Web analytic is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing website/webpage usage. Web analytic is not only for measuring web traffic but also can be used as a tool for business and market research & to assess and improve the effectiveness of a website. Web analytic applications can help companies to measure the results of traditional print/broadcast advertising campaigns. It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign. It provides information about the number of visitors to a website and the number of page views. It helps gauge traffic and popularity trends which is useful for market research. Here in this article Top 30 Best Website Analytic sites/services listed. Read on:
30 Best Website Analytics sites/services
1. Google Analytics
Google Analytics is the best freemium Web Analytics service, which provides statistic for website owners, who are using Google Adword, Google AdSense and Google Webmaster tools. With the help of this tool, web owner can access the data on their website regarding visitor location, time spent on site, page visited, monitoring system, browser used, Internet speed of visitor, etc. Only limitation of Google Analytics a very limited analytic and visitors tracking platform. Google Analytics will make you able to get better insight of your website about how it is performing. You can get result across all of your websites, apps and even offline channels as well. It will make you able to get the behavior of your visitors in real time. Among a lot of features and advantages the major one of Google Analytics are that it will assist you in improving your engagement.
2. Clicky
Clicky is a web analytic tool, which provides the real time data of the visitors. Everything which you think necessary for web marketing will be surely available on this platform. Clicky allows you see individual visitor and every action they perform on your site, their usernames and email addresses. The main dashboard includes a variety of website stats that can be customized based on date, offers a link report that shows all external websites sending traffic to you. It offers an actions metric that measures all visitor actions like video views and downloads by the user Heatmaps feature is a unique feature of the Clicky, which provides you the data of those visitors who completed a specific session. Clicky offers search data which provides a list of incoming search keywords and also shows the ranking for those keywords.
3. Open Web Analytics
Open Web Analytics is a downloadable application and is essentially the open source, It is self-hosted, and for wordpress users there is a plugin available. This free tool can be used to track more than one website. For a free tool, Open Web Analytics is filled with features. It offers stat filters and heat maps. This platform is specialized in delivering those analytical tools that will make you able to track and analyze the activities of your visitors on your websites and even applications. Open Web Analytic is a multi-functional analytic tool that you can use to track multiple sites.
4. KISS metrics
KISS metrics is a customer intelligence and web analytics service, which connects all your data to real people. If you are using multiple devices and browsers then it will also connect all your data to a single person in KISS metrics. You will check everything that visitor has done from the initial stage to the last & With its data funnel feature, it helps you find your site’s weakest point/step that might be costing you conversions. It will provide you accurate data of real people by which you will be able to optimize your site ASAP.
5. Ptengine
Ptengine is a web analytic and heat map tool for the webmaster and digital market managers to view how their website is doing on internet world. If you want a simple and easy to use web analytic platform that make you able to view the performance of your website in a user friendly display environment then Ptengine is among simple yet powerful web analytic platform.
6. Fox Metrics
Fox Metrics web analysis tool will allow you to specifically use metrics that your business requires. It offers four key features: Funnels which help you identify the points at which users drop an action and so that you can fix them up for maximum profits; Segments which help segregate website traffic into categories and Triggers which are actions, on the basis of which you can assign a reaction. It allows you to track events such as software installations and newsletter views. It helps measure conversion rates and improve them. With this you can measure success of an ad campaign by tracking conversions through it.
7. Piwik
Piwik is a free & open-source web analytics tool that provides detailed reports on your website regarding its visitors, search engine used, keywords used, page visited, files downloaded and many more. Apart from report system, its users can save notes and attach them to any previous date. Its multiple features such as transitions, goals, e-commerce, page overlay, row evolution and custom variables gives the users best way of organizing.
8. Mint
Mint is an extensible, self-hosted web site analytics program. Its interface is an exercise in simplicity. Visits, referrers, popular pages and searches can all be taken in at a glance on Mint's flexible dashboard. Mint is comparable to Google Analytics in terms of the kinds of data it collects. It tracks all basic statistics like referrals, searches, popular pages and traffic trends. Displays the total page views along with unique visitors. The referrer information is divided into the most recent, the newest one and the repeat referrers. Mint has a nice interface. One time cost, instead of a recurring subscription. Its can be customizable which is pretty good, if you are savvy with website tools.
