Greetings! Today I thought I’d write up my own guest post by sharing a presentation I gave to the SuccessWorks’ SEO Copywriting Certification folks back in June, as part of their ongoing student (and post-graduate) training. Aside from getting an encouraging nudge from “the boss” (Heather Lloyd-Martin) , I felt compelled to give this presentation because: 1. By much trial and error, I have come to learn and embrace time-saving content curation strategies as the editor and content curator of ~ 3 years for the SEO Copywriting blog – particularly, the weekly (Wednesday) SEO Content Marketing Roundup – and. .. 2 . Many individuals have asked me how I do what it is I do with content curation over the years, and I had yet to articulate a clear, satisfactory answer. But as I was in the process of outlining the presentation, it occurred to me almost as an epiphany: I’ll be…There is a method to my madness, after all! So for folks like Gini Dietrich & Newt Barrett - this one’s for you! (And enjoy, all!) So what is content curation? Lee Odden, CEO of Top Rank Marketing , asked 10 content marketing experts to define the term. Of the incisive responses, one especially resonated with me: Ann Handley of Marketing Profs said: “…Content curation is the act of continually identifying, selecting and sharing the best and most relevant online content and other online resources…on a specific subject to match the needs of a specific audience.” Why should it matter to you? Rebecca Lieb of Econsultancy said it well: “Why bother? Tons of reasons….In an era where marketing is supplanting advertising and storytelling is an ever-more essential part of the marketing message, carefully curated content – well presented – is an immense brand asset, be it to a humble, over-caffeinated individual blogger or a Fortune 100 company.” Source: Top Rank Marketing Credibility, trust, & authority: the branding benefits of curation Once the sacred realm of journalists, content curation is now recognized as not only a way to build your brand, but a way to build trust in your brand. Offering superior, well-organized & truly useful content – consistently & over time – can help establish you/your brand/your client’s as a trusted, go-to source of valuable information. Golden! So how to do this? Set up a separate email address specifically for subscriptions. [...]
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