A CYNOPSIS MESSAGE FROM DISCOVERY COMMUNICATIONS
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CYNOPSIS
02.26.15
Good morning. It’s Thursday, February 26, 2015, and this is your first early morning briefing.
Tonight’s Premieres:
CMT: Party Down South at 9p
TLC: My Big Fat American Gypsy Wedding at 9p, Welcome to Myrtle Manor at 10p
Tonight’s Finales:
ABC: How to Get Away With Murder at 9p
Animal Planet: Wild West Alaska at 9p
DIY: American Rehab Detroit at 9:30p
Sportsman: MeatEater at 8p
A CYNOPSIS MESSAGE FROM NICKELODEON
Nickelodeon is All for One.
Nickelodeon meets viewers at every stop on their path to content. All-for-One programming means content flows freely across the Nickelodeon ecosystem. From popular shows to creative marketing messages, brands and IP reach consumers on multiple screens and platforms.
Lady Gaga, the talk of the Oscars for her Sound of Music medley, is joining season five of FX anthology series American Horror Story. It’s the singer’s first major role as an actress; no other cast members have been confirmed for the AHS chapter, called Hotel.
IN THE NEWS
“Diversity sells,” according to the new “Flipping the Script” report from UCLA’s Ralph Bunche Center. An examination of 2013 film releases and TV shows in the 2012-13 season noted that while women and minorities are underrepresented, “America’s increasingly diverse audience prefer diverse content created with the input of diverse talent.”
And NBCUniversal is on it, partnering with Chicago-based The Second City to nurture diverse voices. “The Second City has historically been a premier training ground for comedic and improv talent,” said Paul Telegdy, president, alternative and late night programming, “and NBCUniversal is delighted, through this partnership, to help make this incredible learning opportunity and exposure more accessible to the diverse talent who represent the comedy voices of the future.” Saturday Night Live, criticized for its lack of diversity during season 39, added three black female comedians to its team.
The Daily Show’s Jon Stewart offered a novel defense of Fox News host Bill O’Reilly, accused of exaggerated accounts of reporting during the Falklands War in 1982. The media is “putting in a tremendous amount of work to say the emperor has no clothes,” said Stewart Tuesday night, “when the emperor has spent like the last 20 years going, ‘Look… I’m naked!’”
In its 4Q14 financial report, Starz reported 23.3 million subscribers at the end of December, a new high, with revenue topping analysts’ estimates. “The 2014 performance at Starz validates the strategy undertaken to transform the company from primarily a movie-based provider to a true gold standard premium entertainment provider,” said Starz CEO Chris Albrecht.
The date of the 2016 SAG Awards has moved from Sunday, January 31 to Saturday, January 30. TBS and TNT will again simulcast the ceremony.
Is Lady Gaga a can’t-miss addition to American Horror Story: Hotel? Let us know in the new Cynopsis poll.
A CYNOPSIS MESSAGE FROM NICKELODEON
Nickelodeon Debuts Rich New Slate.
Nickelodeon’s pipeline includes more than 600 premiere episodes across 25 new and returning series. Starting next month, content will include innovative formats and new genres.
PRODUCTION & DEVELOPMENT
Ken Biller will jump in as showrunner for season two of TNT drama Legends, part of a new overall deal with Fox 21 Television Studios. “Legends is a huge priority to this company and [Biller] is going to be enormously helpful as we reshape this series,” said Fox 21 TV Studios president Bert Salke. “But our overall with him is also about development which we value enormously.”
Universal Television pacted with Mike Fraction and Kelly Sue DeConnick to adapt the married comic creators’ characters for original series, reports Deadline. “We’re always excited to usher in fresh voices to the television space, and we couldn’t be more thrilled to partner with Matt and Kelly Sue, a fantastic pair whose award-winning comics are as deeply realized as they are entertaining,” said Universal TV EVP Bela Bajaria.
ITV commissioned Big Box, Little Box from Initial, part of Endemol Shine Group. Six-part factual format features families in the UK testing new products in their everyday lives.
Join us at the Cynopsis Social Good Awards Breakfast on March 3rd at the Yale Club in NYC to praise excellence in the area of social good in the TV and entertainment industry. Please go here for more info about finalists and tickets.
