COMPANY DESCRIPTION
Google is not a conventional company , and we do not intend to become one. True, we share attributes with the world’s most successful organizations – a focus on innovation and smart business practices comes to mind – but even as we continue to grow , we are committed to maintaining a small family business . At Google, we know that every employee has something important to say , and that every employee is integral to our success. We provide individually tailored compensation systems which may consist of a competitive salary, bonus and equity components , along with the opportunity to earn additional bonuses and financial benefits . Googlers thrive in small, specialized environments and high-energy team , believe in the ability of technology to change the world , and are as passionate about their lives as they are about their work.
PRODUCT MARKETING MANAGER
As a marketing manager , you are a dedicated business leader, shaping the future of one of our many Google products. Whether you’re working on a consumer product ( like Gmail, Search, Maps ,
Chrome or Android) or a business product ( AdWords , AdSense , DoubleClick and Google Analytics ) , you take part in a complete marketing experience as you lead all facets of the travel product . Determining positioning , naming , competitive analysis, feature prioritization and external communications , you help shape the voice of the product and help it grow a loyal consumer base . This means that you work with a cross-functional team across sales , corporate communications , legal, webmasters , product development , engineering and more. The role enables you to shape the product development process , organize product launches from beginning to end and form future marketing strategy .
RESPONSIBILITIES:
Develop a solid understanding of customer needs and how to best position our products in the local market , the definition and implementation of our marketing and communication.
Be the steward trademarks of Google , educate and guide our partners and team.
Develop and implement innovative marketing campaigns , working closely with creative agencies brand and digital marketing efforts .
Track and analyze marketing programs to optimize overall results and plan campaign and channel mix.
Communicate marketing strategy for players / executives of Google, act as a valuable marketing partner and advocate .
MINIMUM REQUIREMENTS:
Master’s Degree ( MBA or MA) or BA / BS degree . Instead of degree, relevant skills or equivalent experience.
Experience in marketing wide market , ideally with the Internet, online services / media industry experience .
QUALIFICATIONS:
International experience working in a large digital environment lead market developments supported using a variety of social tools .
Understanding of the strategic and competitive position of Google. Proven to provide outstanding marketing achievements and very creative with limited budgets capacity.
A proven track record of success in increasing company revenue and awareness through well-executed marketing efforts .
A thorough knowledge of the advertising planning offline / online , monitoring and reporting.
Strong ability to determine the best way to position products in the market and understanding the search , online advertising , or web publishing markets .
Strong analytical skills and proven in the management of campaigns and ROI measures
AREA:
Knowing the user. Know the magic. Connect the two . At its core, marketing at Google starts with technology and ends with the user, bringing together the unconventionally time. Our job is to demonstrate how Google’s products solve the world’s problems – from the everyday to the epic, from the mundane to the monumental . And we approach marketing in a way that Google can not – change the game , redefining the medium , making the user priority , and finally let the technology speak for itself.
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