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CYNOPSISDIGITAL
01.28.16
Good morning. It’s Thursday January 28, 2016, and this is your first early morning digital briefing.
TOP NEWS
A new feature on YouTube allows you to search the site while also watching videos (as long as you do it on Google Chrome). This feature already exists on YouTube’s mobile app, but now can be done on laptops and desktops across as well. Picture-in-picture is still in beta.
AT&T’s $49 billion acquisition of DirecTV made it the largest pay-TV provider in the United States. Now, the company is planning to use some of that power on the digital video side, including offering a video service designed for cord-cutters, CNET reports.
Hulu and Netflix are both losing Doctor Who when their licensing deals with BBC expire at month’s end – but, as Decider notes, the series could conceivably return to one or both services before long. Learn more here.
OTT & SVOD
Classic 1959 cult film “Plan 9 From Outer Space” has been called the “worst film ever made.” That kind of love earned the film a remake, which is coming to VOD on February 16 thanks to Gravitas Ventures.
FilmOn TV Networks has acquired CinemaNow, the premium movie and next-day TV platform, from Regent Equity Partners. Donna Smith is now President of CinemaNow.
CuriosityStream, an ad-free SVOD service featuring documentaries, has upgraded its website to provide free previews, the ability to more easily share content, and exclusive content for non-subscribers.
GLOBAL
Netflix became available earlier this month through parts of Asia. Folks in Indonesia only had a short time to enjoy the service, though. PT Telkom Indonesia, the country’s largest telco, has blocked access to Netflix on its Internet platforms because it says Netflix has violent and pornographic content. The company is looking to work with Netflix to see what changes can be made in order to unblock it from Indonesian customers.
TiVo plans to double its engineering center in eastern Romania, established a year ago. The company expects to add a group of programmers who handle Java services, as well as another group that is focused on technical support for European customers, Romania Insider reports. The center currently houses 70 programmers.
NEW PROGRAMMING
Crackle is adding to its scripted programming with a new series, Start Up. The 10-episode season will premiere later this year and be produced by Critical Content and Hollywood Gang Productions. It will star Martin Freeman (Fargo), Adam Brody (CHiPS,) Edi Gathegi (The Blacklist) and Otmara Marrero (Graceland). According to a release, the show will center on a “brilliant, yet controversial tech idea gets incubated on the wrong side of the tracks by three strangers who don’t necessarily fit the mold of ‘tech entrepreneurs.’” It is being filmed in Puerto Rico.
David Bowie may have died, but a new web series soon to be in production has found a creative way to pay its respects. According to Backstage, Light Street Studios is looking for actors to appear in the series that centers around “David Jones, a recent college graduate, (who) is hired at a hot creative branding agency staffed entirely by different versions of David Bowie, all multitudes of one creative force battling each other and ultimately themselves.”
Interactive One, the digital platform that targets African American and millennial audiences, has launched Music in Motion, a digital content series for Toyota Avalon that “centers on creating your own unconventional destiny as shown through the intersection of art and music,” according to a company release. It will be promoted across iOne and anchored on TheUrbanDaily.
More than 1,400 of the collector car world’s most impressive vehicles are expected to be on the block at this week’s 45th Annual Barrett-Jackson Scottsdale auction. Velocity and Discovery Channel are also there, broadcasting 37 hours of live coverage on Barrett Jackson Live. Last year, the auction drew more than 34 million real-time viewers to Velocity.
A CYNOPSIS MESSAGE
CYNOPSIS RATINGS BOOT CAMP
Tuesday, February 9 I New York City | Sponsored by Nielsen
Programmed to be an educational springboard for media professionals looking to leverage ratings and Nielsen’s Total Audience Measurement tool in preparation for the 2016 Upfront season. This highly focused training will provide critical tools, strategies and insights to help you get up to speed in the fast-moving measurement landscape.
Early Bird rates end TODAY – January 29. Register now: http://www.cynopsis.com/event/cynopsis-boot-camp/.
