CYNOPSISDIGITAL
03.21.16
Good morning. It’s Monday March 21, 2016, and this is your first early morning digital briefing.
Watcheroo Premieres and Tune-in Alerts for March 21-27:
- People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET: Guests include TV personalities Donnie Wahlberg and Jenny McCarthy (A&E’s Donnie Loves Jenny) and musician and actor Joey Fatone (My Big Fat Greek Wedding 2)
– Acorn TV: Series 6 of the ITV detective series Vera makes its U.S. debut today, March 21
– Netflix: The music documentary The Art of Organized Noize debuts March 22
- People: All 10 episodes of the docu-series The Castle Next Door – The Novogratz Family Takes Hollywood debut on People.com, as well as People’s digital platforms, March 23
- Seeso: The comedy special Cameron Esposito: Marriage Material debuts on NBCU’s comedy SVOD channel March 24
TOP NEWS
Looks like you won’t be writing your Twitter novel after all. About two and a half months after Re/code initially reported that Twitter was testing a new 10,000 character limit for tweets, Twitter CEO Jack Dorsey has put the kibosh on the idea. [The 140-character limit is] a good constraint for us,” he said on NBC’s Today show. “It allows for of-the-moment for everything.”
Viacom has reached a multi-year, cross-platform deal with comScore. Vantage, Viacom’s data platform for advertisers, will now be able to use comScore’s measurement tools. The new capabilities will help advertisers target specific consumers across multiple Viacom platforms and properties, including linear, VOD, and digital services. The deal sends a strong signal that, with its Rentrak merger complete, comScore is in a strong position to ink deals with major partners, and position itself as Nielsen’s chief competitor. And it’s easy to see why, from comScore’s perspective, Vantage makes for an appealing partnership: It happens to be extremely popular with ad buyers.
NEW PROGRAMMING + DEALS
Only Hulu can satisfy your curiosity now. As of March 31, the Curious George animated TV series will be rolling off of Netflix and Amazon, becoming exclusively available to Hulu subs. The new content comes as part of a multi-year deal between Netflix, NBCUniversal Television, and New Media Distribution.
Now that was a fast recovery. Mere days after Paramount unceremoniously dropped its U.S. distribution plans for Mark Osborne’s animated film The Little Prince, Netflix has swooped in to gobble up the rights. The film, which debuted at the 2015 Cannes Film Festival, has garnered critical raves and grossed $100 million internationally. The move isn’t surprising: Lately, Netflix has been acquiring the distribution rights to numerous film fest faves, and this particular title is already a proven moneymaker. Still, there have been no reports that Netflix is planning a theatrical release.
It’s a safe bet that the Bible’s fan-base extends beyond U.S. borders. That may be why Netflix has acquired the international streaming rights to The Passion, the live TV musical event about the final hours of Jesus, which aired yesterday on Fox. Starting tomorrow, March 22, the special will be available to subscribers in all Netflix territories other than the Netherlands. (The Passion airs in the Netherlands on March 25.) The special, narrated by Tyler Perry and written by Peter Barsocchini, hails from Dick Clark Productions.
Things have not gone well for Tumblr since Yahoo acquired it for over $1 billion in 2013. Yahoo recently took a $230 million write-down on the micro-blogging platform, and now it’s becoming clearer why: According to The Information, Yahoo is only managing to sell 10-15% of available Tumblr inventory to advertisers. And so Yahoo may be looking for a little help. According to The Information’s report, Yahoo is considering a deal with Facebook that would allow the social media giant to sell ads inside the Tumblr mobile app. If the deal is inked, said ad sales will move through Audience Network, Facebook’s mobile ad network.
A CYNOPSIS MESSAGE
Cynopsis Digital Programmatic TV Summit – SOLD OUT!
We’ve put together an outstanding program with top-rate speakers from companies such as AOL, Xaxis, Dentsu Aegis, ANA, TiVo, and look forward to hosting a packed, sold-out room this Thursday, March 24!
Questions? Contact
Sarah Martinez.
