A CYNOPSIS MESSAGE FROM OXYGEN MEDIA
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CYNOPSIS
02.03.15
Good morning. It’s Tuesday, February 3, 2015, and this is your first early morning briefing. Logo Takeover by Oxygen’s Street Art Throwdown.
Tonight’s Premieres:
BET: Being Mary Jane at 10p
Oxygen: Street Art Throwdown at 9p
Tonight’s Finales:
Discovery: Moonshiners at 9p
ID: Murder Book at 9p
A CYNOPSIS MESSAGE FROM OXYGEN MEDIA
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STREET ART THROWDOWN
Premieres TONIGHT at 9/8c
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Facing outrage in the Twitterverse, Nationwide defended its decision to run an ad during the Super Bowl that depicted a little boy who died in a household accident. “The sole purpose of this message was to start a conversation, not sell insurance,” said the company.
“While some did not care for the ad, we hope it served to begin a dialogue to make safe happen for children everywhere.” The insurance company got a more positive response for its humorous “Invisible” spot, featuring Mindy Kaling with a surprise assist from Matt Damon, that did try to sell insurance. The message: that the company treats its customers as a priority.
IN THE NEWS
Sunday’s Super Bowl was the most-watched in the game’s history. New England’s dramatic 28-24 victory over Seattle delivered 114.5 million viewers for NBC, beating 2013’s match by 3 million, with a third-best-ever 47.5/71 rating among A18-49.
Oprah Winfrey and filmmaker Ava DuVernay (Selma) have teamed for an OWN drama series inspired by the novel Queen Sugar. DuVernay will write, direct and exec produce; Winfrey will exec produce and appear in a recurring role, a first for Winfrey and the net that’s named for her. The themes of “reinventing your life, parenting alone, family connections and conflicts, and building new relationships are what I believe will connect our viewers to this show,” said Winfrey. Production begins later this year.
The IMAX theater presentation of HBO’s Game of Thrones earned $1.5 million, averaging about $7300 per theater, with sales briskest in big cities. “This was a successful response for this first experiment,” said Greg Foster, chairman and president of Imax Entertainment. “We will continue to experiment and comb over the data.”
Funny or Die’s The Chris Gethard Show moves from public access to national television with a 10-week season on Fusion, debuting in April. “Chris Gethard’s brand of comedy is unlike anything else out there, but his authenticity and charm have made him one of the best-kept secrets in comedy circles for years,” said Fusion Chief Programming Officer Wade Beckett. Among the quirky comedy’s exec producers are Gethard, Will Ferrell and Zach Galifianakis.
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PRODUCTION & DEVELOPMENT
Add two comedies from Universal Television to ABC’s pilot pile: Family Fortune, from Matt Hubbard, Tina Fey and Robert Carlock, starring Fortune Feimster (Chelsea Lately) as a gym teacher who comes out of the closet, and a remake of 1989’s Uncle Buck, a co-production with ABC Studios, produced by Will Packer (Ride Along).
UK-based Plimsoll Productions is opening an office in the U.S. EVP of international production Andrew Jackson, hired in August to develop the company’s strategy on this side of the Atlantic, will oversee the effort – including shopping format Big Family Mansion, a reality show about different generations living under one roof. Why now? “With seven series sold since Plimsoll launched just over a year ago, it’s absolutely the right time to establish a full time base in LA.,” Jackson tells Cynopsis. “I’m excited to be working again with colleagues and friends in the US.”
Production begins March 30 on new drama Quarry, picked up for eight episodes by Cinemax. Series starring Logan Marshall-Green (Prometheus) is based on the novels of Max Allan Collins.
COMING UP
Barn Hunters is back on Great American Country with new eps tonight at 9p. Just what is the appeal of renovated barns? Sean Tracy, star of the Juma Entertainment reality series, tells Cynopsis, “Right after 9/11, my phone rang off the hook with folks wanting to leave their city life and renovate a barn in the country. Barns seem to be a throwback to a more simpler lifestyle that folks are looking for.”
History’s Counting Cars returns for season four on Tuesday, February 24 at 9p. Back-to-back eps launch with the restorations of a 1970 Plymouth Road Runner and 1970 Dodge Coronet.
