CYNOPSISSPORTS
01.26.16
Good morning. It’s Tuesday January 26, 2016, and this is your first early morning Sports briefing.
The latest round of Brady/Manning was a win for CBS Sports, as Sunday’s coverage of the AFC Championship game scored the highest rating for the AFC Championship game on any network in 30 years and was the second most-watched AFC Championship game on any network in 39 years. The matchup generated 53.3 million viewers, according to Nielsen, with a 29.3/51 in fat-national data. Streaming coverage also notched records, marking triple-digit growth in viewers and minutes streamed compared to last year’s AFC Championship game, with more than 1.2 million unique viewers consuming more than 89 million total minutes of coverage.
ON THE AIR
Around the dial, the NFC Championship blowout took the night among broadcast networks for FOX, scoring a 24.1/37 household rating/share and an average audience of 45.7 million viewers, according to fast national figures, off-pace from last year’s matchup but 7% higher than last year’s game in the primetime window. Charlotte led all markets with a 54.2/71 while Phoenix took third with a 43.9/65, both marking the highest postseason ratings ever for the FOX station in each market.
With the Broncos/Panthers now locked in to Super Bowl 50, NFL Network is scheduling a record 88 live hours of on-location coverage from San Francisco and the Bay Area for the game. The channel is tapping the talents of 36 on-air personalities for the festivities, with programming launching from the area on Feb. 1. Super Bowl Sunday coverage will showcase 10 hours of pregame and postgame programming starting at 9a with a special 8.5-hour edition of NFL GameDay Morning, presented by Scottrade.
Just ahead of the 2016 Honda NHL All-Star events, NBCSN serves up a primetime special in NHL All-Star Friday Night: Live in Music City, offering live roundtable discussions with NHL All-Star players, performances from top country music stars and “a few surprises.” The special is hosted by Kimberly Perry, lead singer of the Grammy Award and CMA Award-winning group The Band Perry, and NHL broadcaster Kathryn Tappen, and broadcast live from the Honda Stage at Bridgestone Winter Park in downtown Nashville on Friday at 8p.
Meanwhile, the NHL unveiled details of the 2016 Honda NHL All-Star Skills Competition, with six events that will run on NBCSN on Saturday at 7p. Conference captains will select the players that will take part in the events: Bridgestone NHL Fastest Skater; Honda NHL Breakaway Challenge; DraftKings NHL Accuracy Shooting; Gatorade NHL Skills Challenge Relay; AMP Energy NHL Hardest Shot; and Discover NHL Shootout.
RSNs!! Is your work up to snuff? If so, make sure to enter our special categories for you at the Cynopsis Sports Awards, including RSN of the Year, Live Coverage of a Sporting Event, Dedicated Coverage and Marketing Campaign. Make your work go global with a win! Enter now at http://www.cynopsis.com/event/2015-sma
Set to carry all 31 LPGA Tour event in 2016, NBC Sports tees off on the new season this week with the Pure Silk Bahamas LPGA Classic on Golf Channel starting Thursday. Judy Rankin returns as lead analyst this year and will be joined by Whit Watson as play-by-play host for the Pure Silk Bahamas LPGA Classic. “Golf Channel’s coverage of the LPGA Tour last year was fueled by the most live hours ever, showcasing the game’s emerging and established stars through storytelling via our news, live tournaments and digital platforms,” said Molly Solomon, Golf Channel executive producer. “We will continue to build on this momentum as we embark on a momentous year in 2016 on the LPGA Tour with 10 months of coverage of the Race to the CME Globe, nearly all of the major championships and the UL International Crown as well as golf’s return to the Olympics.”
Yahoo Sports Radio picked up Legendary Coaches, a weekly radio program hosted by Chris Childers that will be carried on Yahoo! Sports Radio’s broadcast and digital platforms starting Feb. 13 as part of wider-ranging deal with KMG Networks. The deal expands the current two-hour broadcast to include the addition of a Monday through Friday feature, podcasts, and the embedding of audio content throughout the entire Yahoo! Sports Radio platform.
