CYNOPSISDIGITAL
01.23.17
Good morning. It’s Monday January 23, 2017 and this is your first early morning digital briefing.
Be sure to check out Watcheroo, Cynopsis Digital’s tune-in guide for upcoming digital media programming. Below, see the Watcheroo Premieres and Tune-in Alerts for today, January 23, through Sunday, January 29.
– People Now at People.com, Monday-Friday at 8:30a ET and 11:30a ET. Guests include actor Edgar Ramirez (TWC-Dimension’s Gold), actor Ryan Hurst (WGN America’s Outsiders), and actress Chrissy Metz (NBC’s This Is Us)
– Netflix: Cristela Alonzo: Lower Classy, a new comedy special, debuts January 24
- Netflix: Gad Gone Wild, a new comedy special, debuts January 24
- Netflix: A new season of reality series Terrace House: Aloha State debuts January 24
– Hulu: Season 2 of drama series The Path debuts Wednesday, January 25
- Seeso: Adam Newman’s Fuzzies, a new comedy special, debuts Thursday, January 26
- Netflix: iBoy, a new original movie, debuts Friday, January 27
- Amazon: Ronja, the Robber’s Daughter, a new Japanese animated series, debuts Friday, January 27
- Amazon: Z: The Beginning of Everything, a new period drama series, debuts Friday, January 27
TODAY’S CODEBREAKER
Firmware: Firmware is permanent software that is programmed into a read-only memory (i.e., a type of computer memory from which data can’t be removed or easily modified).
TOP NEWS
In a new SEC filing, AT&T says it added over 200,000 video subscribers in Q4 of 2016. And according to the company, those additions were “entirely driven” by the DirecTV Now TV service. DirecTV Now first launched on November 30, and the roll-out has been a bit bumpy. For one, subs have encountered a number of technical glitches. According to a recent report from TechCrunch, AT&T has declined to grant refunds to new customers. The telco will release its Q4 earnings results on Wednesday.
Google’s YouTube announced that it’s surfaced a mistake in how it tabulates lifetime view counts on creators’ ‘About’ pages. According to the announcement (first reported by Variety), YouTube said that the glitch didn’t affect revenues, individual video view counts, or subscriber counts. It could, however, have affected the total number of playlist view counts on playlist pages, as well as the number of overall channel views. It could also have affected channel view counts that are reported by any third-party services that use YouTube’s data API. “As we fix this issue, you may notice lower total view count numbers across these features,” YouTube wrote.
A CYNOPSIS MESSAGE
How to Monetize Around Live Video
If video is hot, then live video is on fire, allowing brands to engage with audiences in a way that’s immediate, unscripted, unedited and therefore, undeniably (buzz word alert!) authentic. If you’re a marketer and/or content producer you won’t want to miss our 1/31 webinar. Hear from The Coca-Cola Company, Brandlive, Roker Media, Shareablee & Tool North America about which activations work best, which platforms deliver optimal results, & how marketing can augment the business model.
Find out more here.
ADVERTISING
For the first time ever, Google is letting advertisers target YouTube viewers based on search data. (For example, an advertiser would be able to target YouTube viewers who searched on Google for, say, winter coats.) Previously, advertisers could target YouTube viewers based on browsing behavior and demographics, but not search histories. Google also says it plans to release a proprietary measurement system for its video giant. The measurement platform (called Ads Data Hub according to AdExchanger) is designed to let advertisers know how their campaigns are performing on YouTube. It’s been tested by a small number of partners, but it’s not widely available yet.
Eyeota, an audience data company that works with programmatic and data-driven advertisers, announced a new partnership with B2B data marketplace Pacifica Data Partners. Under the new pact, Eyeota says that marketers will be able to access more comprehensive B2B audience data through its Eyeota Data Marketplace. Eyeota also recently announced a pact with Oracle Marketing Cloud. OMC will allow marketers and advertisers to use Eyeota data in its Oracle Data Management Platform. Eyeota’s data will be integrated into the platform through the Oracle Data Cloud.
VIRTUAL + AUGMENTED REALITY
Sony Interactive Entertainment (SIE) announced that, thanks to a new firmware upgrade to the PlayStation 4 console, the PlayStation VR headset now supports 360-degree YouTube videos. (The PlayStation VR is powered by the PlayStation 4’s software.) “Since launch, users have been able to watch their favorite streaming and catch-up services using PS VR to create a virtual ‘big-screen’ right in front of their eyes,” wrote SIE in a new blog post. “Now users can go a step further by experiencing YouTube’s amazing range of 360 videos via PS VR.”
AUDIO
Tidal, Jay Z’s music streaming service, appears to have a bit of a problem on its hands. As first reported by Norwegian newspaper Dagens Næringsliv (kudos to The Verge for noticing the story), the service has been over-reporting how many paid subs it has. According to the report, the service had 1.2 million activated accounts and 850,000 paid subs early last year. But in March of 2016, it claimed to have about 3 million subs. It was a similar story in September of 2015, when owner Jay Z tweeted that the service had “1,000,000 people and counting.” (Real number at the time: 350,000.) Tidal hasn’t publicly commented on the report. You can read The Verge’s write-up here. Or, if you happen to know Norwegian, you can read the original report here.
TRIVIA
Who are the two co-creators of the recently-released Amazon drama Sneaky Pete? Answer: Bryan Cranston and David Shore. Kudos to Andy Pittman-TAMU/TX, Susan Nessanbaum-Goldberg-M and S Entertainment, Inc./CA, David Westberg-SAG-AFTRA Federal Credit Union/CA, Dave Gaetano-Yahoo/NY, and Tom Moore-Kalt Productions/CA
Follow-up: Sneaky Pete took a long-ish path to a full-series order. It made its full-series debut earlier this month. But what year did its pilot debut? (Email trivia@cynopsis.com with your answer and be sure to include your name, company, city and state.)