A sprinkling of the A-listers joining former cast members like Eddie Murphy, Chevy Chase, Bill Murray and Tina Fey, to name just a few, on NBC’s Saturday Night Live – 40th anniversary special, include Justin Timberlake, Steve Martin, Derek Jeter, Robert De Niro, Jerry Seinfeld, Jack Nicholson, Betty White, Tom Hanks and Peyton Manning. Today’s Matt Lauer, Savannah Guthrie, Carson Daly and Al Roker host; party starts with a red carpet special on Sunday, February 15 at 7p.
Antenna TV is airing an 8-hour marathon of Doogie Howser, M.D., beginning at 4p on Saturday, February 21. The 1989-1993 series, of course, starred Neil Patrick Harris, host of the Oscars ceremony airing Sunday, February 22 at 7p on ABC.
Nickelodeon debuts “The Big Goblin Problem,” an hour-long special episode of Wallykazam!, on Friday, February 6 at 12p. Wallykazam! was the number one preschool series in its time period during 4Q14.
Al Jazeera America premieres two-parter Freeway: Crack In the System Sunday, March 1 at 10p. Doc tells the story of Freeway Rick Ross, the convicted drug trafficker credited with ushering crack cocaine into the United States. Part 2 airs March 8 at 10p.
American Masters – August Wilson: The Ground on Which I Stand premieres Friday, February 20 at 9p on PBS (check local listings) in honor of the 70th anniversary of Wilson’s birth, 10th anniversary of his death and Black History Month. Documentary explores the life and legacy of Tony- and Pulitzer-winning playwright (Fences).
Jack Link’s Major League Fishing hits network TV when the Championship Round of the General Tire Summit Cup airs on CBS Sports Sunday, February 8 at 12p. The hour-long special is produced by Winnercomm Inc., a division of Outdoor Channel. Major League Fishing launched on Outdoor in 2012.
American Songbook at NJPAC features jazz guitarist/vocalist John Pizzarelli and his six-piece band saluting lyricist and songwriting great Johnny Mercer on Wednesday, February 4 at 8p on NJTV. What’s Pizzarelli’s favorite Mercer song? “Jamboree Jones, because it’s about music and sports, all in one,” the world-renowned musician tells Cynopsis. “Only Johnny Mercer could write a song where the clarinet player saves the day for the football team.” The episode makes its THIRTEEN premiere Saturday, March 28 at 1p.
BRANDS AND ADVERTISING
Budweiser’s “Lost Dog” Super Bowl ad topped the popularity charts, according to the USA Today Super Bowl Ad Meter and TiVo research. Next came Always (“Like a Girl”), Fiat (“Blue Pill”) and Microsoft (“Braylon”) by USA Today’s count, and Joyful Heart Foundation (“911 Delivery”), Doritos (“Middle Seat”) and Nationwide (“Invisible MIndy Kaling”) by TiVo’s reckoning.
So what was the secret to spending $4.5 million wisely this Super Bowl? “In addition to the usual mix of furry animals and beer, there was a consistent theme of family and love. McDonalds even called their spot ‘Pay With Lovin’ while both Nissan and Toyota spots dealt with fatherhood,” Jonathan Steuer, TiVo’s chief research officer, tells Cynopsis. “However, in the end, our data showed that it was the humorous spots that once again scored tops as the top most-engaging commercials.”
The top ten Super Bowl spots according to TiVo research have been announced. But what came it at number eleven: Assurance, BMW or Sprint? The correct answer could win you a TiVo Roamio! Enter here.
Sprout and Loews Hotels & Resorts struck a partnership for property guests traveling with kids. Perks for pint-sized customers include Sprout themed activity books, place-mats to color and the chance to try out the new Sprout Channel Cubby Tablet during their stay, as well as a “Sprout Dream Stay Welcome Package” with additional goodies. “Partnering with such a recognized network like Sprout allows us to offer complimentary amenities for the little ones to enjoy during their stay, providing an added bonus for families,” said Bruce J. Himelstein, CMO of Loews.
CASTING
Augustus Prew (Kick-Ass 2) landed the lead in HBO comedy pilot Mamma Dallas, reports Deadline. The project about a conservative family who unknowingly hires a drag queen for a nanny is written, directed and exec produced by Mike White (Enlightened).
Marvel’s A.K.A. Jessica Jones tapped Carrie-Ann Jones (Vegas) to star opposite Krysten Ritter. Series premieres on Netflix this year.
Bella Thorne (Shake It Up!) plays a high school heroin addict in Lifetime movie Perfect High. Film went into production February 1.