COMING UP
Montgomery, AL-based Raycom Media honors the Selma Voting Rights Movement with one-hour documentary Selma: A March to Remember, airing on 42 Raycom Media owned or managed stations starting Friday, February 27. Bounce TV will air the special Wednesday, March 4 at 9p.
Round three of TLC’s Trailer Park: Welcome to Myrtle Manor premieres tonight at 10p, and it is “by far the strongest yet,” Matt Sprouse, VP of Programming/exec producer, Jupiter Entertainment, tells Cynopsis.“One of the most polarizing cast members from the first season returns unexpectedly, and there is a marriage proposal that none of us saw coming.” Series is produced in conjunction with The Weinstein Company.
GSN acquired nationally syndicated game show Monopoly Millionaires’ Club, based on the board game. New weekly eps hosted by Billy Gardell (Mike & Molly) launch Tuesday, March 31 at 8p.
Naomi Judd pops into the first of two back-to-back season finale episodes of Say Yes to the Dress: Atlanta on Friday, February 27 at 10p, to help her assistant find the gown of her dreams. A month later, TLC’s Bride By Design kicks off with back-to-back eps Friday, March 27 at 9p; first up, a baseball player’s fiancee who wants to impress with two different dresses.
Travel Channel isn’t packing light, with renewals for eight series: third seasons of BBQ Crawl, Mysteries at the Monument and Bikinis & Boardwalks, season two of Big Time RV, season 11 of Ghost Adventures, season 6 of Hotel Impossible and fourth seasons of Trip Flip and Xtreme Waterparks. Premiere dates were announced for the eighth seasons of Bizarre Foods (Monday, April 13 at 9p) and Mysteries at the Museum (Friday, April 3 at 9p), season seven of Dead Files (Saturday, April 25 at 10p) and all-new Man Finds Food (Wednesday, April 1 at 9p).
Montana, shooting practice, herds of cow elk? Must Sportsman’s MeatEater, with a season finale tonight at 8p featuring first-time hunters from NYC.
BRANDS AND ADVERTISING
Discovery Communications is diving into data. A partnership with Civis Analytics is aimed at bolstering Discovery’s predictive analytics capabilities and expanding data-driven decision making. “Our industry is changing.With all the consumer data at our fingertips and the digital ‘crumbs’ we all are leaving everyday across platforms, our ability to target individual devices and homes is creating a revolution in media,” David Leavy, chief communications officer, Discovery Communications, tells Cynopsis. “Discovery wants to lead in this new space, help our advertisers reach our valuable superfans, make our marketing more precise and help the content creators be smarter about emerging trends and passions. We think that addressability could be a big catalyst of growth for Discovery, and once we can unlock its value, it will be a big driver of media consumption down the road.”
When multi-tasking consumers have at least two screens on, ads on television were the focus 30 percent of the time, according to a study from Nielsen and YuMe. That’s versus 71 percent on laptops, and 93 percent on tablets. “It will be important for brand advertisers to continue running campaigns cross-screen, as viewers continue to show they are more attentive on laptops, tablets, and/or smartphones while ‘watching’ TV,” Paul Neto, director of research at YuMe, told MediaDailyNews.
CASTING
Andrew J. West (The Walking Dead) has been cast in the lead in CW pilot Dead People, from J.J. Abrams’ Bad Robot and Warner Bros. TV, about a cab driver who can suddenly communicate with ghosts.
Adam Rodriguez (CSI: Miami) landed the male lead in ABC drama pilot Runner. Rodriguez recurs on NBC’s The Night Shift.
Liam McIntyre (Spartacus) will co-star in NBC drama pilot Unveiled. Stephan James stars, as a guardian angel.
Jack Griffo (The Thundermans) joins Syfy’s Sharknado 3, as the boyfriend of Ian Ziering’s daughter. Sequel premieres in July.
DISTRIBUTION AND CARRIAGE
Arts net Ovation TV struck a licensing deal with ITV Global Entertainment for English-language, U.S. premiere rights to the UK hit series60 Minute Makeover.Home design show launches on Ovation Tuesday, March 10.
Electus International secured new deals for Bellator MMA in Australia (Network Ten), France (RTL9), Italy (Discovery), Spain (15 TV), Portugal (SIC) and Croatia (Fight Channel).