Sponsored by The Trade Desk
PLATFORMS + TECH
Let’s face it: Millennials aren’t that young anymore. And while may not be flocking to CNBC anytime soon, no one would argue they’re not concerned about finance. That’s the idea behind Cheddar, an upcoming video network founded by former BuzzFeed President and COO Jon Steinberg. Cheddar, still in a pre-content phase, will feature live broadcasts recapping business and finance news. And the startup is explicitly targeting millennials: Steinberg says that all reporters will be under age 40. Rather than build a new platform for the network, Steinberg is shopping Cheddar videos to various streaming services. So far, Cheddar has raised $3 million in funding.
VIRTUAL REALITY
More news on the PlayStation VR front. Last week, Cynopsis Digital noted that the upcoming headset will ship this October for $399. Well, if you tack $100 onto that price tag, you can pre-order it tomorrow, complete with all the fixin’s. On March 22, the Playstation VR bundle – which includes the headset itself, along with two PlayStation Move motion controllers, the PlayStation VR camera and some other goodies – will be available for pre-sale. The headset alone isn’t that much good without the camera (necessary for motion tracking) and the motion controllers (necessary for most video games). Oh, and you’ll also need a PlayStation 4 game console.
OTT + SVOD
Horror movies can be inherently ridiculous, and some anonymous scribe at Netflix seems to recognize it: Whoever wrote the title summaries for the service’s silliest scare-fests clearly had fun with the task. The description for 2004’s House of Voices, for example: “A new job at a lonely orphanage in the Alps. Mysterious sounds. A single resident who is insane. It’s career change time.” Props to VentureBeat for assembling a list of the best examples. Check that out here.
DIGITAL PIRACY
Did digital piracy kill NBC’s Hannibal? The show, which garnered a highly devoted cult following despite its middling ratings, got the axe last year. “When NBC decided not to renew Hannibal for a fourth season…it wasn’t much of a leap to connect its fate with the fact that the show was ranked as the fifth-most illegally downloaded show in 2013,” wrote series EP Martha De Laurentiis in a recent letter to The Hill. “When nearly one-third of the audience for Hannibal is coming from pirated sites…you don’t have to know calculus to do the math. If a show is stolen, it makes it difficult, if not impossible, to fairly compensate a crew and keep a series in production.”
RESEARCH
Twitter wants you to know something that some of the top ad tech firms have already known for a while: Emotional impact leads to $. According to a new Twitter-sponsored study, of the TV viewers who post Twitter comments with terms that express emotion (such as “excited” or “love”), 41% are able to recall ads that aired during the program that they were commenting on. And of those 41%, 61% said they were likely to buy from the advertised brands. Twitter conducted the study with the ad agency Starcom and the social TV sentiment platform Canvs. The companies partnered with the research firm DB5 on the survey.
A CYNOPSIS MESSAGE
Social Good Awards Breakfast
Thursday, April 7 – 8:15-10:30 a.m. | Yale Club NYC
The event will feature a case study on the “Save The Park” initiative, a social good partnership between Games of Change and American Express. Also, this year’s presenters are set to include:
-Jennifer Button, Sr Director of Corporate Relations & CSR – Discovery Communications
-Mary Ellen Curran, VP of Community Relations – WWE
-Steve Pacheco, Director of Sponsorship – FedEx
VIEW FINALISTS & REGISTER NOW!
DIGITAL SPOTLIGHT
Back to the Future Part II took place in 2015; looks like the movie was only off by one year. At its Innovation for EveryBody event, Nike proudly showed off a slew of new products, including Marty McFly’s favorite futuristic footwear: A line of self-lacing shoes. (Now if someone could just invent a working hoverboard already, we’ll really all be set.) TechCrunch demoed the shoes, dubbed the HyperAdapt 1.0 trainers. Check out the demo here.
See you tomorrow,
David Teich
03.21.16
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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The post 03/21/16: comScore partners with Viacom; Twitter won’t expand 140-character limit; Netflix snatches up The Little Prince appeared first on Cynopsis Media.