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CYNOPSIS
03.05.15
Good morning. It’s Thursday March 5, 2015, and this is your first early morning briefing.
Tonight’s Premieres:
ABC: American Crime at 10p
Animal Planet: Ice Cold Gold at 10p
Bravo: The Real Housewives of Melbourne at 9p
Food: Beat Bobby Flay at 10p
USA: Dig at 10p
We TV: Mary Mary at 10p
Tonight’s Finale:
Food: Duff Till Dawn at 10:30p
A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS
DISCOVERY TOPS CABLE PRIME TIME
Discovery Finishes as Cable’s #1 Prime Network for Men, and a Top-10 Network for Women in February!
Discovery Jumps 12 Positions to #8 on the W25-54 Ranker!
Discovery Claims 5 of the Top-10 Unscripted Shows Among Men!
Don’t Miss the Finale of Cable’s #1 Unscripted Series GOLD RUSH Tomorrow 9/8c.
Source.
Pop will be the TV home for Impress Me, from Rainn Wilson’s (The Office) production company, SoulPancake. Six eps of the comedy about celebrity impressionists trying to transition into drama have already premiered on YouTube; Pop will air those plus seven that haven’t run. “SoulPancake birthed this baby online, and Pop’s savvy creative team is bold enough to bring it to TV,” said Wilson. Show launches Wednesday, March 18 at 10:30p, after Schitt’s Creek.
IN THE NEWS
A+E Studios signed a multiyear, first-look development agreement with Vikings creator Michael Hirst, who will work with the A+E Studios team to develop, create and produce original drama programming for the company’s portfolio of networks including A&E, Lifetime and History, as well as outside buyers. “My experience working with the History Channel on Vikings has been altogether positive, enjoyable and collaborative,” said Hirst. “I now look forward eagerly to developing more original drama with the A+E Studios very committed team.”
Andrew Lack, in talks to join NBCUniversal’s news operation in a top role as it struggles to regain its footing after a series of missteps, left his job as CEO of the Broadcasting Board of Governors, it was announced Wednesday. Pat Fili-Krushel, chairman of NBCU News Group, is expected to move to a different role within the company. Lack ran NBC’s news division from 1993-2001.
Sling TV just made cutting the cord a little more attractive, adding AMC and IFC to its core $20/month subscription package. For $5 more, subscribers can get the “Hollywood Extra” package, with content from EPIX nets and Sundance TV. AMC and IFC join core nets ESPN, ESPN2, TNT, TBS, Food, HGTV, Travel, Adult Swim, Cartoon Network, ABC Family, Disney, CNN, El Rey and Galavision in the foundation offering.
NBCUniversal is planning a comedy video subscription service including new episodes of Saturday Night Live and The Tonight Show, reports the Wall Street Journal. Price for the offering, which would also feature original content, could be $2.50-$3.50/month.
Are services like Sling TV tempting you to cut the cable/satellite cord? Let us know in the new Cynopsis poll.
Fusion is launching a social impact agency platform to create socially-minded campaigns for corporations, foundations and non-profits. With ad exec partners Alex Bogysky, Dagny Scott and Leslie Freeman, Fearless aims to provide a 360 degree end-to-end offering through built-in distribution across Fusion’s platforms. “Fusion has always had a worldview that believes when the millennial generation is informed and engaged, it has the power to create positive social change,” said Fusion CEO Isaac Lee. “Fearless will be a tool for companies and organizations who are looking to engage with and energize an audience that is hungry to move the world forward in ways big and small.”
Christopher Plummer (The Sound of Music) gets the handprint/footprint treatment at the TCL Chinese Theatre IMAX on Friday, March 27, as part of the 2015 TCM Classic Film Festival, taking place March 26-29. Robert Osborne hosts.
Join us on Wednesday, March 18, 2015 from 1:30-3p ET for the What You Need to Know Now About Programmatic Ad Buying Webinar. You’ll get the essential terms and trends, plus jump ahead of the curve in implementing a programmatic program for your brand. Register here.
