A CYNOPSIS MESSAGE FROM PHUNWARE
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CYNOPSISDIGITAL
02.14.17
Good morning. It’s Tuesday February 14, 2017 and this is your first early morning digital briefing.
TODAY’S CODEBREAKER
Write Once Read Many (WORM): The phrase write once read many (or WORM) refers to any type of data storage device in which information, once written, can’t be modified. A compact disc is an example of a WORM device.
TOP NEWS
Verizon is once again offering an unlimited data plan. Priced at $80 a month, the plan covers unlimited talk and text on a smartphone or tablet. Verizon resisted offering such a plan for some time, but the competition forced its hand: Rivals like T-Mobile, AT&T and Sprint were already offering similar options. Verizon notes that even under the new plan, data throttling is a possibility for plan owners who surpass 22 GB of data on a single line. The telco’s new offering comes shortly after the release of 2017’s State of Mobile Networks report from OpenSignal. For the first time, the report doesn’t list Verizon as the standalone fastest wireless network; it’s tied with T-Mobile.
ADVERTISING
According to a new TechCrunch report, Twitter plans to trim down some of its ad offerings. Three ad products in particular are reportedly in Twitter’s crosshairs: its direct response business, certain aspects of its Promoted Tweets products, and TellApart, the apparently underperforming ad-tech startup that Twitter acquired for $532 million in 2015. Twitter hasn’t shut down any of these products yet; but according to TechCrunch, the company plans to concentrate more heavily on the ad products that are driving more business – and to stop supporting the ones that aren’t. The news comes days after a disappointing Q4 earnings report dealt a blow to Twitter’s stock. You can check out the TechCrunch story here.
A CYNOPSIS MESSAGE
IT’S TIME TO CELEBRATE!
Join CYNOPSIS and your peers on THURSDAY, MARCH 2 in New York City at our 3rd Annual SOCIAL GOOD AWARDS BREAKFAST as we honor everything from sustainability partnerships and PSA’s, to diversity campaigns, environmental initiatives, and more. Last year’s event sold out so book your company’s table today!.
OTT + SVOD
Looks like CBS’s digital offerings are seeing some rapid growth. According to CEO Les Moonves, CBS subsidiary Showtime now has 1.5 million internet-only subscribers. And the CBS All Access streaming service is getting close to the same number. For both services, that represents 50% growth since last July, when they both had about one million subs.
LIVE VIDEO
Univision has teamed up with Facebook on a new live video offering. Starting February 18, Univision will use Facebook Live to stream select live Liga MX soccer matches in English. Univision says that about 46 games will be live-streamed over the remainder of the year.
VIRTUAL + AUGMENTED REALITY
8i, a Los Angeles startup that specializes in holographic capture, has raised $27 million in a new Series B funding round. Investors included Time Warner Investments, Baidu Ventures, Verizon, Hearst Ventures, and others. The company says it will use the money to launch Holo, a new augmented reality mobile app with the ability to summon up holographic images of celebrities.
RESEARCH
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Streaming Shows Overall by Engagement for the week of February 6-February 12, 2017
Program, Total Actions (000), Total Content, Actions per Post (000), Fans/Followers (000)
1. Stranger Things (Netflix) 1348, 4, 337, 4414
2. Orange Is the New Black (Netflix) 618, 4, 155, 10252
3. The Grand Tour (Amazon) 154, 28, 5, 2386
4. The Crown (Netflix) 127, 24, 5, 404
5. Grace and Frankie (Netflix) 97, 4, 24, 364
6. Trailer Park Boys (Netflix) 66, 12, 6, 1966
7. Degrassi: Next Class (Netflix) 66, 24, 3, 278
8. VeggieTales (Netflix) 47, 32, 1, 676
9. The Mindy Project (Hulu) 44, 34, 1, 1118
10. Chelsea (Netflix) 39, 19, 2, 409
Source: Shareablee Inc. The total actions metric includes the total volume of post-level likes, shares, favorites, retweets and comments. Total content includes all posts, tweets and media posted by each TV property across all platforms. Actions per post metric notes the average e number of actions garnered by each property. Total fans/followers includes Facebook and Twitter and Instagram followers.
