+83% A18-49 +76% A25-54
+87% W18-49 +79% W25-54


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Good morning. It’s Thursday, March 13, 2014, and this is your first early morning briefing.

Tonight’s Premieres:
A&E: Breaking Boston at 10p
FOX: Hell’s Kitchen at 8p

Tonight’s Finales:
MTV: Rob Dyrdek’s Fantasy Factory at 10:30p
TBS: King of the Nerds at 10p


TLC’s The Little Couple Returns at #1
3.9 Million Viewers Watched the Emotional Season Premiere
The Little Couple‘s Most Viewed Telecast Ever
#1 Ad-Supported Primetime Cable Program with P2+
#1 Primetime Cable Network with P2+ and W25-54

Watch an Unforgettable New Season of
The Little Couple
Tuesdays 10|9c on TLC
Click here for source.

More Bang for their bucks: CBS renewed television’s most-watched comedy through the 2016-2017 season. "Comedy is a big part of our schedule, and The Big Bang Theory is the biggest comedy force on television," said Nina Tassler, chairman, CBS Entertainment. "This multi-year deal further strengthens our network’s position for future seasons."



He made ‘em laugh – and now they’re looking into health insurance. Since President Obama’s interview on Funny or Die with Zach Galifianakis, traffic for Healthcare.gov has surged 40 percent, White House Senior Advisor Valerie Jarrett told CBS This Morning on Tuesday.

CW‘s The 100 will have its first run in Canada on Netflix. The streaming service’s licensing deal with Warner Bros. International Television Distribution calls for a March 20 debut on Netflix Canada.

Comedy Central‘s Key & Peele isn’t just coming back for a fourth season – an animated spinoff is also in development, based on the Vandaveon & Mike characters. The third season of the sketch comedy averaged 2 million total viewers and was first in M18-34 Wednesdays at 10:30p.

ABC is countersuing Prospect Park Network, which alleges the net tried to sabotage its attempt to air cancelled All My Children and One Life to Live as online-only soaps. In its Chapter 11 bankruptcy filing this week, Prospect listed ABC as a creditor, to the tune of $1.7 million. Not even close, said ABC, claiming breach of contract damages of at least $5 million.

Creating the Perfect Media Pitch: The New Secrets to Selling to Advertisers on Tuesday, April 8 will show you how to distinguish your programming from the pack, and position your network as the optimum home for brands. Agency, brand and network experts gather for a webinar that explains the new partnering opportunities advertisers expect, must-haves for today’s sales calls and best practices for determining a brand’s goal. Please go here for details.


An intimate performance with infinite soul


Smithsonian ChannelTM
For ad sales contact: Mary Ellen Bottone at


History ordered Texas Rising (wt), an eight-hour event series from A+E Studios and ITV Studios America detailing the rise of the Texas Rangers. Stars in the Thinkfactory Media production include Bill Paxton (Hatfields & McCoys), Brendan Fraser (The Mummy), Ray Liotta (Goodfellas) and Thomas Jane (Hung).


Actor/author/host/father-of-Robin Alan Thicke (Growing Pains) landed a reality sitcom at TVGN. Unusually Thicke focuses Thicke’s much-younger wife, Tanya and 16-year-old son, Carter, along with appearances by an assortment of celebrity friends (hi, David Hasselhoff!) and family. Launch date is Wednesday, April 16 at 10p.

The dangers of meeting over the Internet are explored in two specials airing on TLC. Cyber Stalkers offers reenactments of online connections gone wrong (Wednesday, April 9 at 10p), and Web of Deceit follows private investigators untangling a web of online lies (Wednesday, April 16 at 10p).

Yukon wilderness? Check. Cute furry creatures? Check. New Nat Geo WILD series featuring both of those audience magnets, Dr. Oakley, Yukon Vet, debuts Saturday, April 12 at 9p.

Logo TV is running a St. Patrick’s Day programming block with a different slant (but still lots of drinking): "St. Patsy’s Day." The marathon of Absolutely Fabulous eps featuring over-imbiber Patsy Stone kicks off at 10a and runs until 4p. 

Aloe Blacc ("Wake Me Up") and American Authors ("Best Day of My Life") will perform on Nickelodeon‘s 27th Annual Kids’ Choice Awards, airing Saturday, March 29 at 8p.

Don’t Miss Out… The call for entries in the third annual Cynopsis Kids !magination + People Awards is now open. The Awards honor the best children’s and family multiplatform programming and marketing, plus the outstanding execs in kids entertainment. This year, we will also be honoring an elite group of Animation Innovators. Entry deadline is Friday, March 14, and we will salute all winners on June 11, 2014, at the !magination Awards ceremony in NY. Please visit the awards website for info: http://www.cynopsis.com/event/cynopsis-kids-magination-awards-2014/.