A CYNOPSIS MESSAGE
Cynopsis Webinar:
How to Sell Digital Advertising in a Fragmented Media World
This fast-paced, idea-packed webinar is tailored to TV sales and marketing teams. Just one hour of your time could mean exponential sales growth!
SAVE THE DATE: Tuesday, March 31, 2015 | 1:30 to 2:45PM
Featured Panelists
Bob Maund, West Region VP, Digital Sales – CNBC & NBC News Group at NBC Universal
Steve Bookbinder, Co-founder and CEO of Digital Media Training
For more information, email Trish@cynopsis.com.
PRODUCTION & DEVELOPMENT
Tom Selleck will be back playing detective in Hallmark Movies & Mysteries’ Jesse Stone: Lost in Paradise. The ninth installment of the franchise, based on the Robert B. Parker bestsellers, will be shot in Halifax, Nova Scotia and premiere in fall 2015.
TNT ordered 12 more episodes of investigative series Cold Justice, to premiere Friday, April 10. Current run ends March 6. In addition, two new Justice Served specials, hosted by John Walsh (America’s Most Wanted), will offer updates on victims’ families and the status of legal cases.
Up is Bringing Up Bates for a second season. The February 26 episode of the reality series had an average audience delivery of 786,500 P2+ and ranked sixth in ad-supported cable in W18-49. Thirteen-ep sophomore run is being filmed in Tennessee.
COMING UP
Idris Elba returns as DCI John Luther in a two-part Luther special, filming in London. Dark drama is set for a fall premiere on BBC America.
The network premiere of thriller Hear No Evil airs Saturday, March 14 at 8p on TV One. Fllm focuses on a 15-year-old who hears messages from God.
Sportsman, the “Official Network of the Iditarod,” is airing live coverage of the ceremonial start of the 2015 Iditarod Trail Sled Dog Race from Anchorage on Saturday, March 7 at 1:30p. It’s the first time a national network has broadcast the ceremony live to the lower 48 and Hawaii.
Adventure junkies face wild animals, extreme weather and brutal terrain in Animal Planet’s 100 Miles From Nowhere, premiering Sunday, April 5 at about 10:11p, following the River Monsters After Show.
Lifetime original movie Cleveland Abduction, starring Taryn Manning (Orange Is the New Black) and Raymond Cruz (Breaking Bad) premieres Saturday, April 25 at 8p. Sony Pictures Television production tells the story of Michelle Knight, one of the women kidnapped and held prisoner for years by Ariel Castro.
RETURNING SERIES
Season two of Smithsonian Channel’s L.A. Frock Stars will have its original half-hour format extended to an hour. Reality series from NHNZ, focusing on a West Hollywood vintage clothing store, premieres Thursday, March 19 at 9p.
Hello, I do: Season two of Married at First Sight kicks off Tuesday, March 17 at 9p on A&E. The social experiment moves from network sib FYI, where it averaged 919,000 viewers and generated plenty of buzz, due to “overwhelming response,” said A&E last month.
Adult Swim’s Children’s Hospital checks in for season 6 on Friday, March 20 at midnight. Guest stars during the run include Modern Family’s Julie Bowen, Key & Peele’s Keegan-Michael Key and Jordan Peele and Weird Al.
SYNDICATION
Debmar-Mercury and the Fox Television Stations announced Fox acquired Comedy Central series Tosh.0. Reruns of the clip/sketch show will start airing in fall 2015 on stations in New York, LA, Chicago, San Francisco, Dallas, D.C., Houston, Charlotte and Minneapolis, and are being sold nationally in other markets for airing as a late night strip and on weekends. “Tosh.0 is a terrific show, marketed creatively,” said Frank Cicha, SVP, programming, Fox Television Stations. “I love the scheduling flexibility this deal brings.”
