CYNOPSISDIGITAL
01.13.16
Good morning. It’s Wednesday January 13, 2016, and this is your first early morning digital briefing.
TOP NEWS
Up Periscope! The video live-streaming app is being integrated into the platform of its parent company, Twitter. Starting yesterday, users of the Twitter iOS app could start viewing live auto-playing video streams directly within their timelines. Users also now have access to replays of past broadcasts directly through the Twitter app. Though the Periscope integration is only available for iOS to start, Android and web integration are planned for the near future. Periscope videos will also likely be coming to Twitter’s curated Moments section.
NEW PROGRAMMING + DEALS
It seems that Cuban Americans have been playing a pretty strong role in American public life lately – so Netflix picked a good time to reimagine a classic sitcom with a Cuban American family. The long-anticipated remake of the decades-old series One Day at a Time has received a 13-episode order from the streaming service. It will co-star Oscar-winner Rita Moreno, according to Deadline. And the series is being powered by some network sitcom veterans: Gloria Calderon Kellett (How I Met Your Mother) and Mike Royce (Everybody Loves Raymond) will serve as writers. Sony Pictures TV will serve as the series’ studio.
CONTENT PROGRAMMING
It stands to reason that a business network would anticipate the value of a streaming audience. Fox Business Network announced that it will live-stream its telecast of tomorrow’s Republican Presidential primary debate on FOXBuisness.com, across all desktop and mobile devices. No authentication will be required. The news follows on the heels of last year’s announcement that YouTube, in partnership with NBC News, will live-stream the January 17 Democratic debate.
President Obama is embracing Snapchat something fierce. On Monday, the White House announced the launch of an “Official Story” on the app. And yesterday – the day of his final State of the Union address – the 44th President hopped aboard the Discover platform of the news and pop culture-oriented media company Fusion. Fusion’s Discover feed featured editorial and video content, both from Fusion writers and Obama himself, centering around the President’s message on climate change. (Short version: He’s against it.)
It’s not the first time Fusion has partnered with prominent politicians on Snapchat. Late last year, Bernie Sanders took to the platform to discuss income inequality. And this Thursday, Hillary Clinton will partner with Fusion to discuss women’s issues.
So when it comes to covering politics and the issues of the day, why does Snapchat seem to be an ever-more-popular choice for media companies? In a phone conversation with Cynopsis Digital, Daniel Eilemberg, Fusion’s Chief Digital Officer and SVP, had some thoughts.
“We’re still going after a young, diverse audience, and so we program our Snapchat channel very much with that in mind,” said Eilemberg. “We want to be the Snapchat channel for young, Hispanic, African American, Asian and Muslim kids in this country. This is a way to elevate issues that we think are important for people to understand, especially during an election year. It allows us to do this on a native platform that already reaches that young demographic, and do it in a voice and a format and a style that’s going to be more appealing and palatable for that audience than an hour-and-a-half television address at an appointment time.”
A CYNOPSIS MESSAGE
CYNOPSIS RATINGS BOOT CAMP
Tuesday, February 9 I New York City
Programmed to be an educational springboard for media professionals looking to leverage ratings and Nielsen’s Total Audience Measurement tool in preparation for the 2016 Upfront season. This highly focused training will provide critical tools, strategies and insights to help you get up to speed in the fast-moving measurement landscape.
Early Bird rates end January 29, register soon: http://www.cynopsis.com/event/cynopsis-boot-camp/ .
OTT + SVOD
Amazon set aside some time for chest-thumping at the Television Critics Association‘s winter press tour, and it wasn’t just about their two Golden Globe wins. “Over the last two months, Amazon Prime members spent eight times more time watching Amazon original series than they did over the same time period last year,” said Amazon Studios head Roy Price. (As Adweek points out, Amazon doesn’t provide concrete viewing data. So while “eight times” sounds phenomenal, it’s impossible to know just how many viewers it amounts to.) The Man in the High Castle, meanwhile, became the most-viewed original Amazon Prime series. And streaming of children’s series, Price said, “more than doubled in the last quarter.”
