CYNOPSISSPORTS
03.17.16
Good morning. It’s Thursday March 17, 2016, and this is your first early morning Sports briefing.
T-Mobile is taking its partnership with Major League Baseball to the next level, announcing that the brand will give customers a full, free year’s subscription to MLB.TV Premium. In addition, T-Mobile will be the title sponsor of both the T-Mobile Home Run Derby during All-Star Week and the T-Mobile Junior Home Run Derby, a new youth competition for boys and girls. T-Mobile Simple Choice customers on qualifying plans can sign up during Opening Week, April 3-10, to get a full, free year’s subscription to MLB.TV Premium and watch every out-of-market regular season game live on their T-Mobile devices.
ON THE AIR
It’s the end of the line for the PGA Grand Slam of Golf. The PGA of America announced that it was ending the annual event once and for all after cancelling the 2015 event amid controversy over the use of Trump National as host. In a statement, the org said that “When the PGA Grand Slam of Golf was launched in 1979, the golf world was much different than it is today. The PGA Tour’s wrap-around schedule, the European Tour’s Race to Dubai, plus other important international events, make the fall schedule very busy and hectic for the top players in the world,” adding “It had also become challenging to attract fans, television viewership and media interest. While we have enjoyed staging the PGA Grand Slam of Golf, given those many factors, the timing is right to discontinue the event.”
Longtime FOX Sports NFL staple Tony Siragusa appears to be off the books for the company. Multiple reports, including The Big Lead, state that the sideline reporter and analyst will not return to the network after nine seasons with the channel. Siragusa was most recently paired up with Thom Brennaman and Charles Davis.
If the NHL opts to approve expansion bids from Las Vegas and/or Quebec, the league laid out plans for the subsequent NHL expansion draft during meetings with GMs yesterday. If the League adds one expansion team, current teams would lose no more than one player, while two expansion teams would cap it at two. GMs were informed that they would be allowed to protect seven forwards, three defensemen and one goaltender or eight skaters of any position and a goaltender with first- and second-year pros exempt from the process. Meanwhile, per TSN’s Darren Dreger, NHL general managers were notified that a decision regarding expansion would be made before June’s 2016 NHL Entry Draft.
Turner Sports and CBS Sports will see Georgia State University men’s basketball coach Ron Hunter join their coverage of the NCAA Men’s Basketball Championship as a guest studio analyst. He will appear across TBS, CBS, TNT and truTV. Hunter will join host Matt Winer and analysts Wally Szczerbiak and Seth Davis for first round coverage today from Turner Studios in Atlanta.
FOX Sports revs up for the NHRA Gatornationals and the IMSA 12 Hours of Sebring this weekend. Tony Pedregon handles microphone duties with Dave Rieff for the Gatornationals, and pit reporters Bruno Massel and Jamie Howe while Howe pulls double duty was 12 Hours of Sebring, joining fellow reporter Justin Bell, hosts Greg Creamer and Calvin Fish, analysts Brian Till and Tommy Kendall and Andrew Marriott and Howe in the pits. The action starts Friday at 9p on FS1.
BTN is shooting all five games of the 2016 Big Ten Men’s Hockey Tournament starting today and running through March 19. The action begins at 5p with Wisconsin/Penn State and concludes with the championship on Saturday at 8p.
A CYNOPSIS MESSAGE
CELEBRATE WITH A MIMOSA ON US!
Join Cynopsis Digital on March 24 at the Top Women in Digital Awards Breakfast from 8:15 10:30AM to celebrate this year’s talented honorees from companies such as DigitasLBi, Dunkin’ Brands, Google, Hasbro, Horizon Media, Hulu, Maker Studios and more. The awards presentation will be followed by a mimosa networking session with your top industry peers.
Register now
to attend this can’t-miss event.
SPONSORSHIP & PROMOTION
MasterCard is turning to virtual and augmented reality commerce experiences and payment enabled wearables at the Arnold Palmer Invitational. Attendees will be able to immerse themselves in a Priceless Golf virtual reality experience, including a tour that sees Graeme McDowell visit 17th hole at TPC Sawgrass’s Stadium Course. In addition, MasterCard is teaming with Wearality to allow consumers to identify an item within the experience – such as a golf shirt – and buy it without leaving the virtual world. In addition, MasterCard will preview how consumers may soon be able to enhance their in-store shopping trips using augmented reality.