RESEARCH
Data from Tremor Video shows people of all ages are seeing fewer movies in theaters but many more movies at home. The average adult now watched 1.4 movies in a theater each month while taking in 5.7 movies at home in the same time period. Online video advertising is now the third most common way for adults to find out about new movies, coming in at 34%, behind TV commercials (77%) and word-of-mouth (54%). Online video ads, though, immediately give consumers other ways to engage with the movie. Tremor’s research found that after viewing an online ad for a new film, consumers did the following:
– visited the movie’s website (27.7%)
– searched for reviews (21.8%)
– looked for theaters (15.6%)
IAB has released new data showing that cross-channel audience recognition and measurement will be key priorities in 2016. In the Bureau’s new report, “The Outlook for Data: 2016 Snapshot,” 70% of surveyed marketers, media buyers, publishers, and digital advertising technology executives said “cross-device audience recognition” will be a key area of focus and innovation this year. More than half (53%) surveyed said they will focus on programmatic media buying for emerging formats, including mobile and addressable television, in 2016. In contrast, 43 percent stated that time, attention, and resources will be dedicated to programmatic buying for already-established formats.
CYNOPSIS SPORTS MEDIA AWARDS
Entries are still open for the fifth annual Cynopsis Sports Media Awards…but not for long! Don’t miss out on having your hard work recognized, complete your entry here: http://www.cynopsis.com/event/2015-sma/
ADVERTISING
Mobile advertising spending in China surpassed desktop spending last year for the first time, according to eMarketer. The new report, “China Mobile Advertising: Heady Growth amid Economic Uncertainty,” shows that mobile ad spending reached $15.82 billion, making up 22.3% of total media ad spending in China. That is a larger percentage than in any other market on the planet. eMarketer is predicting that things aren’t slowing down in China, either, with total mobile ad spending forecast to increase 58% in 2016.
Nielsen announced at the Interactive Advertising Bureau Annual Leadership Meeting that Digital Ad Ratings has successfully completed its beta period in Google‘s DoubleClick. Digital Ad Ratings is the first independent campaign audience measurement solution available in select DoubleClick markets internationally.
IAB’s Education Foundation and its iDiverse Initiative have created an entry-level training, certification and job placement pilot program for college students. Classes are expected to begin this spring. This should aid IAB in its stated desire to have its members hire 10,000 people with underrepresented backgrounds, including minorities, women, disabled individuals and military veterans, by the year 2020. Students who complete the course and gain certification will meet with recruiters for one-on-one interviews to be matched with potential employees among the IAB.
EXECUTIVE MOVES
Amy Maniatis has joined Maker Media as Chief Marketing Officer. She has previously been the CMO for the National Geographic Society and the National Trust. Maker has also added Deanna Brown as its new Chief Content Officer. Brown previously served as a Samsung Accelerator Product Lead (CEO in Residence), President, Byliner, and CEO Federated Media.
Omnigon has promoted five employees to senior roles. Becki Wronko Civello is now Vice President, Client Services; Manish Dayal has moved up to Vice President, Client Engagement and Managing Director, Los Angeles office; and Joanna Solowey to Vice President, Marketing. In addition, Jake Stone is now Director, North American Sales; and Adrian Benjamin is Client Manager, BracketPro Sales Lead.
The audio and video player Vadio has just hired Brent Hieggelke as the startup’s vice president of marketing. Among other positions, Hieggelke has served as CEO of online vacation rental marketer Second Porch.
A CYNOPSIS MESSAGE
SEE YOU AT 1:30PM, OR ON DEMAND FOR THE CYNOPSIS WEBINAR:
PROGRAMMATIC TV 2016: THE KEYS TO MINING DATA AND MEASUREMENT
If you haven’t done so already, REGISTER NOW!
DIGITAL SPOTLIGHT
The folks over at Oculus Story Studio have debuted the studio’s latest film, “Dear Angelica.” It involves a teenage girl who visits the memories of her past. In addition to the film, Oculus showed off a bit of the behind-the-scenes magic in this promotional clip. The artist is using Oculus Touch to create the scene. You can watch it here.