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SPONSORSHIP & PROMOTION
FOX Sports is revving up for the 58th running of the Daytona 500 on Feb. 21 with a rolling marketing campaign targeting the social aspect of celebrating the race with family and friends. The campaign features a “Happy Daytona Day” anthem that premiered on Sunday, while an LA “Police Chase” spot featuring company rookie Jeff Gordon and The Simpsons celebrating Daytona Day are also on the schedule. “Not unlike the phenomenon surrounding events like the Super Bowl and the Kentucky Derby, the Daytona 500 and its fans have their own set of rituals and traditions for the opening race of the NASCAR season,” said Robert Gottlieb, EVP of Marketing for FOX Sports. “We saw this as an opportunity to amplify that atmosphere to a whole new level.”
CAA Sports picked up brandrapport, a London-based sports marketing agency that works with brands such as Allianz, Jaguar Land Rover, Nestle, Prudential, and Samsung, offering insights from brand engagement strategy to activation, PR, event management, digital & social media. brandrapport’s 25 employees will now join CAA Sports Consulting, and be based in CAA’s London office in Hammersmith. Andy Kenny will serve as Head of CAA Sports Consulting London, guiding the team’s efforts in the U.K.
ESPN laid out its slate of sponsors for this year’s X Games Aspen, which runs Jan. 28-31. New to the scene will be AT&T, Coors Light, Intel and LifeProof who join veterans America’s Navy, GoPro, Harley-Davidson, Jeep brand and Monster Energy. Additional sponsors include Oakley, Polaris, Skype and Xbox. First-year sponsor Coors Light will entitle the Coors Light Skier X Men’s and Women’s competitions. Intel will showcase its technology offering data-powered insights at the competition.
The NBA named the Warriors and Raptors as the recipients of the NBA Retail Awards, honoring the best practices in team merchandise sales and operations. The Raptors received the honor after renovating its Team Store at Air Canada Centre to include advanced retail technology and innovative fixtures and merchandising, while the Warriors achieved record-breaking sales from the 2015 NBA Playoffs through the start of the 2015-16 regular season by using enhanced point-of-sale technology and expanding its in-market retail presence.
WWE is partnering with Boys & Girls Clubs of America for a multi-year, national partnership designed to boost youth development at local Clubs across the country. The new partnership focuses on bullying prevention efforts around Be a STAR, WWE’s anti-bullying initiative, and will see WWE Superstars and Divas participate in anti-bullying rallies at local Clubs across the U.S. WWE will also tap its global platforms to generate awareness and raise funds for the organization.
The New York Knicks, New York Rangers and New York Liberty announced a multi-year marketing partnership with Resorts World Casino New York City that will see the brand become the presenting sponsor of the venue’s Blue Seats, and a “History of the Blue Seats” exhibit will be on display in the Blue Seats section. Resorts World Casino New York City will get brand exposure at The Garden during all Knicks, Rangers and Liberty games via in-arena identification signage at the Blue Seats, in-arena LED signage, features on Gardenvision, digital and social media sweepstakes, alumni appearances, designation as the Presenting Partner of New York Liberty Pride Month and branding on the Liberty Mega T-shirt machine.
Speaking of the Knicks and Rangers, NBA rookie Kristaps Porzingis and Rangers captain Ryan McDonough teamed up with Delta Air Lines to promote Fly Like A Pro, a new season-long program that awards Knicks and Rangers fans for their loyalty with unique experiences and prizes.
DIGITAL & STREAMING
ONE World Sports locked in an expanded partnership with Verizon that will see some of the network’s popular sports programming to the go90 platform. The deal also launched the network in HD on Fios TV and offers “TV Everywhere” authentication to Fios TV customers. go90 users will get access to global sports carried on ONE World Sports. “Verizon understands the appeal and impact of live sports delivered perfectly on multiple platforms,” said Randy Brown, ONE World Sports Executive Vice President, Distribution. “As our partnership with Verizon has grown, it has become apparent how much Verizon appreciates the power of global sports in connecting with an increasingly multicultural millennial audience and values our ability to provide the highest quality sports programming, wherever their viewers are.”
