A CYNOPSIS MESSAGE FROM BTN
BTN reaches a national audience with 60 million subscribers and the largest conference alumni base in the country.
From best-in-class games to Emmy-nominated original programming,
BTN is everything you love about college sports in one network.
CYNOPSISSPORTS
03.31.15
Good morning. It’s Tuesday March 31, 2015, and this is your first early morning Sports briefing.
Boxing deals continue to surge as truTV locked in Top Rank to deliver a live Friday night primetime boxing series that launches on May 1 at 10p. The new show, in association with Turner Sports and HBO Sports, launches just ahead of the Floyd Mayweather/Manny Pacquiao PPV fight and will feature a card offering two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas. The show will feature three consecutive weeks of boxing coverage in May all airing on the evening prior to a Saturday night HBO fight event along with a slate of five additional fights to be scheduled over the remainder of the year.
“Partnering with Turner Sports and truTV for a new and unique boxing series will further invigorate and grow the sport,” said Todd duBoef, President of Top Rank. “Turner Sports’ innovative approach to production and programming has attracted and engaged tens of millions of fans of the NBA, MLB, NCAA and PGA and we believe the same will be true for boxing. Additionally, the collaboration between the HBO and truTV programming will help develop and expose current and future champions and world-rated contenders to a broad audience with consistency. All credit goes to Turner’s David Levy, Turner Sports’ Lenny Daniels and truTV’s Chris Linn who understand the impact of live sports and were instrumental in developing this concept into a program for their platforms.”
ON THE AIR
With Sunday’s ratings in the books, CBS Sports and Turner Sports report that the 2015 NCAA Division I Men’s Basketball Championship continues to set record-setting numbers. Sunday’s Elite Eight doubleheader on CBS averaged an 8.6/18 overnight rating/share, for a 10% markup over last year with Louisville/Michigan State averaging a 7.6/17 to deliver the highest rating in the game window in 22 years and up 17% from last year. The later game pitting Duke/Gonzaga averaged a 9.9/20 to tie 2010 as the highest rating in the game window in 10 years and up 10% over last year. Combined with TBS’ record-setting pair of games in the Elite Eight, the tournament is now pulling the highest average overnight rating in 25 years with a 7.2/15 overnight rating/share, up 11% versus the same period last year, based on Nielsen metered market ratings.
CBS Sports Network will showcase live coverage of Final Four Friday Team Practices from Lucas Oil Stadium on Friday. NCAA March Madness begins at noon and include interviews with all four head coaches. Adam Zucker and Dana Jacobson host and are joined on the shows by analysts Wally Szczerbiak, Mateen Cleaves, Doug Gottlieb and Steve Lappas as well as insiders Jon Rothstein, Seth Davis and Gary Parrish and reporter Allie LaForce. In addition, a Final Four edition of We Need to Talk will run on Sunday at 8p and the network will re-air each of the tournament games won by the Final Four teams.
FOX Sports firmed up its on-air roster for the upcoming MLB season, adding Raul Ibanez, along with play-by-play announcers Joe Davis and Aaron Goldsmith. Ibanez joins the network’s pregame and postgame coverage as a studio analyst and contributes to FOX Sports 1’s studio programming throughout the season. Of course, play-by-play announcer Joe Buck returns and will be joined by analysts Harold Reynolds and Tom Verducci as the network’s lead broadcast team. The trio is also joined for in-game reporting by Erin Andrews and Ken Rosenthal. Returning analysts also include John Smoltz (paired with Matt Vasgersian) , Eric Karros and CJ Nitkowski. Also in the mix will be play-by-play voice Kenny Albert and announcer Justin Kutcher.
Speaking of baseball, MLB Network revealed its live regular season game schedule for April, offering fans live baseball every day during the month starting April 7 with the Braves/Marlins at 7p. MLB Network Showcase telecasts then begin with the Red Sox/Yankees on April 10 at 7p with Bob Costas, John Smoltz and Sam Ryan on the call. Afternoon baseball will be featured every Wednesday beginning April 8 with the Cardinals/Cubs at 2:15p.