When they use the phrase “life hack,” this is what they’re talking about. The blog What’s On Netflix compiled a list of numerical codes that correspond to Netflix’s genres (even the most obscure ones). Here’s where it gets awesome: Those numbers can be copied and pasted into a standardized URL, taking you straight to the genre page in question. If you have a Netflix subscription (and if you’re reading this newsletter, you do), then you simply need to check this out. Learn more here.
PLATFORMS + TECH
The VLC video player has officially launched on the Apple TV. The app supports playback of locally stored video files, as well as files that are stored on a network-attached storage drive or a computer. Users can also use VLC to play online videos. On top of that, there are plans to introduce support for cloud storage services. You can learn more from the official announcement – here.
Bravo Media has launched The Feast, the first in a series of micro-verticals set to debut on BravoTV.com. The platform, which features both video and editorial content, covers food-centric topics ranging from dishes to dining destinations. Next month, Bravo plans to follow up on The Feast with Jet Set, an adventure and travel site.
VIRTUAL REALITY
Hulu is setting the stage for some major efforts in VR. Ben Smith, Hulu’s SVP of Experience, told Variety that the company has set to work creating VR “viewing environments” for its virtual reality app. “You are gonna start seeing some stuff from us this spring on VR,” he said. You can learn more here.
VC FUNDING + INVESTORS
MovieLaLa, a social movie marketing app featuring customizable profiles and personalized suggestions, announced that it has raised $1.4 million in funding in a new seed round. Investors include Jonathan Miller, the former CEO of Digital Media at News Corp, former Walt Disney CFO Jay Rasulo, and numerous others.
TOP WOMEN IN DIGITAL AWARDS
Nominations are still open for the Top Women in Digital Awards… but not for long! With the extended deadline open until Tuesday, January 19, there is still time to nominate yourself or a colleague to be in the running to be recognized as a Top Women in Digital. Start your entry here: http://www.cynopsis.com/event/2016-women-digital-awards/
RESEARCH
The ListenFirst Television Interest (TVI) Rating (TM) is a standardized measurement of the most buzzed-about TV programs on linear TV and streaming services. Programs that surface on the TVI leaderboards are the most hashtagged on Facebook, Google+, and Tumblr, as well as most searched for on Wikipedia (used as a proxy for organic search volume).
For the week ending 1-10, Netflix docu-series Making a Murderer topped both the Streaming Only TVI list and the All Series TV list, which is quite unusual for a streaming series. (And it wasn’t particularly close in either instance.) More unusual still is that the social conversation surrounding the series only seem to be picking up steam as time goes on.
“Compared to interest trends around other TV programs – especially Netflix originals – Making a Murderer is definitely an anomaly,” ListenFirst Media Client Strategist Meghan Hakim wrote an email to Cynopsis Digital. “While there has been a growing amount of social conversation around the show, the biggest indicator of increased interest over time is the Search Volume Score – a component of the ListenFirst TVI – which normally peaks around a show’s premiere and then tapers off in the days following. Three weeks after its release in December, Making a Murderer saw its highest Search Volume Score, making it the most searched for TV program with nearly 2X the page views of all other shows.”
You can find the Streaming Series list (1/4/16 – 1/10/16) below:
Source:ListenFirst. The TVI Rating aggregates metrics that measure organically generated activity by fans of the TV show. The metric includes total volume of official hashtag mentions on Facebook, Google+, and Tumblr, along with Wikipedia page views (as a proxy for organic search volume) for a show as a percentage of the total volume of the same activities for all shows.
Bravo Media and sister company Oxygen Media had a very solid year online. A handful of stats announced by the companies:
– BravoTV.com had its best-ever year for unique visitors in 2015, with 61% year-over-year growth. The month of December hit an all-time high of 12.1 million unique visitors.
– BravoTV.com had its best year ever in visits across platforms, including desktop, tablet and mobile up +68% year-over-year.
– Oxygen.com, meanwhile, announced 46% year-over-year growth in average monthly unique visitors. The company says that, in the fourth quarter of 2015, the site had its best quarter ever in terms of average monthly unique visitors.
EXECUTIVE MOVES
Even the young can benefit from experience. Digital news network The Young Turks has hired Chris Puckett as its first ad sales exec. Puckett now serves as VP of Advertising and Brand Partnerships. Most recently, he served as East Coast Director of Sales at Fullscreen. He also served as BuzzFeed’s Head of Sales from 2010 to 2011. The hire was first reported by Variety.
