CYNOPSISSPORTS
02.18.15
Good morning. It’s Wednesday February 18, 2015, and this is your first early morning Sports briefing.
While the world awaits word on Manny and Floyd, boxing continued to take the spotlight as CBS Sports and Showtime Sports detailed a multi-year joint venture that will bring live bouts to CBS Television Network. Premier Boxing Champions on CBS will see eight live events this year, with the first slated for April 4 at 3p. The program will air in conjunction with high-profile Showtime Championship Boxing events as part of a partnership designed to cross-promote the live programs across multiple platforms with each event on both channels supported with short- and long-form shoulder programming and marketing support. The debut episode on CBS will see light heavyweight world champion Adonis Stevenson defending his WBC title against former super middleweight champ Sakio Bika.
ON THE AIR
Let’s start off with radio today, as NBC Sports Group announced plans to offer live radio coverage of all three Triple Crown races for the first time on NBC Sports Radio. For each race, NBC Sports Radio will present two hours of live coverage from 5-7p, produced in partnership with Horse Racing Radio Network (HRRN), and distributed by Westwood One.“We are excited to extend NBC’s award-winning coverage of the ‘Sport of Kings’ to the radio airwaves,” saidRob Simmelkjaer, Senior Vice President of NBC Sports Ventures. “NBC Sports Radio listeners all around the nation can now join our millions of TV viewers to enjoy the drama of these great races.”
Meanwhile, Derek Jeter is bringing his brand to SiriusXM, with the company inking a deal with Jeter’s new platform The Players’ Tribune to form a new national radio show “that brings the high profile new athlete-inspired media platform founded by Derek Jeter to the airwaves, showcasing the voices of athletes associated with the site and connecting them with listeners around the country.” The series bows on Feb. 18 and run on Wednesdays from 7-8p with a rotating group of hosts and guests who are Players’ Tribune editors or contributors that include the likes of Jeter, Seattle Seahawks QB Russell Wilson, New York Mets pitcher Matt Harvey and more.
Kristen Balboni officially joined FOX Sports as host of its daily social media series @TheBuzzer, while also contributing elsewhere at FOX Sports 1. The series recently scored its best month ever, collectively averaging more than 37 million video views in January, and has become FOX Sports’ most-consumed content on mobile devices.
IndyCar Series topper Mark Miles used the sport’s media day to detail a new scheduling plan of action, less than a month after the season opener was cancelled. Miles told reporters that he is looking for a slate of more races designed to begin and end between football seasons with less scheduling conflicts with NASCAR. "We know that in the past whatever our average ratings declined 30% after Labor Day and we know why," said he said, noting that a 20(ish)-race docket that launches following the Super Bowl in February and wraps up on Labor Day weekend would work well for the sport. He also noted that the organization is chatting with media partners ABC and NBC Sports Network about dropping the exclusive rights clauses in the deals.
Speaking of racing, FOX Sports’ Bash at the Beach hits its second straight year ahead of the Daytona 500 and will run as a one-hour primetime special on Saturday at 9p. The program is sponsored by Budweiser and Geico and hosted by driver Clint Bowyer and co-hosted by Jamie Little, Molly McGrath and Jenny Taft. Musical performances include Little Big Town and feature American Idol winner Phillip Phillips with appearances from the likes of former NASCAR champions Jimmie Johnson and Tony Stewart, as well as Kyle Busch, Joey Logano, and Kasey Kahne.
Continuing the theme, Mexican drivers German Quiroga and Daniel Suarez are joining FOX Deportes for its third season of NASCAR Sprint Cup, beginning with the Daytona 500 on Sunday at 1p. Quiroga joins the broadcast booth as an analyst alongside longtime FOX Deportes race announcer Tony Rivera and analyst Luis Rodriguez. Meanwhile, Suarez serves as the host of the network’s first NASCAR Digital Series, which is set to premiere in time for the race and provide social and video content to audiences throughout the season.
How do you become future-proof? Which programs are most easily monetized? What is the right mix of interactions, engagement and commerce you need to succeed? Find out at the Social Media & Sports: Engagement and Tune In Strategies on Tuesday, February 24. Leading the discussion will be Nick Freeman, VP of Sales Integration for Fox Sports Digital; Jeramie McPeek, VP of Digital for the NBA’s Phoenix Suns; and OneUp Sports’ Founder and CEO Daren Trousdel. To register for this webinar, click here.
ESPN is going deep for its coverage of North Carolina/Duke in men’s college basketball today, announcing that SportsCenter and First Take will both originate from the Duke campus in Durham. That game’s telecast called by Dan Shulman, Jay Bilas and Shannon Spake will be also supplemented by an ESPN3 Surround production of the game that offers an alternative viewing experience from a variety of different camera angles.
A CYNOPSIS MESSAGE
Social Good Awards Breakfast
Tuesday, March 3, 2015 – 8:00-10:00 a.m.
