A CYNOPSIS MESSAGE FROM RELEVANT SPORTS
Real Madrid and FC Barcelona will play in International Champions Cup’s El Clásico Miami, presented by Heineken on July 29, 2017. The matchup, featuring soccer’s best players, is an old rivalry between the two teams brought to the new world. The full schedule will be announced on March 21, 2017. For sponsorship opportunities, contact Bruce Bundrant. bbundrant@relevantsports.com. Office: 646.767.3209. Mobile: 646.831.1200. Elclasicomiami.com.
CYNOPSISSPORTS
03.13.17
Good morning. It’s Monday March 13, 2017 and this is your first early morning Sports briefing.
Year seven of the CBS Sports/Turner Sports partnership for the NCAA Division I Men’s Basketball Championship is underway this week, as live coverage of all 67 games will run across four national television networks TBS, CBS, TNT and truTV. With the First Four getting underway tomorrow, the staple event will this year see CBS broadcast the NCAA Final Four National Semifinals on April 1, before the National Championship on April 3.
Commanding March Madness once again will be Greg Gumbel, who will mark year 20 as host of the tournament, and 25th overall. Cynopsis Sports spoke with Gumbel about the occasion, favorite memories and how Turner took the target off his back.
Gumbel on favorite memories: There are certainly memories that stick out, whether it’s the endings of certain games and certainly last year’s is going to be tough to top. The thing that strikes me the most is the number of names that pop up at the next level on the professional side after you’ve seen them play in the tournament. You say, ‘Oh, I remember that and he was good,” etc. It is fun to see the transitions that these kids make, and you call them kids until you stand next to them and they are about a foot and a half taller than you are. But I think for me, because most of our analysts are former players, for me the intrigue of the tournament is from the little guys rising up. Even if they don’t win, you can appreciate the level of play they give rising up to perform against all odds. Probably the one that stands out the most for me was George Mason, which went all the way to the final four.
On the ultimate Cinderella: I often argue with Clark Kellogg that a 16 seed is going to beat a 1 seed one of these days in the first round of the tournament. He’ll say that won’t happen, but I say of course it will, even if we may not live to see it. I say this because basketball is a game where you either bring your jump shot to the gym, or you don’t. If you find that four or five guys on a team can’t hit the broadside of a barn in a given game, you can get beat that night. It doesn’t always happen, in fact for a 1 versus 16, it has never happened, but I believe it will happen one day.
On play-by-play: It is a monumental task, While this is my 20th year as host of the tournament, it is my 25th overall. My first five years, I did play-by-play and I can tell you that for one broadcast team to do four games in one day in an unbelievable challenge. All the numbers start to look the same by around 10pm, all the players start to look the same. You start asking yourself if this particular player is on the current team on the air or the one two games ago. It is fun but also a truly tiring event and it is a difficult thing to make sure that you are keeping everything separate.
On complaints: Things have fortunately changed with the arrival of Turner into the mix. I used to get all the grief whenever we decided to switch an audience from one game to another. Who was the easiest person to shout at? Greg Gumbel at CBS. I used to get all these calls on voicemail and some of them were not pretty. If you take a Kentucky viewing audience away from a Kentucky game with a minute and a half remaining and Kentucky has a 30 point lead, they are still pissed off. What I used to do was take those calls and forward them to Sean McManus, and he would then come up to me and ask me to stop forwarding those calls. Anyway, people would always think that I was the guy who made those decisions.
On preparation: I don’t think you can mesh my work with the NFL and college basketball, so I don’t really start preparing until after my NFL work is completed. Seth Davis and Clark Kellogg, however, have no such parameters and they can follow it from day one and they do. Believe it or not, with all the of notes our terrific research department provides us and all of the newspaper articles, the best education I get is listening to guys like Clark and Seth talk about it. I know right away when we get to halftime what the hot buttons are and what their opinions are and my job is to get them to say it. It is incumbent upon me to know enough to speak intelligently with these guys. The best thing I can do is pay attention to them and talk about what strikes them as being the most important.
ON THE AIR
Speaking of the 2017 NCAA Tournament, we’ll dive deeper into times and production tomorrow, but the First Four will continue its annual tradition in Dayton, opening play with Mount St. Mary’s/New Orleans tomorrow at 6:40p, followed by Kansas State/Wake Forest at 9:10p. Wednesday offers North Carolina Central/UC Davis at 6:40p with Providence/USC at 9:10p. All games will air on truTV.
One World Sports appears to have a new owner as the network was rebranded as Eleven Sports over the weekend. The story was originally broken by World Soccer Talk and sources confirm that an announcement from the channel was expected in the coming days, although a spokesperson declined to comment. The initial report stated that the UK-based Eleven Sports will continue to showcase OWS’ lineup featuring the likes of Arsenal TV, Chelsea TV and Bayern TV, although the future of its NASL coverage remains cloudy.
News also broke that Sinclair informed staff at the American Sports Network that the network would be ceasing operations after a three-year run. FTV Live reports that staff were informed that their roles would be eliminated with the channel. With rights to properties ranging from the Atlantic 10 to Conference USA and beyond, Campus Insiders is now expected to pick up the bulk of the deals for its own platform.
Get your tickets early for the Cynopsis Sports Media Awards on April 13 in NYC. Join us as we honor the best work from producers, sponsors and executives alike, saluting the initiatives that drove audiences and turned sports viewers into fans over the past year. Click here for tickets.