The multi-platform production company Fullscreen has hired Pete Stein to serve as General Manager of its brand group. The position is newly created. Stein will work to develop concepts, strategies and market insights for brand and agency clients. He’ll also oversee the integration of McBeard, the social media studio that Fullscreen acquired last year. Stein is a veteran of the digital agency Razorfish, having served as President from 2008-2013 and CEO from 2013-2014.
Maxime Saada has been named as the next Chairman of the popular online video platform Dailymotion. Saada currently serves as CEO of Canal Plus Group. (And he’s clearly a multi-tasker, because he’s retaining that position.) Saada will replace current Dailymotion Chairman Cedric Tournay. Dailymotion has been owned by Vivendi since June 2015.
Need more evidence that virtual reality is going to be big? Allow Facebook and Google to provide it for you. Clay Bavor, Google’s VP of Product Management, was previously overseeing Google’s apps, as well as Google Cardboard. Now? He’s solely working in VR. Meanwhile, Facebook has reassigned Peter Deng, Instagram’s Director of Product; Deng will serve as Head of Product Management at Oculus. The underlying theme here: VR is more important than a lot of other things.
A CYNOPSIS MESSAGE
What does it mean to win a Sports Media Award?
Here are just some of the benefits: Crystal award trophy, recognition at an awards breakfast on April 21 in New York, editorial coverage in Cynopsis Sports eNewsletter, editorial coverage on Cynopsis.com, award logo to use for marketing on your site, and most importantly, winning a Sports Media Award positions your program & your people as industry leaders.
The deadline to enter is Thursday, January 21, 2016.
Who Should Enter? | Eligibility Period | Enter Now | Deadlines & Fees.
DIGITAL SPOTLIGHT
As may be readily apparent, the writer of this newsletter is an enormous David Bowie fan. And while yesterday’s digital spotlight featured one of his performances, one Bowie-centric spotlight simply isn’t enough – not for a musician who commanded a spotlight like no other. So check out Jimmy Fallon’s brief but touching (and, somehow, very funny) tribute to the late rock god. Watch it here.
See you tomorrow,
David Teich
01.13.16
Roberta Caploe: Associate Publisher @robertacaploe
Diane K Schwartz: Senior Vice President, Media Communications Group
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JOB OPENING: DIGITAL RESEARCH ANALYST/NBC Owned Stations/NYC: Responsible for conducting advanced analysis using Adobe Ad Hoc to identify audience segments and traffic patterns. 2+ years in the media research field req’d. Full info/apply HERE (1/23)
JOB OPENING: PROD COOR,CREATIVE SVCS/EPIX/NYC: Support prod mngmt team overseeing promo materials (TV, digital, etc). Gather assets, build deliverables logs, work w/internal mktg & PR clients, QC & handle final delivery. 2+ yrs TV exp. Full info/apply HERE (1/23)
JOB OPENING: PRODUCTION & REPORTING ASSOCIATE/D S SIMON MEDIA/NYC: Combines supporting producers during live production & assisting analytics team. Entry-level. Attention to detail, ability to multi-task, & HTML knowledge a must. Send resume to careers@dssimon.com (1/22)
JOB OPENING: DIR, PROGRAMMING/Travel Channel/Knoxville: Create/dvlp new orig programming for brand. Mng all aspects of orig commissioned prods. Evaluate shows & episode treatments, scripts, music, rough cuts & fine cuts to make sure they meet brand specifications. http://www.scrippsnetworksinteractive.com/careers/ (1/22)
JOB OPENING: DIR, INTERNATIONAL BUS. DVLPMNT/NBA/NYC: Drive large scale mktg partnership deals across NBA’s internat’l. Min 10yrs relevant bus. exp. & BA deg, pref in mktg or internat’l bus. Support SR sales team w/sales lifecycle start thru finish. Full info/apply HERE (1/21)