ROSTER MOVES
GMR Marketing named Tyson Webber as its new President, succeeding Craig Connelly, and will now oversee GMR’s strategic growth, managing key client relationships and overseeing business operations in North America. "Tyson’s talent and expertise have set him apart since day one," said Cameron Parsons, CEO of GMR. "He’s an unfaltering leader, a trusted partner to our clients and an inspiring visionary."
Bodybuilding.com announced that Richard Jalichandra has been tapped as the company’s Chief Executive Officer, effective immediately. Jalichandra’s previous experience includes runs as CEO of companies such as iSocket, MapMyFitness and Technorati, and he has held senior executive positions and advisory roles at Exponential Interactive, Fox Interactive, IGN Entertainment, Weather Underground, MyYearbook.com and Lycos.
THE MAIN EVENT
Xavier/Providence on FS1 at 8:30p.
ON THIS DAY in 1986: Super Bowl XX sees the Bears best the Patriots to finish the season at 18-1.
In The Know:
Who is the Carolina Panthers’ all-time leader in sacks? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: What must a NASCAR driver do when shown a blue, striped flag? Answer: Yield to lead lap drivers. Kudos: Marc Wollis-NBC Sports Group/NY; Nicole Langella-Fox Networks/NY; David Stern-BARD Entertainment/NY; Ged Young-GC Marketing/NY; Mark Darnell-Golf Services/Augusta; Matt Kramer-NBC Sports/Stamford; Chris Schwartz-International Speedway Corporation/Charlotte; Bob Scanlon-Velocity/Silver Spring; Andy Pittman-TAMU/College Station; Matt Sautter-Imagine Communications/Denver; David Westberg-SAG-AFTRA Federal Credit Union/Burbank; Tom Moore-Kalt Productions/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
01.26.16
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JOB OPENING: AD SALES EXEC/San Diego/LA/San Francisco/Seattle: Generate new brand ad sales for programmatic linear TV platform (AdMore). Also agency strategy, trade show representation & client service duties. 5+ yrs exp ad sales. Resume HERE (2/3)
JOB OPENING: HEAD OF BIZ DEVELOPMENT/OVRTURE/LA: Lead biz dev for virtual reality (VR) content startup; ID and secure opps across TV, film, music, & branded ent; Min 5 yrs work exp in sales/biz dev; BA deg; Resume to work@ovrture.co; Full info HERE ovrture.co/jobs (2/3)
JOB OPENING: DIR, INTERNATIONAL BUS. DVLPMNT/NBA/NYC: Drive large scale mktg partnership deals across NBA’s internat’l.Min 10yrs relevant bus. exp. & BA deg, pref in mktg or internat’l bus. Support SR sales team w/sales lifecycle start thru finish. Full info/apply HERE (2/3)
JOB OPENING: COORD, INTERNATIONAL BUS DVLPMNT/NBA/NYC: Critical support function for team in supporting global Partnerships regn’l leads in rsrch, prospecting, outreach & proposal dvlpmnt of new mktg partner opps. Min 2 yrs exp in new bus dvlpmnt/sales. BA Mktg. Full info/apply HERE (2/3)
JOB OPENING: SR MGR, BUS. DEVELOPMENT/NBA/NYC: Responsible for generating rev thru sales of integrated mktg & media platforms for all NBA properties. Min 7 yrs sales/business development, mktg exp. BA Deg. Full info/apply HERE (2/3)
JOB OPENING: SR ACCT EXEC, BUS. DVLPMNT/NBA/NYC: Support business dvlpmnt/sales team efforts by conducting company rsch, assisting in initial outreach Min 4 yrs work exp in sales/business development &/or mktg exp req’d. BA Deg. Full info/apply HERE (2/3)
