CYNOPSISSPORTS
02.06.17
Good morning. It’s Monday February 6, 2017 and this is your first early morning Sports briefing.
Congratulations to the New England Patriots, our 2017 Super Bowl Champions. As if the spectacle of the Super Bowl wasn’t enough, engagement sparkled throughout the night with the league’s first overtime game, a historic comeback, Tom Brady’s fifth ring, mind-blowing catches as well as Lady Gaga and a drone army. Of course, ads continued to stand front and center, whether they were unveiled via early release, as part of a storyline leading into the game or delivered
with a surprise celebrity.
Once the dust settled both on and off-the-field, it was Budweiser’s much-discussed ‘Born the Hard Way’ that generated the highest digital share of voice as the game came to a close, according to ispot.tv, which leveraged online activity, online views and social actions for each of the game’s commercials. We’ll have more data tomorrow but for now, here’s the top ten:
1.
Budweiser ‘Born the Hard Way,’ – 18.71% of online activity.
2.
Netflix’s ‘Stranger Things Season Two: 1984 13.14%
3.
T-Mobile’s ‘#UnlimitedMoves’ with Justin Bieber 9.3%
4.
Mr. Clean’s ‘Cleaner of Your Dreams’ 8.55%
5.
Audi’s ‘Daughter’ 5.2%
6.
Kia’s ‘ Hero’s Journey’ featuring Melissa McCarthy 4.38%
7.
Buick’s ‘Not So Pee Wee Football’ featuring Cam Newton 3.48%
8.
84 Lumber’s ‘The Journey Begins’ 3.05%
9.
Nintendo Switch 2.59%
10.
Skittles’ ‘Romance’ 2.58%
ON THE AIR
ESPN settled its lawsuit with Giants defensive end Jason Pierre-Paul stemming from the network’s disclosure of his medical records from a 2015 fireworks accident. The company announced the settlement on Friday, with case set for trial in August after a Miami federal judge rejected ESPN’s motion to dismiss the lawsuit, reading, “ESPN continues to firmly believe that its reporting about Mr. Pierre-Paul’s July 2015 injury, including the use of a medical chart that definitively described the seriousness of the injury and resulting treatment, was both newsworthy and journalistically appropriate. Despite their different points of view, the parties have agreed to amicably resolve their dispute rather than continue their litigation.”
Elsewhere in law-law land, the NCAA and 11 major conferences agreed to pay $208.7 million to settle a federal class-action lawsuit filed by former college athletes who claimed the value of their scholarships was illegally capped, according to the AP. The settlement must be approved by a judge and would be fully funded by NCAA reserves, the association said.
ESPN College GameDay Covered by State Farm is slated to make a first-time visit to the campus of Saint Mary’s on Feb. 11 as part of the network’s Rivalry Week presented by Wendy’s programming. The matchup will feature the team face Gonzaga on ESPN at 8:15p with College GameDay running at 11a with an evening edition leading into the game telecast at 8 p.m.
Time to submit! Tomorrow is the late deadline for our Cynopsis Sports Media Awards to celebrate your work with the people, partnerships and programs in our industry that benchmark excellence in front of and behind the cameras. Get your entries in now by clicking here.
In talent news, NFL Network analysts Terrell Davis, LaDainian Tomlinson, and Kurt Warner were all chosen to be inducted into the Pro Football Hall of Fame at NFL Honors joining other the 2017 Hall of Fame class members Kenny Easley, Jason Taylor, Morten Andersen and Jerry Jones. With the selection of the trio, NFL Network has now doubled its number of Gold Jackets to six total, with Marshall Faulk, Deion Sanders and Michael Irvin also part of the crew.
Meanwhile, longtime MLS defender Nat Borchers announced his retirement and will now work with the Timbers as part of the club’s broadcast
Jalen Rose continues to go deeper with the Disney family, the ESPN analyst is set to star in a new ABC series, described as a semi-autobiographical comedy. The sitcom will be written and executive produced by Fresh Off the Boat showrunner Nahnatchka Khan, and showcases the former NBA star as he mixes his career with being a single dad.
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SPONSORSHIP & PROMOTION
Stewart-Haas Racing filed a $31 million breach of contract lawsuit against Nature’s Bakery, claiming that the company refused to pay millions of dollars it owes the team to sponsor NASCAR driver Danica Patrick this season. Nature’s Bakery was in line to sponsor at least 20 races this NASCAR season as part of the second year of a three-year deal. The AP writes that the suit claims Nature’s Bakery contacted SHR about "cash flow issues, and asked if payment amounts and deadlines" could be modified on the more than $15 million the company owes the team each season. SHR also alleges that the company of created "a scheme to avoid further payments" by claiming Patrick had been endorsing competing products and was not using her social media presence enough to promote Nature’s Bakery.