Sarah Carter (Falling Skies) joins the season three the cast of DirecTV’s Rogue. Suspense drama stars Thandie Newton and Cole Hauser.
Cristela Alonzo (Cristela) will guest on General Hospital’s Friday, February 13 Valentine’s Day ep, along with previously announced Derek Theler and Melissa Peterman from ABC Family’s Baby Daddy. Seems Alonzo’s a long-time fan of the ABC soap.
CASTING CALL: ABC’s hit series Extreme Weight Loss is back for season 6 and seeking celebrities who want to use their influence to nominate & support a friend, relative or even a fan along their weight loss journey. If you are a public figure and want to pay it forward, contact Casting Director, Lindsay at lindsayluttrell@gmail.com (2/5)
DISTRIBUTION AND CARRIAGE
Univision Communications Inc. and Sling TV struck a deal that includes OTT multi-stream rights for live and VOD content for entertainment, news and sports content from Univision, UniMas, UDN, Galavision, El Rey, Bandamax, De Película, De Película Clasico, Telehit, tlNovelas and FOROtv as well as Univision and UniMas broadcast stations nationwide. “Hispanics are the demographic most engaged with mobile devices, making Univision a natural match for Sling TV,” said Robert Lynch, Sling TV CEO.
INTERNATIONAL HAPPENINGS
The Mongolian Media Ethics Council has been formed to raise awareness of the importance of truthfulness in reporting, withNomin Chinbat, CEO of Mongol TV, as chairperson of the inaugural Board. The announcement comes ahead of the 2nd Annual Mongolian TV Forum, held in Ulaanbaatar on February 5-6.
RATINGS
With NBC’s Super Bowl dominant Sunday night and the remaining Big Three airing repeats (except CBS’s 60 Minutes), Univision was second among A18-49 (1.0/2) for the night, according to fast nationals, while CBS was runner up in total viewers (3.2 million).
January was Bounce TV’s most-watched month ever. Primetime viewership was up 17 percent among HHs (175,000), 23 percent among P25-54 (106,000) and 22 percent among Viewers 2+ (241,000) versus December 2014.
TV PLAYBACK RANK, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day rating for the week of 1/12/15
Program/Live+SD A18-49 US AA%/Live+7 US AA
Modern Family (ABC) 3.0, 5.1
Empire (FOX) 4.0, 5.6
Criminal Minds (CBS) 2.2, 3.6
Elementary (CBS) 1.3, 2.5
Castle (ABC) 1.3, 2.4
Grimm (NBC) 1.2, 2.3
Chicago PD (NBC) 1.5, 2.6
Forever (ABC) 1.0, 2.0
Black-ish (ABC) 1.9, 2.9
The Goldbergs (ABC) 2.3, 3.3
NCIS (CBS) 2.8, 3.8
Parenthood (NBC) 1.2, 2.2
Law and Order: SVU (NBC) 1.4/ 2.4
Chicago Fire (NBC) 1.5, 2.5
Source: The Nielsen Compan.y DVR playback rankers, based on the difference between Nielsen’s first-reported Live + Same Day and the final Live + 7 Day ratings (for regular, original programs only).
SHAREABLEE SOCIAL TV RATINGS: Top U.S. Shows Overall by Engagement for the week of January 26, 2015
Program, Date, Total Actions (000), % Facebook, % Twitter, % Instagram
The Ellen DeGeneres Show (Warner Bros.) 11983, 42.10, 5.19, 52.71
Pretty Little Liars (ABC Family) 2756, 35.84, 3.68, 60.48
Today Show (NBC) 1768, 76.47, 3.45, 20.08
Good Morning America (ABC), 1597, 82.75, 6.93, 10.31
Grey’s Anatomy (ABC) 1525, 91.77, 8.23, 0
Entertainment Tonight (CBS/synd.) 1288, 95.24, 2.51, 2.25
Scandal (ABC) 1234, 86.63, 5.91, 7.46
Empire (FOX), 1068, 89.55, .81, 9.64
Parenthood (NBC) 915, 89.39, 5.52, 6.08
Steve Harvey (NBCU/Synd.) 807, 74.48, 1.70, 23.82
Source: Shareablee Inc. The total actions metric includes post-level likes, shares, favorites, retweets and comments. % actions metric notes the portion of actions (likes, shares, favorites, retweets and comments) attributable to a platform.
