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Because of its size, profitability and potential, ‘weight loss’ is one of the most popular affiliate marketing niches within the health sector. Health and wellness continue to be relevant topics for content and offers in digital marketing due to the...

When I first started my own Digital Ad Agency, all I had was a strong passion for marketing and a mediocre skill set. Naturally I failed. And like any dejected man, I just smoked and browsed randomly, trying to find out ‘Why?’, or rather ‘Why me?’....

Understanding how your competitors leverage data and manage campaigns is important, especially for competitive advertising platforms like Google Shopping. Digital marketing software company Kenshoo has released a study outlining how 89 search marketers...

If your company is involved in digital marketing to bring attention to a product or service and has used the Internet and social media websites to do so, you are most likely familiar with PPC marketing, even if you did not know what the acronym stood...

100% Secure Search which made headline news late last year, was one of the biggest changes to hit the search industry.  However, 100% not provided was not unexpected as the percentage of keywords had increased to over 50% since its launch in May...