If you run an online business, selling physical goods or information products, you will know the importance of conversion rates. Your website design is your greatest asset in engaging visitors and turning them into buyers. If your design is good, visitors will engage with your brand and are thus more likely to convert into buyers. Likewise, a poorly-designed website can have devastating consequences. Here are three common mistakes that will kill your conversion rates and how to fix them:
1. Having a website design that is too crowded
When a visitor enters your web page, they generally come with a set purpose in mind. They need some information, have a problem they need solved or want to buy a product. It’s your job to present the information they need in a neat and simple way.
If your page is crowded with unnecessary or unrelated information, the visitor is likely to leave. To combat this, modern website design contains a trend towards minimalism that presents information in an accessible, attractive and engaging manner.
2. A website that takes too long to load
Many retailers are able to improve their conversion rate by increasing the load speed of their websites by as little as a second. Companies with slow load times report high page abandonment rates and lower general conversions.
There are many contributing factors that influence load speed of a given site. The most prominent is having a website with highly optimised code. A good website design company will constantly improve and optimise the back end of your website to ensure fast load times and reduce the numbers of page abandonment experienced.
3. Having a poor ‘about us’ or ‘contact’ page
Having an engaging, professional ‘about us’ page tells a story and encourages users to buy from you, while a ‘contact’ page offers reassurances that customers can get in touch with you, if something goes wrong. Include these pages, and you will invite customers to connect with your brand when it matters most.
By keeping the above points in mind when your website is being designed, you will be able to generate a website that is functional, builds trust and turns visitors into buyers. And remember, simpler is always better!
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