CYNOPSIS
03.13.17
Good morning. It’s Monday March 13, 2017 and this is your first early morning briefing.
Tonight’s Premieres:
Freeform: Young & Hungry at 8p, Baby Daddy at 8:30p
Nick: Hunter Street at 7p
Tonight’s Finales:
ABC: The Bachelor at 8p
Animal Planet: Alaska: The Last Frontier at 10p
Bravo: Summer House at 10p
DIY: Maine Cabin Masters at 10p
IN THE NEWS
CBS This Morning co-host Charlie Rose is back in the morning show saddle today, after undergoing heart surgery last month to replace an aortic valve. “I can’t wait to see my friends at CTM who have been so gracious in sitting in for me and making up for the fact that I was not there,” said Rose on Friday. “The messages, the heartwarming well wishing, the sense of recover soon has all been memorable to me.”
The deal’s off: Eldridge Industries, owner of Dick Clark Productions, said it has “terminated its agreement” to sell dcp to China’s Wanda Group for $1 billion, and filed a motion to compel release of escrowed funds it is entitled to “given Wanda’s failure to consummate the sale.” It’s not a surprise Wanda isn’t ponying up – the company’s revenue suffered a 14% drop in 2016, its first decline in over 10 years.
Nickelodeon debuted an on-air and online brand refresh over the weekend with the 2017 Kids’ Choice Awards. The visual narrative of Nickelodeon’s new look was executed by combining real kids with 2D and 3D graphics. “We really wanted to highlight how much surprise and fun is a part of kids’ everyday lives, so we took as our inspiration the surreal nature of GIFs, memes and emoticons and created an entire new visual vocabulary,” said Michael Waldron, SVP creative director art and design for Nickelodeon Group and Nick@Nite. “Using a mix of real kids and on-air talent, the refresh looks through the lens of how kids see things – the unpredictable, extraordinary and joyful nature of a child’s imagination.” The new look was created with agency Superstudio.
The Huffington Post and ABCEntertainment are teaming for a month-long collaboration on the third season of American Crime, which premiered Sunday at 10p. ABC is integrating the drama’s content into HuffPost’s Daily Flash Briefing on Amazon Alexa and Weekly News Quiz on Google Home for month of March, the first advertisement of its kind within the Alexa platform. “American Crime this season explores timely, socioeconomic issues, and The Huffington Post was the perfect partner to reach an informed and socially invested audience,”said Darren Schillace, SVP, marketing strategy, ABC Entertainment. “In a climate where headline news is quickly consumed, integrating into HuffPost’s existing applications on Alexa and Google Home allowed us to engage our target audience with content from our show that would highly resonate with them.”
Dish Network, a bidder in the FCC’s incentive auction of 600 MHz, aims to raise $1 billion by selling convertible notes. “The net proceeds of the placement are intended to be used for strategic transactions, which may include wireless and spectrum-related strategic transactions, and for other general corporate purposes,” said the company.
Democratic members of the Senate Commerce Committee sent a letter on Friday to FCC chairman Ajit Pai with follow-up questions to a March 8 hearing, during which Pai was noncommittal when asked whether he agreed or disagreed with Trump’s assertion that the media is the enemy of the American people. “As FCC chairman, you have direct authority over the nation’s broadcast and media marketplace,” said the letter. “Ultimately, the decisions that you, your fellow commissioners, and the agency staff which you oversee make affect the viability and sustainability of news media.”
Is White House press secretary Sean Spicer warming up to the press – and vice versa? During a televised briefing Friday, asked whether a tweet (sigh) by President Trump violated federal regulations prohibiting comments on jobs reports, Spicer drew laughs by warning, “Don’t make me make the podium move!”. Spicer was referring to Melissa McCarthy’s podium-shoving portrayal of him on Saturday Night Live.
Do you think the media is being fair to White House press secretary Sean Spicer, butt of many jokes? Cast your vote in the new Cynopsis poll: http://cynopsis.com/poll/
Billions co-creator Brian Koppelman tweeted his support for New York U.S. Attorney Preet Bharara, fired from his job by Team Trump on Saturday, after Bharara refused Jeff Sessions’ request that he and 45 others tender their resignations. “You’re a great man, Preet. An inspiration,” posted Koppelman. “Can’t wait to see what’s next. Tech advisor + cameo?” Chimed in co-creator David Levien, “Writing staff?”
The season 29 premiere of CBS’s The Amazing Race has been moved from Friday, April 21 to Thursday, March 30 at 10p. Training Day shifts to Saturdays starting April 8, with all 7 remaining episodes broadcast on consecutive weeks; production had wrapped before the unexpected death of series star Bill Paxton on February 25 at age 61. Undercover Boss returns with new eps Friday, April 28.
