2013-11-24
At Dreamforce last week, Salesforce.com(s crm) threw in the towel on its "social enterprise" push and CEO Marc Benioff trotted out a new marketing spiel around the Internet of Things and mobility. As an example, he talked about his electric toothbrush that will update his dentist with his oral hygiene habits. Pushing these hot buttons is not a bad move for a company that's not exactly the most mobile-savvy vendor around.
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