Editor's Note
With the upgrading of consumption in recent years, cosmetic surgery of the wind blowing more intense, continuous influx of a large number of female beauty in this market. However,http://www.yijingnuo.com/news/html/?27123.html, on the other hand the beauty salon has become synonymous with "high consumption",air jordan pas cher homme, you step into it from the start, it has opened a large extent brush "did not stop" mode.
But, you know, these frequently offer yuan beauty items, cost even less than a thousand dollars, but most have little effect?
In recent days, the 21st Century Business Herald reporter unannounced visits to Guangzhou, Shanghai and many other beauty institutions and suppliers, franchisees, interviews with several industry veteran, trying to uncover the consumer from multiple angles profits truth of these beauty institutions.
Newspaper reporter Xiao-Jun Zhang
Trainee reporter Xiaomei Li, Shenzhen, Guangzhou reports
According to the Price Waterhouse study released research report shows that as of the end of 2013, the national hair and beauty business-store up to 1.8 million, employing 16 million people, the turnover of up to one trillion yuan. Remove hair turnover of about 375.7 billion yuan, the annual output value of over 620 billion yuan in the beauty industry, while the figure in 2002 was only 168 billion yuan.
In just ten years, China's cosmetic industry output has tripled, but at the same time, "profiteering" has become synonymous with the industry. "Beauty salon revenues mainly from beauty items and sell our products, the cost of cosmetic items priced 20% less than the product costs partially handmade items is almost zero." Sau San Tong (8200.HK) joined Division Liu joined the Southern Region manager told 21st Century Business Herald reporter.
Cosmetics profits multiply
In fact, in addition to the above mentioned profits beauty items,http://www.chrisadamsperfumes.com/index.php?item/create_form/1, beauty body beauty products to sell to their customers also have huge profits.
In general, cosmetic divided into public channels and specialty channels, the former refers to the product directly to consumers, then brands will usually drive sales through advertising and other marketing methods,air max classic pas cher,http://moodle.ndna.org.uk/login/index.php?item/create_form/1, are walking the amount of sales; while referring to the main specialty channels is beauty salons, cosmetic companies either directly or through an agent into the beauty salon channels to sell at higher prices to customers,jordan 4, this way of selling to a large extent dependent on the frontline beautician promotion, as well as the customer experience when doing beauty items, Due to save a lot of advertising costs and therefore higher profits than the public channels.
"For manufacturers,nike jordan pas cher, would be able to go public channels have 10% -30% gross margin, depending on the different and various manufacturers differ, but the gross margin specialty channels can go up to 70 percent." A Guangzhou Cosmetics told reporters that the responsible person for the beauty salon, the purchase price is 50 yuan of products that can be sold for 200,300 dollars,http://www.kj.edu.sh.cn/xde/apps.php?q=diary&a=detail&did=282023&uid=56677,chaussures nike requin, except for labor costs after sales staff, profits of up to three times or more.
In order to make the business more diversified, Sau San Tong in Shanghai P & G acquired the personal care industry distribution business in 2005, in the East and West distributors such as SK-II and Olay beauty and skin care products. According to the 2013 fiscal year performance report of the company previously disclosed, as of March 31, 2014 During the year, Sau San Tong Holdings Limited and its subsidiaries turnover of HK $ 1.36 billion, an increase of 19.4% over last year. The main income comes from the distribution and sales of cosmetics and skin care products, accounting for up to 91 percent.
According to join Sau San Tong joined the Division Manager Southern Region Sharon presented,moncler outlet, Sau San Tong in accordance with the level of the initial fee, the franchise is divided into four levels, each level beauty shop operators in different projects, the higher the level means you can run The more items. Meanwhile, Sau San Tong also stores ranging from free distribution value products, instruments, matching accessories, and offers free employee skills training. And after the shop opened, the franchisee also about 70% lower than the wholesale market into the purchase of the necessary beauty products.
It is this unique business model allows a more positive development Sau San Tong joined the business. Up to now, a total of Sau San Tong entered into a cooperation agreement to join more than 150 copies of the previous fiscal year's total Cooperation services business accounted income ratio was 6%.