JOB OPENING: COORD, INTERNATIONAL BUS DVLPMNT/NBA/NYC: Critical support function for team in supporting global Partnerships regn’l leads in rsrch, prospecting, outreach & proposal dvlpmnt of new mktg partner opps. Min 2 yrs exp in new bus dvlpmnt/sales. BA Mktg. Full info/apply HERE (1/21)
JOB OPENING: SR MGR, BUS. DEVELOPMENT/NBA/NYC: Responsible for generating rev thru sales of integrated mktg & media platforms for all NBA properties. Min 7 yrs sales/business development, mktg exp. BA Deg. Full info/apply HERE (1/21)
JOB OPENING: SR ACCT EXEC, BUS. DVLPMNT/NBA/NYC: Support business dvlpmnt/sales team efforts by conducting company rsch, assisting in initial outreach Min 4 yrs work exp in sales/business development &/or mktg exp req’d. BA Deg. Full info/apply HERE (1/21)
JOB OPENING: ART DIRECTOR OF MOTION DESIGN/Food Network NYC: Responsible for all network on-air projects, from art direction to managing team. Strengths: conceptualizing, strong design sense, typography design, communication, project mgmt, multi-tasking. Resumes HERE (1/21)
JOB OPENING: SR ANALYST, PRGM RESEARCH/NBCU/NYC: Knowledge of Nielsen, proactive thinker, stat analysis & comm skills; 1-2 yrs exp. Cable ntwk exp,day to day audience reporting. Full info/apply HERE (1/21)
JOB OPENING: DIR, MKTG/DocClub/NYC: DocClub, a boutique SVOD achieve membership growth, usage & loyalty looking for person with exp in digital or OTT setting. Skilled PM. Comfortable presenting in front of Execs & proposing data-driven test ideas. Full info/apply HERE (1/20)
JOB OPENING: DIGITAL MKTG SPECIALIST/Shudder&DocClub (AMCN new dig bus group)/NYC: Help mng key dig acquisition channels, support dig strategy, campaign creation, optimization, & reporting for all digital paid mktg channels. 2+ yrs paid digital media adv exp. DR ad exp pref’d. Full info/apply HERE (1/20)
JOB OPENING: FREELANCE DIRECTOR, PROGRAMMING/EDITORIAL/MTV/NYC: Driven, focused & versatile candidate to transform our college brand, mtvU, into a new multi-platform college editorial network. 5-7 yrs exp in Digital Media. BA in Journalism or media comm. Resume HERE (1/20)
JOB OPENING: TRAFFIC COORD/Crown Media/NYC: Resp for editing daily brdcst logs, executing agency traffic instructions & maintaining commercial inventory for Hallmark Channel & Hallmark Movies & Mysteries. BA Deg & 2 years of related Ad Sales Traffic exp. Full info/apply HERE (1/20)
JOB OPENING: MGR, PRGM INTEGRATION FN & CC/NYC: Develop organic integrated concepts that combines advtsr goals + drives ratings. Lead production of integrated content from start to finish. 8+ yrs tv exp. A mix of prgrmming, prod + ASM exp pref’d. Resume to: kconnor@scrippsnetworks.com (1/20)
JOB OPENING: CDM COORDINATOR/ATL: Provides supp. to CDM for creation of sales & mkting materials & presentations, promotions, campaigns, events & analyses. Min 2-5 yrs comm, mkting or B2B sales. Prior cust. mgmt exp. req. Prof. w/ Word, Excel, PPt. Adobe Creative Ste optional. Res: recruiting@uptv.com (1/19)
JOB OPENING: DIR MKTG STRATEGY/Discovery Channel/LA: Discovery, home of cable’s biggest and best shows is on a quest for a seasoned marketer to come aboard and help launch innovative consumer campaigns everyone will be talking about in 2016. Curious? Click HERE (1/19)
JOB OPENING: DR AE/BabyFirst/NY: Report to SVP. Base + commission. Entrepreneurial company with home office flexibility; min. 4 years exp. selling women/kids networks preferred. Work with overseas traffic and LA HQ. Apply to jobs@bf-tv.com (1/16)
JOB OPENING: FREELANCE PROJECT MGR/NICKELODEON/NY: Oversee off air brand & events projects & corp presentations. Act as liason btwn creative team & client, mng budget/sched, route to stakeholders. Ability to assume accountability. Min 3-5 yrs exp. Resumes HERE (1/16)