Deadliest Catch returns for season ten on Tuesday, April 22 at 9p. The Discovery series, from Original Productions, adds Sig Hansen’s 18-year-old daughter to its ranks, as a deckhand in a fishing season shortened by the government shutdown.

Season 25 of The Challenge has 28 players expecting to form alliances and outwit another team to snag a $350,000 prize – only to learn they’re on their own. MTV‘s The Challenge: Free Agents premieres Thursday, April 10 at 10p.


Colombia-born singer Shakira has a new voice – as brand ambassador for Dannon‘s Activia yogurt, replacing long-time spokesperson Jamie Lee Curtis. The new campaign will go global in more than 50 countries, with print, digital and television ads that include Shakira’s new song, "Dare (La La La)". And, of course, a little belly dancing.

El Rey Network founder Robert Rodriguez is partnering with Mountain Dew for a video-making contest, reports Variety. The prize: $250,000 and a chance to have Rodriguez and producer Roberto Orci as mentors. For its part, the PepsiCo brand will promote Matador, premiering on El Rey in July.


Nic Bishop (Body of Proof) has joined USA‘s Covert Affairs for its fifth season. The Universal Cable Productions series returns in summer 2014.

Nickelodeon vet Keke Palmer (True Jackson, VP) will recur on season two of Showtime‘s Masters of Sex. Production begins this month in LA.

Once Upon a Time‘s Rose McIver ("Tinker Bell") won the lead in CW drama pilot iZombie, based on the DC Comics strip.

Learn about the Hispanic market and digital initiatives from brands and networks at the Cynopsis webinar on March 27: Reaching Today’s U.S. Hispanic Connected Audience Through Digital, Social Media and Web Video. Register on the Cynopsis web site.


Tricon is launching international sales of new dramedy Sensitive Skin, starring Kim Cattrall (Sex and the City) and Don McKellar (Odd Job Jack) at MIPTV. Cattrell will take part in a Keynote interview on Monday, April 7.


ABC enjoyed a ratings lift on Tuesday. Agents of S.H.I.E.L.D. got a three-tenths boost (2.1/7 A18-49) versus last week, according to Nielsen, Trophy Wife was up one tenth (.9/3) and Mind Games boasted a two-tenths jump, to .8/3. NBC powerhouse The Voice was down six-tenths of a point, to 3.5/12 among A18-49, but that was still enough to easily claim the demo for the night.

Glee‘s move from Thursdays appears to be doing the Fox series no favors. The show dropped to a series low in the A18-49 demo, .9/3.

The season finale of OWN‘s The Haves and the Have Nots on Tuesday drew a network record 3.6 million total viewers, ranking as the night’s number one cable telecast among W25-54 (2.75).

Rizzoli & Isles delivered more than 4.7 million viewers to rank as basic cable’s most-watched program on Tuesday, reports TNT. The drama scored 1.4 million A25-54 in Live + Same Day delivery (up 43 percent vs. last week) and 1.1 million A18-49 (up 31 percent), its strongest deliveries so far this winter.

Tuesday A18-49 Analysis: NBC won the most A18-49 viewers Tuesday with 2.5/8, according to Nielsen. NBC’s The Voice earned 3.5/12 at 8p, followed by 2.1/7 for ABC’s Marvel’s Agents of S.HI.E.L.D. An average 1.9/6 for NBC’s About a Boy and Growing Up Fisher won 9p, with a repeat of CBS’s NCIS: Los Angeles and Univision’s Que Vida me Robo tying for second in the hour with 1.4/4 (ABC’s The Goldberg’s stole the 8p-8:30p half hour with 1.5/5). NBC’s Chicago Fire earned 1.9/6 to win 10p, followed by a pair of 1.1/3s for CBS repeat Person of Interest and Univision’s Que Pobres Tan Ricos.

A18-49: NBC 2.5/8, ABC 1.4/4, CBS 1.3/4, FOX 1.1/3, UNI 1.1/3, CW .7/2, TELE .5/2

Live + Same Day Household Ratings: Tuesday, March 11, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.

