CYNOPSISSPORTS
01.14.16
Good morning. It’s Thursday January 14, 2016, and this is your first early morning Sports briefing.
ESPN is giving an overhaul to its Sunday Night Baseball crew, announcing that the upcoming MLB season will see Dan Shulman joined by newly-named analysts Jessica Mendoza and Aaron Boon in the broadcast booth, along with returning reporter Buster Olney. They will make their debut on April 3 at 8:30 with Mets/Royals with Andy Reichwald as the new Sunday Night Baseball Producer. Meanwhile, Curt Schilling moves to Monday Night Baseball as analyst this season, joining analyst Eduardo Perez with Karl Ravech and Dave Flemming splitting play-by-play duties throughout the season. John Kruk shifts back to his role as a full-time Baseball Tonight studio analyst.
ON THE AIR
A day after news broke about the Rams getting the greenlight to move back to LA, with an option for the Chargers to join them, mayors of various cities took the spotlight in reaction to the NFL’s decision. San Diego Mayor Kevin Faulconer, according to NBC San Diego, said that the decision opens the books to the city to revive its attempts to keep the team, noting "It is a new day. Think of how much this playing field has changed in the last 24 hours." Meanwhile St. Louis Mayor said that he will no longer pursue a team for the city, saying “There’s no appetite that I have to take another run at an NFL team," according to local reports. Finally former San Antonio Mayor Henry Cisneros called for the city to beef up its efforts to lure the Raiders. “The stakes are so high for a city like San Antonio that is on the cusp of being an NFL market that it is worth making every effort,” he said.
ESPN International locked in a five-year extension of its agreement with Tennis Australia, providing the company with exclusive distribution rights in Latin America and the Caribbean of the Australian Open. The deal sees ESPN continue to have exclusive pay television and digital distribution rights and, beginning in 2017, ESPN will have the distribution rights to several lead-up events to the Australian Open, including the Hopman Cup, World Tennis Challenge, Brisbane International and Apia International. Also, ESPN will have the rights to select coverage of the Australian Open qualifiers, “Legends,” Juniors and Wheelchair events.
NBCSN lined up a mid-season look behind-the-scenes at a Premier League club, and will debut Premier League Behind the Badge: Crystal Palace FC, on Sunday at 2p. The four-part series showcases the Eagles’ work on and off the pitch with the series voiced by BBC presenter and former English footballer Gary Lineker.
BTN is pulling together coaching legends Jud Heathcote, Gary Williams and Tom Davis to “share the losses they never got over, the best players they coached and faced and their thoughts on NCAA basketball today” in season two of A Taste of Coaching. The series is hosted by Steve Lavin and debuts at 9p with five episodes on deck.
Sony announced that, in addition to The 2016 Sony Open in Hawaii being shot and broadcast in HD on Golf Channel using Sony cameras, the tournament will also see Sony’s HDC-4300 capture play on the 17th hole in 4K resolution. The system will be flanked by F55 S35mm cameras that will provide on course segments that will be used for the 4K HDR production as well as being converted to HD for the main broadcast. “Golf Channel is giving us prime real estate to get the best possible angles in 4K,” said Alec Shapiro, president, Professional Solutions Americas, Sony Electronics. “Sports in general are a perfect match for 4K, but golf is especially impressive. With 4K, viewers can really see every break of the greens and see the texture of the grass. ”
Speaking of Golf Channel, Wilson Golf announced the lineup of judges and host for Driver vs. Driver, set to debut on the network in Fall 2016. The four-person panel will include Brian Urlacher, Kevin Streelman, Frank Thomas and Tim Clarke, President of Wilson Golf. Melanie Collins will serve as the host. The series follows “the trials and tribulations that aspiring golf equipment designers face as their golf driver ideas and concepts are evaluated, critiqued, refined and tested.” The winning design team wins $500,000 and the opportunity to have their driver design sold at retail under the Wilson Staff name.
RIP to sportscaster Jim Simpson, a staple of both NBC and ESPN who passed away yesterday in Scottsdale at the age of 88 after a short illness. Over the course of his career, Simpson worked for all three broadcast networks, TNT and ESPN at its launch over his 50+ years in the business. “On Jim’s first visit to Bristol I met him at the airport and immediately experienced his warm personality. He brought tremendous credibility to ESPN in our early days, doing whatever was needed to help build the network. Jim was a television legend,” said ESPN Founder and first President, Bill Rasmussen.
A CYNOPSIS MESSAGE
You need to be in it, to WIN it… Enter Today
HONORING TOP SPORTS PROGRAMS, CAMPAIGNS, & PEOPLE
CYNOPSIS SPORTS MEDIA AWARDS
Entry Deadline: January 21, 2016
Late Submission Deadline: January 28, 2016
Awards Event: April 21, 2016 (NYC)
SPONSORSHIP & PROMOTION
Jordan Spieth added another title to his resume, signing with Coca-Cola to serve an ambassador for the brand. The new multi-year partnership will feature Spieth in television advertising, digital and social media, point-of-sale, out-of-home, experiential marketing, packaging and more. Spieth will promote the company’s Dasani brand as well. As an Olympic hopeful, he also will become a member of Coca-Cola’s 6-Pack of Olympians and Paralympians during the run up to the Rio 2016 Olympic Games.
Kansas Speedway’s annual NASCAR Sprint Cup Series run on May 7 has a new sponsor, with GoBowling.com signing on for the race. The site nabs naming rights to the race and will have extensive signage throughout the venue and the rights to execute on-site and online promotional activations including regional and national consumer promotions such as bowling leagues, prize promotions and other branding initiatives.
