTIONS/Lifetime/NYC or LA: Resp for leading/motivating On-Air creative team to deliver buzzy campaigns of the highest creative standards. BA degree + min 10+ yrs hands-on exp in consumer advertising, cable industry/ent mktg. Full info/apply HERE (4/30)
JOB OPENING: DIR CONSUMER MKTG/ASPiRE TV/ATL: Dvlp/implement multi-platform mktg plans. 8+ yrs digital mktg exp. in tv req. Exp. w/mktg, adv. & promoting orig. prgrms at ad-supported cbl ntwk. Exp. working digital, social, TV, print, outdoor & radio + dev. of key art & other collateral. Res: recruiting@aspire.tv (4/30)
JOB OPENING: PRODUCT MKTG MGR/BitTorrent Live/SFO: Work w/prod teams to dvlp go-to-mkt, growth, and business models for both traditional and OTT. Exp formulating prod mktg strat & effective implementation for consumer tech products req’d. 5+ yrs media tech prod mktg exp. Full info/apply HERE (4/30)
JOB OPENING: SR DIRECTOR, SCHEDULE & ACQUISITIONS/History/NY: Manage all aspects of sched, inc daily, wkly and qtrly scheds that will maximize ratings & inc profits. 5+ yrs cable and/or brdcst sched & prgm mgmt. experience. Apply: www.aenetworks.com/career.html (4/30)
JOB OPENING: SENIOR MEDIA PLANNER/PET360/NY: PetSmart seeking creative/visionary/detail-oriented professional to join our team. Min. 3 yrs digital med/mktg exp, 2 yrs programmatic, 2 yrs mgmt. Must be intellectually curious/analytically charged. Full info/apply HERE (4/30)
JOB OPENING: AUDIENCE DEVELOPMENT MANAGER/PET360/PA: Part of PetSmart, oppty in our collab Ad Ops team. Play instrumental role in procuring/analyzing/exposing/optimizing new data segments that are high value to the media and ad sales organization. Full info/apply HERE (4/30)
JOB OPENING: AD OPERATIONS COODINATOR/Pet360/PA: PetSmart has excellent oppty for advtg professional. The backbone of campaign success through facilitating full cycle technical prod for cross-platform dig mktg prgms. Bachelors + 1 yr exp. Full info/apply HERE (4/30)
JOB OPENING: AD OPERATIONS CAMPAIGN MANAGER/PET360/PA: Oppty for indvl to manage key initiatives for the Pet360 Media Network. Maximize value throughout full life cycle of direct online advtg cmpgns and provide strategic and admin support. Min 1-2 yrs exp. Full info/apply HERE (4/30)
JOB OPENING: AD SALES ACCOUNT EXEC/AccuWeather/NYC: Resp for securing/retaining ad sales opportunities across all media sales platforms, primarily digital. Track rec of successful sales exp & 5+ yrs of online ad sales exp req’d. TV & or digital out-of-home sales a +. Full info/apply HERE (4/29)
JOB OPENING: VP’s of DEVELOPMENT/ITV America/LA and NYC: Largest producer of non-fiction content with 12 companies is looking for seasoned development executives to beef up a few of its labels. True creatives with proven sales track record. Min 7+ years dvlpmnt exp. Resumes to: ITVDevoVPs@gmail.com (4/29)
JOB OPENING: DIR, PROGRAMMING/FYI/NY: Manage the development of pilots, specials & series concepts. 7+ yrs proven exp in long-form content dev & production. Strong production relationships. Apply: www.aenetworks.com/career.html (4/29)
JOB OPENING: ADDRESSABLE ADVERTISING BUSINESS ANALYST, SYSTEMS SUPPORT/NYC: Responsible for user support on key systems that drive targeted ad sales product at the forefront of TV advertising. Req’s 1 yr Ad Sales, Plan’g, System Ops, or Systems Support type exp. BA deg. Full info/apply HERE (4/29)
JOB OPENING: ADVERTISING ACCT EXEC/Cablevision/Oakland NJ and Brooklyn: Dvlp/Srvc/Maintain local clients &/or agencies purchasing ad space, to achieve est’d monthly/quarterly/annual sales goals. 1+ yrs previous outside sales/acct exec exp req’d. Media sales exp pref’d. raining provided. Res to: ASCHUM@cablevision.com (4/28)
JOB OPENING: ACCOUNT EXECUTIVE/NBCU/LA: Seeking Account Executive to develop, generate and maintain new & existing business for NBCU News properties. 5+ yrs exp. Full info/apply HERE (4/28)
JOB OPENING: DIRECTOR OF PRO PARTNERSHIPS/CNBC/East Coast: Supports strategic partnerships w/financial firms & is responsible for optimizations that increase consumption of CNBC content. 5 yrs in digital media or information services, ideally with specific exp in partner/client mngmnt. Full info/apply HERE (4/28)
JOB OPENING: MGR, DIGITAL SALES OPS/NBCU/LA: Strong knwldg of the media bus. Min 3yrs exp in ad operations, sales support, or account mngmnt & the desire to continue in or move into digital sales ops. 1+ yrs exp mngng team of 2 or more. Full info/apply HERE (4/27)