Harley-Davidson is turning to the NCAA for its newest global marketing campaign, dubbed “Live Your Legend.” The campaign will look to showcase how a new Harley-Davidson motorcycle can enable riders to create deeper bonds and share richer experiences. The brand will launch the new campaign during the NCAA Men’s Basketball Tournament with ‘One Day,’ the first of the new ads, debuting today during the action.
Outdoor Sportsman Group Networks are hitting the road for a 14-city Hunt.Fish.Feed. tour partnering with cable/satellite operators nationwide this spring in a move to bring attention to nationwide hunger. The initiative will feed the hungry with game meat and fish donated by area sportsmen and women across the country beginning in Boston on March 30. Executive Chef and television host, Scott Leysath, along with volunteers gathered from each partnering location, will lead and prepare meals at each location.
SOCIAL MEDIA
Shareablee unveiled the February 2016 ranking of the Top 10 socially engaged sports media companies, studying metrics from includes all sports-related media properties’ main flagship pages and ancillary pages, and reflects a total of 301 million social actions across Facebook, Twitter, Instagram and YouTube, excluding views. ESPN took the top spot in total actions among Facebook, Twitter, Instagram and YouTube, with 132.5 million, followed by Bleacher Report, FOX Sports, Turner Sports and The Enthusiast Network. Rounding out the top ten were CBS Sports, NFL Media, beIN Media Group, NBA.com and Sports Illustrated.
DIGITAL & STREAMING
STATS LLC, the world’s leading sports technology company, is teaming with Virtually Live in a move to create “a fully immersive viewing experience for fans.” By transposing live STATS SportVU tracking data into an immersive virtual replica of a venue, the Virtually Live platform delivers the positions and motions of tracked objects in real-time while enabling users to enter the virtual world and socially interact with friends.
GAMING/ESPORTS
Non-endemic brands took another step toward eSports immersion as Pepsi inked a deal with OpTic Gaming to launch its new Brisk brand, Brisk Mate. rEvXP represents OpTic Gaming and facilitated the deal for the famed squad. “Sometimes it’s better to put the product into the hands of influencers who the audience looks up to instead of trying to figure out what they think they may want to hear or see,” said OpTic Gaming owner Hector Rodriguez, who noted that "The Brisk Mate brand team showed a genuine interest in eSports and they have been very collaborative in reviewing the most authentic ways to speak to our fans. They have given us quite a bit of creative latitude to express ourselves with their product(s) and it will definitely be an evolving relationship with a lot of surprises along the way for the fans and the consumers alike."
Xbox unveiled plans for the Xbox Live Tournaments Platform at a GDC 2016 panel. The platform targets developers, who will be able to integrate tournaments into games. Microsoft announced partnerships with esports networks ESL and FaceIt, who will stage tournaments using the platform.
Chinese company Douyu TV, while broadcasts live e-sports events, scored a reported valuation of US$100 million after a Series B funding round led by social giant Tencent Holdings, according to the South China Morning Post. Tencent stated that the move entrenches the two sides’ pre-existing strategic cooperation agreement in entertainment, culture and sports.
The Princeton Review listed its best undergraduate and graduate schools for game design, proclaiming the University of Utah as the top undergraduate school for the field, followed by the University of Southern California, the Rochester Institute of Technology, DigiPen Institute of Technology and Becker College. The University of Central Florida topped the list of graduate schools.
THE MAIN EVENT
The Round of 64 begins with UNC Wilmington/Duke on CBS at noon.
A CYNOPSIS MESSAGE
Click
to see this year’s finalists for the
Cynopsis Sports Awards
and to register for the breakfast awards on
April 21st in NYC.
Don’t miss your chance to celebrate and network with the best of the best from the past year!
ON THIS DAY in 2005: Mark McGwire, Curt Schilling, Sammy Sosa and Jose Canseco testify before Congress over steroid use in baseball.
