Good morning. It’s Tuesday March 10, 2015, and this is your first early morning digital briefing.
NEW PROGRAMMING + DEALS
HBO’s a la carte streaming service will exclusively premiere on Apple devices as of April 12 for $14.99 a month. Announced at an Apple event in San Francisco yesterday, HBO Now will offer more than 2,000 titles for Apple iPhone, iPad, Apple TV as well as via HBONow.com. “With HBO Now, you will have access to all our acclaimed original programming – past, present and future,” HBO CEO Richard Plepler said. HBO will explore distribution opportunities with existing distributors and digital partners for HBO Now after launch.
….Apple will launch the Apple Watch on April 24 with three versions – Apple Watch Sport, Apple Watch, and Apple Watch Edition, with a starting cost of $349. ESPN, CNN, Facebook, Twitter, MLB.com and other companies will provide text and photo alerts to wearers of the watch, which will support Apple Pay. Pre-orders start April 10.
YouTube celeb Timothy DeLaGhetto (Traphik) signed with Hollywood agency CAA, joining other YT stars Mamrie Hart, Joe Penna, Jerome Jarre and Casey Neistat. CAA will develop DeLaGhetto’s digital and branded content, and expand his presence in TV, commercials, and publishing. DeLaGhetto has more than 2.7 million subscribers, 600 million video views and more than 1.8 million followers on social media channels.
Movie and TV streaming platform Popcornflix acquired a slate of foreign films from Film Movement. Users can now stream Cannes Special Jury Prize winner A Screaming Man, Sundance Jury Prize Winner Manito, and The Way I Spent the End of the World, starring Dorotheea Petre, winner of Best Actress at Cannes. PopcornFlix and affiliate apps Frightpix and PopcornFlix Kids are available on Roku, Xbox consoles, iOS and Android devices.
Left Brain Digital released the second season of the web series Johnny Dynamo on YouTube. The new season features Terry Kiser (Three’s Company) and Tiny Lister (The Dark Knight); show follows a shamed 80’s TV star trying to make a comeback.
The iHeartRadio Music Awards will return on March 29 on NBC with Jamie Foxx as host. The three-hour telecast will honor America’s most popular artists and songs as determined by the iHeartRadio Chart and fan voting through iHeartRadio stations nationwide. The event will air from 8-11p ET as well as on iHeartMedia stations and on its digital platform.
To kick off Women’s History Month, HelloBeautiful launched its first short documentary from the recently-launched HB Studios in L.A. Women on Top is a 14-minute doc featuring Soledad O’Brien, Lisa Leslie, Eve, Anika Noni Rose, Jurnee Smollett, Jody Watley, Chrisette Michele, Tia Mowry and Beverly Johnson. Hellobeautiful.com is an online destination for women of color.
Hear from sales guru Bob Maund, West Region VP, Digital Sales for CNBC & NBC News Group at NBCUniversal and Steve Bookbinder, Co-founder and CEO of Digital Media Training for the Cynopsis webinar How to Sell Digital Advertising in a Fragmented Media World, on Tuesday, March 31st. Register your team today at http://cynopsis.com/webinar/need-know-now-programmatic-ad-buying
ADVERTISING + AD PLATFORMS
Nielsen’s study of Twitter activity around live prime-time broadcasts and cable TV revealed that social media is an indicator for general audience engagement. Nielsen’s Neuro division specifically noted that changes in Twitter TV activity correlate to emotion, memory, and attention 79.5 percent of the time.
CBS unveiled a “feel-good” video hub with Toyota called Viewers to Volunteers, or V2V. When users watch clips on V2V, they accumulate credits that can be converted to donations for charities of their choosing, from Special Olympics to the Meals on Wheels Association of America. Although it’s a branded content platform, there are no banner ads or pre-roll; the platform is meant to drive marketers and their ad budgets to CBS, the net’s EcoMedia division founder and president Paul Polizzotto told the Wall Street Journal.
