Responsibilities - the key responsibilities for this position include:
Social Media:
Create a comprehensive social media strategy to define programs that use social media marketing techniques to increase visibility, membership and traffic across all brands and Implement and manage social media programs.
Experiment with new and alternative ways to leverage social media activities (“marketing R&D”).
Monitor trends in social media tools, trends and applications and appropriately apply that knowledge to increasing the use of social media.
Strategize with and educate the management team and others across the company on incorporating relevant social media techniques into the corporate culture and into all of the company’s products and services.
Measure the impact of social media on the overall marketing efforts.
PR:
Planning, developing and implementing PR strategies.
Liaising with colleagues and key personal.
Liaising with and coordinating enquiries from media, individuals and other organisations, often via telephone and email with management.
Researching, writing and preparing press releases for management to be used for targeted media.
Collating and analysing media coverage.
Writing and editing in-house magazines, case studies, speeches, articles and annual reports.
Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs.
Devising and coordinating photo opportunities.
Organizing events including press conferences, exhibitions, open days and press tours.
Maintaining and updating information on the organisation's website.
Sourcing and managing speaking and sponsorship opportunities.
Commissioning market research.
Fostering community relations through events such as open days and through involvement in community initiatives.
Managing the PR aspect of a potential crisis situation.
Media:
Preparation:
Working with the client and the account team to understand the client's business objectives and advertising strategy.
Liaising with the creative agency team, clients and consumers to develop media strategies and campaigns.
Making decisions on the best form of media for specific clients and campaigns.
Undertaking research and analysing data using specialist industry resources.
Identifying target audiences and analysing their characteristics, behaviour and media habits.
Presenting proposals, including cost schedules, to clients.
Implementation:
Recommending the most appropriate types of media to use, as well as the most effective time spans and locations.
Working with colleagues, other departments and media buyers either in-house or in a specialist agency.
Making and maintaining good contacts with media owners, such as newspapers, magazines and websites.
Managing client relationships to build respect and trust in your judgement.
Proofreading advertisement content before release.
Maintaining detailed records.
Evaluating the effectiveness of campaigns in order to inform future campaigns.
Job Details
Date Posted:
2013-05-25
Job Location:
Riyadh, Saudi Arabia
Job Role:
Art/Design/Creative
Company Industry:
Advertising; Public Relations; Consulting Services
Joining Date:
2012-09-01
Preferred Candidate
Career Level:
Mid Career
Degree:
Certification / diploma
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