CYNOPSISDIGITAL
03.05.15
Good morning. It’s Thursday March 5, 2015, and this is your first early morning digital briefing.
NEW PROGRAMMING + DEALS
Just after executive producing Oscar-nominated documentary Virunga with Netflix, Leonardo DiCaprio is teaming up with the streaming service again for a new slate of environmental docs. DiCaprio’s Appian Way production company will have a multi-year first-look deal that covers original docs and docu-series as well as acquisitions. Netflix dished out $12 million for Cary Fukunaga’s Beasts of No Nation earlier this week.
HBO’s a la carte streaming service will be called HBO Now, and will cost $15 per month. The Verge reports that the premium cable network plans to roll it out in early April, with Apple as a potential launch partner. Still not decided is if the stand-alone app will include the same full access to its programming as the HBO Go TV everywhere app.
Speaking of SVOD services…NBCUniversal will take a cue from the online success of Saturday Night Live and The Tonight Show starring Jimmy Fallon, and launch its own comedy-themed SVOD later this year. The Wall Street Journal reports NBCU will produce original series and provide exclusive content from its roster of TV talent at a price tag of $2.50-$3.50 a month.
Multi-platform digital company Collective Digital Studio signed beauty and lifestyle influencer Meredith Foster, the creator and star of StilaBabe09 channel on YouTube (3.2 million subscribers, more than 227 million+ views). In the last year, Foster was featured in the web series BFFs of Beauty, which is a partnership between Olay and Teen Vogue. CDS’ network of beauty gurus includes Weylie Hoang, Lauren Curtis and Blair and Elle Fowler.
Fine Brothers Entertainment, the production company behind the React comedy series, has expanded with a new alternative TV division headed up by former Big Brother producer Brandie Tucker as Vice President of Alternative Television. The Fine Brothers’ multichannel YT collection boasts 15 million subscribers and 150 million monthly views. React was picked up by Nickelodeon and aired last December as ReactToThat.
Alibaba, the Chinese e-commerce company known for the largest IPO ever, bought an 8.8 percent stake in Chinese film and TV company Enlight Media for $380 million. Alibaba spent $3 billion in the entertainment industry last year to broaden its reach from online sales to video streaming sites, sports, film production, and video games.
Fox Digital Studio will premiere feature film Tenured at the 14th annual Tribeca Film Festival from April 15-26 in New York City. Movie stars Gil Zabarsky, Kathleen Littlefield (The Slap) and Kate Flannery (The Office), and is based on the short Teacher of the Year, which was optioned by FDS as a full-length film after it was slated in Tribeca’s shorts program in 2012.
Telemundo and NBC Universo launched health platform Prevenir Es Vivir (Prevention is Life) that consists of PSAs, health segments and specials on Telemundo news programs, collaborations with health associations and a dedicated digital destination. Available in English and in Spanish at PreventionisLife.com and PreveniresVivir.com, AARP, the American Cancer Society, the American Diabetes Association and the American Heart Association will distribute wellness information, videos and local health fairs online.
Join us for the annual Cynopsis Sports Media Awards Breakfast on Thursday, April 16 from 8:00-10:00am at the NYAC to celebrate the work of this year’s Sports Awards Finalists. Register here.
A CYNOPSIS MESSAGE
THE DIGITAL BUSINESS SUMMIT
Thursday, April 23, 2015 | Astor Center, NYC | REGISTER NOW
We’re no longer in a “digital” world. We’re beyond it, in a confusing moment of media history where content lives everywhere and is generated by everyone… where the line between viewers and producers has blurred away. Where exciting revenue models can gain and lose traction in a moment, sometimes leaving more questions than answers in their wake.
Join us on April 23
rd to get the information you need to meet and exceed your business goals.
EARLY BIRD ENDS: March 27 | AGENDA | SPEAKERS | BENEFITS |
ADVERTISING + AD PLATFORMS
Nielsen bought data-management technology platform and exchange eXelate for an estimated $200 million. "This acquisition creates tremendous opportunity for Nielsen in the programmatic media ecosystem," Nielsen’s Global President Steve Hasker said. New York-based eXelate was founded in Israel in 2007, and was one of the last independent DMPs; competitor BlueKai was bought by Oracle in February.
Integral Ad Science acquired video analytics company Veenome yesterday. Veenome’s tech gives “in-stream” quality of video content, audio status, auto-play, and location of the player on a page. “The industry is waking up to the fact that as powerful as targeting the right audience can be, it’s a waste of money if the targeting is on low-quality media,” Integral CEO and President Scott Knoll told Cynopsis. “The current discussion on whether ads are viewable or not is missing that media quality encompasses many other critical components such as the context of the video content, size of the video, number of videos on a page and whether the sound was on or off.”
Fusion formed the new agency Fearless to assist socially conscious corporations, foundations and non-profits to develop campaigns for its millennial audience. Among Fearless’ first partners are Live Earth, a global series of concerts to benefit climate change causes, and The California Endowment. “Although millennials are more interested in doing good, they aren’t motivated by the same old dry boring, righteous approach,” Fearless co-founder Alex Bogusky said. “Mashing up agency and media solves a huge problem for socially-minded clients who have incredibly compelling messages but no way to find their audience.”