See you tomorrow,
David Teich
01.28.16
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JOB OPENING: MGR, TALENT RELATIONS/A+E/NY: Manage day-to-day relationships between on-air talent, their reps and internal businesses to leverage talent & deals. 5+ yrs cable/brdcst exp. Apply: http://www.aenetworks.com/careers/jobs (2/6)
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JOB OPENING: DIR, DIG. MEDIA PLANNER/BUYER ASSOC/Summit NJ: Exp’d person w/good client interaction as well as presentation skills to write media plans & strategy decks & knows how to leverage media. Deep knwlg current & emerging dig. platforms. 4-7 yrs exp a must. Res & Sal Req HERE (2/6)
JOB OPENING: ADMIN ACCT COORD/Summit NJ: Smart, orgn’zd, intellectually curious candidate who can juggle & mng mult projects across many exciting accts. 1-2 yrs media/agency exp. MS proficiency as well as good phone etiquette a must. Social Media wiz a +. Res & Sal req HERE (2/6)
JOB OPENING: SR ANALYST/Benenson Strategy Group/Santa Monica: Support new business initiatives, focusing on media/ent ind. 3+ yrs exp comm, consulting, mkt-rsrch, etc. 1+ yrs exp ent rsrch on behalf of movie studios, TV ntwrks & streaming svcs pref’d. Full info/apply HERE (2/6)
JOB OPENING: PROD MGR/IFC TV/NY: Lead in-house post-prod/admin efforts of the IFC "Always On Slightly Off" Brand Mktg team. Exp w/branded video post-prod workflows & systems are req’d. Strategic eye towards max eff a must. Min 3 yrs relevant exp req’d. Full info/apply HERE (2/5)
JOB OPENING: SENIOR MANAGER, MEDIA/NBC/UNIV. CITY, CA: Manage planning and buying process of paid media plans as well as media strategy and planning across all of NBC owned platforms. Full info/apply HERE (2/5)
JOB OPENING: FREELANCE PUBLICIST, COMMS/TV LAND/CA/STUDIO CITY: 3-5 yrs PR exp req’d. Write/edit press materials. Resp for dvlpmnt/implementation of press campaigns for orig prgrmng. Orgnz/mng press activities on set during prod. Knwldg of TV & ent ind a must. Resume HERE (2/5)
JOB OPENING: VP SOCIAL MEDIA STRTGY/Discovery/LA: Digital content strategy leader to create vision/strategy for Discovery Channel, Science & Animal Planet social presence/partnerships. Live & breathe strategy/metrics, work across depts to drive monetization. Exp. driving top brands. Full info/apply HERE (2/5)
JOB OPENING: VP MED & ENT/Repucom/Stamford, CT: role encompasses both Sales and Partnership Management; bring passion for media and entertainment, strong understanding of analytics and media centric business models. Min 7 yrs of exp. Full info/apply HERE (2/4)
JOB OPENING: AD SALES EXEC/San Diego/LA/San Francisco/Seattle: Generate new brand ad sales for programmatic linear TV platform (AdMore). Also agency strategy, trade show representation & client service duties. 5+ yrs exp ad sales. Resume HERE (2/3)
JOB OPENING: HEAD OF BIZ DEVELOPMENT/OVRTURE/LA: Lead biz dev for virtual reality (VR) content startup; ID and secure opps across TV, film, music, & branded ent; Min 5 yrs work exp in sales/biz dev; BA deg; Resume to work@ovrture.co; Full info HERE ovrture.co/jobs (2/3)
JOB OPENING: DIR, INTERNATIONAL BUS. DVLPMNT/NBA/NYC: Drive large scale mktg partnership deals across NBA’s internat’l.Min 10yrs relevant bus. exp. & BA deg, pref in mktg or internat’l bus. Support SR sales team w/sales lifecycle start thru finish. Full info/apply HERE (2/3)
JOB OPENING: COORD, INTERNATIONAL BUS DVLPMNT/NBA/NYC: Critical support function for team in supporting global Partnerships regn’l leads in rsrch, prospecting, outreach & proposal dvlpmnt of new mktg partner opps. Min 2 yrs exp in new bus dvlpmnt/sales. BA Mktg. Full info/apply HERE (2/3)
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JOB OPENING: DATA ANALYST, BUSINESS INTELLIGENCE/Viacom/NYC: Resp for dvlpmnt & support of our internal clients reporting & data warehousing platforms. BA deg. Inf Systems, Math or related discipline req’d. 1-4 yrs exp in comparable analytical position. Full info/apply HERE (2/3)