In The Know:
Which school was the No. 1 seed in the NCAA Men’s Basketball Championship three years in a row, but never won a game? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Which of this year’s NCAA Men’s Basketball Tournament schools also won the Men’s Tennis Championship in 2015? Answer: Virginia. Kudos: Kyle Helm-CBS Sports Network/NY; Denis Barry-CBS/NY; Martha Girard-PBS/DC; Synda Kollman-Charter Marketing Group/Boca Raton; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Mark Wolfson-PAC-12 Networks/San Francisco; Jeffrey Edell-Cinedigm Corporation/Malibu; Greg Dudsic/Venice Beach; Doug Kelly-Foster Farms Bowl/South South San Francisco.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
03.17.16
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Cynopsis Job Listings Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA
CYNOPSISJOBS – For More jobs, visit Cynopsis.com
JOB OPENING: DIRECTOR, MEDIA SALES/MINOR LEAGUE BASEBALL/St. Petersburg FL: Lead nat’l sales efforts for MiLB Media Properties. Min 7 yrs exp & est. sr client & agency relationships required. Self-starting & passionate individuals desired. 25-40% travel. Resume HERE (3/24)
JOB OPENING: CRM ACQUISITION MANAGER/A+E Networks/NY: Focus on building CRM database thru user acquisition, promotions, surveys & partners/affiliates. Highly quantitative & creative thinker. 3-5 yrs exp CRM dvlpmnt/execution role or direct mktg cust acquisition role. Full Info/Apply HERE (3/24)
JOB OPENING: INTEGRATED MKTG MANAGER/FUSE/NYC: Strategic dvlpmt & execution of multiplatform integrated mktg solutions for potential/existing Ad Sales clients. Exp: Mktg/Ad Sales/Mgmt/Media/Crtv Writing Full info/apply HERE (3/24)
JOB OPENING: VP, MARKETING & COMMUNICATIONS/OLYMPUSAT/FL: Develop & execute market strategy across all platforms. Min 10 yrs exp with network/TV required, Hispanic, US multicultural and int. mkt preferred. Must be bilingual (Eng/Spanish)with proven track record. Full info/apply HERE (3/23)
JOB OPENING: DIRECTOR SPONSORSHIPS/The Paley Center for Media/NYC: Secures sponsorship, mktg. and media partnerships by qualifying sales leads.Sells new project ideas to clients. 8+ yrs sponsorship sales exp req. Email resume to HumanResources@PaleyCenter.org (3/23)
JOB OPENING: SALES DIRECTOR, EXPOSITIONS/MIPTV/MIPCOM Reed MIDEM/NY: 7 to 10 years of experience selling exhibition stand space, sponsorships, print and digital advertising, and conference registrations. Full info/apply HERE (3/23)
JOB OPENING: SR MGR, DIST. & MULTIPLATFORM ANALYTICS/A+E Networks/NY: Serve as corp. expert in VOD analytics, Dvlp viewership models & evaluate the performance of our brands. Manage working relationship with STB and advanced analytics data providers Full Info/Apply HERE (3/23)
JOB OPENING: DIR./SR. DIR., ADV. ANALYTICS & DATA STRAT/A+E Networks/NY: Evaluate methodologies, data quality & best analytics practices that will help advance A+E Networks data capabilities on both traditional TV & cross platform sides of our business. Full Info/Apply HERE (3/23)
JOB OPENING: SR MANAGER DIGITAL PARTNERSHIPS/A+E Networks/NY: Focus on developing and executing mktg programs w/advertising partners across all HISTORY & A&E digital platforms, respond to RFPs, create sales materials, serving as the digital lead on assigned accts. Full Info/Apply HERE (3/23)
JOB OPENING: TRAFFIC SPECIALIST/MLB Network/Secaucus NJ: Work w/sales/prod/prgrmng/master control depts to ensure programs & live events run according to sched & troubleshoot any inventory changes requested. Min1 yr Traffic exp, pref @nat’l ntwrk + work flexible schedule. Resume HERE (3/23)
JOB OPENING: PARALEGAL (FREELANCE)/MLB Network/Secaucus NJ: Provide legal support to Bus. & Legal Affairs team. Strong knwldg/exp of legal & bus affairs issues a must. 3+ yrs related paralegal exp req’d. Exp w/legal & bus. aspects of content/content prod industries is pref’d. Resume HERE (3/23)
