CYNOPSISSPORTS
01.25.16
Good morning. It’s Monday January 25, 2016, and this is your first early morning Sports briefing.
Less than two weeks out from Super Bowl 50, its host committee is asking fans to “Play Your Part,” an initiative designed to serve up a Net Positive celebration that activates fans to help the environment. Launched in collaboration with in/PACT and Citizen Group, the campaign will focus on reducing impact on climate change by delivering a low emissions event while responsibly using materials and resources, inspiring fans to embrace sustainability personally; and leaving a lasting legacy by rewarding fans’ behavior and entering fans for daily prizes during Super Bowl week.
Cynopsis Sports asked Neill Duffy, Sustainability Director for the Bay Area Super Bowl 50 Host Committee and President, in/PACT Sports & Entertainment, about the cause and how he is looking toward sports to change the world.
Duffy on the Super Bowl stage: Play Your Part has its roots right back when the decision was taken to submit a bid to the NFL to host Super Bowl 50 here in the Bay Area. The group of us that were pulled together to prepare this bid decided that if we were going to host a Super Bowl, particularly Super Bowl 50, we wanted to do it in a transformative way that would, while respecting and honoring the past 50 years, look forward to the next 50 years and set a new benchmark for how Super Bowls were hosted. We decided then that we would set out to host the most shared, most participatory and most giving Super Bowl ever delivered in a Net Positive way.
On activation: We’re asking fans to do three things…Take Action, Choose Your Cause, Win Prizes. Fans Take Action by either: a) taking a pledge online at www.playyourpart.org to do something sustainable, e.g. host a sustainable SB party, or b) actually do something sustainable when visiting Super Bowl City, e.g. leave the car at home, bring their own reusable water bottle or recycle responsibly. Fans choose their cause using the in/PACT purpose activation platform whereby they get the opportunity to direct 50 GoodCoins to one of four Bay Area environmental organizations. GoodCoins are social good incentives that anon profits can convert into money. We’ll be allowing fans to direct $200,000 of funds made available by the 50 Fund, the philanthropic arm of the Super Bowl 50 Host Committee.
On leveraging sports for social good: The sports industry is in my view lagging the rest of the corporate world in the extent to which it has embraced purpose and sustainability as key strategic business drivers, it is catching up but still lagging. To date, the sports sector has approached sustainability from very much an operational perspective, not a strategic perspective. It now needs to elevate the importance placed upon sustainability and recognize it is a focus that can add new revenue streams, engage with new customers, better manage risks, provide brand partners with new areas to activate around and importantly redefine the role of sports beyond just entertainment. Sport has a meaningful role to play in contributing towards a sustainable future for us all by meaningfully delivering social, environmental and economic benefits to the broader community and the planet.
On in/PACT X: in/PACT X was set up specifically to help brands, sports properties and entertainment properties activate their purpose and engage fans in the process… We are confident that our solutions help our partners to not only become better contributors to the community and the environment but also generate a better ROI for their businesses.
ON THE AIR
The NFL will camp in Indianapolis through the end of the decade. The league and City of Indianapolis locked in a deal to keep the NFL Scouting Combine in the city through 2020, according to local reports. The deal will see the Combine remain in Indianapolis with three one-year options for 2018, 2019, and 2020.
CBS is bringing boxing back to its primetime spotlight, announcing that WBA Welterweight World Champion Keith “One Time” Thurman will defend his title against former champ “Showtime” Shawn Porter on March 12 at 8:30p via Showtime Championship on CBS. The event is promoted by DiBella Entertainment and produced by Showtime Sports for the network. The last primetime boxing event on CBS was Muhammad Ali-Leon Spinks on Feb. 15, 1978.
ESPN2 carries the 2016 Pro Bowl Draft presented by USAA on Wednesday at 7:30p with Mike Tirico hosting the two-hour show with Jon Gruden, and Hall of Fame wide receivers and NFL Legends captains Michael Irvin and Jerry Rice. Lisa Salters and John Sutcliffe will serve as on-site reporters. According to the company, the show will “resemble a NFL Draft team meeting with Tirico, Gruden, Irvin and Rice gathered around a table, discussing which players to select for the unconferenced teams that will compete in the Pro Bowl.” And focus on skill-position players. Meanwhile, the Pro Bowl players will watch the draft unfold in an adjacent airplane hangar where they will be joined by servicemen and women representing all five military branches, and family members.
In case you missed last week’s early deadline, you can still enter into our 5th Annual Cynopsis Sports Awards program. Be sure to submit by next Thursday, Jan 28th: http://www.cynopsis.com/event/2015-sma
In ratings news, Saturday’s Aston Villa/Leicester City match on NBC once again topped the million viewer mark, marking the network’s sixth match to average more than 1 million viewers this season (last year had two at this point).
PBR’s first CBS broadcast of the season notched a .9 on Jan. 16. That marks a 28% spike over 2015 numbers for the event. The company returns to the network next on Jan. 31 with the Anaheim Invitational.
SiriusXM PGA TOUR Radio lined up over 30 hours of coverage of the PGA Merchandise Show spanning Jan, 26-29. The expanded coverage will include two special SiriusXM Town Hall events that will take place on the PGA Forum Stage at the Convention Center with Teachers Town Hall on Jan. 27 at 2p with Hank Haney, Claude Harmon III, David Leadbetter, Jim McLean and Golf Channel’s Michael Breed and Debbie Doniger moderating. Thursday tees up Lou Holtz sitting PGA of America CEO Pete Bevacqua to discuss leadership and coaching.