UPFRONT UPDATES
Fuse is kicking off Upfront season with a programming slate targeting “New Young Americans,” culturally diverse tastemakers ages 18-34. Daily pop culture-focused White Guy Talk Show airs weeknights at 10:30p; premiering Thursday, April 9 at 11p is SKEE TV, offering music, trends and tech news with entrepreneur DJ Skee. The net will unveil a new look and feel in the fall, part of its expansion beyond music to include comedy, culture and lifestyle shows. Series in development include Hey! It’s Fluffy, from comedian Gabriel Igelsias, competition series King of the Floor, hosted and exec produced by Wilmer Valderrama, and an unscripted series exec produced by Jennifer Lopez and her Nuyorican Productions. “Fuse is well positioned for growth heading into the upfront season, with a clear vision that will take the brand to new heights in 2015/16,” saidFuse Media EVP, advertising sales & Integrated Marketing Jason Miller.
Fuse Media, Inc. will also launch a new network, FM, a cable and digital brand with a music foundation and a focus on up-and-coming, young, diverse talent.The company’s NUVOtv is being phased out in the fall
Want to learn more about the modern digital ecosystem, and how advertisers, marketers and brands are managing to make money? Then you want to attend the New Revenue Landscape panel at 9:50am at The Cynopsis Digital Business Summit. Join us on Thursday, April 23 at the Astor Center in NYC; register now to receive the early bird rate.
KID STUFF
Heidi Klum, supermodel, America’s Got Talent host and mom of four, will guest on the two-part, season three finale of Discovery Family’s Littlest Pet Shop, airing Saturday, March 7 at noon and 12:30p. “I was really excited to be asked to voice one of the little animals on Littlest Pet Shop,” said Klum. “My kids and I are all excited to watch this episode!”
CASTING
Giovanni Ribisi (Selma) nabbed the title role in CBS drama pilot Sneaky Pete, written and exec produced by Bryan Cranston (Breaking Bad) and David Shore (House), about a con man who takes on the identity of his former cellmate.
Luis Guzman (How to Make it in America) will star opposite Maggie Grace in CBS pilot Code Black, based on the feature documentary about a chaotic ER.
Peter Reigert (Damages) joins Fox’s untitled comedy pilot from 20th Century Fox Television and Kapital Entertainment about a working mom (Jenna Elfman) competing with her stay-at-home sister-in-law.
Carrie Preston (The Good Wife) landed the female lead in the NBC’s comedy pilot from Hazy Mills and Universal Television about empty nesters whose children and parents move back home.
Anika Noni Rose (Dreamgirls) will star in CBS civil rights crime drama pilot For Justice, based on the James Patterson novel.
DISTRIBUTION
Peace Point Rights acquired worldwide sales rights across all platforms to Corkscrew Media’s new unscripted series Ice Racer Showdown, a driving competition currently in production for Corus Entertainment’s CMT (Canada).
A CYNOPSIS MESSAGE
Cynopsis Digital Business Summit
EARLY BIRD REGISTRATION: March 27
Featured Speakers Include:
SHERRILL MANE, SVP, Industry Services IAB
TOM PHILLIPS, CEO Dstillery
JESSE REDNISS, Co-Founder BRaVe Ventures
AMY VERNON, co-founder & CMO Predictable.ly
Thursday, April 23, 2015 | Astor Center, NYC | REGISTER NOW.
RATINGS
Tuesday’s season 14 premiere of Fox’s Hell’s Kitchen drew a 1.4/5 rating among A18-49, according to Nielsen, its lowest debut to date but just 6 percent off its season 13 bow.