Friday A18-49 Analysis: ABC won the most A18-49 viewers Friday with 1.5/5, according to Nielsen. CBS was first at 8p with 1.3/5 for Undercover Boss, followed by 1.2/5 for Uni’s Mi Corazone Es Tuyo. ABC’s Shark Tank grabbed 9p with1.9/7, versus 1.5/5 for CBS’s Hawaii Five-0. ABC kept the lead at 10p with 1.5/5 for 20/20; CBS’s Blue Bloods took second with 1.3/5.
A18-49: ABC 1.5/5, CBS 1.4/5, UNI 1.2/4, NBC 1.1/4, FOX .9/3, TELE .6/2, CW .3/1, ION .2/1
Live + Same Day Household Ratings: Friday, January 30, 2015 time period averages. Source: NTI, Galaxy as dated. Live+SD.
CBS: 6.5/12
Undercover Boss 5.2/9, Hawaii Five-0 6.6/12, Blue Bloods 7.5/14
ABC: 4.4/8
Last Man Standing 4.7/9, Cristela 3.6/6, Shark Tank 4.9/9, 20/20 4.0/7
NBC: 2.7/5
Constantine 2.1/4, Grimm 3.0/5, Dateline 3.0/6
UNIVISION: 1.5/3
Mi Corazon Es Tuyo 1.6/3, Hasta Fin Del Mundo 1.6/3, Que to Perdone Dios 1.4/3
FOX: 1.5/3
World’s Funniest Fails 1.7/3, Glee 1.2/2
TELEMUNDO: .8/1
Los Miserables .8/1, Tierre de Reyes .7/1, Duenos del Paraiso .9/2
CW: .6/1
Hart of Dixie .7/1, Whose Line Is it Anyway [r] .5/1, Masters of Illusion .5/1
ION: .6/1
Law & Order: CI .7/1, Law & Order: CI .7/1, Law & Order: CI .5/1
IN MEMORIAM
Longtime CBS News producer Sanford Socolow died January 31 after an illness. He was 86. The trusted lieutenant of anchor Walter Cronkite, Socolow served the network for 30 years, at one point reaching the position of executive producer of The CBS Evening News.
A CYNOPSIS MESSAGE
Cynopsis Media Announces
A new additional edition… coming out at 6 P.M. everyday during the 2015 Upfronts
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This Day in History: 1959 – Buddy Holly, Ritchie Valens and J.P. “The Big Bopper” Richardson died in a plane crash in Iowa.
Answer to Our Last Trivia Question: Which short-lived series featured a detective reliving the same day over and over? Day Break (2006), starring Taye Diggs. Kudos to: Gloria L. Price-CBS News/NYC, Marc Wollis-NBC Sports Group/NYC, David Woolfson-Screenvision/NYC, Doug Hochstadt-ABC/NYC, Larry Cohen-Knowledge Associates Inc./LA, Tom Moore-Kalt Productions/LA, Susan Nessanbaum-Goldberg-M and S Entertainment/LA, David Westberg-SAG-AFTRA/LA.
Today’s Trivia Question: On which series did characters Lorelei, Spray and Pelican Pete recur? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and time zone. Unofficial rules: Only the second four correct answers from each time zone will be mentioned; and once you’ve been mentioned in any of the Cynopsis editions, you can’t be mentioned again that calendar week.).
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02.03.15
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WHAT’S ON TONIGHT – TUESDAY FEBRUARY 3, 2015
ABC: Shark Tank, Marvel’s Agents of Carter, Forever
CBS: NCIS, NCIS: Los Angeles, Person of Interest
CW: The Flash, Supernatural
FOX: MasterChef Junior, New Girl, The Mindy Project
NBC: Parks and Recreation, Parks and Recreation [r], Marry Me, About a Boy, Chicago Fire
PBS: Genealogy Roadshow, The Big Burn: American Experience, Frontline [r]
Telemundo: Los Miserables, Tierra de Reyes, Duenos del Paraiso
Univision: Mi Corazon Es Tuyo, Hasta el Fin del Mundo, Que te Perdone Dios…Yo No
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The post 02/03/15: Nationwide explains thinking behind controversial Super Bowl spot; Oprah Winfrey takes first-ever OWN acting role (but exec produces, too); Uncle Buck remake lands at ABC appeared first on Cynopsis Media.