Speaking of racing, Daytona International Speedway announced that The Dow Chemical Company and Ducharme Seating signed on as the newest partners to join the “We Built Daytona” marketing platform as part of the $400 million DAYTONA Rising redevelopment project. Dow will provide the insulation for structures such as the Suite Tower and concourse buildings as well as closed cell spray foam and caulking applications throughout DIS. Ducharme Seating, serves up the 101,500 permanent, wider and more comfortable seats in the new motorsports stadium.
The NHL will bolster its Hockey Is For Everyone initiative with a slate of events over the coming weeks to focus awareness and generate funding for a number of grassroots hockey programs. Programs include its Soul On Ice: Past, Present and Future U.S. Film Premiere, a film that tells the stories of the contributions of black hockey players throughout history. On Mar. 2, 2016 on Capitol Hill, the League will participate in Hockey Day on the Hill, a panel discussion on the state of hockey in the US, followed by the annual Congressional Hockey Challenge. Meanwhile, the league will offer The Willie O’Ree All-Star Skills Weekend from March 4-6 in Philadelphia, offering an on-ice clinic and skills events.
The United States Golf Association and Deloitte announced a multiyear strategic partnership designed to boost the USGA’s impact on the game of golf and “foster greater collaboration and innovation around services that benefit golfers and facilities.” In addition to its professional services work with the USGA, Deloitte will support USGA initiatives and championships, including programs that celebrate volunteerism, and promote inclusion and innovation in and beyond the golf community.
UFC GYM is teaming with Buxton to support the company’s strategic growth plans throughout the United States. Buxton’s customer analytics solutions will allow UFC GYM to base real estate and franchise development decisions on in-depth customer insights for each trade area. The brand will receive a customized member forecasting model delivered through Buxton’s web-based Scout platform.
DIGITAL & STREAMING
Dave Finocchio is coming home. The founder and long-time strategic leader of Bleacher Report, who withdrew from day-to-day responsibilities in late 2014, is returning to Bleacher Report as CEO where he will team with Rory Brown, who was elevated to President of Bleacher Report. As part of Finocchio’s return to Bleacher Report, Turner has acquired the assets of Binge Media, the start-up company he established in 2015.
NBC Sports Group and Above Average’s sports comedy website The Kicker will launch “Sports…The Musical?”, a series of five short-form original digital videos, produced by The Kicker. Each episode will see a weekly comedic musical recap based on events in the previous week in sports and launch with a special episode, Splash: Les Warriorables today on NBCSports.com and across other NBC Sports Digital platforms. “In creating NBC Sports Digital Shorts, we aimed to provide more compelling content to sports fans than ever before,” said Brian Gilmore, Senior Director, Video, NBCSports.com. “As our first-ever sports comedy project, Sports…The Musical? is the perfect complement to our short-form video offerings, and we’re thrilled to partner with The Kicker.”
Mediarex Sports & Entertainment, the company behind the Global Poker League, unveiled the 12 teams and managers for its inaugural season which will kick off with a draft day on Feb. 25. The player selection at the draft will be livestreamed on Twitch.tv and other OTT platforms and co-hosted by Kara Scott.
FANTASY/GAMING/ESPORTS
Deloitte estimates that global eSports revenues in 2016 will hit $500 million for a 25% markup over 2014 numbers. The company’s survey projects that about one-quarter of that money will be generated in North America, with 82% of revenue coming from men and 75% from people between 18-34.
Twitter continues to dive deeper into the video game industry, launching an official Twitter Gaming account, @TwitterGaming. The account says it represents the "best of games, gaming, gamers, and eSports on @twitter."
THE MAIN EVENT
Cavaliers/Spurs on TNT at 8p.
A CYNOPSIS MESSAGE
CYNOPSIS RATINGS BOOT CAMP
Tuesday, February 9 I New York City
Programmed to be an educational springboard for media professionals looking to leverage ratings and Nielsen’s Total Audience Measurement tool in preparation for the 2016 Upfront season. This highly focused training will provide critical tools, strategies and insights to help you get up to speed in the fast-moving measurement landscape.
Early Bird rates end January 29, register soon: http://www.cynopsis.com/event/cynopsis-boot-camp/ .
ON THIS DAY in 1968: The Packers win Super Bowl II.
In The Know:
Which NHL team sports an official logo that shows a specific part of the state in which they play? (Email Chris-Sports@cynopsis.com with your answer and be sure to include your name, company and city.)
Answer to Our Last Sports Trivia Question: Who was the first and only pitcher to throw a perfect game in a World Series? Answer: Don Larsen. Kudos: Jared Merrell-Optimum Sports/NY; Matt Denerstein-Mindshare/NY; Luke Tarby-A+E Networks/NY; Hector Calix-MEC/NY; Jon Miller-NBC Sports/Stamford; Mark Altabe-Citibank/Jersey City; Jonathan Norman-Bespoke Sports & Entertainment/Charlotte; Jerry A. Kapner-Kapner Group/Montclair; Steve McNair-KUBE TV/Houston; Andy Pittman-TAMU/College Station; Gretchen Brady-KTVT/Dallas; John Kukla- KDFW-KDFI/Dallas; Greg Moloznik-GLM Media/Scottsdale; Scott Sarra-NBC Sports Group/Denver; David Hauptman/Denver; Matt Sautter-Imagine Communications/Denver; Don Surath-CBS/San Francisco; Jack Simmons-Fox Sports/LA; Nick Monroe-Monroe Photography/San Diego; John Sutton-Charter Digital Media/LA.
Later — Chris
Chris Pursell for Cynopsis | Sports @VegasandVine
01.14.16
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