Bell Helmets Press Release:
Bell Helmets, an industry leader in helmet technology and innovation, and Schott NYC®, quality leather sportswear since 1913, have collaborated on a limited edition line of Bell X Schott NYC® Café Racer leather jackets.
Commemorating Bell’s 60th Anniversary, the 250 limited-edition, individually-numbered jackets feature a classic design reminiscent of classic Americana motorcycle culture established by Bell Helmets and Schott NYC®.
Both Bell and Schott NYC ® have a rich heritage in the United States, interwoven into the fabric of American motorcycle culture. Bell is representative of the classic blue-collar American ethos, starting out of a garage in 1954 when founder Roy Richter and his auto racing friends realized the critical need for head protection. Richter was responsible for the development of the modern motorcycle helmet as we know it, and Bell Helmets has since been an industry leader in innovative head protection for powersports and cycling enthusiasts for 60 years.
Schott NYC® celebrated its 100th anniversary in 2013 and carries a similar DNA based in classic American ingenuity. Founded by brothers Irving and Jack Schott, who began by peddling raincoats door to door out of a basement on the lower East Side of Manhattan. The two went on to design the first leather motorcycle jacket, the “bomber jacket” for the U.S. Army Air Corps in WWII, and having the jacket worn by the likes of Marlon Brando and James Dean.
“Aside from serving as the ultimate attire and protection for riders, Schott NYC® and Bell have long been recognized as two of the original staples of motorcycle culture in America,” said Casey Potter, Bell Helmets Creative Director. “This was a truly special opportunity to bring these two iconic brands together to create this limited edition jacket that exudes the American spirit of motorcycling to celebrate Bell’s 60th Anniversary.”
“We’re excited to have teamed up with Bell Helmets and celebrate its 60th anniversary milestone with these limited edition jackets, said Jason Schott, Chief Operating Officer and 4th Generation family member at Schott NYC®. “The Bell X Schott NYC® Café Racer Jacket is a one-of-a-kind classic that marries the iconic look and feel of our historic companies.”
Bell X Schott NYC® Café Racer Jacket Key Features:
• Premium horse hide shell
• Classic slim fit Café Racer design
• Steerhide tonal rally stripe detail
• Tonal Bell logo patch on left shoulder
• Custom 1954 punch detail on wind flap
• Fully lined with custom red satin
• Zip-out black pile liner
• Bi-swing back
• Zippered sleeves and pockets
• Individually numbered
• Limited edition of only 250
• Made in the U.S.A.
MSRP: $900.00
For more information: www.bellhelmets.com