JOB OPENING: MANAGER, PRIMARY RESEARCH/NBCU Bravo & Oxygen/NYC: Oversee quant & qual studies on content, talent, brand, to help guide netwk creative and aud strat. Background in quantitative research, & exp overseeing or working directly on complex quantitative analyses. Full info/apply HERE (4/27)
JOB OPENING: DIRECTOR, RESEARCH/Bounce/Grit & Escape/ATL: Extremely experienced media research professional who is data-driven & knowledgeable about the media landscape. 7+ yrs experience with media metrics and Nielsen, particularly NPower. Resume: careers@katzbroadcasting.com (4/27)
JOB OPENING: DIRECTOR OF OPERATIONS/Director of Operations/LA: Oversee facilities, IT, asset management and overall operations for production company. Create secure and efficient systems and workflows. 5+ year in media or production environment. Resumes to operatela@gmail.com (4/27)
JOB OPENING: SOCIAL MEDIA STRATEGIST/GLOW/NYC: Craft/pitch/execute strategic SM plans for TV clients. Lead a team, own your projects. 5+ yrs TV or entertainmentMkting exp. SEND RESUME: jobs@weareglow.com (4/27)
JOB OPENING: SOCIAL MEDIA COMM MGR/GLOW/NYC: Dvlp & execute innovative SM campaigns from start to finish. Be key element in SM strategy decisions and thinking. 3-4 yrs exp in professional SM capacity. SEND RESUME: jobs@weareglow.com (4/27)
JOB OPENING: BUSINESS DEVELOPMENT/BUSINESS ANALYST-VIDEO/McClatchy/DC: Work closely w/Dir of Video Business Ops to mng third party partner relationships & optimize rev opportunities. Bus Deg pref’d Min 3 yrs digital and/or media bus. exp. Full info/apply HERE (4/27)
JOB OPENING: VP of COMMUNICATIONS/ITV America/LA or NYC: Dvlp/execute communications strategy that protects, builds and enhances awareness for large independent prod of non-scripted content. Mng internal and external partners. Min 7 years experience with major media brand. Resumes to hr@itvstudios.com (4/27)
JOB OPENING: NEW BIZ SALES DIRECTOR: Leader in delivering live & on-demand sports + ent. to any Internet-connected device seeking Sales Jedi to maximize revenue gen via new cust acquisition. Req’d 5 yrs exp + track record. NY, CHI, SD, LA, DAL, DC. Resume: dana.williams@neulion.com (4/27)
JOB OPENING: SR RESEARCH ANALYST/FOX/NYC: Candidate to support quantitative/qualitative rsch for the syndicator’s off-ntwrk & orig prgrmng & competition. In-depth knwldg of TV/Media landscape & impact on TV viewing. Exp w/MS tools. BA deg. Full info/apply HERE (4/27)
JOB OPENING: DIRECTOR, PROGRAMMING & OPERATIONS/Cordillera Communications/St. Paul, MN: Seeking TV professional with 10+ yrs experience. Group programming, research, financial analysis, retransmission consent, operations & more. Full info/apply HERE (4/27)
JOB OPENING: MGR, PARTNERSHIPS & INSIGHT/NBCU/NYC: Rsercher/consumer insights specialist to support TV & digital sales strategy for auto category across entire NBCU portfolio. 5+ years experience in TV/media research at a media brand, agency or supplier Full info/apply HERE (4/27)
JOB OPENING: SR ANALYST CLIENT INSIGHT/NBCU/NYC: Rsercher/consumer insights specialist to support TV & digital sales strategy for finance & studio category across entire NBCU portfolio. 2+ yrs. Full info/apply HERE (4/27)
JOB OPENING: SVP DIGITAL DISTRIBUTION/Discovery/NY or MD: Digital sales vet to champion digital content dist strategy to grow rev, expand reach of content across platforms & create value for dist/MVPD partners thru TVE, OTT, VOD, mobile, SVOD, etc. Lead a team of talented dealmakers, mktrs & ops experts. Full info/apply HERE (4/27)
JOB OPENING: DIGITAL RESEARCH MGR/Discovery/NY: Data whiz to gather and interpret data from multiple systems to provide analysis and estimates for Discovery’s digital products and how content is being consumed across platforms. 5+ yrs exp w/online analytics, Google Analyics,ore. Full info/apply HERE (4/27)
JOB OPENING: VP, ON-AIR PLANNING & STRATEGY/Fox Sports/Los Angeles: Lead/dvlp/implementation nat’l on-air promo strat., seasonal launch plans for FOX Sports property, ovrsee on-air mrkting strategy, scheduling & promo placement. 7-10 yrs exp prgrm scheduling & strat. Full info: Apply (4/27)
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The post 04/26/16: Fullscreen launches SVOD service; Facebook developing video app; FCC bans data caps under Charter’s acquisition of Time Warner Cable appeared first on Cynopsis Media.