Azteca America signed an affiliate agreement with Victory Communications Inc., owner of K48MR, channel 48.2 in Bentonville/Rogers, Arkansas. The addition expands Azteca America’s network to 63 stations, 27 of which are operated by Azteca America.
A CYNOPSIS MESSAGE FROM NICKELODEON
Introducing Nickelodeon Inside Out Solutions: A New Approach to Partnership.
Nickelodeon has developed new opportunities to integrate brands across our powerful 10-screen ecosystem. Nickelodeon Inside Out Solutions can offer full-service creative resources, branded entertainment, audience expertise, IP partnerships and unique access to our platforms to create branded experiences that connect to Nickelodeon’s kids and family audience.
RATINGS
ABC’s Fresh Off the Boat dipped one tenth versus last week, to 1.8/6 among A18-49 at 8p Tuesday, against a premiere night for NBC powerhouse The Voice (3.9/12), according to Nielsen. At 10p following the singing competition, the series finale of Parks and Recreation scored 1.6/5, up 45 percent versus last week; its 4.2 million total viewers was a three year high.
With PUT levels hitting a seven-week low the week of February 9, syndicated Dr. Phil Show was down five percent versus the week prior, but up 13 percent versus last year, to 3.5. Second place talker Live with Kelly & Michael took a 3 percent week-to-week dip to 3.2. Wendy Williams, steady at a series high 1.9, was up 19 percent from last year.
Lauren Lake’s Paternity Court was up for the fifth straight week among W25-54 (.75), A25-54 (.62) and Persons 2+ (1.8 million). The show also hit a series high among A18-49 (.49).
HGTV had its best month ever performance in February, with a .58 primetime rating among P25-54, up 18 percent versus February 2014. Weekends in February grew 6 percent to deliver a .55 rating among P25-54 on Saturday and Sunday from 7a-8p. Among cable networks in primetime for the month, the net ranked number two among W25-54 and number one among upscale W25-54; on weekends the net was number one among all cable networks for P25-54 and W25-54 ratings.
Monday’s finale of Kids Baking Championship on Food Network ranked number three in cable in its timeslot with a .7 A25-54 (720,000 impressions), making it the net’s highest-rated ever Monday 8p hour. By midway through its run,the series was the number one co-viewing program in its time period within top 20 cable networks, with nearly 30 percent of the A25-54 audience sharing the experience with their children.
MSNBC pulled 19,000 viewers ahead of CNN in February, to place second to Fox News among cable nets in primetime total viewers (533,000). In the news demo, CNN held onto second place, ahead by 51,000.
Top 10 M-F Syndicated Strip Series for the week of 2/9/15 ranked in order by HH Rtg
Wheel of Fortune (CTD) 7.4AA
Judge Judy (CTD) 7.3AA
Jeopardy (CTD) 7.1AA
Family Feud (2/T) 6.5AA
Big Bang Theory (WB) 6.1AA
Modern Family (2/T) 3.9AA
Entertainment Tonight (CTD) 3.8AA
Dr. Phil Show (CTD) 3.5AA
Inside Edition (CTD) 3.4AA
Two and a Half Men (WB) 3.3AA
Source: Nielsen Media Research
Top 10 M-F Syndicated Strip Series for the week of 2/9/15 ranked in order by A18-49 Rtg
Big Bang Theory (WB) 2.9AA
Modern Family (2/T) 2.3AA
Family Feud (2/T) 2.2 AA
Family Guy (2/T) 1.8AA
Judge Judy (CTD) 1.7AA
Two and a Half Men (WB) 1.5AA
Wheel of Fortune (CTD) 1.4AA
Jeopardy (CTD) 1.4AA
How I Met Your Mother (2/T) 1.4AA
Cleveland Show (2/T) 1.2AA
Source: Nielsen Media Research
Tuesday A18-49 Analysis: NBC won the most A18-49 viewers Tuesday with 3.1/10, according to final primetime national ratings from Nielsen. NBC was first at 8p with 3.7/12 for The Voice, followed b 2.3/7 for CBS’s NCIS. The Voice dominated 9p with 4.2/12, versus 1.9/5 for CBS’s NCIS: New Orleans. CBS pulled ahead at 10p with 1.7/5 for Person of Interest; the series of premiere of NBC’s Parks and Recreation was close behind with 1.6/5.