JOB OPENING: DATA ANALYST, BUSINESS INTELLIGENCE/Viacom/NYC: Resp for dvlpmnt & support of our internal clients reporting & data warehousing platforms. BA deg. Inf Systems, Math or related discipline req’d. 1-4 yrs exp in comparable analytical position. Full info/apply HERE (2/3)
JOB OPENING: JR DIGITAL & MOTION GRAPHIC DESIGNER/Viacom/NYC: Create designs for dig. metting current responsive pg standards understanding usability & srch eng opt. BA deg & min 1-2 yrs exp web page design, graphic content design, motion graphics design & concept dvlpmnt. Full info/apply HERE (2/3)
JOB OPENING: MANAGER, COMMUNICATIONS/BRAVO & OXYGEN MEDIA/NYC: Responsible for the development & implementation of PR campaigns and strategies for Bravo and Oxygen Media. Min 3 yrs exp in TV PR. Full info/apply HERE (2/3)
JOB OPENING: SENIOR ACCT EXEC, SPONSORSHIP MKTG/CSE/ATL: 5+ yrs exp to work w/1 key acct in Sponsorship Mktg division. Responsible for day-to-day management of current programs inclusive of sponsorships, mktg, advrtsng, & analytics. Resume to: lwhalen@groupcse.com (2/3)
JOB OPENING: ASSOCIATE MANAGER, AUTOMOTIVE REMARKETING/SiriusXM/NY: 2+ years of professional experience in product marketing, B2B and B2C marketing, advertising, digital marketing, promotions and/or industry event coordination. Resume to: Jessica.Fox@siriusxm.com (2/2)
JOB OPENING: DIRECTOR of DEVELOPMENT/NYC: Seasoned creative exec to drive sales at leading cable/reality proco. Idea wizard, strong writer/producer, push the creative envelope. Sales track record a must. 5+ yrs direct dvlpmnt exp.Resume HERE: devodirector@gmail.com (2/2)
JOB OPENING: SR ANALYST, WEB ANALYTICS/SiriusXM/DC/NY: Deliver insights thru Web Analytics for dig. mktg efforts leveraging Adobe/Omniture/Google Analytics. Provide insight into bus. goals/key perform indicators. 4+ yrs. exp. w/establishing key metrics, data mgmt, reporting & analysis. Res HERE (2/2)
JOB OPENING: SR ANALYST, PRIMARY RESEARCH/A+E Networks/NY: Dvlp/implement primary rsrch to leverage A+E brands in the sales mktplace, assist primary rsrch team in mngng custom rsrch solutions for advrtsng effectiveness & harness actionable consumer insights Full Info/Apply HERE (1/30)
JOB OPENING: SR MANAGER BRAND RESEARCH INSIGHTS/A+E Networks/NY: Focus on brand research & support of the marketing departments, Design and implement primary research studies, Report & manage results of syndicated research Full Info/Apply HERE (1/30)
JOB OPENING: MGR, PRICING & INVENTORY/Viacom/NYC: Work w/Kids & Family Group Pricing Team to ensure accuracy between groups/clients. BA Deg. Min 2 yrs ntwrk pricing/ plan’g exp & media buying &/or sales exp. Proven ability to think strategically. Full info/apply HERE (1/30)
JOB OPENING: SR DIGITAL STRATEGIST/BUYER/North Jersey: Execute/implement & steward ad campaigns. 4-7 yrs exp. Deep knwldg current & emerging digital platforms. Highly self-driven & exp w/Digital Med Mngmnt sys i.e. Prisma a +. Strong negotiating skills. Resume: jwatson@execsearchinc.net (1/30)
JOB OPENING: DIR, SOCIAL MEDIA & FAN ENGAGEMENT/A&E/HISTORY (NON-STAFF)/NY: Resp for oversight & strategy of social media community for A&E & HISTORY. 4 yr under grad deg & min 6+ yrs hands-on social media exp cable industry/ent mktg &/or agency. Full info/apply HERE (1/29)
JOB OPENING: NAT’L SALES MGR/NESN/Watertown MA: Dvlp/implement goals for all NESN’s nat’l sales activity. Mng/direct nat’l rep firm nationwide & achieve nat’l sales rev objectives. 8+ yrs media sales exp & 3+ yrs nat’l sales mngmnt or nat’l rep firm exp req’d. Full info/apply HERE (1/29)