ESPN will showcase the NBA Development League Postseason for the first time, selecting ESPNU and ESPNEWS to carry Up to 19 Games Including the Finals for the 2015 and 16 season. The 2015 NBA D-League postseason will begin Tuesday, April 7, with first round action at 7p on ESPNU.
CNN announced that Coy Wire has officially become part of the CNN Sports team as a fulltime anchor and contributor. The CSE client will now be anchoring Bleacher Report for HLN Weekend Express segments, event coverage and be an expert contributor across all platforms including CNN New Day and HLN Morning Express with Robin Meade.
WWE saw WrestleMania 31 become the highest grossing live event in its history as it broke the attendance record for Levi’s Stadium. The annual event grossed $12.6 million, according to the company, as 76,976 fans from all 50 states and 40 countries converged on the venue. WrestleMania 32 takes place on Sunday, April 3, 2016 from AT&T Stadium in Arlington, TX.
Meanwhile, TNA Wrestling locked in a deal with Fight Network with the channel set to now carry IMPACT WRESTLING, Xplosion, Greatest Matches in Canada. Programming begins on April 3 with IMPACT WRESTLING running every Friday at 9p.
Don’t forget to RSVP you and your team for Cynopsis Sports Media Awards Breakfast on Thursday, April 16, 2015 at the NYAC .View the all the finalists and register your team here.
ESPN updated its NBA slate, adding the Celtics/Pistons matchup to the schedule on April 8 at 7p. The matchup replaces the previously scheduled Raptors/Hornets game and will see Mark Jones and analyst Doug Collins will call matchup.
Major League Soccer scored another international deal, signing Abu Dhabi Sports Channel to carry league matches live across the Middle East and North Africa, reaching 25 countries throughout the region. As part of the four-year agreement, the broadcaster will telecast at least two MLS regular season matches per week, as well as the AT&T MLS All-Star Game, the MLS Cup Playoffs and MLS Cup.
Clarifying yesterday’s news, Showtime’s INSIDE MAYWEATHER vs. PACQUIAO will see the four-part documentary premiere on Saturday, April 18 immediately after the Julio Cesar Chavez Jr. vs. Andrzej Fonfara event. Sorry for the confusion.
A CYNOPSIS MESSAGE
Cynopsis Digital Business Summit
Expert Speakers:
RYAN BONIFACINO, SVP, Digital - Alex and Ani, LLC
DAVID BEEBE, VP, Creative & Content Marketing - Marriott International
JIM UNDERWOOD, Global Head of Entertainment Strategy – Facebook
We have an incredible lineup of 27+ panelists from companies such as AOL, Nielsen, Maxus, and more, on hand to share their unique expertise and advice.
Tickets are selling fast - register your team now to secure your seats! | Sponsor: TubeMogul
SPONSORSHIP & PROMOTION
The NFL agreed to a slate of deals as part of a “strategic repositioning of its premium events and hospitality business, NFL On Location.” The league will partner with Bruin Sports Capital and RedBird Capital Partners for the move, with the companies investing growth capital and assuming operational control of the business. Bruin Sports and RedBird will how form a new holding company which will hold a long-term license to run NFL OL. Former IMG Sports and Entertainment President, George Pyne will serve as Executive Chairman of the new company. In a separate transaction, 32 Equity, the entity that oversees the NFL’s private equity efforts, will also invest in the company, which will now seek additional global opportunities to expand the business through potential partnerships with other iconic rights holders in sports, entertainment and lifestyle/hospitality.
Starting July 1, SIDEARM Sports will represent an additional 19 universities with their respective athletic digital platforms. The web solutions company already caters to more than 750 collegiate athletic programs, with the new schools coming since joining Learfield Sports’ portfolio nine months ago. Learfield’s university multimedia rights partners transitioning to SIDEARM Sports’ platform include Army, Illinois, Indiana, Iowa State, Louisville, Memphis, Missouri, Montana, N.C. State, Northern Iowa, Northwestern, Oklahoma State, SMU, South Dakota, Texas A&M, Tulsa and University of Texas at San Antonio.