A CYNOPSIS MESSAGE
2017 Upfront & NewFronts Schedule of Events
Visit our website regularly for the most up to date info on the who, what, when and where of this year’s Upfront season. Cynopsis will have everything you need to know about new programming, fresh research and surprising advertiser opportunities.
For editorial questions, contact lynn@cynopsis.com. To advertise, call Sales & Marketing VP Mike Farina at 203-218-6480 or mike@cynopsis.com.
PRODUCTION AND DEVELOPMENT
Showtime is not moving forward with comedy pilot Mating, starring SNL alum Taran Killam. The net picked up White Famous, starring another SNL vet, Jay Pharoah, in January.
Pop comedy Schitt’s Creek was renewed for season 4. Father/son co-creators Eugene and Daniel Levy will continue as executive producers and writers. The finale of season 3, up +20% in viewers from season 2 and +39% from season 1, airs Wednesday, April 5 at 8p. The show was also renewed by Canada’s CBC.
The CW ordered season 5 of The 100. Sci-fi drama is averaging a +70% lift in total viewers and +86% in A18-49 in Live+SD ratings versus Live+SD.
Top 10 Weekend Domestic Box Office Estimates: March 10-12, 2017
Kong: Skull Island (Warner Bros.) $61.0 million, opening weekend
Logan (20th Century Fox) $37.9 (week 2), cume revenue $152.7 million
Get Out (Universal) $21.1 million (week 3), cume revenue $111.1 million
The Shack (Lionsgate) $10.1 million (week 2), cume revenue $32.3 million
The LEGO Batman Movie (Warner Bros.) $7.8 million (week 5), cume revenue $159.0 million
Before I Fall (Open Road) $3.1 million (week 2), cume revenue $9.0 million
Hidden Figures (20th Century Fox) $2.8 million (week 12), cume revenue $162.9 million
John Wick: Chapter Two (Lionsgate) $2.7 million (week 5), cume revenue $87.4 million
La La Land (Lionsgate) $1.8 million (week 14), cume revenue $148.4, million
Fifty Shades Darker (Universal) $1.6 million (week 5), cume revenue $112.9 million
Source: comScore
A CYNOPSIS MESSAGE FROM NCM
There’s Only One King …
… of the ratings charts: NCM. Kong: Skull Island and Logan pummeled the competition, giving NCM a monster-sized 10.5 A18-34 rating this past weekend.
We don’t need to beat our chest about it. We continue to be the only network with the best content, most Millennials, and some serious data to make your buy more targeted.
We are America’s Movie Network.
COMING UP
TeleXitos, the Telemundo Station Group’s Spanish-language multicast net, will start airing a hit movie every Friday at 8p for three weeks, as part of its “Blockbuster Fridays” programming starting March 17. First up: 2012’s The Amazing Spider-Man.
The 2018 Producers Guild Awards have been set for January 20 at the Beverly Hilton, honoring excellence in TV, film and new media productions.
Succeeding at social media marketing doesn’t just mean staying ahead of the curve on trends and memes – it means executing with speed and precision, all while staying “on brand.” To make sure your team has a process in place the ensure you’re not left behind in the race to stay relevant, you’ll want to take part in the March 29 Cynopsis webinar, What You Need to Know Now About the Hottest Social Media Platforms. Experts from Viacom Velocity, Octagon and Music Choice will offer insights, advice and case studies for staying on top in social. You can register here.
Louis C.K. will host the April 8 episode of NBC’s Saturday Night Live, with musical guest The Chainsmokers. C.K.’s next stand-up special, 2017, hits Netflix four days earlier.
RETURNING SERIES
AMC’s Preacher will be back for season 2 Monday, June 19 at 9p. Time and date for the return of the supernatural series about a road trip to find God was announced at the SXSW Festival.
WE tv’s Marriage Boot Camp Reality Stars Family Edition will feature the dysfunctional families of Kendra Wilkinson (Kendra on Top), Mike “The Situation” Sorrentino (The Sorrentinos), Farrah Abraham (Teen Mom) and Chad Ochocinco (Ochocinco: The Ultimate Catch). Therapy starts Friday, April 28 at 9p.
Nat Geo’s StarTalk with Neil deGrasse Tyson will return in the fall with 20 new episodes. Said host Tyson of the science-driven talk show, “In many cases, StarTalk provides a comfortable space for pop culture icons to lay bare an inner geek that you never knew they had.”
A little research went a long way at Univision, prompting a strategic refocus towards a “holistic programming strategy” and refreshed content. “Our audience wants to see more authentic and relatable stories,” says Lourdes Diaz, president of entertainment for Univision Communications. “They want shorter formats with character-driven narratives that depict women in a position of strength – stories that are true to the Hispanic-American experience resonate with them more than the traditional love triangle or conventional fairy tales of yesteryear.” For more on Univision’s new…vision, check out Cynsiders.