JOB OPENING: EDITORIAL DIR/LOGO/NYC: Spearhead editorial strategy of creative mktg by creating positioning documents/briefs for each program/property. Min 6-8 yrs exp Media/brdcst/Advrtsng. Strong leadership capabilities; ability to mng, motivate & collaborate. Full info/apply HERE (1/29)
JOB OPENING: BUSINESS ANALYST/McClatchy Co/DC: Build/maint working relationships w/video strategic partners & represent their interests w/in The McClatchy Co; Mng daily relationships w/partners. Min 3yrs dig. &/or media business exp. Full info/apply HERE (1/28)
JOB OPENING: VIDEO OPERATIONS MGR/McClatchy Co/DC: Mng daily tech efforts of nat’l video operation. Min 3 yrs dig video prod exp Work w/other video dept leaders to standardize prod workflows across all newsrooms. Advanced knwlg video prod equipt & software. BA & some travel req’d. Full info/apply HERE (1/28)
JOB OPENING: AD SALES PLANNER/AT&T/New York, Los Angeles: Support sales activities and client/account management. Requires 2 yrs experience in advertising media sales/buying/planning with strong knowledge of ad sales applications. Full info/apply HERE (1/28)
JOB OPENING: SALES COORDINATOR NATIONAL ADVERTISING/AT&T/New York, Chicago: Support sales activities for the Ad Sales Dept. Resp for acct/campaign mngmt. Great opp to get exp in media industry, specifically TV Ad Sales. Entry Level. 1-3 yrs exp. Full info/apply HERE (1/28)
JOB OPENING: MANAGER LINEAR OPERATIONS/AT&T/NYC: Responsible for system design, implementation & support focused on the front end linear Sales systems that support Ad Sales. Drive product evolution & improvement to support & enhance the Ad Sales business. Full info/apply HERE (1/28)
JOB OPENING: BUSINESS ANALYST SYSTEM/AT&T/NYC: Responsible for support of our systems that support precision targeted sales. Responsibilities include system design, implementation and front-line support. Typically req’s a BA degree. 1-3 yrs of exp. Full info/apply HERE (1/28)
JOB OPENING: SR SALES ANALYST/PLANNER/SIRIUSXM/NY: Wide Orbit preferred, media exp req, 2 yrs exp w/inventory and avails reports, maximize revenue, optimizing, analyze ad rates, bldg schedules, planning exp, Excel req. Resume to: dee.moore@siriusxm.com (1/28)
JOB OPENING: DIRECTOR, INTEGRATED PARTNERSHIPS/truTV/NYC: Creative leader to dev/implement strategic integrated multi-platform mktg solutions, maximizing ad sales rev & leveraging ntwrk initiatives. Strong knwldg cbl/brdcst/media ent ind + dig/social, BS/BA Mktg/Bus Admin/Comm + min 6-8 yrs exp. Apply HERE (1/27)
JOB OPENING: MGR, SALES ADMIN/TV ONE/NY: Sprvs team/coordinators to review allocations & flighting; ensure that inventory load is sufficient for effective placement. BA deg &/or 3 yrs exp operations, traffic or ad sales. Exp w/brdway traffic sys pref’d. Full info/apply HERE (1/27)
JOB OPENING: SR RSCH ANALYST/WME|IMG/NY: Support media rsch activities, sports mrkt. Dom. & Int’l focus. Min 2 yr media rsrch exp. Strong quant req’d. Exp w/rsch sys (ie Nielsen, Simmons, Scarborough). Resume: researchwme@gmail.com (1/27)
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SITUATION WANTED: Experienced PARTNERSHIP MARKETING & PROMOTIONS COORDINATOR with a background in TV and film in LA. Worked for CBS and DreamWorks Animation managing the execution of multiple partnerships. E: jasmine.sloanel@gmail.com (2/3)
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