A CYNOPSIS MESSAGE FROM CBS SPORTS NETWORK
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CYNOPSISSPORTS
03.12.15
Good morning. It’s Thursday March 12, 2015, and this is your first early morning Sports briefing.
Part show, part stunt and all social, HBO is teaming with Will Ferrell for a new special that will air on the network from Funny or Die in partnership with MLB. The actor will honor Bert Campaneris when he hits five different spring training ballparks in Arizona today, with the antics set to run on the network later this year. (Campaneris once played every position on the field for ten different teams in the same day five decades ago.) Ferrell’s journey will be covered on social media using #FerrellTakesTheField, with funds being raised to help fight cancer. His first game is at 12:05p PT for the Mariners/Athletics with game-used memorabilia set to be auctioned at MLB.com with proceeds being donated to Cancer for College, as well as Stand Up To Cancer.
Meanwhile, MLB Network will be on hand to cover the action, and will televise the Dodgers/Padres game at 9p ET with Matt Vasgersian and Mark Grant reuniting for the call. The channel will also simulcast the Cubs/Angels at 4p. Ferrell is also scheduled to appear for a live interview on High Heat with Christopher Russo earlier in the day at noon.
A CYNOPSIS MESSAGE FROM HOROWITZ RESEARCH
How does TV advertising perform against print?
What are the 3 most important variables in evaluating platform performance?
Get this and MORE on ad effectiveness across platforms from the ESPN Advertiser Analytics team at the
15th Annual Horowitz Cultural Insights Forum
Presented by Chris Barton, Associate Director, Advertiser Analytics, ESPN
AGENDA | SPEAKERS | WHY YOU SHOULD ATTEND
Wednesday, March 25, 2015 | Edison Ballroom, NYC | REGISTER NOW.
ON THE AIR
FOX Sports 1 pumped up its soccer viewership this week. The network reports that Sunday’s Liverpool/Blackburn match in FA Cup action notched 506,000 viewers according to Nielsen, making it the most-watched FA Cup match on English language cable since at least 2008. Later, the return of MLS to FOX Sports saw the Red Bulls/Sporting Kansas City reel in 268,000 while the nightcap pitting the Sounders/Revolution saw an audience of 289,000. Monday’s elimination of Manchester United by Arsenal in the FA Cup scored 402,000 viewers making it the most-watched weekday FA Cup match on cable since at least 2008. Finally, Tuesday saw the Read Madrid victory over Schalke notch 471,000 viewers, for a 30% markup above the Arsenal-Bayern Munich match on the corresponding Tuesday last year.
NBC Sports is gearing up for its 2015 motorsports coverage by touting nearly 1,400 hours of coverage in 2015, with around 800 of them live across NASCAR, IndyCar, Formula One, Mecum Auctions, Lucas Oil Pro Motocross Championship and Red Bull Global RallyCross. This marks the first time a US sports media company has broadcast all NASCAR, IndyCar and Formula One in the same year, with all three series championships decided on NBC or NBCSN. Race broadcasts begin on Sunday with the 2015 Formula One season at the Australian Grand Prix at 12:30a on NBCSN. Coverage begins tonight at 9:30a with Practice 1 on Live Extra. All in, the company will offer more than 16,500 miles of racing and use more than 172 cameras, 76 miles of cable, and 16 mobile production units.
NHL Commissioner Gary Bettman and Univision Deportes’ President Juan Carlos Rodriguez will be honored on April 16 at the Cynopsis Sports Media Awards. The sports leaders have been named the recipients of two the company’s annual accolades with Bettman receiving the 2015 Vision Award as League Executive of the Year. Juan Carlos Rodriguez will be presented with the 2015 Navigator Award for his company’s success and innovation throughout 2014. The pair will join CBS Sports Chairman Sean McManus and Morgan Flatley, CMO of Gatorade, as featured award recipients at this year’s show. For more information and to buy tickets, click here.
CBS Sports Network laid out its plans to cover the 2015 NCAA Division I Men’s Basketball Championship, including Sunday’s NCAA March Madness Bracket Breakdown show at 7p, immediately following the selection show on CBS. Throughout the Tournament, the channel’s NCAA March Madness Bracket Breakdown and NCAA March Madness 360 will offer news, highlights and analysis of every game. Coverage from the Final Four includes a special edition of We Need to Talk on April 5 at 8p. Dana Jacobson hosts the show, along with Allie LaForce, Swin Cash and Turner Sports’ Rachel Nichols. Tracy Wolfson and Lesley Visser contribute. Programming also includes exclusive encore showings of the best games from the 2015 Tournament that air on CBS, TBS, TNT and truTV.
Curling continues to gain traction. Universal Sports Network carries more than 42 hours of multi-platform coverage of the upcoming 2015 World Curling Championships starting Monday at 8p with USA/Japan. Programming continues through the gold medal match on March 22 at 3p. The men’s championship will air March 30-April 5 from Nova Scotia, Canada.