GLORY detailed its plans for the coming months, announcing three international live events added to its 2017 first half schedule. GLORY makes its first stop to the southern Netherlands, with GLORY 41 and GLORY 41 SuperFight Series running May 20. On June 10, GLORY returns to Paris for GLORY 42 Paris and GLORY 42 SuperFight Series. Finally, GLORY 42 Paris and GLORY 42 SuperFight Series are expected to hit New York City on July 21.
A CYNOPSIS MESSAGE
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SPONSORSHIP & PROMOTION
Kia Motors America inked a multi-year renewal of the brand’s marketing relationship with the LPGA where the company will serve as its "Official Automotive Partner.” Kia will now have a presence at seven tournaments, including two Majors the ANA Inspiration and the KPMG Women’s PGA Championship in addition to title sponsorship of the Kia Classic. “Both Kia and the LPGA have experienced tremendous growth in visibility and awareness as a result of our partnership, and we are proud to extend the relationship and look forward to several more years of successful collaboration," saidKimberley Gardiner, director of marketing communications,
Real estate brokerage firm Halstead Property signed a multi-year, multifaceted agreement to become the Official Luxury Residential Real Estate Firm of the New York Yankees. The partnership will feature extensive Halstead branding in Yankee Stadium as well as a slate of brand cross promotion activities and joint community outreach programs beginning with the club’s first 2017 season home game on April 10. Halstead branding in Yankee Stadium includes a permanent, backlit infield porch sign on the facade above the Yankees on-deck circle, sponsorship of the “Starting Lineups” HD Screen feature, and advertising displayed on the televisions placed throughout Yankee Stadium. Halstead will also sponsor the Third Base Champions Lounge to be re-named the Halstead Lounge.
DIGITAL & STREAMING
Major League Soccer and Univision Deportes are now partnering with Facebook to live stream a full lineup of regular season matches on the social network. As part of the deal, MLS will also drive further social engagement with fans and produce more unique digital content, with at least 22 matches set to run during the 2017 MLS regular season that are being also being broadcast on Univision networks. Games will be available in the US for live streaming in English via the Univision Deportes Facebook page, offering Facebook-specific commentators, interactive graphics, and fan Q&A as well as polling features. The first MLS match to be streamed on Facebook will showcase Chicago Fire/Atlanta United on March 18 at 4p. Additionally, MLS will now produce 40 exclusive “Matchday Live” shows on Facebook on MLS game days, which will feature highlights and analysis from around the League and a preview of the day’s upcoming matches.
ESPORTS
Events DC, the official convention and sports authority for the District of Columbia, is tapping esports for its newest sponsor play, locking in an exclusive sponsorship for NRG Esports. This partnership will see NRG promote Events DC across their streaming channels on Twitch and across social media with players participating in promotional appearances in conjunction with Events DC, leveraging the team in a move to increase the profile of Events DC’s efforts both internationally and domestically in the tech and videogame landscape, and the visibility of its logo in the esports community will underscore the importance of bringing tournaments to the District. “DC is no longer your grandparent’s capital. Each month there are 1,000 new residents in Washington, DC who are accelerating and becoming part of DC’s ongoing transformation by attracting new and exciting events that further position the city on a global stage,” said Max Brown, Chairman of the Board of Directors for Events DC. “Through collaborations with organizations like NRG, we are actively working to position ourselves for the future and in the next five to eight years, DC will be positioned to be the capital of esports.”
In other sponsorship news, Psyonix locked in PepsiCo’s Brisk brand as a sponsor for the Rocket League Championship Series. Brisk will now serve as a sponsor for Season 3 of the series.
Denial Esports announced that Stephen A. Crystal would be joining the organization as co-owner, working beside Robby Ringnalda and Hank Baskett.
THE MAIN EVENT
Hawks/Spurs on TNT at 8p.
A CYNOPSIS MESSAGE
APRIL 12 / CYNOPSIS WORLD ESPORTS SUMMIT
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ON THIS DAY in 1960: The Chicago Cardinals made the NFL franchise to St. Louis.
In The Know: Arizona men’s basketball coach Sean Miller was previously head coach of what other team that made this year’s tournament? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: In honor of IndyCar starting its new season on Sunday, what is the name of the garage area at the Indianapolis Motor Speedway? Answer: Gasoline Alley. Kudos: Michael Ritz-BucStar Consulting/NY; Brad Stern-POM Technologies/NY; Bob Eisenstaedt-Granite Springs Productions/NY; Tim Overmyer-20th TV/Atlanta; Chris Schwartz-International Speedway Corporation/Charlotte; Jon Miller-NBC Sports/Stamford; Paul Brewer-TV Talent Agents, Inc/North Augusta; Andy Pittman-TAMU/College Station; Lance Phegley-Texas Runner and Triathlete magazine/Houston; Nick Monroe-Monroe Photography/San Diego; Jim Himmel-TCB Media/San Clemente; John Sutton-Charter Digital Media/LA; Paul Gygli-NBCUniversal Television Distribution/Universal City.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
03.13.17
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The post 03/13/17: Greg Gumbel’s March Odysseys; ONE World Sports has a new number; Facebook enters MLS field appeared first on Cynopsis Media.