RESEARCH
EXCLUSIVE TO CYNOPSIS: Shareablee Unified Social TV Ratings of Top Streaming TV Shows based on the action metrics across Facebook, Twitter and Instagram for the week of Feb. 23-March 1.
Show (Channel) / Total Actions / Total Content / Actions Per Post / Fans/Followers
1. House of Cards (Netflix) / 578,014 / 50 / 11,560 / 2,247,457
2. Orange Is The New Black (Netflix) / 546,592 / 50 / 10,932 / 4,336,901
3. Trailer Park Boys (Netflix) / 133,999 / 10 / 13,400 / 1,452,315
4. Community (Yahoo! Screen) / 85,768 / 34 / 2,523 / 2,068,510
5. BoJack Horseman (Netflix) / 17,386 / 56 / 310 / 308,480
6. Arrested Development (Netflix) / 12,266 / 9 / 1,363 / 2,367,970
7. Hemlock Grove (Netflix) / 8,068 / 7 / 1,153 / 426,239
8. Bosch (Amazon) / 7,014 / 14 / 501 / 126,655
9. Marco Polo (Netflix) / 5,242 / 15 / 349 / 221,901
10. Mozart in the Jungle (Amazon) / 4,563 / 18 / 254 / 104,238
Source: Shareablee is an authority on audience intelligence, competitive benchmarking and actionable insights for social media. The official social media analytics partner of comScore, Shareablee measures a census of global properties and collects brand audience and engagement data across Facebook, Twitter, Instagram, Google, Tumblr, LinkedIn, YouTube and Pinterest. To access and subscribe to the full weekly ratings for TV shows, new fall premieres, primetime by day and genre visit here. Actions based on post-level likes, shares, favorites, retweets and comments.
Social media analytics firm Unruly released the Top Social Video Brands in February 2015, and the results include:
1) Supercell: 889,683 shares; notable campaign Revenge! with 878,357 shares.
2) Android: 805,412shares; notable campaign was Android: Friends Furever with 759,787 shares.
3) Budweiser: 771,690 shares; notable campaign was Watch our 2015 Super Bowl Commercial! with 580,943 shares.
4) Disney: 579,949shares; notable campaign was Watch as some unsuspecting shopper get the Disney surprise of their lives! with 223,987 shares.
5) Always: 365,048 shares; notable campaign was Always #LikeAGirl with 278,603 shares.
6) MetLife: 332,059 shares; notable campaign was My dad’s story: Dream for My Child | MetLife with 305,227 shares.
7) Animals Australia: 243,378 shares; notable campaign was PEOPLE BEING AWESOME with 243,378 shares.
8) Adidas: 185,612 shares; notable campaign was Adidas: Take It with 118,669 shares.
9) Coca-Cola: 177,769 shares; notable campaign was The Internet is what we make it. with 64,446 shares.
10) Snickers: 175,175 shares; notable campaign was Snickers “The Brady Bunch” with 167,235 shares.
EXEC MOVES
Search advertising network adMarketplace named Julie Greenhouse as Senior Vice President of Advertiser Sales and Services. Greenhouse was previously the Senior Vice President of Enterprises Sales at Yext.
Entertainment brand consulting and marketing agency Troika hired Kevin Aratari as Head of Business Development and Marketing Communications. Most recently, he was the Chief Marketing Officer of mOcean.
A CYNOPSIS MESSAGE
YOUR NEW CAREER STARTS RIGHT HERE
CYNOPSIS CLASSIFIEDS
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DIGITAL SPOTLIGHT OF THE DAY
The digital campaign from Ad Council, called Love Has No Labels, swooped the internet and social media yesterday. Hitting 1.5 million+ views on YouTube in two days and 14.4 million Facebook view in 24 hours, the first video touched on the main theme and name of the campaign with a surprise twist. Check it out at www.cynopsis.com/#video.