The 2015 Puerto Rico Basketball League is coming stateside, with regular season and playoff games set to run on WAPA America, the U.S. cable network arm of the leading broadcaster in Puerto Rico, WAPA Television. The regular season games will air live on WAPA América Saturdays and Sundays starting Saturday at 8p.
A CYNOPSIS MESSAGE
Cynopsis Digital Business Summit
EARLY BIRD REGISTRATION: March 27
Featured Speakers Include:
RYAN BONIFACINO, SVP, Digital – Alex and Ani, LLC
DAVID BEEBE, VP, Creative & Content Marketing - Marriott International
ARIA FINGER, COO - DoSomething.org
LINDA DESCANO, CFA® Managing Director & Head of Content + Social, Global Consumer Bank - Citi
Thursday, April 23, 2015 | Astor Center, NYC | REGISTER NOW.
SPONSORSHIP & PROMOTION
Adidas named 72andSunny as the global agency for the company, charged with handling creative for the brand’s basketball, running, soccer and women’s efforts. The agency will handle the account out of its Los Angeles and Amsterdam offices.
Maui Jim Sunglasses signed on with the Maui Invitational, claiming title to the nation’s early-season college basketball tournament, the Maui Jim Maui Invitational. The 2015 event takes place Nov. 23-25. “When we looked at the Maui Invitational, we saw an incredibly organic partnership,” said Jay Black, Vice President, Global Brand Marketing at Maui Jim. “Both brands place a premium on quality, and both are inextricably tied to the island of Maui. We intend to leverage the strength of each other’s shared history to reach consumers across the globe.”
SOCIAL MEDIA
Facebook is partnering with Turner Sports during a SXSW fan event on Sunday to give a taste of the Selection Sunday celebration at Turner’s live NCAA March Madness Bracket Lounge. Matt Winer serves as host with Rick Fox set for on-site analysis for a special Facebook Live program at 6p after the unveiling. The Turner Sports livestream is exclusive to Facebook and available only on the NCAA March Madness Facebook Page.
DIGITAL & TECHNOLOGY
The start of NFL free agency pushed NBC Sports Digital to record traffic, according to the company. A flurry of moves and trades propelled company sites to all-time record traffic with high marks that include ProFootballTalk.com notching its best day ever with 3.5 million visits and .9 million page views. Rotoworld.com experienced its best day this year with a record 617,000 uniques, 1.2 million visits, and 5.3 million page views.
CBS Sports is beefing up its app ahead of the NCAA Tournament, offering varied options for office pools with features that include Bracket Manager, Bracket Challenge and Round by Round. In addition to the bracket games, the CBS Sports app will offer a live-updating tournament bracket, scores and stats and more.
Campus Insiders, meanwhile, takes on March Madness with pre-tournament coverage highlighted by its 68 in 60 Presented by John Deere series. The 68 video on demand segments, hosted by Jordan Cornette, will preview each tournament team in 60 seconds or less with supporting editorial content by national beat writer Ken Bikoff. Digger Phelps, Seth Davis and Bonnie Bernstein will handle news and analysis with Bernstein capturing Selection Sunday reaction via one-on-one interviews of Top 25 coaches that include Jay Wright (Villanova), Bill Self (Kansas), Mike Brey (Notre Dame) and Fred Hoiberg (Iowa State). Additionally, for the first time, Campus Insiders is providing an on-site locale for fans to gather during Final Four, with a set constructed at Cadillac Ranch in the heart of Downtown Indianapolis.
THE MAIN EVENT
North Carolina/Louisville square off in the ACC Tournament on ESPN at 2p.
A CYNOPSIS MESSAGE
Cynopsis Webinar:
How to Sell Digital Advertising in a Fragmented Media World
This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of your time could mean exponential sales growth!
SAVE THE DATE: Tuesday, March 31, 2015 | 1:30 to 2:45PM
Featured Panelists
Bob Maund, West Region VP, Digital Sales – CNBC & NBC News Group at NBC Universal
Steve Bookbinder, Co-founder and CEO of Digital Media Training
For more information, email Trish@cynopsis.com.
ON THIS DAY in 1972: Gordie Howe retires for the NHL.
In The Know:
What brand served as the primary sponsor of Will Ferrell’s racecar in Talladega Nights: The Ballad of Ricky Bobby? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: Which university holds the distinction of having the most wins in men’s college basketball (Div. I) without ever winning an NCAA championship title? Answer: Temple. Kudos: Marc Wollis-NBC Sports Group/NY; Michael Ritz-BucStar Consulting/NY; Lewis Blaustein-Lewis Brand Solutions, Inc./NY; Andrew Feingold-Nielsen/NY; Synda Kollman-Charter Marketing Group/Boca Raton; Rich Packer-American Basketball Enterprises LLC/Tampa; Andy Pittman-Texas A&M University/College Station; Kevin Wicker-Chiefs Football Network/Mission; Tom Moore-Kalt Productions/LA.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
03.12.15
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The post 03/12/15: HBO, MLB & Will Ferrell look to score; FOX Sports 1 sees soccer spike; Bettman, Rodriguez honored at Cynopsis Sports Media Awards appeared first on Cynopsis Media.