JOB OPENING: PROGRAMMING COORD/Tennis Channel/Santa Monica: Point person for Prgrmng Group, working w/Prod & Ops to ensure that all deliverables are accounted for & prepared to go to air. Able to handle confidential discreetly. Min 1 yrs exp TV & sports ind exp a +. Resumes HERE (1/16)
JOB OPENING: AFFILIATE MKTG ACCOUNT EXEC/iN DEMAND/NYC: Manage contractual and business relationship with MVPD’s, identify new bus opportunities, support marketing promotions & team. Min 3-5 yrs exp sales/marketing mgmt. 20% travel. Apply resume@indemand.com (1/16)
JOB OPENING: MGR PROGRAM INVENTORY & ADMIN/AMCN/NY: Mmgt, tracking and rights assessment of all AMCN program content. Must have expertise in cable industry media rights. 6+ years in Program Inventory and/or Contract Management. Full info/apply HERE (1/16)
JOB OPENING: VP SPONSORSHIPS & AD SALES/Interlude/NY: Leader to dvlp/grow our rev stream. Exp building/leading teams that generate rev from brand advrtsrs & record of closing big deals, a ntwrk of contacts & a self-starter spirit needed. 15+ yrs exp Full info/apply HERE (1/15)
JOB OPENING: DIR, AFFILIATE SALES/Music Choice/NYC: Oversee sales, affiliate relations & local promo efforts. Min 5-7 yrs exp strategic sales & mktg cable/dist or related ind. Knwlg contractual language & negotiation of complex carriage agreements. Full info/apply HERE (1/15)
JOB OPENING: SR MGR STRATEGIC PARTNERSHIPS/CMA/Nashville: Dvlp/maint strategic partnerships to meet CMA imperatives-promote Country Music to corp America, create strategic alliances w/companies that can further Country Music & their mission. Resumes HERE (1/15)
JOB OPENING: PROGRAMMATIC SALES DEV ASSOC: Candidate to connect w/ high quality leads.1+yrs exp selling ad solutions or software to Advertisers, Agencies or DSP’s. BA/BS req’d or equivalent exp w/in advrtsng tech ind. NY, SF, LA, Chic, ATL. Full info/apply HERE (1/15)
JOB OPENING: DIRECTOR, GMD/NBA/NYC: Leading role in the distribution and monetization of the NBA’s int’l programming portfolio across TV and digital platforms. Min 7 yrs of TV & digital media industry exp. Apply HERE (1/14)
JOB OPENING: DIRECTOR, GMD/NBA/NYC: Identify & develop content licensing opportunities, negotiate deal terms & manage NBA’s domestic media partners. Min 7 yrs exp negotiating and structuring content distribution deals. Apply HERE (1/14)
JOB OPENING: SVP, PLANNING & INSIGHTS/Performics/Chicago: Lead team resp for providing strategic insights via knwldg of trends & rsch combined w/full understanding of how to activate data. 10+yrs bus exp in Interactive mktg, media, and strategic brand/acct plan’g. Res/cvr HERE (1/14)
JOB OPENING: MGR, AD SALES & INTEGRATED PARTNERSHIP/Crown Media Family Networks/LA: Support VP of AD Sales & Integrated Partnerships thru oversight of integration & added value processes. Mng lifestyle integration scripts & process. BS req and min 4 yrs exp. Apply HERE (1/14)
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SITUATION WANTED: PRODUCER: My expertise is creating and producing morning news formats. I can fix your morning show. Contact me: http://morningnewsexpert.com/morning-news-expert/ (1/20)
SITUATION WANTED: T.J. Shanks, Producer and Director with 15 years experience in build/process, talk, hosted, and docu-soap experience. Experienced working with Discovery, BRAVO, MTV, Comedy Central, E!, Animal Planet, & Spike. Located in Los Angeles CA. tjshanks@yahoo.com (1/19)
SITUATION WANTED: Associate Producer: Exp’d AP in NYC with five and half yrs exp in film and TV with extensive experience in production management and coordinating. Very organized, detail oriented, and adaptable. Email: melejohn@gmail.com for resume and references. (1/19)
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