"Joining the beauty sector is actually a means to sell products off circle, as long as you join the brand of an organization, then you have to continue spending their products, they become fixed source of income." Eve beauty industry sales manager crows to 21 Century Business Herald said.
According to reports, the major cost of operating a beauty salon are shops rent and staff wages. In general,http://wap.wxrb.com/supesite/?action-viewnews-itemid-24878, a beauty salon employee salaries by basic salary, royalties, performance royalty of three parts, technical service commission refers to the day how many guests, but do membership cards, project cards even performance royalty, performance royalty standards generally 5% to 10% of net profit project. As a result, salaries of employees in general to join the 17% occupy storefronts total turnover, while the shop rent will depend on the specific circumstances of the city, Guangzhou, for example, store rent costs to occupy about 60 percent.
The beauty sector in addition to providing brand franchisees, professional guidance, opening the necessary products and equipment, but also to develop a range of products of preferential policies for the franchisee. For example, the franchisee can purchase products wholesale price of 30%; purchase amount based on the franchisee or sales, and distribution of free or low-cost distribution can be developed out of the latest equipment; specific holiday gift of new product development, project and so on. And the beauty salon to get after the low-cost products and equipment, and supplemented by a beauty salon services at a higher price to make a profit.
Beauty is only 20% of project costs
According to the annual performance report will lean Station (1830.HK) recently released show that year the company recorded a total revenue of HK $ 470 million as of March 31, 2014 only, an increase of 6.1%. Among them, the cost of inventories and consumables amounted to HK $ 10,570,000, employee benefits and human resource services spending of HK $ 130 million, marketing expenses, depreciation expenses and operating lease rentals were 82.49 million, 28.13 million and HK $ 56.04 million, the final profit of 1.07 million, up 22.7% operating margin, net profit margin remained at 18% of the high level.
Reporters in the online buy the company a 88 yuan slimming experience packages, according to the website shows that the original price was 3888 yuan slimming package includes: the health index and fat analysis (10 minutes), TNT speed the fat body sculpting or V8 deep Firming the fat body sculpting (second election, 60 minutes) and enzyme thermal blanket line (30 minutes).
But after the experience of the reporter found that the so-called health index and fat analysis actually allow reporters to stand on a so-called test machines imported from Japan,http://task.jiacn.net/forum.php?mod=viewthread&tid=580030, enter the age, height, the machine will calculate the amount of body fat,basket jordan pas cher, metabolic index, then the sales staff immediately fierce "science" bombing,tn requin, allowing reporters to further purchase other items. The so-called line of enzyme-sided thermal blanket is just a plastic heat blanket is designed to allow users to sweat. A rough calculation, the entire experience of the process, including one-time items and consumed water, electricity, labor costs, together with the depreciation of machinery, but also far less than 3888 yuan.
"We are a listed company, but only Direct, the use of instruments,http://112.124.18.97:8080/read.php?tid=812364&ds=1,doudoune moncler pas cher, products are very safe, so the price is more expensive than the average beauty salon." Experience is not over, an on-site sales staff strongly recommended a price Bianxiang Reporter slimming package for 5200 yuan, but told reporters that the price is too high can not accept, the sales staff immediately corrected himself and said "price negotiable" offer also suddenly dropped by nearly a thousand dollars. Final reporters at a price of 2,868 yuan to buy eight burst fat slimming project, each spending an average of 358.5 yuan.
It is understood that the moment of beauty institution has two main sources of income: the provision of beauty services and sales of slimming slimming beauty products. For high-end salons, the main source of profit is the service project itself.
"Like the franchise to make a Blemish beauty items, the price is 5888 yuan, of which the cost of the product is twenty-three yuan, partly using the kit will cost about one hundred yuan, while the instruments are all of us to delivery , the cost is very small. "Puli Ti Sha beauty chain investment manager Ms Wu said to reporters.