SOCIAL MEDIA
Facebook reports that conversation on the platform for the Sweet 16 through Elite 8 rounds saw Kentucky once again emerge as the top contender. Here are the top teams:
TEAMS
1. Kentucky
2. Duke
3. Louisville
4. Michigan State
5. Wisconsin
TOP PLAYERS
1. Sam Dekker
2. Aaron Harrison
3. Travis Trice
4. Frank Kaminsky
5. Zach Auguste
DIGITAL & TECHNOLOGY
With WrestleMania in the books, WWE Network has now surpassed 1.3 million subscribers, according to WWE, making it the most viewed WrestleMania in history. That marks a 97% increase from April 7, 2014. “We believe that exceeding 1.3 million subscribers reflects the successful execution of our strategy and puts us on the path to transformative growth through WWE Network,” said WWE Chairman & CEO Vince McMahon. “We remain focused on driving subscriber value by delivering the most compelling user experience and new content, evidenced by our new original series and partnerships with Seth Green, Jeff Tremaine and Jerry Springer.”
In addition, WWE Network unveiled new programming for the remainder of 2015, which includes eight brand new original series and partnerships with director Jeff Tremaine, Seth Green’s Stoopid Buddy Stoodios and legendary talk show host Jerry Springer. Programming will include Camp WWE, Swerved (debuting in May), Diva Search, Jerry Springer Presents WWE Too Hot for TV (April), Live! With Chris Jericho (April 6), Unfiltered: With Renee Young (May), Culture Shock (June), and WWE The List (June).
The American Heart Association named NASCAR a Platinum-Level Fit-Friendly Worksite. The honor marks the highest tier of recognition awarded by the organization and was awarded by “demonstrating a strong commitment to providing a healthy workplace for employees. Notable offerings include physical activity opportunities, increasing healthy eating options and promoting a wellness culture.” “Our employees are passionate about NASCAR and we are passionate about empowering them to focus on health and wellness,” said Paula Miller, NASCAR Senior VP of Human Resources. “Through our initiatives and offerings, we try to make it easier for our employees to make healthy living a habit, whether traveling to races or at home. We are proud to be honored by the American Heart Association as a Platinum-Level Fit-Friendly worksite.”
ROSTER MOVES
Prudential Center and the New Jersey Devils named Adam Davis as the company’s first chief revenue officer. Davis had served as executive vice president of corporate sponsorship since his arrival in Newark in February 2014.
MOKO Social Media hired Shripal Shah as Chief Operating Officer of the company. Shah was previously with the Washington Redskins as their Chief Strategy Officer.
THE MAIN EVENT
Spurs/Heat on TNT at 8p.
A CYNOPSIS MESSAGE
||||||||| CYNOPSIS MARCH MADNESS CONTEST |||||||||
You don’t have to be a bracketologist to enter our March Madness Contest. Which school will win it all? You could score a $50 Foot Locker gift card by answering our reader poll. Winner announced Tuesday, April 7th.
|
|| DEADLINE: Monday, April 6th ||| CLICK HERE TO ENTER |||
ON THIS DAY in 1975: UCLA basketball coach John Wooden wins his 10th national title.
In The Know:
Which famed MLB pitcher has the all-time record for the most opening day starts? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Who sold the Dallas Cowboys to Jerry Jones? Answer: H.R. "Bum" Bright. Kudos: Synda Kollman-Charter Marketing Group/Boca Raton; Rich Dubroff-CSNBaltimore.com/Baltimore; Matt Marini-MLB Network/NJ; Joe Lyons-Back Nine Productions, Inc./Dallas; Gretchen Brady-KDAF/Dallas; Greg Dudsic/Venice; Judie Henninger-Valentine Productions/Santa Monica; Robb Rothfarb-AdMore/Temecula; Doug Kelly-Foster Farms Bowl/South San Francisco.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
03.31.15
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA
Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: DIR, RESEARCH/LBI MEDIA/NYC: Lead design/execution/analysis/solutions for all sales, affiliate, aud tracking & measurement, prgrmng, digital & mktg rsrch efforts; Work w/exec mngmnt to provide high quality & strategic recos & analysis. Send res HERE (4/7)
JOB OPENING: TEMP PARTNERSHIP MKTG MGR/NYC: Development & execution of Ad Sales/Media Partnerships and Consumer Events to drive ratings and brand awareness for Food Network & Cooking Channel. 5-7 years mktg experience. Full info/apply HERE (4/7)
JOB OPENING: PRODUCTION COORDINATOR/STUDIO OPS/PAC-12/SFO: Supports all logistical, financial & operational tasks in the TV production all studio sports productions.Full posting/apply HERE (4/7)
JOB OPENING: AD SALES EXEC/Chicago/Dallas/MidWest: Generate new brand & brand/hybrid ad sales for programmatic TV platform. Also sales strat, cold calling, trade show representation & some client service duties. 3+ yrs exp ad sales. Resume here: admoresalesexec@gmail.com (4/4)
JOB OPENING: AE-DIGITAL/ION Life/qubo/NY or LA: Req’d 2 yrs TV ad sales; Digital &/or DR Sales, strong oral/written skills establish relationships & interact positively w clients, develop new business. Full info apply HERE jobs@ionmedia.com EOE (4/4)
JOB OPENING: PRINT DESIGNER/Crown Media Family Networks/LA: Create and maintain print and marketing assets. Design for multiple print platforms. BS/BA req and Min 3 yrs exp. Full info apply HERE (4/4)
JOB OPENING: COORDINATOR, TRADE MKTG/Crown Media Family Networks/NY: Support ad sales and affiliate marketing depts. Execute trade mktg initiatives. BS req and Min 2 yrs exp. Full info apply HERE (4/4)
JOB OPENING: CONTENT SPECIALIST/Crown Media Family Networks/LA: Manage company content and content-related services for press and publicity. Web content mgmt. Min 7 yrs related exp. Full info apply HERE (4/4)
JOB OPENING: RESEARCH STRATEGIST/Discovery/MD: Discovery insights team is seeking a strategist to manage & continue to innovate Discovery’s online research consumer panel. 4-5 yrs mkt research exp, media/tv exp +. Full info apply HERE (4/4)
JOB OPENING: ASSOCIATE PRODUCT MANAGER/NBC/Univ. City, CA: Assist product management team to generate requirements for NBC digital products. 2 yrs digital product exp. required. Full info/apply HERE (4/3)
JOB OPENING: MGR DESIGN SERVICES/AMC/NYC: Participate in ideation, dvlpmnt/implementation of design & mktg solutions. 3-5 yrs. design & art exp, expert level w/After Effects, Photoshop, Illustrator, Indesign, Powerpoint, extreme attention to detail, creative thinker Full info/apply HERE (4/3)
JOB OPENING: DIRECTOR, ON-AIR PROMOS/PAC-12/SFO: Developing, writing & implementing promotional & marketing concepts and assets for broadcast, digital & mobile use. Previous exp in sports is a must. Full posting/apply HERE (4/3)
JOB OPENING: SPECIALIST, COMM (Edu & Children’s Media/Nat Geo/NYC: Resp for publicity outreach for Nat Geo’s Edu & Children’s Media Group. BA degr pref comms. 2-4 yrs PR exp req’d. Exp as consumer publicist dig media & w/family bloggers a +. Full info/apply HERE (4/3)
JOB OPENING: DIR, AUD ANALYTICS/CNBC/NYC: Establish and analyze KPIs for strategies across CNBC’s digital platforms & develop tools to facilitate biz decision making. Must have 4 yrs Omniture exp Full info/apply HERE (4/3)
JOB OPENING: MKTG ASSOCIATE/MediaCom/NYC: Assist in creation/implementation of mktg activities to enhance image/position of MediaCom. 2-5 year mktg related exp. Exc verbal/written comm skills & ability to mng many projects at once. Full info/apply HERE (4/2)
JOB OPENING: SALES PLANNER/ION@NY: Sales planning pos; plan building, delivering upfront + scatter deals, build plan to specs. Review inventory load. Prep MSA reports. Rate card mgmt, knowl of Dealmaker. 3+ yrs exper. Resume: Jobs@ionmedia.com (4/1)
JOB OPENING: DIR, PROGRAMMING (Orig. Movies)/Crown Media/LA: Development current original movies, current programs/oversees assigned projects from start to finish. Seeks out programming for HC’s scripted needs. Min.7 yrs. develop/production exp.. Apply HERE (4/1)