SOCIAL GOOD
As part of its “Together For Good” initiative, Nickelodeon International is teaming with child rights organization Plan International to launch “Together We Rock,” a pro-social campaign dedicated to promoting gender equity now through the month of May. Nickelodeon created an international game to inspire concepts of gender equity, which invites players to join Tomika, the main character in the hit show School of Rock, to lead a group of student musicians on the way to greatness. The network will also air an international School of Rock programming marathon during the month of May, showcasing episodes from the series that highlight female role models, equity-themed moments and self-confidence.
CASTING
Rachel Bilson (The OC) and Kaitlin Doubleday (Empire) are joining the cast of CMT’s Nashville, which just aired its midseason finale (#babydrama). The news was shared first with fans on social media.
Bobby Cannavale (Boardwalk Empire) has joined USA’s Mr. Robot as a series regular. BD Wong (Whiterose) was promoted to series regular on the show, returning for season 3 in October.
Michael Urie (Ugly Betty) will play the male lead opposite Annie Mumolo in Fox comedy pilot Amy’s Brother, about a Type A man suddenly living with his sister and her two kids.
Josh Radnor (How I Met Your Mother) landed the lead in NBC drama pilot Drama High, inspired by the high school drama teacher that’s the focus of a book written by one of his students.
Larenz Tate (House of Lies) will play the male lead opposite Allison Miller in ABC drama pilot Salamander, about a misanthropic engineer who recruits a skeptical Homeland Security psychiatrist to help track a bank robber.
Kristin Chenoweth (Pushing Daisies) will co-star opposite Noah Wyle in CBS legal drama Perfect Citizen, reports Deadline, about a whistleblower who starts a new career at a Boston law firm.
Nick Peine (Office Christmas Party) nabbed a series regular role in the untitled NBC comedy pilot rom Seth Meyers, SNL’s Mike O’Brien and Lorne Michaels’ Broadway Video focused on an Ivy League professor forced to work as a high school biology teacher.
DIGITAL DATA
Hello, Hulu: A+E Networks and the streaming TV destination announced a new affiliate agreement that will bring all A&E, History, Lifetime, LMN, Fyi and Viceland to Hulu’s new live TV streaming service, set to launch this spring. Hulu has already struck deals with CBS Corp., 21st Century Fox, The Walt Disney Company and Turner.
If you want to dive into the sSports world, speakers from brands such as Intel, PepsiCo, Buffalo Wild Wings, Anheuser-Busch and more will be on-hand at the Cynopsis World sSports Summit on 4/12 in Manhattan. Grab your tickets to learn how to monetize eSports and network with the industry’s best.
ADVERTISING & BRANDS
Viacom Velocity inked a year-long partnership with social influencer Shaun “Shonduras” McBride, who will serve as a Creative Strategy Consultant for Velocity. “As one of the earliest influencers to organically emerge on Snapchat, Shaun has an innate ability to craft stories across various social platforms that create meaningful interactions with fans,” said Thomas De Napoli, sr. director, content & platform strategy at Viacom Velocity. “This aligns perfectly with what we do at Viacom Velocity where we make powerful connections among our fans, content, and marketing partners.”
VIDEOS IN SHORT
Actor Gabe Greenspan and his real-life father, Jason Alexander (Seinfeld) play “heightened” versions of themselves in Freeform’s new short-form digital series, Dinner with Dad. Set in a deli, the show features Alexander offering unsolicited advice. In episode 1, Alexander frets that his son’s chronic lateness will tarnish both their reputations.
GOING GLOBAL
Portfolio Entertainment secured worldwide distribution rights to new reality series Small Town, Big Mayor, about a golf cart-driving mayor determined to revitalize the tiny town of D’Lo, Mississippi. Series premieres in the U.S. on Up TV this summer.
A CYNOPSIS MESSAGE
Cynopsis Digital / March 15 Webinar
Programmatic Data & Measurement: New Solutions for TV and Digital
In 90mins, you’ll learn about…
*Inventory: On what platforms, and with what types of ads, should you use programmatic buying?
*Data: Which data matters most to buyers, both now & in the future?
*Measurement: Which metrics are important to parse, and what’s the latest intel when it comes to establishing standards for analyzing & quantifying data?
Register your team: http://www.cynopsis.com/webinar/programmatic-data-measurement.
RATINGS
The series premiere of E! scripted drama The Arrangement delivered a combined L+3 audience of 2.2 million Total Viewers and 1.2 million A18-49 across all airings on Sunday, March 5. The debut posted L+3 averages of 1.3 million Total Viewers and 735,000 A18-49.