Tuesday A18-49 Analysis: NBC won the most A18-49 viewers Tuesday with 3.5/11, according to final primetime national ratings from Nielsen. NBC landed in the top spot at 8p with 3.9/13 for the first hour of The Voice, followed by ABC’s 1.5/5 average for Fresh Off the Boat and Repeat After Me. The Voice rose to 4.4/13 to win 9p, versus 1.6/5 for ABC’s Marvel’s Agents of S.H.I.E.L.D. NBC remained first at 10p with Chicago Fire; ABC and Univision shared second with 1.0/3 for Forever and Que te Perdone Dios…Yo No/
A18-49:NBC 3.5/11, ABC 1.3/4, FOX 1.3/4, UNI 1.2/4, CBS 1.0/3, TELE .6/2, ION .4/1, CW .3/1
Live + Same Day Household Ratings: March 3, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
NBC: 8.2/14
The Voice 9.3/15, Chicago Fire 5.9/11
CBS: 5.4/9
NCIS 6.8/11 [r], NCIS: New Orleans 5.7/9 [r], Person of Interest 3.6/6 [r]
ABC: 3.0/5
Fresh Off the Boat 3.9/6, Repeat After Me 2.6/4, Marvel’s Agents of S.H.I.E.L.D. 2.9/5, Forever 3.0/5
FOX 2.0/3
Hell’s Kitchen 2.5/4, New Girl 1.6/3, Mindy Project 1.4/2
UNIVISION: 1.7/3
Mi Corazon es Tuyo 1.9/3, Hasta Fin del Mundo 1.7/3, Que te Perdone Dios…Yo No 1.4/3
ION: 1.0/2
Criminal Minds 1.0/2, Criminal Minds .9/2, Criminal Minds 1.0/2
Telemundo: .9/1
Los Miserables .9/1, Tierra de Reyes .8/1, Senora Acero .9/2
CW: .8/1
Flash [r] 1.0/3, Supernatural [r] .6/1
EXECUTIVE MOVES
Craig McGillivray has joined Breakthrough Entertainment as Vice President, Distribution. Previously, McGillivray served in that role at Peacock Alley Entertainment.
Jessica Bellucci was promoted to Vice President, Communications for Tribune Broadcasting. Bellucci joined Tribune in 2006.
Troika hired Kevin Aratari to oversee all sales and marketing functions at the brand consultancy and marketing innovations agency. Prior to Troika, Aratari was Chief Marketing Officer at mOcean.
Saban Brands appointed Zofia Karpinska as Director of Distribution, Emerging Markets. Most recently, Karpinska was Head of Sales and Co-Production at 3DD Entertainment Limited.
IN MEMORIAM
Actor Daniel von Bargen died March 1 after a long illness. He was 64. Von Bargen’s TV credits included recurring roles on Seinfeld and Malcolm in the Middle.
This Day in History: 2004 – Martha Stewart was convicted of obstructing justice and lying to the government.
Answer to Our Last Trivia Question: What instrument did Ugly Naked Guy play on Friends? The cello. Kudos to: Bill Timms-Lava Entertainment/NYC, Lauren Femminello-Carat/NYC, Kevin Brush-ABC/The Chew/NYC, Nicole Langella-Fox Cable Networks/NYC, Matthew Sharp Fera-McGarryBowen/Chicago, Tena Hawkes-University of Arizona/Tucson, David Westberg-SAG-AFTRA/LA, Paul Blutter-Hollywood Depot/Burbank, Tom Moore-Kalt Productions/LA, Susan Nessanbaum-Goldberg-M and S Entertainmant/LA, Arthur Reinstein-Shaw Media/Toronto.
Today’s Trivia Question: Which frustrated cell phone user said the device must have been “cooked up by a bored warlock”? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
Keep Watching & Reading,
Lynn Leahey @Lynn_Leahey
03.05.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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WHAT’S ON TONIGHT – THURSDAY MARCH 5, 2015
ABC: Grey’s Anatomy, Scandal, American Crime [p]
CBS: Big Bang Theory, The Odd Couple, Big Bang Theory [r], Mom, Elementary
CW: The Vampire Diaries[r], Supernatural[r]
FOX: American Idol, Backstrom
NBC: The Slap, The Blacklist, Allegiance
PBS: This Old House Hour [r], The Great British Baking Show [r], Antiques Roadshow [r]
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No
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