A CYNOPSIS MESSAGE
Join the celebration as Cynopsis turns 20 this year!
FEBRUARY 7 // 4:30 8:00PM // NYC
What better way for Cynopsis to celebrate our 20th Anniversary than by honoring the best of the best in the industry we’re so proud to cover? You’ll have the chance to mix and mingle with industry leaders over drinks and hors d’oeuvres at the Edison Ballroom in NYC and enjoy our featured video created & sponsored by Situation Interactive.
Find out more and register today:
www.cynopsistvawards.com.
DIGITAL SPOTLIGHT
From ‘Horrible Bosses’ to ‘Office Christmas Party,’ movie titles have been getting increasingly blunt when it comes to describing their content. You can add the upcoming Netflix original, Deidra & Laney Rob a Train, to the list. It premieres March 17; you can check out the trailer here.
See you tomorrow,
David Teich
01.23.17
Roberta Caploe: Publisher @robertacaploe
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SCI & TECH VIDEO PRODUCER/NBCNews.com/NYC: The digital arm of NBC News, is looking for a highly skilled video producer to produce smart, stylish videos for our digital, mobile and social platforms. Full info/apply HERE (1/27)
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INVESTIGATIVE PRODUCER/NYC: Join our Investigative Unit! The Investigative Producer will be pitching and developing original story ideas for NBC News broadcast, cable, and digital platforms. Full info/apply HERE (1/27)
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VIDEO PRODUCER, LIFESTYLE/NBCU/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a highly skilled video producer to join our lifestyle team and produce stunning original videos for our platforms. Full info/apply HERE (1/27)
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VIDEO EDITOR, LIFESTYLE/NBCU/NYC: TODAY.com, the digital arm of the TODAY show, is looking for a video editor to help produce snappy, addictive original videos for our digital, mobile and social platforms. Full info/apply HERE (1/27)
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BOOKING PRODUCER/MSNBC/NYC: Book wide variety of national and international newsmakers, experts, and guests from various fields including politics, foreign relations, business/economy, health, etc. Full info/apply HERE (1/27)
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MANAGING EDITOR/NBC News Digital/NBC/NYC: We are looking for a managing editor who can help lead that charge. We are looking for an exceptional journalist who is highly motivated to lead the daily editorial mission. Full info/apply HERE (1/27)
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SEGMENT PRODUCERS/MSNBC/NYC: We are looking for experienced Segment Producers to write and produce segments with speed and accuracy for news programming, in a breaking news environment. Full info/apply HERE (1/27)
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DIRECTOR, PRODUCTS/NBCU/NYC: Want to reinvent how we get the news? The role: product manager to lead Mobile and OTT experiences for all NBC News brands, reporting to the VP of Product.
Full info/apply HERE (1/27)
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ANALYST, RESEARCH & ADVANCED MEASUREMENT/GSNTV/Santa Monica: 2+ yrs ntwrk Research exp. Familiarity W/synd rsrch software; Data fluency; Strategic analysis of data such as overnight ratings, universe estimates, aud growth stories, trend analyses, demo, lifestyle & industry reports. Res/cvr: gsntvresearch@gmail.com (1/27)
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MGR, BRAND MARKETING/USGA/Warren NJ: USGA-Mgr, Brand Marketing-responsible for the activation and implementation of the emerging USGA Championship Brand Identity vision and strategy. +5 yrs brand mgmt exp req. creative/digital/video output a MUST. Full info/apply HERE (1/26)
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MGR, CNN DIGITAL ANALYTICS/CNN DIGITAL/NY: Support sales team responsible for selling CNN’s Digital Portfolio through primary and secondary research. 5+ yrs exp and proficiency in media analytics. Apply: https://www.turnerjobs.com/job/new-york/manager-cnn-digital-analytics/1174/3747196 (1/26)
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ANALYTICS SUPERVISOR/NCC MEDIA/NY: exceptional problem-solving and project management skills, leadership traits, meticulous organizational skills, able to meet deadlines, prior TV Media exp., advanced Excel skills a must, SQL preferred but not mandatory. RESUMES researchjobs@nccmedia.com (1/26)
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DIRECTOR, NEWS STANDARDS/NYC: NBC News & MSNBC seeks a Director in their Standards & Practices team. The Director will provide support and guidance to all platforms of NBC News & MSNBC Wednesday-Sundays. Full info/apply HERE (1/26)
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MANAGER, DIGITAL RESEARCH/AMC Ntwks/NYC: 5+ yrs related exp. Support Digital Rsrch needs by providing analysis & insight that will assist in decisions relating to viewing of AMCN digital content. Support Digital Estimating, tracking & analyzing DAI ad inventory. Full info/apply HERE (1/25)
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DIRECTOR, BRAND SOLUTIONS/BET/NYC: Identify/understand clients’ bus. & budgets to create creative pkgs. Digital/Social professional/out of the box thinker. Min 4-5 yrs successful track record of related exp. Highly knowledgeable and engaged w/current Digital & Social platforms. Full info/apply HERE (1/25)
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EXECUTIVE PRODUCER/MSNBC/NYC: Responsible for the overall vision, content, editorial planning process, and day to day operations of show. Full info/apply HERE (1/25)
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SALES DIRECTOR/NIELSEN SPORTS/Stamford of NYC area: Drive new business for integrated research & consulting solutions to brands, sports teams and rights holders in the North American sports landscape. Full info/apply HERE (1/24)
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