New York, NY (December 19, 2013) – Cupcake Digital, Inc. and DHX Media proudly welcome the arrival of their first super-fun collaboration featuring the colorful characters from the very awesome world of Gabba! The Yo Gabba Gabba! Party in My Tummy deluxe activity app, designed for preschoolers age 5 and under, is inspired by the wildly popular song frequently featured in the Nick Jr. series. The app stars DJ Lance as he introduces everyone’s favorite friends, Brobee, Foofa, Muno, Plex and Toodee. Kids help each character get ready for lunchtime by choosing fun foods such as chicken, yogurt, sandwich, sushi or pasta. Each scenario offers kids a way to prepare the food and then watch as the ingredients party in each character’s tummy. The app is available for $2.99 on the Apple App Store, Amazon Appstore for Android, Google Play and the Barnes & Noble NOOK Store.
“One of my very favorite things about Yo Gabba Gabba! is the music. It’s so infectious and is at the heart of what makes the show great fun for kids,” said Lead Creative Producer Rachael Perriello. “Capturing that magic and bringing it to life is incredibly fun. I wanted to give kids the opportunity to imagine they’re playing with the characters and in a way that’s fun and new for them.”
This first Cupcake Digital Yo Gabba Gabba! app is perfectly timed to coincide with DHX Media’s comprehensive Yo Gabba Gabba! marketing and licensing strategy for winter 2013-2014, which kicked off with the first-ever live holiday tour (www.yogabbagabbalive.com) and “A Very Awesome Yo Gabba Gabba! Christmas” DVD, featuring two original episodes, “A Very Awesome Christmas Special” and “Christmas.”
Erin Dippold, Vice President, Consumer Products, DHX Media comments: “Cupcake Digital is a leading children’s app developer that is known for creating highly engaging and entertaining products for preschoolers. Their successful track record in the kids entertainment space, coupled with their enthusiasm for Yo Gabba Gabba! as a brand made them an obvious choice for us. Gabba! fans will love that the spirit of the series and live stage show, and the music that is so much a part of the Yo Gabba Gabba! experience, are fully integrated in the new series of apps.”
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About Yo Gabba Gabba!
Created by Christian Jacobs and Scott Schultz, Yo Gabba Gabba! is an award-winning, live-action television series and live stage show whose unconventional formula has created a triple stacked fan base, making it one of the most popular entertainment properties among preschoolers, parents and indie music lovers alike. Yo Gabba Gabba! infuses retro-style and beat-driven music to teach kids simple life lessons. The series and the live show stars DJ Lance Rock (Lance Robertson) and the cast of colorful characters, including: Brobee, the little green one; Foofa, the pink flower bubble; Muno, the red Cyclops; Toodee, the blue cat-dragon and Plex, the magic yellow robot. In the U.S., Yo Gabba Gabba! airs weekdays on Nick Jr. The series also airs in several major international territories, including Australia, Canada, France, Israel, Latin America, New Zealand, South Africa and the U.K.
Facebook: facebook.com/yogabbagabba
Twitter: twitter.com/yogabbagabba
About Cupcake Digital
Cupcake Digital, Inc. was established in June 2012, and has been successfully transforming children’s entertainment properties into enhanced story experiences and learn & play apps, giving kids an opportunity to interact with the characters they love. The Company has created noteworthy, award-winning digital applications based on the Emmy®-winning television series “Wow! Wow! Wubbzy!®,” The Jim Henson Company’s “Fraggle Rock,” American Greetings’ Strawberry Shortcake, Dreamworks and Big Idea Entertainment’s VeggieTales, DHX Media’s Yo Gabba Gabba!, and Discovery’s Animal Planet brand. The company’s apps are consistently top-ranked on the Apple App Store, Amazon Appstore for Android, Google Play and the Barnes & Noble NOOK Store. Cupcake Digital has been recognized with five Parents’ Choice Fun Stuff Awards and two Cynopsis Kids !magination Awards honorable mentions. For more information about Cupcake Digital Inc., please visit www.cupcakedigital.com.
About DHX Media
DHX Media (www.dhxmedia.com) is a leader in the creation, production and licensing of family entertainment rights. DHX Media owns, markets and distributes 9,500 half hours of children’s entertainment content, and exploits owned properties through its consumer products licensing business. DHX Media is recognized for brands such as Yo Gabba Gabba!, Caillou, Teletubbies, In the Night Garden, Inspector Gadget, Johnny Test and Super WHY!. DHX Media’s full-service international licensing agency, Copyright Promotions Licensing Group, (CPLG), represents numerous entertainment, sport and design brands. DHX Media has offices in Toronto, Los Angeles, Vancouver, Halifax, London, Paris, Barcelona, Milan, Munich and Amsterdam and is listed on the Toronto Stock Exchange.
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