See you tomorrow,
Jessica Reese @JMarieReese
03.05.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: MEDIA COORDINATOR/NYC: For major broadcaster. 1+ yrs exp. to assist in reviewing video content, mng data/media storage & prod deadlines, prod/edit video metadata, support client req’s. Proven track rec in adept problem solving req’d. Info/apply HERE (3/12)
JOB OPENING: TRAFFIC COORDINATOR/FUSE TV/NY: Build and manipulate commercial logs for the entire day. Maximize inventory through commercial scheduling. Input agency copy for all Clients. 2+ yrs exp in cable/broadcast network Traffic Dept.HR@mynuvotv.com (3/12)
JOB OPENING: AD SALES PLANNER/TENNIS CHANNEL/NYC: Support all aspects of the ad sales process. A team-player & ability to work under pressure meeting deadlines to fulfill client req’s. 2-5 yrs exp media sales plan’g or agency buying req’d Res/salary req’s: hr@tennischannel.com (3/12)
JOB OPENING: DIRECTOR RSCH/DC: Provide rsch expertise on issues relevant to brdcst ind. 8+ yrs of hands-on rsch analysis & reporting exp. Background in brdcst/telecomm. Exp accessing & analyzing Nielsen data and/or SPSS/similar stat analysis sftwr. Resumes: hr@nab.org (3/11)
JOB OPENING: CHANNEL BRANDING COORD/ION/Clearwater, FL: Assists in design, scheduling, & organization of graphics for real-time play-out. 3-5 yrs exp in graphic dept preferred. Knowledge of Orad & Chyron graphics systems. EOE Jobs@ionmedia.com (3/11)
JOB OPENING: DIGITAL QC TECH-FREELANCE/A+E Networks/STAMFORD CT: Technical Q/C Video-On-Demand media assets, prep for digital dist, ad insertion- BA deg in TV/Film or Media Related Program and/or 2-4 yrs related job exp in the Media Industry. Full Info Apply HERE (3/11)
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DIGITAL SALES ASST/AZTECA AMERICA/LA: Mng input of media plans, pricing & campaign specifications into proposal mngmnt systems. 1+ yrs exp in a media co, digital ad agency, ad net, mobile, pref’d. BS bus, mktg, or related-field pref’d. Resume HERE (3/10)
JOB OPENING: RESEARCH ANALYST/CROWN MEDIA FAMILY NETWORKS/NY: Track & analyze reports using various systems incl Nielsen. Mkt analysis & MRI reports. Cable and brdcst TV knowledge. BS req & Min 2 yrs exp. Exc verbal/written comm skills. Apply HERE (3/10)
JOB OPENING: AD SALES ASSISTANT/Crown Media Family Networks/NY: Provide support to Ad Sales by working W/Acct Execs to srvc clients. Including sales orders, move requests and media schedules. BS req. Apply HERE (3/10)
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JOB OPENING: MANAGER DEVELOPMENT UCP/Univ. City, CA: Support EVP of Development with program development, internal project management, and external relationship building. Full/apply HERE (3/10)
JOB OPENING: FULFILLMENT SPECIALIST/A+E Networks/NY: manage channel partners, database, client relations- Full Info/Apply www.aenetworks.com/careers (3/10)
JOB OPENING: MGR NEWS RESEARCH & INFO/NBC News Group/DC: Gather editorial content, provide targeted research on deadline to news desk, producers, correspondents using expert skills and comprehensive knowledge of web & print resources. Full info/apply HERE (3/10)
JOB OPENING: PRODUCERS (All Levels)/Al Jazeera America/ NYC: Hiring producers at all levels including SEPs (News, Planning, and Shows); Sr. Interview Prod News; Interview Prod; Package Prod; Sr. Script Edit; Output Prod; Line Prod. Full info/apply HERE (3/10)
JOB OPENING: CONSUMER MARKETING DIRECTOR/truTV/NYC: Lead off-channel marketing efforts for truTV. 7+ yrs exp. mktg across multiple platforms, strategic project leadership, understanding of media analytics. Exc written/comm skills a must. Full info/apply HERE (3/10)
JOB OPENING: SR GRAPHIC DESIGNER/YES Network/CT: conceptualize, design & animate all broadcast designs for the regional network, highly skilled & experienced sr. creative motion graphics artist. Full info/apply HERE (3/7)
JOB OPENING: ABC RESEARCH CONTRACTOR/(PT)/ABC Television Network/Burbank: Responsible for Ratings Research in support of the ABC TV Network; need Nielsen software exp; exc analytical, rsrch & storytelling skills; detail orientated; multi-tasker. Resume HERE (3/7)
JOB OPENING: SENIOR COORD, DIGITAL OPS/NBCU/NYC: Seeking experienced digital trafficker for Senior Coordinator, Digital Sales Operations role w/Telemundo team. 1+ yrs exp. & bilingual a plus. FULL Info/apply HERE (3/7)
JOB OPENING: FULFILLMENT MGR/A+E Networks/NY: oversee foreign language dubbing, online screener, liaison client needs-Temp assignment- Full Info/Apply HERE (3/6)
JOB OPENING: (3) CUSTOM RESEARCH MGR 15-0013/RESEARCH ANALYST (15-0017/NATIONAL RESEARCH ANALYST (15-0024)/NCM Media Networks/NYC: For full info on each job and to apply visit: HERE (3/6)
JOB OPENING: SALES DEVELOPMENT MGR/About.com/NYC: Strategize, package & create custom mktg solutions to address advertiser needs. 4+ yrs integrated mktg exp required. Brainstorm the “Big Idea” and “Out-of-the-Box” solutions & being creative a must. Apply HERE (3/6)
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The post 03/05/15: Leonardo DiCaprio signs multi-year documentary deal with Netflix; HBO’s a la carte app to launch in April at $15 a month; Nielsen acquires eXelate for $200M appeared first on Cynopsis Media.