Join us at the Cynopsis Social Good Awards Breakfast to celebrate social responsibility in the TV and entertainment industry. We will be honoring everything from sustainability partnerships and PSA’s to diversity campaigns, environmental initiatives, and more. This is the moment to shine a light on good works by brands, networks and digital entities, regardless of platform.
View the Finalists | Purchase Tickets
Industry Partner: The Cable Center
SPONSORSHIP & PROMOTION
The USTA and coffee company Lavazza are partnering in a multi-year deal that makes the brand official promotional partner and the exclusive coffee of the US Open Tennis Championships. The deal will see Lavazza coffee drinks integrated into the on-site food and beverage experience and , during the 2015 US Open, Lavazza will host a promotional space to ”educate and engage with consumers, including offering samples of their coffee products to try at home.” Lavazza will also have rights to activate a US Open themed promotion in New York City ahead of the tournament. The 2015 US Open runs from Aug. 31-Sept. 13.
As the Harlem Globetrotters hit 90, the team announced partnerships with United Talent Agency, Whistle Sports, Licensing Street and LeadDog Marketing Group, as well as incumbent PR firm Coyne PR, as it looks to the future. According to the release, the new team will help promote the 2016 world tour and “celebrate its 90th year of ball handling wizardry, basketball artistry and one-of-a-kind family entertainment.”
A nationwide study conducted by Turnkey Intelligence revealed that Minor League Baseball fans are “extremely satisfied” with their at-event experience, according to the organization. The survey questioned more than 20,000 MiLB game attendees and collectively gave the Minor League Baseball gameday experience a Net Promoter Score of 58, positioning the league on par with the likes of the NFL, Amazon.com, Westin Hotels & Resorts, Pandora Internet Radio and Discover Card. The league announced its overall attendance at 42.4 million in 2014, the third highest in the organization’s 114-year history.
DIGITAL & TECHNOLOGY
FanSided is partnering with 120 Sports and will now add the digital sports network’s content to FanSided’s 300+ regional and general sports sites. FanSided visitors will have real-time and on-demand access to the brand’s video content. "We’re thrilled by the opportunity to deliver our users such quality content from 120 Sports," said FanSided CEO Adam Best. "We feel FanSided’smix of non-stop, fan powered coverage of every professional team, integrated with 120 Sports’ outstanding original programing, news and highlights will create an unbeatable experience."
Good news for FOX Sports, which saw DIRECTV open the doors to FOX Sports GO ahead of the Daytona 500. Company execs tweeted the addition yesterday.
Pac-12 Networks are adding Chromecast to the mix, announcing that the Pac-12 Now app for Android is opening another door for fans and launching support for Chromecast. “We are thrilled to enable Chromecast in our Pac-12 Now app.This furthers Pac-12 Networks’ commitment to providing 24/7 access to live coverage and content to fans wherever they are,” said
THE MAIN EVENT
North Carolina/Duke on ESPN at 9p.
A CYNOPSIS MESSAGE
Webinar: Social Media & Sports: Engagement and Tune In Strategies
Tuesday, February 24, 2015 – 1:30PM to 3:00PM
Featured Panelists:
Nick Freeman,
VP of Sales Integration for Fox Sports Digital
Jeramie McPeek, VP of Digital for the NBA’s Phoenix Suns
Daren Trousdell, Founder and CEO for OneUp Sports
Register your team today!.
ON THIS DAY in 2001: The great Dale Earnhardt dies in a car wreck at Daytona.
In The Know:
What was Dale Earnhardt’s nickname? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.)
Answer to Our Last Sports Trivia Question: What position did President Gerald Ford play in football while at Michigan? Answer: Center (and linebacker). Kudos: Jay Goldstein-Admore/NY; Aymon DeMauro-Discovery Communications/NY; Hector Calix-MEC/NY; Rick Rosenfelt-ESPN New York/NY; Jamie Palatini-NBC Sports Group/Stamford; Larry Kahn-Golf Channel/Orlando; Tony Ferranti-MMSI/Warwick; Mike May-PHIT America/Wellington; Joe Lyons- Back Nine Productions/Dallas; Andy Pittman-Texas A&M University/College Station; Bob Ramsey- Weigel Broadcasting/Chicago; Kevin Micklo-Pinnacle Advertising/Chicago; Kevin Wicker-Chiefs Football Network/Mission; Warren Weideman-Producer/LA; Larry Hutchings/Nipomo; Alan Perris/Beverly Hills; Brian Sullivan-KHQ-TV/Spokane.
Later — Chris
Chris Pursell for
Cynopsis | Sports @VegasandVine
02.18.15
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The post 02/18/15: CBS, Showtime punch out new boxing deal; Triple Crown races to the radio; FanSided does a 120 appeared first on Cynopsis Media.