Soft starts: Fox reality show Kicking & Screaming debuted Thursday to 2.2 million viewers and .7/3 among A18-49, while season 2 of ABC’s The Catch premiered to 3.8 million viewers and .8/3 in the demo.
The series premiere of Animal Planet’s North Woods Law: New Hampshire, on Sunday, March 5, ranks as the network’s highest-rated primetime series premiere among A25-54 in nearly two years with a 0.44 L+3.
The debut of FX’s Feud: Bette and Joan and 2 encore telecasts delivered 5.17 million total viewers in Live+3, the highest since the premiere of the net’s The People v. O.J. Simpson: American Crime Story in February 2016. The premiere telecast drew 3.8 million viewers.
Live + Same Day Household Ratings: Thursday, March 9, 2017 time period averages.
Source: NTI, Galaxy as dated. Live+SD
CBS: 4.3/8
The Big Bang Theory 7.9/14, The Great Indoors 4.3/8, Mom 4.7/8, Life in Pieces 3.8/7, Training Day 2.6/5
ABC: 3.7/7
Grey’s Anatomy 4.9/9, Scandal 3.6/6, The Catch 2.5/5
NBC: 2.7/5
Superstore 1.7/3, Powerless 1.5/3, Chicago Med 4.1/7, Blacklist: Redemption 2.4/5
FOX: 1.8/3
MasterChef: Junior 2.2/4, Kicking & Screaming 1.4/2
UNIVISION 1.0/2
Pequenos Gigantes USA .9/2, Vino el Amor 1.0/2, La Piloto 1.0/2
TELEMUNDO: .9/2
La Fan .6/1, La Dona .9/2, El Chema 1.1/2
CW: 0.8/1
Supernatural 1.02, Riverdale .6/1
Thursday A19-49: ABC 1.4/5, CBS 1.4/5, NBC .9/3, FOX .9/4, UNI .6/2, TELE .6/2, CW .4/2
Source: Nielsen
EXECUTIVE MOVES
Minneapolis-based ICF Olson announced the appointment of Victoria Phillips as Chief Operating Officer, the promotion of Jurene Fremstad to the role of Group SVP, Chief Strategy Officer, and Bob Morris and Rick Shaughnessy as Group SVP of Integration and Group SVP of Innovation, respectively.
Virtual reality production company Mandt VR hired Brian Cavallaro as its Chief Creative Officer. Cavallaro has previously developed branded content for Woven Digital, Disney Parks and Disney Channel.
This Day in History: 1677 – The Massachusetts Bay Colony gained title to Maine for $6000.
Answer to Our Last Trivia Question: Which city, state and national landmark was used as Angelus, Spike and Drusilla’s mansion on Buffy the Vampire Slayer (1997-2003)?TheEnnis House designed by Frank Lloyd Wright. Kudos to: Samantha Salvatore-WNET Public Media/NYC, Andy Pittman-TAMU/College Station, TX, Michael Ritz-BucStar Consulting/NYC, Amy Kessler-Oakland Symphony/Oakland, CA, David Garber-Loyola Marymount University/Playa Vista, CA, Mariana Martinez-Nickelodeon Channel/NYC, David Westberg-SAG-AFTRA Federal Credit Union/Burbank, Synda Kollman-Charter Marketing Group/Deerfield Beach, FL, Tom Moore-Kalt Productions/LA
Today’s Trivia Question Politics Theme Week: In which politics-themed sitcom did Hillary Clinton’s father, Hugh E. Rodham, make a cameo appearance? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: A limit of four correct answers from each time zone will be selected.).
Answer to Friday’s Initial This: KH played JP in DC= Katie Holmes played Joey Potter on Dawson’s Creek. Kudos to: Elizabeth Wendorf-Blackwood Seven, North America/LA, Michael Strauss-CoxReps/NYC, Laura Oriz-Dish
Medical Drama Anagram: Bay Scene (Email trivia@cynopsis.com; first three respondents with the correct answer who aren’t in trivia will be posted in tomorrow’s newsletter.)
Keep Watching & Reading,
Lynn Leahey: Editorial Director @Lynn_Leahey
03.13.17
Roberta Caploe: Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
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WHAT’S ON TONIGHT – MONDAY MARCH 13, 2017
ABC: The Bachelor [f], The Bachelor: After the Final Rose
CBS: Kevin Can Wait, Man With a Plan, Superior Donuts, 2 Broke Girls, Scorpion
CW: Howie Mandel All-Star Comedy Gala [r]
FOX: 24: Legacy, APB
NBC: The Voice, Taken
PBS: Antiques Roadshow [r], Secrets of Westminster [r], Independent Lens [r]
Telemundo: La Fan, La Dona, El Chema
Univision: Pequenos Gigante USA, Vino el Amor, L Piloto
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