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. A complement to ListenFirst’s other syndicated data products (such as the ListenFirst Digital Audience Rating – TV), the metrics included in the rating capture organic actions that are largely unaffected by paid media. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Twitter,Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
All Series (2/6/17 – 2/12/17)
Source: ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Twitter, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
OpenSlate Engagement Data for the Automotive vertical, based on the engagement metric for the week ending February 12.
Channel (Engagement) / Monthly Views / Total Subs / SlateScore
rally4all (8.5) / 73,236 / 18,104 / 527
DirtBike Lunatic (8.5) / 6,528,946 / 241,954 / 413
next492 (8.5) / 335,628 / 24,512 / 404
stillavinlive (8.5) / 4,561,104 / 802,845 / 588
RJTDBF (8.5) / 23,183 / 6,777 / 353
Video79 Productions (8.5) / 114,677 / 12,139 / 393
Turbo231 (8.5) / 98,157 / 5,886 / 334
Supercars of London (8.5) / 2,743,884 / 581,458 / 600
snowcat (8.5) / 2,067,286 / 700,234 / 577
Motonosity (8.5) / 3,313,817 / 339,302 / 556
Source: The Engagement metric is one of OpenSlate’s component scores, and is a measure of a producer’s ability to evoke meaningful interaction with their audience. It is calculated on a scale of 1-10 with higher being better. The OpenSlateEngagement score uses a subset of the data incorporated in the SlateScore to perform a set of unique calculations. It factors in views, comments, likes, and more.
EXECUTIVE MOVES
The cross-device marketing technology firm Tapad has named Pierre Martensson to head up its global data division as SVP and GM. In the new role, Martensson will lead the company’s data licensing efforts. He initially joined the company in May of last year, launching and overseeing its APAC division. He’ll now report directly to Are Traasdahl, Tapad’s Founder and CEO.
Third-party data aggregation platform Ad-Juster has named Jesse Poppick as its new SVP of Sales and Account Management. Poppick previously worked at Ad-Juster from 2009-2013, working in Sales and Business Development.
TRIVIA
Krysten Ritter, the star of Netflix’s Jessica Jones, previously appeared in several episodes of which AMC show? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
Our Last Trivia Question: To date, what’s the most expensive original series that Amazon has produced? The answer – especially when you factor in the salaries of the show’s stars – is The Grand Tour. Amazon reportedly spent $160 million on the series, though some have insisted that it was more. Kudos to Susan Nessanbaum-Goldberg-Whose Line Is It Anyway?/Angst Productions/CA and David Westberg-SAG-AFTA Federal Credit Union.
A CYNOPSIS MESSAGE
WEBINAR:
WINNING STRATEGIES FOR BRANDED CONTENT
The best content is so good viewers aren’t just happy to view it – they want to share it. But how do you create the kind of seamless experience that both engages audiences and gives brands meaningful, monetize–able exposure? On 2/28 experts from BEN and Discovery Communications will offer case studies and insights into the kinds of creative, innovative experiences you need to bring to the table to appeal to both your audience and brands.
Sign your team up today!..
DIGITAL SPOTLIGHT
Season 3 of Netflix’s Unbreakable Kimmy Schmidt just got an official release date: May 19. In a new teaser, Titus Burgess’s Titus Andromedon gets his full Beyoncé on, baseball bat and all. Check it out here.
