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It’s tiiiiime! Once again I’ve gathered some of the best minds on link building to have an in depth discussion on the state of link building in 2013. I’ve been doing this series since 2007 – you can check out the past editions...

When I tell small business owners that I specialize in marketing, a common reaction is, “Oh my gosh, I could never do that. Marketing is so hard.” And while I appreciate the compliment, the actual work of marketing doesn’t have to be so hard. Often...

CMI’s 2016 Benchmarks, Budgets, and Trends Survey found that 88% of B2B companies are using content marketing. Why? Because it works. Content improves customer and brand relations. It can influence purchasing decisions. It can rank in the search results...

In this article... What is influencer marketing Why is influencer marketing so popular? 7 reasons why you need to use influencer marketing Who’s currently using influencer marketing? How to run a successful influencer marketing campaign in 5 steps...

Account-based marketing is seemingly everywhere these days. If you’re doing it, you’re talking about how you’re doing it and the results you’ve seen. If you’re not doing it, you’re talking about how you can get started and what the benefits are. If...