Real-time TV ad tracking wywy announced the new data connector app on the Adobe Cloud Marketing Exchange, an Adobe core service that provides a marketplace for pre-built applications and integrations. The wywy TV Analytics app will connect advertisers’ TV campaigns with their web tracking data in Adobe Analytics, allowing them to measure the effect of TV advertising on website performance.
A CYNOPSIS MESSAGE
CYNOPSIS SPORTS MEDIA AWARDS
April 16, 2015 | NYAC | 8-10:00am
Cynopsis Sports will honor 4 executives who changed the way their sports entities connected with fans around the country:
GEM AWARD – Morgan Flatley, Chief Marketing Officer - Gatorade
LEGACY AWARD – Sean McManus, Chairman - CBS Sports
VISION AWARD – Gary B. Bettman, Commissioner - NHL
NAVIGATOR AWARD - Juan Carlos Rodriguez, President of Univision - Deportes Univision Communications Inc.
OpenSlate Engagement Data for gaming channels, based on the engagement metric for the week ending 3/8.
Channel/(Engagement)/Monthly Views/Total Subs/SlateScore
WatchMojo (9.8) / 181638750 / 7072864 / 835
BuzzFeedVideo (9.8) / 245578350 / 5037005 / 805
iTownGamePlay (9.8) / 77321550 / 2764921 / 848
BuzzFeedYellow (9.6) / 171716280 / 3361463 / 750
TheFineBros (9.5) / 109724040 / 11715093 / 805
nexxuzhd (9.4) / 27161610 / 1584883 / 734
React (9.4) / 51965130 / 3576623 / 774
vcsabiavideos (9.4) / 14893770 / 1150470 / 721
SHAYTARDS (9.4) / 72240270 / 3211247 / 791
TheEllenShow (9.4) / 231037560 / 11283032 / 844
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlate Engagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
Digital programming company Machinima named James Glasscock as Senior Vice President and Strategy and Business Development. He was most recently Senior Vice President, Strategic Planning & Operations at Playboy Plus Entertainment (Playboy Television).
Dish Network hired Scott Skurnick as Vice President of Digital Acquisition. Previously, he was Divisional Vice President of Customer Acquisition at Sears Holdings.
Lisa Holme has been promoted from Director to Vice President, Content Acquisition, at Hulu. In her new role, Holme will oversee all efforts around content strategy, content licensing, and business development. She will continue to report to SVP, Head of Content Craig Erwich.
A CYNOPSIS MESSAGE
Want to find out what shows are online and when?
Check out the Watcheroo Digital Programming Guide
Organized by show name, date, and platform, we have everything you’ll need to be caught up on digital premieres, ongoing programs, live-streamed events and integrated series.
DIGITAL SPOTLIGHT OF THE DAY
With Apple officially setting up shop in the smartwatch market yesterday, it may come as no surprise that the competition felt the heat. Even Google wanted to counteract the big announcement with a new spot for its Android Wear smartwatch. Released just minutes before the Apple event, Google appears to want to send the message “wear what you want” in light of the Apple Watch hype. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
Cynopsis Ad Sales: Mike Farina | VP, Sales | 203-218-6480
Classifieds Sales: Trish Pihonak | Director of Operations | 203-899-8459
Cynopsis Media: a division of Access Intelligence, LLC * 10 Norden Place * Norwalk, CT * 06855 * USA
Cynopsis CLASSIFIEDS - For More classifieds, visit the Cynopsis.com classifieds page here.