JOB OPENING: TALENT AGENCY ASST/Top Tier Talent agency/NY: Quickly growing digital media division seeking self-starter w/passion for dig/social media; solid knwlg of emerging ‘influencer’-based talent community a must. Outgoing personality w/strong desire to grow into agent. Entry level Resumes HERE (3/23)
JOB OPENING: DIR EUROSPORT AD SALES & SOLUTIONS/Discovery/NYC: Strong relationship builder to develop and sell innovative creative solutions for Eurosport/Discovery Europe’s offerings w/specific emphasis on the Olympics to clients in the US. 8+ yrs exp, strong Olympic or sports exp req’d. Full info/apply HERE (3/22)
JOB OPENING: INTEGRATION PRODUCER/HGTV&DIY Network/Knoxville: Create innovative content solutions for Ad Sales Marketing & Ad Sales. 5 years TV Production exp. Knowledge of product integration & program sponsorship.Cable network exp a plus. Full info/apply HERE (3/22)
JOB OPENING: FINANCIAL CONTROLLER/ECLIPSE TELEVISION & GO GO LUCKEY seek LA-based controller experienced in non-scripted production at high volume. CPA desired and PSA/MovieMagic/QuickBooks skills a must. Please email brian@demarestfilms.com (3/22)
JOB OPENING: MANAGER AUDIENCE DEVELOPMENT/FOX Sports.com/Los Angeles: Drive partner engagement and content optimization with emphasis on video in the sports news cycle. 3 yrs exp audience bldg/channel growth strategies, Acct Mgt, Sports knowledge a must. Full info/apply HERE (3/22)
JOB OPENING: VP PROD MANAGEMENT/Discovery/LA: Outgoing solutions creator w/top notch negotiation skills to ensure content is delivered to Discovery nets on time, on budget and on brand. Strong relationship builder w/internal and external clients. 8-10 yrs exp. Full info/apply HERE (3/19)
JOB OPENING: RECEPTIONIST/GSN TV/NY: Project support to Affiliate/Ad Sales, general office administration/coordinating; 3-5 years receptionist exp. Extensive knowledge of Excel, Microsoft Office incl. Powerpoint. Degree preferred. Send res/CL HERE (3/19)
JOB OPENING: DIR, CORP COMMUNICATIONS/NBCU/NYC: Responsible for managing internal and external communications strategies in support of NBC Universal’s corporate functions. 5+ yrs experience in communications or media relations Full info/apply HERE (3/18)
JOB OPENING: COMP AND BENEFIT ANALYST/Crown Media Family Networks/LA: Analyze comp data, evaluate jobs classification/salary. Administer employee insurance and savings plans. 5 yrs exp in comp and benefits. Bachelor’s degree or equivalent experience. Apply HERE (3/18)
JOB OPENING: DIGITAL EDITORIAL DIRECTOR/The Franklin Institute/PHL: For leading US science ctr. Revolutionize online sci. comm & play lead role on digital team. Plan/dvlp/implement creative content across mult platforms. 6+ yrs dvlpg/mngng dig editorial exp. Full info/apply HERE (3/18)
JOB OPENING: REGIONAL ACCOUNT DIRECTOR/NCM/Seattle: Maintain level of visibility in regional ad comm. Identify/source clients to advrts in NCM locations. 3 yrs of media sales exp’ pref’d. Ability to work efficiently/independent fast-paced environment. Full info/apply HERE (3/18)
JOB OPENING: ACCOUNT MGR/Digital Lion Marketing/Beverly Hills: Serve as day-to-day point of contact for assigned client accounts & provide support on other accts as needed 1-2 solid yrs exp, ideally in an agency environment. BA degree, detail oriented & orgnz’d a must. Resume HERE (3/18)
JOB OPENING: AD SALES DIR/MGR/Zliving Communications/NYC, LA, CHI, PHL: Work closely w/Ad Sales GM & SVP for brand activations assignments, qrtly projects as well as assigned clients. 5-7 yrs media-related exp w/sales mktg ideation & execution exp in TV ntwk sales & digital. Resume HERE (3/18)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
To subscribe to any Cynopsis edition(s) click here.
%%PLUGIN_Unsubscribe: 2193667-unsub-generic%%
Copyright Cynopsis 2016
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2016
The post 03/17/16: T-Mobile’s big-league play; Grand Slam of Golf gets uprooted; PepsiCo’s Brisk eSports move appeared first on Cynopsis Media.