CBS: 6.3/10
NCIS [r] 7.2/12, NCIS: Los Angeles [r] 6.5/10, Person of Interest [r] 5.1/9
NBC: 5.9/10
The Voice 8.4/14, About a Boy 4.7/7, Growing Up Fisher 4.1/6, Chicago Fire 4.7/8
ABC: 2.7/4
Marvel’s Agents of S.H.I.E.L.D. 3.9/6, The Goldbergs 2.7/4, Trophy Wife 1.9/3, Mind Games 1.8/3
FOX: 1.6/3
Glee 1.6/3, New Girl 1.5/2, Brooklyn Nine-Nine 1.6/2
Por Siempre mi Amor 1.3/2, Que Vida me Robo 2.0/3, Que Pobres Tan Ricos 1.4/2
CW: .6/1
Originals 1.1/2, Supernatural .6/1
TELE: .7/1
Impostura .6/1, En Otra Piel .8/1, Camelia la Texana .7/1

Monday A18-49 Analysis: ABC won the most A18-49 viewers Monday with 3.5/10, according to Nielsen. NBC’s The Voice earned 3.4/11 at 8p, followed by 3.0/10 for the first hour of ABC’s Bachelor finale. The Voice hit 4.0/12 at 9p, versus 3.6/12 for Bachelor. At 10p, ABC’s After the Rose Bachelor special scored 3.9/11, versus 2.7/7 for NBC’s Believe.

A18-49: NBC 7.7/12, ABC 6.7/1, CBS 4.4/7, FOX 3.5/6, UNI 1.6/2, CW .6/1, TELE .6/1

Live + Same Day Household Ratings: Monday, March 10, 2014  time period averages. Source: NTI, Galaxy as dated. Live+SD.

NBC: 7.7/12
The Voice 8.3/13, The Blacklist 6.5/11
ABC: 6.7/11
The Bachelor 6.6/10, After the Rose 6.9/11
CBS: 4.4/7
How I Met Your Mother 5.0/8, 2 Broke Girls [r] 3.6/6, Mike & Molly 5.0/8, Mom [r] 3.9/6, Intelligence 4.4/7
FOX: 3.5/6
Bones 4.0/7, The Following 3.0/5
Por Siempre mi Amor 1.3/2, Que Vida me Robo 2.0/3, Que Pobres Tan Ricos 1.4/2
TELE: .6/1
Impostura .6/1, En Otra Piel .7/1, Camelia la Texana .6/1
CW: .6/1
Star-Crossed .6/1, Beauty and the Beast .5/1


Honoring the Best in Kids Programming & Marketing

Entry Deadline: TOMORROW!!
Awards Event: June 11, 2014 (NYC)

Visit our website for additional information on:
Who Should Enter, How to Enter, Eligibility Period, Categories, Deadlines, Sponsorship Opportunities, Contact Information & FAQs.

This Day In History: 1965 – Eric Clapton quit the Yardbirds and was replaced by Jeff Beck.

Answer to Our Last Trivia Question: What was Abby’s real name on Eight Is Enough (1977-1981)? Sandra Sue. Kudos to: Altagracia Gari-Univision Communications, Inc./Miami, Cynthia New-CharterMedia/Cape Girardeau, MO, David Westberg-SAG-AFTRA/LA, Colleen Leary-Wikia/San Francisco, Alan Perris/Beverly Hills, Lorrie Shilling/El Segundo.

Today’s Trivia Question: On Seinfeld (1989-1998), what college did Jerry and George attend? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).


Only 1 Week Away…
The Exploding World of Kids’ Tablets: The New Way to Build Your Brand
REGISTER TODAY |Date:Thursday, March 20, 2014 |Time:1:30 – 3:00pm ET

Abby Jenkins - Director of Content {PBS KIDS Digital}
Graham Farrar - Co-Founder {IStoryTime}
Caroline Fraser - VP, Digital Products & Prod. {Scholastic Media}
Mindy Brooks Director, Education & Research {Sesame Workshop}
Moderator: Cathy Applefeld Olson Editor {Cynopsis Kids!}

Keep Watching & Reading,
Lynn Leahey @Lynn_Leahey

Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group 

Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480

Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459

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Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.

JOB OPENING: WRITER/PRODUCER/EPIX/NYC: Write, produce & edit programs/spots. Must have exp creating & executing innovative, high-concept TV promos for premium cable. Exp prod theatrical trailers a plus. Apply HERE (3/20)

JOB OPENING: AD SALES COORD/TV GUIDE NETWORK/NY: Multi tasked ind to work with AEs, planners, sales, traffic, mktg & pricing pln’g teams. Resp for deal maint wkly allocations, move requests and daily comm w/agencies. BA req’d. Apply HERE (3/20)

JOB OPENING: MGR, ON AIR PLANNING/Crown Media Family Networks/LA: Develop and implement strategies for utilization of on-air inventory assets to increase ratings. BA deg req’d. Apply HERE (3/19)

JOB OPENING: HBO/SR RESEARCH ANALYST/NYC: Research professional that demonstrates research and analytical skills to provides strategic insights. 3+ yrs of exp. in TV Research. Please apply @ http://bit.ly/1ghDb3s (3/19)