JOB OPENING: DIGITAL ART DIRECTOR/NBCU/NYC: Exp. w/UX/UI, resp. for online branding. 100% digital. 5+ yrs of design exp., (digital + new media) agency or in-house. Mac Creative Suite CS5/CS6. Full info/apply HERE (3/17)
JOB OPENING: SR DESIGNER/NBCU/NYC: Conceptualize and execute creative. 5+ yrs relevant exp. Proficiency w/Photoshop, Illustrator, InDesign, Microsoft PPT/presentation experience a must. Full info/apply HERE (3/17)
JOB OPENING: EVENT MARKETING MGR/NYC/CT: Mng integrated mktg campaigns to attract audience for events. BA Deg/Mktg & 1-3 yrs mktg exp. Exp using social media tools & able to devise/execute a plan in support of events. Full info/apply HERE (3/17)
JOB OPENING: SR COORD, DIGITAL OPS/NBCU/NYC: Looking for a senior digital trafficker to join the Telemundo team. 1+ yrs exp; bilingual a plus. Exp. w/DFP & Freewheel a plus. Full Info/Apply HERE (3/17)
JOB OPENING: DIR INTEGRATED SALES MARKETING/ION/NY: Provides marketing support for Network Sales to help achieve additional revenue for ION. Manage executions. Create client proposals. Min. of 5 years exp marketing required. EOE Resume to: Jobs@ionmedia.com (3/14)
JOB OPENING: MGR, TALENT/LA: identify and create opportunities within the existing and with new members of the talent network. 4-8 yrs exp major talent agency managing digital talent. Creative thinker w/out of box ideas to attract key talent. Apply HERE (3/14)
JOB OPENING: DIR, BUSINESS ANALYTICS/Machinima Network/LA: Lead Bus. Analytics team. Proactively align bus. goals & operations to identify relevant opps for analytics solutions. 5+ yrs mngmnt exp & 7+ yrs video advrtsng, e-commerce, or subscription models. Apply HERE (3/14)
JOB OPENING: CREATIVE DIRECTOR, ON AIR/NBCU/East Coast: Works closely with the Sr. Director of Marketing & Creative Services and Sr. Marketing Manager to create and define the network brand, in accordance with the NBC Sports Group full info/apply HERE (3/14)
JOB OPENING: DIR, SCHEDULING/AMC/NYC: Strategic prog plan’g & sched for AMC/AMC On-Demand pltfrms. Active in short & long term prgrm planning, creation of stunts, branded blocks, tentpole events, daily movie sched, orig series placement & support, etc. 5+ yrs sched exp. Submit res http://tinyurl.com/ly6wmkg (3/14)
JOB OPENING: DIRECTOR ACCOUNTING/Fox Networks Engineering and Operations Group/LA: Min 10 years progressive exp in general accounting, Financial Reporting, Variable Cost and asset management. public accounting, media & entertainment preferred. Full info/apply HERE (3/13)
JOB OPENING: DIRECTOR, DIGITAL SALES/CBS TV Dist/NYC: Deliver new opps w/media agencies, clients & internally. 7 yrs media ad sales exp & exp creating prgrms/solutions for advertisers. Full knwlg landscape for dig, mobile, & tradit’l media. Full info/apply HERE (3/13)
JOB OPENING: TECHNICAL DIRECTOR/NBCU/NYC: Collaborate with the team. Offer technical and creative solutions to create the overall vision for air Prepare and organize show notes, script, set placement and camera Full info/apply HERE (3/13)
JOB OPENING: DIR, DEVELOPMENT/NYC and LA: For Major Production Co. 7-10 yrs exp @ ntwks & prod co’s. Exp in multiple genres, prod skills, great writing skills, proven track record finding talent, dvlpng & pitching ideas all req’d. Resumes HERE firstname.lastname@example.org (3/12)
JOB OPENING: DIRECTOR, RSCH/GSNTV/Santa Monica: Provide valuable rsch insight to help ntwrk growth. Maint/dvlp analysis of aud delivery to support Prgrmng & mktg. 5+ yrs in TV/Cable rsrch. Strong background TV ratings & synd rsch in Brdcst/TV. Res/CL HERE (3/12)
JOB OPENING: RECEPTIONIST/GSN TV NY: Project support to Affiliate/Ad Sales, general office administration/coordinating; extensive knowledge of Excel, Microsoft Office incl. Powerpoint. Degree required. Send res/CL HERE (3/12)
