Recovered anorexic, Megan Jayne Crabbe has recently proven to the world that her body demons are truly behind her after starring in Scantilly by Curvy Kate’s latest and most inclusive campaign. #TheNewSexy introduces 8 powerful female role models, including an Alopecia Sufferer, an amputee and a transgender woman, all of whom want to show that they are confident and deserve to feel sexy in lingerie.
Megan, 23, who suffered with Anorexia Nervosa since the age of 14, has recently made a name for herself due to her successful blog ‘BodyPosiPanda’ and body-positive social presence. Megan, who at her thinnest weighed just 4st 6lbs now encourages her followers to be happy with their bodies by posting bikini and ‘belly roll’ pictures of herself, proving recovery is possible. Scantilly by Curvy Kate, who since launch have never employed a professional model, choosing to celebrate their customers instead, teamed with Megan via social media and found an eclectic mix of role models to wear the new boudoir collection.
In recent years the modelling and fashion industries has been under scrutiny due to the lack of diversity promoted in advertisements. A report by ‘The Fashion Spot’ stated that out of 422 models involved in the largest Spring Summer 2016 campaigns only 21.8% were of colour, 1.4% were above a size 12 and not one transgender model was used. Scantilly hope that their continued use of customer role models will hail a new era for diversity within the fashion industry.
Megan states, “I think we learn how to view ourselves through the eyes of the media and we judge ourselves against everything we see and that’s why so many people think they have to match to up to this unrealistic and often photo-shopped standards. The easiest way we can accept ourselves is by seeing a body like ours out there. That’s why this campaign is so needed and its revolutionary really.”
“My biggest achievement is turning around my mind-set about myself. I’m a recovered anorexic and because of this I spent years hating myself, everything about myself, especially my body. It takes a hell of a lot to take yourself out of that mind-set and recognise and see yourself in another way. I’m proud of myself for doing that and showing others that they are able to do it too.”
Head of PR and Marketing, Hannah Isichei follows, “It’s important for us as a brand to speak to as many women as possible through our campaigns. We know our customers don’t all look the same so why should our models? Why should boudoir lingerie just be reserved for a handful of society? We want women to look at our products and see them on a body they can relate to. Scantilly lingerie is for every woman and every body, so it’s important that our models reflect this attitude.’
Scantilly by Curvy Kate’s third collection will be available from July 2016. The range including peep-hole briefs, sexy suspenders, half cup balcony bras and sheer basques is available in sizes DD-HH cups and S-XL at curvykate.com, Debenhams.com and Figleaves.com. For more information please visit: www.curvykate.com.
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Former Anorexic Shows off Curves in Diverse, Body-Positive Campaign was first posted on July 6, 2016 at 10:40 am.
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