See you tomorrow,
David Teich
02.14.17
Roberta Caploe: Publisher @robertacaploe
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JOB OPENING: MGR, STANDARDS & PRACTICES/VIACOM/NYC: Pivotal player resp for day-to-day decisions relating to linear & digital advertising and integrate marketing standards across all Nickelodeon channels & platforms. 5 yrs work exp w/3yrs in kids media. Full info/apply HERE (2/22)
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CLIENT SOLUTIONS COORD/UP & ASPIRE/NYC: Coord. upfrt & client evnts. Updt ad sales pres., videos, photos & keyart. Asst. in dev of sponship pkgs. Proj mgt & pres. skills req. Mkting degree pref’d. 2+ yrs cable exp in digital/social pref’d. Knowldg of custom show a +. Send res: HERE recruiting@uptv.com (2/22)
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SALES DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Drive new business for integrated research & consulting solutions to brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (2/22)
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CONSULTING DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Create & develop research & consulting solutions for brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (2/22)
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MGR, CONSUMER PRODUCTS & BIZ OPERATIONS/Viacom/NYC: Assist in evaluating ongoing biz requirements for Consumer Products finance, legal & global sales functions. 3-5 years relevant Consumer Products global licensing industry work exp. Apply HERE (2/22)
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SALES/NBC CT/East Coast: NBC Connecticut is looking for a dynamic, aggressive Account Executive to be able to best develop solutions to meet client needs and close deals. Full info/apply HERE (2/18)
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PARTNER SOLUTIONS/CLYPD/New York, Boston: Candidate w/entrepreneurial spirit, 1-4 yrs nat’l TV media knowledge, deep understanding of TV workflows. Manage advanced audience TV campaigns. Full info/apply HERE (2/18)
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ON-AIR DESIGNER/ION/Clearwater FL: The On-Air Designer is responsible for creating dynamic graphic packages using Adobe Photoshop/Illustrator, C4D, Maya & After Effects, in collaboration with a team that includes the Producers, Editors and Designers. BFA req. 2+ yrs experience/training req. Full info/apply HERE (2/17)
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MGR CONSUMER MKTG/History/NY: Manage the campaign development & execution for History’s entire portfolio of scripted & non-scripted prgmg. 4+ yrs exp in consumer mktg and/or paid media. Apply: www.aenetworks.com/career.html (2/17)
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CREDITS & COLLECTIONS REPRESENTATIVE/ION /New York NY: The Credits & Collections Representative is responsible for resolving client issues regarding payments and works closely with Sales to maximize revenue. Bach Degree req. 3+ yrs in credits/collections req. Full info/apply HERE (2/16)
JOB OPENING:
CHANNEL BRANDING SYSTEMS COORDINATOR/ION/Clearwater FL: Real-time graphics coordinator responsible for assisting in design, scheduling, organization of graphics for real-time play-out on ION TV, ION Life, Qubo. Bach Degree req. 3+ yrs in graphics department, TV exp pref’d. Full info/apply HERE (2/16)
JOB OPENING:
REGIONAL SALES MGR/HULU/Chicago: Help impact & mng the direction of our sales organization. Exp in managing account execs & have strong knowledge of the Midwest marketplace. 3+ yrs of mngmnt exp 8-10 yrs of exp digital online media/TV sales/advertising sales. Full info/apply HERE (2/16)
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ACCT EXEC, DIGITAL MEDIA SALES East & West/Sony Pictures/Crackle/PlayStation/NY & CA: Sell portfolio of products from straight media to deep brand integrations. Min 3 yrs successful digital advertising exp, incl track record of results w/quarterly revenue goals. Job# JR17-10059 or *63. More at http://www.sonypicturesjobs.com/ (2/16)
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SALES DIRECT RESPONSE/OPPORTUNITY MEDIA/NY: Seeking an energetic achiever with excellent written & organizational skills for role to assist in growing revenue for dynamic Direct Response Team: BA Degree, Min 2 yrs DR Planning Experience req. Resume/cvr HERE info@opportunitymedia.tv (2/15)
JOB OPENING:
ASSISTANT MANAGER/NBCU/LA: Assistant Manager Sales Planning & Administration, Domestic TV Distribution provides product availability reports on all products available for licensing in the US.
Full info/apply HERE (2/15)
JOB OPENING:
SR PROD COORD/GSNTV/Santa Monica: 3+ yrs. prod/finance exp. Coord. of all materials/info. for the prod. of outside prod companies on a ntwrk level.Working knwldg of budgets for non-scripted in studio & field TV pilots/series. Knwldg of prod crew, staff positions & rates +. Send res/CL: tvcareers@gsn.com (2/15)
JOB OPENING:
SENIOR MANAGER, ENG & IT/East Coast: Candidate must have advanced capability in the design, implementation and management of broadcast Engineering and IT technologies and operational models within local news. Full info/apply HERE (2/15)
JOB OPENING:
DR/PP SALES ASSISTANT/UP/NYC: Asst AEs, Sales Plners & Pricing/Inv. Edit PowerPt presentations & excel spreadsheets. Work w/agency buyers. Maintain order entry, inv moves & prod allocations. Effective verbal skills. Strong attn to details. Prior internship exp at TV ntwk pref’d. Send res: HERE (2/15)
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