JOB OPENING: SENIOR FINANCIAL ANALYST/WB/NYC: 3-5 years Media exp. Advertising sales billing, rev recognition, cash application & reporting, mnthly & quarterly closes & budgeting/forecasting for Media Ad Sales group. APPLY HERE (3/18)

JOB OPENING: MGR, STANDARDS & PRACTICES/NICKELODEON/NYC: Review marketing proposals, pitches, executions for digital and multi-plat initiatives. Ensure regulatory guidelines and Nick best practices are met. 3 – 5 yrs exp. APPLY HERE (3/18)

JOB OPENING: SALES DIR OLYMPICS & SPORTS SALES/NBCU/Chicago: Sell multi-platform Sports & Olympics. Exceptional presenter & 8+ years sales exp. Apply: HERE (3/15)

JOB OPENING: PROJ MGR RESEARCH/ATL: 5+yrs TV rsrch brdcst/cable.Prof in basic statistics/analysis. Exp w/primary rsrch methods & Nielsen rsrch software. To apply, contact: HERE (3/15)

JOB OPENING: VP AD SALES RSRCH/Nickelodeon/NYC: Dvlp innovative/insightful initiatives that competitively position & distinguish us in mktplace. 10+ yrs related media rsrch. Proficiency in media based applications Full info apply HERE (3/15)

JOB OPENING: LICENSING SALES MGR/CHI/MINN/CIN Midwest area: Identify, solicit, negotiate and secure licensed partners, retail/licensee management. Knowledge of licensing and retail, high energy and self-motivated. Resume to: richm@bigtent.tv (3/15)

JOB OPENING: MKTG MGR, AD SALES/SIRIUSXM NY: support all aspects of sls & mktg process. Resp for dvlpmt & execution of select mktg proposals & pgms. 5+ yrs exp in ad sls/media. Biling Spanish pref. Karin.merriam@siriusxm.com (3/15)

JOB OPENING: SR MGR INTEGRATED MARKETING/ABC/NY: Will respond to RFP’s, sponsorships, video execution, campaign mgmt. Must have 5+ yrs digital mkt or sponsorship exp, project mgt. TV exp preferred. SEND RESUME: Dee.J.Moore@abc.com (3/15)

JOB OPENING: MANAGER MKTG/ION/NY: Support Nat’l Ad Sales team, assist w/development & execution of integrated client solutions 2 – 3 yrs exp mktg, prefer sponsorships, 4-yr degree, prefer Marketing. Apply jobs@ionmedia.com EOE (3/14)

JOB OPENING: DIGITAL AD TRAFFICKER/ABC Owned TV/NYC or SEATTLE: Digital Ad Ops exp is a must, FreeWheel or Ad serving systems exp is preferred, will do technical support, monitor campaigns. SEND RESUME: Dee.J.Moore@abc.com (3/14)

JOB OPENING: PUBLICITY ASST/RLJ Entertainment- Acorn Brands/Silver Spring MD: Support Publicity Dir w/a broad range of all publicity matters. BA deg & min 1 yr exp working publicity dept (ent media a +)  Apply to: HR@rljentertainment.com (3/14)

JOB OPENING: DIR, SALES BRAND SOLUTIONS/HIPCRICKET/CHI: Sell best in class mobile advrtsng ntwk to Agencies & Fortune 500 Brands. BA deg & 5 yrs outside advrtsng sales exp w/in Agency, Mobile mktg &/or Mobile Advrtsng worlds. Full info/apply: HERE (3/14)  

JOB OPENING: VICE PRESIDENT ABC/ABC Studios Primetime Research/LA: 10+ yrs media research exp; TV ratings; multiplatform pref; Strong mgmt, analytical, relationship skills. To apply: http://bit.ly/1hx8rev (3/14)

EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com

INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at trish@cynopsis.com.

SUMMER INTERNSHIP CREDITS ONLY: POST PROD/LIBRARY SUMMER INTERN/Scholastic/NY: Work on video duplication, transcoding, potential for minor editing. Assist with video library/cataloguing. Admin work required. Resume to scholasticmedia@gmail.com (3/19)

SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at trish@cynopsis.com.

E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.

Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.


ABC: Once Upon a Time in Wonderland, Grey’s Anatomy, Scandal

CBS: The Big Bang Theory, The Millers, Two and a Half Men, The Crazy Ones, Elementary

CW: The Vampire Diaries [r], Reign

FOX: Hell’s Kitchn [p], Rake

NBC: Community, Parks and Recreation, Hollywood Game Night, Parenthood

PBS: This Old House Hour, Life on Fire [r], Antiques Roadshow [r]

Telemundo: La Impostora, En Otra Piel, Camelia La Texana

Univision: Por Siempre Mi Amore, Lo Que la Vida Me Robo, Que Pobres Tan Ricos

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