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Enter by January 28, 2016
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SPONSORSHIP & PROMOTION
Bud Light made its Super Bowl festivities official, unveiling a new marketing campaign “with a mission to unite modern beer drinkers” that features Amy Schumer and Seth Rogen as the faces of the promotion. The campaign launched with its Super Bowl spot and will continue throughout the year under the moniker Raise One to Right Now, with Wieden+Kennedy New York behind the work. “Bud Light occupies such a unique place in American culture. We embraced the opportunity to work together on connecting the brand to beer drinkers in a way that’s definitely uncharted, but still very true to the brand,” said Wieden+Kennedy New York executive creative director Karl Lieberman. “With ‘Raise One to Right Now,’ Bud Light opens up real conversations with beer drinkers about the things that matter to them most.”
Speaking of the Super Bowl, ESPN’s annual ESPN The Party is slated to take place on Feb. 5 with a special live performance by Nick Jonas, along with music by D-Nice. The festivities will take place at the Festival Pavilion in Fort Mason, and feature activations from sponsors Coors Light, Dunkin’ Donuts, EXPRESS, HBO’s “Vinyl”, KFC, Ketel One Vodka, King’s Hawaiian, Krave Jerky, and Mercedes-Benz and partner Fiji Water.
Just ahead of the 100th running of the Indianapolis 500, the race added its first presenting sponsor in PennGrade Motor Oil via a multi-year deal. “This historic announcement is welcome news for the Indianapolis Motor Speedway and generated even more momentum for the entire Verizon IndyCar Series, said Hulman & Company CEO Mark Miles. “PennGrade Motor Oil, with its deep understanding of the heritage and tradition that fuels the Indy 500, is the perfect presenting sponsor for the world’s greatest race.”
UFCand the British Wrestling Association locked in a partnership to promote amateur and Olympic wrestling throughout the United Kingdom. The organizations will look to support the development of wrestling by leveraging UFC’s resources and will see the British Wrestling Association and its events featured across organizational platforms such as UFC’s broadcasts, social and digital media.
DIGITAL & STREAMING
After hitting a record 840 million minutes of Super Bowl ads on YouTube, the platform is once again bringing back YouTube AdBlitz for another go around, and is now featuring a teaser gallery with early-released content; original content that includes a series from YouTube creators as well as football-themed videos; and coting for favorite spots.
Campus Insiders announced plans to offer the first-ever live stream of the Honda Battle of the Bands Invitational Showcase on Jan. 30 at 3p. The 14th annual marching band showcase for Historically Black Colleges and Universities will feature eight bands selected through a process that included online fan voting, as well as feedback from band directors, HBCU presidents and American Honda representatives.
The University of Michigan Athletic Department in partnership with The Players’ Tribune and Carhartt will hold “Signing of the Stars,” spotlighting the student-athletes who sign National Letters of Intent to attend the school. The Players’ Tribune site will stream the event, which will also seek awareness and funds for the Chad Tough Foundation.
FANTASY/GAMING/ESPORTS
Daily fantasy sports mammoth FanDuel and the NFL Players Association, via its marketing and licensing arm NFL Players Inc., locked in a multi-year group licensing partnership that allows for active NFL players to participate in FanDuel’s product marketing and promotions. The deal hands FanDuel the right to employ active NFL players in product and related advertising across print, digital, online and broadcast media. Additionally, NFL players will be integrated into the one-day fantasy site’s rewards program.
ROSTER MOVES
Lonnie Cooper is launching Cooper Holdings, Inc., a privately-owned holdings company comprised of five key companies; CSE, the sports marketing agency; talent representation outfit CSE Talent; CSE Digital, a digital agency providing clients innovative technology solutions; Justice Network, and ARMA (Artistry Matters), a music company focused on artist management and music sponsorships between artists and brands. With the move, the company promoted Wendy Brown, former Chief Operating Officer (COO) of Justice Network to COO of Cooper Holdings.. In addition, Doug Manning has been named President of CSE.
Valerie Immele was promoted to Senior Vice President of Business, Turner Sports, adding oversight of the marketing and ad sales strategic planning teams to her existing responsibilities leading strategy, programming acquisitions and business development on behalf of the division. She will now also lead the team responsible for the strategic brand vision and marketing of Turner Sports’ TV and digital sports properties.
UFC hired Kevin Chang to serve as Vice President, Content Asia. Chang previously spent time with the NFL as Director of International Media. Chang will be based in UFC’s Singapore office.
THE MAIN EVENT
Kansas/Iowa State on ESPN at 9p.
ON THIS DAY in 2003: Jon Gruden, at age 39, becomes the youngest coach to ever win the Super Bowl as the Buccaneers win Super Bowl XXXVIII.
In The Know:
What must a NASCAR driver do when shown a blue, striped flag? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Robert Redford’s Roy Hobbs lifted what team in The Natural? Answer: New York Knights. Kudos: Chris Long-FloSports/NY; Lewis Blaustein-Lewis Brand Solutions/NY; Keith Marder-Halstead Property/NY; Jon Latzer-CBS Digital Media/NY; Kate Zelasko-FOX Sports Ohio/Cleveland; Tim Overmyer-20th TV/Atlanta; Joe Guarnieri-ESPN/Bristol; Jay Rossi- Dick’s Sporting Goods/Pittsburgh; Andy Pittman-TAMU/College Station; Derek Crownover-Dickinson Wright-Music Row/Nashville; Kevin Micklo-Pinnacle Advertising/Chicago; Bill Robertson-WCHA/Edina; Scott Sarra-NBC Sports Group/Denver; Matt Sautter-Imagine Communications/Denver; Steve Scheer-FOX Sports/LA; Alan Perris/Beverly Hills; Art Davie-Davie Communications/Boulder City; Adam Deverell-Cox Reps/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
01.25.16
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