JOB OPENING: DIR. CREATIVE SRVCS/CSI SPORTS/NYC: Work w/exec team to present brand thru all media. Provide mktg suppt for all prods/srvcs. Fast-growth env. incl. 24/7 Ntwk, synd cont, org prgm, live events. Exp w/soc-med pltfms & on-air/online ntwks. email@example.com (3/12)
JOB OPENING: PRESENTATION DESIGNER/TBS, INC./NYC: 2+ yrs exp. Design solutions for array of projects including pres, key art, collateral, mock-ups, storyboards, signage, premiums, etc. Knwldg of Flash, AE, HTML and other int dev tools. Resume HERE (3/12)
JOB OPENING: MEDIA COORDINATOR/NYC: For major broadcaster. 1+ yrs exp. to assist in reviewing video content, mng data/media storage & prod deadlines, prod/edit video metadata, support client req’s. Proven track rec in adept problem solving req’d. Info/apply HERE (3/12)
JOB OPENING: TRAFFIC COORDINATOR/FUSE TV/NY: Build and manipulate commercial logs for the entire day. Maximize inventory through commercial scheduling. Input agency copy for all Clients. 2+ yrs exp in cable/broadcast network Traffic Dept. HR@mynuvotv.com (3/12)
JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Support all aspects of the ad sales process. A team-player & ability to work under pressure meeting deadlines to fulfill client req’s. 2-5 yrs exp media sales plan’g or agency buying req’d Res/salary req’s: firstname.lastname@example.org (3/12)
JOB OPENING: DIRECTOR RSCH/DC: Provide rsch expertise on issues relevant to brdcst ind. 8+ yrs of hands-on rsch analysis & reporting exp. Background in brdcst/telecomm. Exp accessing & analyzing Nielsen data and/or SPSS/similar stat analysis sftwr. Resumes: email@example.com (3/11)
JOB OPENING: CHANNEL BRANDING COORD/ION/Clearwater, FL: Assists in design, scheduling, & organization of graphics for real-time play-out. 3-5 yrs exp in graphic dept preferred. Knowledge of Orad & Chyron graphics systems. EOE Jobs@ionmedia.com (3/11)
JOB OPENING: DIGITAL QC TECH-FREELANCE/A+E Networks/STAMFORD CT: Technical Q/C Video-On-Demand media assets, prep for digital dist, ad insertion- BA deg in TV/Film or Media Related Program and/or 2-4 yrs related job exp in the Media Industry. Full Info Apply HERE (3/11)
CASTING CALL: Companies can showcase their casting notices/casting calls here. For information on rates and specs for posting a casting notice, please email Trish at Trish@cynopsis.com
EXPERT SERVICES ADS: These ads are for companies or people who offer an expertise in the field of media by way of production, voice over artistry, writing, set development, etc. For information on rates and specs for posting an Expertise Service ad email Trish at Trish@cynopsis.com
INTERNSHIPS – These positions are for credit only – nobody gets paid here. These ads are always posted for free, and students work for school credit only. For more information on the specs for posting an Internship ad, email Trish at firstname.lastname@example.org.
SUMMER INTERNSHIP CREDITS ONLY: CREATIVE DVLPMNT & ADMIN INTERNSHIP/Barclay Square Media/LA: Self motivated/creative ind Interested in creative dvlpmnt process & early childhood educational tenets for creating/producing children’s & family media across mult platforms. Apply HERE (3/12)
SITUATION WANTED ADS, POSTED BY THOSE LOOKING TO BE HIRED… There is no charge for placing your Situation Wanted ad… for more information contact Trish Pihonak at email@example.com
E-mail Trish@cynopsis.com or call Trish Pihonak at 203-899-8459 for rates and specs for Job Openings.
Are you looking for a job? Post your Situation Wanted Ad here — Email Trish@cynopsis.com for specs.
To subscribe to any Cynopsis edition(s) click here.
To unsubscribe from this edition, click here. Or for further assistance please email firstname.lastname@example.org.
Copyright Cynopsis 2015
All outgoing e-mails are scanned and sent out virus free. Copyright Cynopsis 2015
The post 03/10/15: HBO Now will premiere exclusively on Apple devices on April 12; Nielsen study shows social media indicator of TV audience engagement; Apple reveals the Apple Watch appeared first on Cynopsis Media.