While content strategy is our favorite topic, we thought you might want a review of a content tool now and then. We use and test content marketing and content curation platforms the whole time. We’re also preparing a report on these content curation platforms, along with some posts on the value of content curation and in which context to use it. Until now most popular content curation platforms mainly offered social content sharing possibilities. However, some of them are also integrated or integrating with email platforms. In this post I look at Scoop.it, one of the tools I’ve been testing for a while now, and for those among you who want to try it, there’s a step-by-step example using Scoop.it and MailChimp. However, first some thoughts on content curation platforms by way of an introduction. If you just want to know how Scoop.it integrates with email platforms, feel free to skip. And if you like/dislike these reviews do let us know as well. Connecting content curation platforms with channels, goals, audiences and marketing tools Integrating content curation and email makes complete sense and should really be a feature of all content curation platforms, unless of course your curated content is included in your blog posts or generated by smart feeds that “power” your newsletters, for instance. In case you doubt: yes, many people still love email, depending on the relevance of the content they get. There are many curation platforms, varying from very basic to highly professional. As some of the more popular content curation tools are also used by a broader audience (and your target audience?) it can be smart to use them. There are also different content curation platforms, depending on the intent they were designed for. Which one suits you best depends on your goals, on how content curation can help you serve your audiences better, how creative you are and how relevant content curation as such is for you and your target groups, to use that old term, in general. List.ly , for instance, which we used for our crowdsourced list of content marketing, copywriting, web content and storytelling ‘experts’, is built to…curate lists. I’ll review it soon and give you some tips on how to use that handy curation tool. Another content curation platform is Scoop.it that is rapidly gaining popularity if I look at the number of people we know are joining [...]
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