21st Century Business Herald reporter learned that, in recent years, Sau San Tong in popular beauty treatments, including the "lymphatic drainage massage", "Pilates hand-made body sculpting treatment" and a series of handmade items. These items need not supplemented during operation of any product or apparatus, take only a small amount of labor costs. Part of the project with equipment operation costs will not exceed 20% of the selling price. And such a low cost item in the beauty salon prices are often up to several hundred or even thousands.
. "Runs a beauty salon, removing rent, salaries, utilities and other costs, are generally 50% to 55% of net profit margins," Liu told reporters that the current cost of a beauty salon is divided into three parts: the first is the operating costs including rent, staff salaries and other. Because staff salaries linked to performance, not cost, shop rent for major expenditure; followed by joining the cost, or the cost of the pre-purchase of equipment and products, which part of the cost is generally three to six months to recover; third is advertising spending and beauty salon reserve liquidity.
Behind the violations involved in cosmetic medicine
In recent years, in addition to the beauty of life services, part of the medical beauty salons project launched by some medical beauty equipment, which will raise the price of the project several times.
"An ordinary machine to do 10 times the effect of high-end medical instrument may be done two or three times,http://237.newfine.net/home.php?mod=spacecp&ac=blog&blogid=, so the price is more expensive than the average of the instrument." The Perfect Shape sales staff said.
According to China's "medical beauty service management approach", institutions engaged in the beauty of life may not carry out any medical beauty items. Institutions to carry out medical beauty items must be medical institutions, physicians must have a physician certificate and scope of practice for plastic surgery or cosmetic surgery.
According to the reporter, refers to the use of medical cosmetic surgery, drugs, medical devices and other with a traumatic or invasive medical technology methods for appearance and shape of various body parts of people to repair and remodeling, like floating lips, double-fold eyelids, Wen lip, eyebrow embroidery, to pouch these beauty items are all areas of cosmetic medicine.
But in fact, involved in medical cosmetic irregularities in the beauty industry is a phenomenon that has existed for a long time, as compared to a normal life and beauty items, these medical beauty items priced up to several million,parajumpers jakke, prompting huge profits in the next, and even Some large well-known chain of beauty institutions will not hesitate to take the risk. Prior to Perfect Shape Renmin South Road, Luohu branch was illegal to provide consumers with media exposure, commonly known as "micro-needle" medical beauty services. But on the company's health permits, but clearly marked, licenses project is "beauty shop (excluding medical beauty)."
In order to evade regulation, Perfect Shape Lo stores when briefed the guests also deliberately "microneedles" service as "flying", but are actually the same thing. For reporters in Guangzhou Perfect Shape Slimming stores purchased slimming project, a cosmetic physicians believe actually belongs to the category of cosmetic medicine: "Although there is no wound and direct invasion, but it has been an impact on the structure of body fat , is actually a medical beauty. "
To this end, the reporter will lean consulting company in the mainland station whether to carry out medical beauty qualifications, but as of press time this newspaper, the company has yet to respond to this.
Sau San Tong joined the Southern Region Division Manager Sharon even admitted to join the company in the field of cosmetic medicine very professional. "Minimally invasive anti-aging and some projects can take from you the customer to our medical beauty center services, and then we carry out profit-sharing." Liu said.
For cosmetic medicine, some small beauty salons are more rampant, flagrant start a micro cosmetic business. "We have a franchise in Yangzhou make liquid non-invasive plastic items, comparable to our micro-surgery, but not the injection surgery. Factory price of getting goods of this project is 5888, 1740 is getting goods stores,moncler doudoune pas cher, our store promotion to Yangzhou customer,requin nike pas cher, the price up to more than 50,000. "Puli Ti Sha beauty chain investment manager Ms Wu told reporters.
Reporter survey found that although the price of medical beauty equipment up to tens of thousands or even tens of dollars, but they can zero threshold salons use. Its approach is usually: suppliers to provide equipment free of charge to the beauty salon bit in the first five guests, if willing to continue to use the beauty salon, beauty salons and equipment suppliers simply revenue-sharing, such as 300 yuan for each of the services, beauty salons charge of which 60%, 40% equipment suppliers to receive specific proportion finalized by both parties. So for beauty salons, it does not need to spend huge sums of money to buy equipment, compliance costs greatly reduced.