A18-49:NBC 3.1/10, CBS 2.0/6, FOX 1.4/4, ABC 1.3/4, UNI 1.3/4, TELE .5/1, CW .3/1, ION .3/1
Live + Same Day Household Ratings: Tuesday, February 24, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 8.4/14
NCIS 10.6/17, NCIS: New Orleans 8.5/13, Person of Interest 6.2/11
NBC: 6.5/11
The Voice 8.4/13, Parks and Recreation 2.75
ABC: 2.9/5
Fresh Off the Boat 3.7/6, Repeat After Me 2.5/4, Marvel’s Agent Carter 2.5/4, Forever 3.1/5
FOX 2.2/4
MasterChef Junior 2.9/5, New Girl 1.7/3, Mindy Project 1.4/2
UNIVISION: 1.8/3
Mi Corazon es Tuyo 2.0/3, Hasta Fin del Mundo 1.8/3, Que te Perdone Dios…Yo No 1.6/3
CW: .8/1
TV’s Hot Commercial Countdown .9/1, The Flash [r] .7/1
ION: .9/1
Criminal Minds .7/1, Criminal Minds .9/1, Criminal Minds 1.1/2
Telemundo: .7/1
Los Miserables .7/1, Tierra de Reyes .7/1, Duenos del Paraiso .8/1
A CYNOPSIS MESSAGE FROM NICKELODEON
Nickelodeon to Launch a Mobile Subscription Service for Preschoolers.
The SVoD service brings back a name parents know and trust: NOGGIN. At launch, NOGGIN will feature 350 age-appropriate, parent-approved episodes and a library of preschool music videos and educational, short-form content hosted by the beloved Moose and Zee.
This Day in History: 1852 – John Harvey Kellogg, developer of dry cereal was born.
Answer to Our Last Trivia Question: Which Welcome Back Kotter (1974-1979) star went on to a series regular role on Cagney and Lacey (1982-1988)? Robert Hegyes. Kudos to: Marc Wollis-NBC Sports Group/NYC, Russ Hodge-3 Roads Communication/Frederick, MD, Tom Winiarski-NBCUniversal/NYC, David Woolfson-Screenvision/NYC, Judy Margolis-The Ad Place/Dallas, John Kukla-KDFW/Dallas, Kimmi Ray-Garman Productions/Oklahoma City, Scooter Yancey-Emotion Television/LA, Ed Horwitz-LMNO Productions/LA, Jerry Jones-JJ Event Sales/San Francisco, Anne Wettig-Fox Cable Networks/LA.
Today’s Trivia Question: Promos for reruns of which sitcom made the claim, “It’s not stupid…it’s surrealism!”? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
A CYNOPSIS MESSAGE FROM NICKELODEON
Nickelodeon Dives Deeper into the World of Sports.
Leagues like the NFL, NASCAR and MLS are tapping into an incredible opportunity to engage with their youngest fans through NickSports. Nickelodeon is connecting to our audience’s deeply-held passion for sports with a programming block on NickToons, branded activations at stadiums across the country and the successful launch of the first annual Kids’ Choice Sports hosted by Michael Strahan.
Keep Watching & Reading,
Lynn Leahey @Lynn_Leahey
02.26.15
Roberta Caploe: Editorial Director @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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A CYNOPSIS MESSAGE FROM NICKELODEON
The Kids’ Choice Awards Resonate with Nickelodeon’s Audience.
The Kids’ Choice Awards continue to be a pop culture mainstay, drawing 5.8 million total viewers to last year’s live premiere.
Source.
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WHAT’S ON TONIGHT – THURSDAY FEBRUARY 26, 2015
ABC: Grey’s Anatomy, Scandal, How to Get Away with Murder [f]
CBS: The Big Bang Theory, The Odd Couple, The Big Bang Theory [r], Mom, The Victoria’s Secret Swimsuit Special
CW: The Vampire Diaries [r], Supernatural [r]
Fox: American Idol, Backstrom
NBC: The Slap, The Blacklist, Allegiance
PBS: The This Old House Hour [r], Masterpiece Mystery [r], Antiques Road Show [r]
Telemundo: Los Miserables, Tierra de Reyes, La Esquina del Diablo
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No
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