More legal conflicts as the Pittsburgh Post-Gazette writes that GNC may take legal action against FOX Broadcasting after the network rejected the brand’s first Super Bowl ad. According to the report, Jeff Hennion, GNC’s chief marketing and e-commerce officer, released a statement Friday saying that six days ahead of the game, and after two approval processes, “Fox Broadcasting informed us that our company and our message of inspirational true stories was not permitted to air due to NFL policy. In turn, GNC has retained legal counsel and is in the process of preparing a formal complaint with Fox Broadcasting Co.” The commercial was slated to be broadcast during the first quarter of the game.
In its newest promotion, AMC is pushing The Walking Dead through a special-edition digital card set spotlighting “zombie-fied” NFL players from the New England Patriots, Atlanta Falcons, and more including Malcolm Jenkins, Geno Atkins, Cole Beasley, Jesse James, Shea McClellin and John Kuhn.
DIGITAL & STREAMING
FIFA is tapping Sportradar Integrity Services to offer world football’s governing body a suite of monitoring, education and intelligence services to strengthen the integrity of football around the globe. The deal sees Sportradar leverage its Fraud Detection System to identify and analyse any suspicious betting behavior or patterns across a number of international and domestic competitions around the world. FIFA will subsequently work closely with the six continental confederations (to ensure that any findings are provided to the appropriate organizations, and to support any relevant follow-up action or disciplinary proceedings.
ESPN and YouTube are an item again, as the network made its big return to the platform, uploading videos to its primary YouTube channel. According to TubeFilter, as part of the process to launch YouTube Red, YouTube had to renegotiate deals with media companies but failed to come to an agreement with the sports network As a result, ESPN stopped uploading to the majority of its YouTube channels.
Secret Golf announced PGA Tour professional Ryan Palmer as the newest addition to the lineup of Player Channels now available on secretgolf.com. Palmer becomes the ninth member of team Secret Golf to have live content.
ESPORTS
EA is seeing its games take root n linear channels, announcing that its Competitive Gaming Division locked in a trio of broadcast partnership deals with ESPN, NFL Network and Univision in a move to broaden the competitive gaming experience. EA’s partnership with ESPN saw the FIFA Ultimate Team Championship Series Paris Regional Final broadcast on ESPN against the Super Bowl, with additional coverage airing on ESPN2, ESPN Deportes and ESPN3.
Meanwhile, EA’s Madden has a long-term home at NFL Network and Univision. Following December’s Madden Classic tournament on the pair of networks, the new extension now includes the three remaining Madden NFL EA Majors tournaments this season: the recently-completed Madden Bowl, Madden Challenge and the Madden Championship, starting this weekend.
The first ELeague Major, from Turner and WME/IMG, scored a total reach that topped 3.6 million viewers on TBS alone over the course of the tournament, with 1.8 million classified as first-time ELeague watchers. The event’s Twitch channel ranked as the top channel on Twitch for seven consecutive days, with viewing consuming over 2.4 billion minutes of footage over Twitch, TBS, YouTube, and GOTV. The event also drummed up 2.6 million video views across Facebook and Twitter.
THE MAIN EVENT
Louisville/Virginia on ESPN at 7p.
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ON THIS DAY in 1970: The NBA expands to 18 teams with the additions of Buffalo, Cleveland, Houston and Portland.
In The Know: Who scored the first points of yesterday’s Super Bowl? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who holds the Super Bowl record for longest run from scrimmage? Answer: The Steelers’ Willie Parker. Kudos: Michael Dittelman-Dedicated Sports Marketing/NY; Michael Ritz-BucStar Consulting/NY; Halter Cunningham-WME/IMG/NY; Mark Lehman-Atlanta Braves/Atlanta; Scott Leslie-UPS/Atlanta; Chris Schwartz-International Speedway Corporation/Charlotte; Synda Kollman-Charter Marketing Group/Deerfield Beach; Andy Pittman-TAMU/College Station Matt Fumagalli-NBC Sports/Chicago; Tom Doherty-Starcom Media/Chicago; Bill Robertson-WCHA/Edina; Tom Moore-Kalt Productions/LA; David Westberg-SAG-AFTRA Federal Credit Union/Burbank.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
02.06.17
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The post 02/06/17: Bowl Blasts: Did Bud best Bieber?; Stewart-Haas Racing feels burned; EA Sports tackles trio appeared first on Cynopsis Media.