JOB OPENING: ART DIRECTOR/REVOLT Media & TV/NY: Support ad sales/integrated mktg initiatives by designing internal/external content & design materials. BA graphic design & 3-10 yrs exp in graphic design for a design studio/agency/in-house creative dept. Resume HERE (4/1)
CLASSIFIED AD: CONTENT DISTRIBUTION: Danny Lipford Media seeks domestic/intl platforms for large home improvement library, including 400 HD ½ hr episodes of Emmy-nominated TV show Today’s Homeowner (17 seasons) and 3,000+ videos. Email chad@dannylipford.com (4/1)
JOB OPENING: DIRECTOR-RESEARCH/Discovery Channel/LA: Talented researcher to utilize Nielsen ratings+consumer databases to inform/devel ntwrk strtgy. Skill to turn data into stories. Pro w/ind systems-esp. Npower & Starmedia, prmry rsrch a +. 8+ yrs media rsrch. Apply HERE (4/1)
JOB OPENING: SR. DIR- DIGITAL DISTRIBUTION/Discovery/NY: Strong negotiator to navigate dist deals & dvlp strategy. Identify, create & foster strong partnerships w/ digital distributors to maximize the value of Discovery products/services. 8-10 yrs exp req’d. Apply HERE (4/1)
JOB OPENING: MARKETING MGR/IFC/NYC: Execute network partnerships, promotions, events, and oversee show campaigns, for this “slightly off” network. 4+ yrs. exp. in marketing/promotions/events. Full info apply HERE (4/1)
JOB OPENING: EXECUTIVE ASST/RECEPTIONIST/NYC: Prolific production company seeks receptionist/executive assistant. Provide administrative and executive support. 1+ years admin and industry experience is a plus. Please send resume: nycexecjob@gmail.com (4/1)
JOB OPENING: DIR DIGITAL COMMS/NBC NEWS/NYC: Manage PR strategy, outreach & communications for NBC News digital properties; NBCNews.com, TODAY.com & our various apps/digital platforms (NY) Full info/apply HERE (4/1)
JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 2-4 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (4/1)
JOB OPENING: RESEARCH ANALYST/CBS/NYC: Marketing exp pref’d. Help track/analyze the audience for CTD barter programming Knwlg Nielsen software, MRI & Wrap Sweeps is pref’d, as is exp in marketing and presentation writing. Resume to: Suzy.saddik@cbs.com (4/1)
JOB OPENING: DIR, RESEARCH/PBS/VA: Research consult & proj mgmt for Brand Strat., Mktg, & Promos. Mng staff allocated to nat. Nielsen rsch. 7+ yrs in advertising, mktg or audience research. Info/apply HERE (4/1)
JOB OPENING: DIR, GENERAL AUDIENCE MKTG & COMM STRAT/PBS/VA: Market general audience content & products. Develop mktg & commn campaigns.Lead project mgmt for mktg initiatives. 6-8 yrs mktg/advert/promos/strategic plan’g. Info/apply HERE (4/1)
JOB OPENING: DIR GENERAL AUDIENCE PUBLICITY/PBS/VA: Cultivate nat. media relationships. Lead seasonal announcement strategies. Oversee major award comms & timelines. Support exec speakers’ bureau. Prod sessions for Press Tour. 6-8 yrs PR exp. Info/apply HERE (4/1)
JOB OPENING: PROGRAM PLANNING COORD/NYC FOOD NETWORK/COOKING CHANNEL: Heavy data entry in prog. databases incl prog changes/mthly releases/specials; manage strategic planning for schedules; 2 yrs exp in Scheduling/Traffic/Research/Prod & strong attn to detail. Res HERE (4/1)
JOB OPENING: CM360 SALES COORD/NYC: Asst. Sales & Planning with all acct. management. Interact w/finance, traffic, and research. Some admin. Bachelor’s & Excel exp preferred. Media/Marketing exp is a + but not required. Please apply HERE (4/1)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
SITUATION WANTED: Communications Student (JR) looking for summer internship. Interested in the areas of television production, development, programming, and scheduling. Available June-August. Contact rkraiche@syr.edu or610-724-7162 (4/7)
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email clientservices@accessintel.com.
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
The post 03/31/15: Top Rank Counters in truTV deal; Elite Eight sees Elite numbers; WWE Network bulks up appeared first on Cynopsis Media.