JOB OPENING: JR DIGITAL & MOTION GRAPHIC DESIGNER/Viacom/NYC: Create designs for dig. metting current responsive pg standards understanding usability & srch eng opt. BA deg & min 1-2 yrs exp web page design, graphic content design, motion graphics design & concept dvlpmnt. Full info/apply HERE (2/3)
JOB OPENING: MANAGER, COMMUNICATIONS/BRAVO & OXYGEN MEDIA/NYC: Responsible for the development & implementation of PR campaigns and strategies for Bravo and Oxygen Media. Min 3 yrs exp in TV PR. Full info/apply HERE (2/3)
JOB OPENING: SENIOR ACCT EXEC, SPONSORSHIP MKTG/CSE/ATL: 5+ yrs exp to work w/1 key acct in Sponsorship Mktg division. Responsible for day-to-day management of current programs inclusive of sponsorships, mktg, advrtsng, & analytics. Resume to: lwhalen@groupcse.com (2/3)
JOB OPENING: ASSOCIATE MANAGER, AUTOMOTIVE REMARKETING/SiriusXM/NY: 2+ years of professional experience in product marketing, B2B and B2C marketing, advertising, digital marketing, promotions and/or industry event coordination. Resume to: Jessica.Fox@siriusxm.com (2/2)
JOB OPENING: DIRECTOR of DEVELOPMENT/NYC: Seasoned creative exec to drive sales at leading cable/reality proco. Idea wizard, strong writer/producer, push the creative envelope. Sales track record a must. 5+ yrs direct dvlpmnt exp.Resume HERE: devodirector@gmail.com (2/2)
JOB OPENING: SR ANALYST, WEB ANALYTICS/SiriusXM/DC/NY: Deliver insights thru Web Analytics for dig. mktg efforts leveraging Adobe/Omniture/Google Analytics. Provide insight into bus. goals/key perform indicators. 4+ yrs. exp. w/establishing key metrics, data mgmt, reporting & analysis. Res HERE (2/2)
JOB OPENING: SR ANALYST, PRIMARY RESEARCH/A+E Networks/NY: Dvlp/implement primary rsrch to leverage A+E brands in the sales mktplace, assist primary rsrch team in mngng custom rsrch solutions for advrtsng effectiveness & harness actionable consumer insights Full Info/Apply HERE (1/30)
JOB OPENING: SR MANAGER BRAND RESEARCH INSIGHTS/A+E Networks/NY: Focus on brand research & support of the marketing departments, Design and implement primary research studies, Report & manage results of syndicated research Full Info/Apply HERE (1/30)
JOB OPENING: MGR, PRICING & INVENTORY/Viacom/NYC: Work w/Kids & Family Group Pricing Team to ensure accuracy between groups/clients. BA Deg. Min 2 yrs ntwrk pricing/ plan’g exp & media buying &/or sales exp. Proven ability to think strategically. Full info/apply HERE (1/30)
JOB OPENING: SR DIGITAL STRATEGIST/BUYER/North Jersey: Execute/implement & steward ad campaigns. 4-7 yrs exp. Deep knwldg current & emerging digital platforms. Highly self-driven & exp w/Digital Med Mngmnt sys i.e. Prisma a +. Strong negotiating skills. Resume: jwatson@execsearchinc.net (1/30)
JOB OPENING: DIR, SOCIAL MEDIA & FAN ENGAGEMENT/A&E/HISTORY (NON-STAFF)/NY: Resp for oversight & strategy of social media community for A&E & HISTORY. 4 yr under grad deg & min 6+ yrs hands-on social media exp cable industry/ent mktg &/or agency. Full info/apply HERE (1/29)
JOB OPENING: NAT’L SALES MGR/NESN/Watertown MA: Dvlp/implement goals for all NESN’s nat’l sales activity. Mng/direct nat’l rep firm nationwide & achieve nat’l sales rev objectives. 8+ yrs media sales exp & 3+ yrs nat’l sales mngmnt or nat’l rep firm exp req’d. Full info/apply HERE (1/29)
JOB OPENING: EDITORIAL DIR/LOGO/NYC: Spearhead editorial strategy of creative mktg by creating positioning documents/briefs for each program/property. Min 6-8 yrs exp Media/brdcst/Advrtsng. Strong leadership capabilities; ability to mng, motivate & collaborate. Full info/apply HERE (1/29)
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SITUATION WANTED: Experienced PARTNERSHIP MARKETING & PROMOTIONS COORDINATOR with a background in TV and film in LA. Worked for CBS and DreamWorks Animation managing the execution of multiple partnerships. E: jasmine.sloanel@gmail.com (2/3)
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