9. Woopra
Woopra is a commercial real time customer analytics service for marketing. The tool is designed to assist organization optimize the customer behavior by providing data of individual website visitors and aggregate analytics reports of all visitors. Besides giving reports, it provides a comprehensive profile for every single user in 100% real time. Reporting like segmentation, funnels, retention and much more are the part of its features.
10. GoSquared
GoSquared is a software to grow your business. It is real-time web analytics, live chat and customer relationship management software integrated seamlessly. GoSquared has actionable metrics that is essential for e-commerce websites. It is a great tool that measures visitor engagement. With its real time reporting system, It notifies you of traffic spikes, social trends and it calculates this data more efficiently than Google Analytics. It has a very user-friendly interface, with widgets that you can customize based on your requirement.
11. Mixpanel
Mixpanel is a business analytics service and company. It tracks user interactions with web and mobile applications and offers tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms. Collected data is used to build custom reports and measure user engagement and retention. Mixpanel works with web applications, in particular SaaS, but also supports mobile apps. As of April 2013, Mixpanel claimed to track 48 billion actions per month for its customers.
12. StatCounter
StatCounter is a free web based invisible web tracker and web traffic monitoring platform that displays the number of new and returning visitors on your website in real-time. Embedding the script of StatCounter is very easy and creating an account with StatCounter is simple too. One of the biggest advantages of using for checking the hit counter is that it is a highly configurable web tracker.
13. Chartbeat
Chartbeat is a business analytics tool. It is focused primarily on real-time data and real time analytics. It has a robust dashboard, iPhone app and email alerts notifies you immediately of any server crash, or traffic spikes. Chartbeat it is all about knowing your audience. It tells you if they are reading, sitting idle and even how far down they are into the page, it also tells you how people are engaging with your content. Gives detailed insights as to how users are sharing your content.
14. Inspectlet
Inspectlet is an Web analytics tool that more focused on Usability testing. It has 4 important features, they are: eye tracking heat-maps, screen capture, customizable metrics, and real time analytics. It is an excellent tool to measure conversion funnels. Its eye tracking heatmaps allow you to spot what part of your website the visitors are reading through their mouse movements. Click heatmaps tell you what your visitors are clicking on, and scroll heatmaps show how far the visitors have scrolled down the page. It also create custom metrics to see what matters to you.
15. Histats
Histats is a real time visitor’s stat telling platform that makes the website owners able to check the real-time traffic on their websites. The users of Histats.com can even monitor the activities of their users by checking the duration on website, article view by the visitors, tag or keyword if any used by to approach a specific article on the website.
16. AFSAnalytics
AFSAnalytics is said to be the advanced level of stat teller because of the features that it delivers to its users. Telling about the new visitors, total visitors and the number of pages visited is a common service being provided by the most of the web track and visitor tracking tools. But what make the AFSAnalytics.com special one is that it allows the users to get the location, IP address etc.
17. GoingUp
GoingUp provides website analytics & SEO tools for your site. It allows you to track visitors, sales and conversion rates while offering search strategies. Analysis and presentation of your traffic trends. Actions and Goals to measure your sign ups, sales, etc. Helps measure and improve conversion rates. track Alexa rankings; SEO related tools such as a keyword tool, keyword position tracking, keyword density and a page optimization tool. Provides heatmaps. Incoming search keywords from the top search engines are tracked. It tells you the length of your visitor’s stay and the most popular pages. It monitors your inbound links.
18. Mouseflow
Mouseflow is a platform that makes the users able to track the mouse clicks and movements of the visitors on the website. Mouseflow is a web analytic platform that provides you the behavior of visitors towards your website. Everything performed by visitors like what they read, in which post they are interested, movement of mouse and many more are available on fingers.
19. eTracker
eTracker is an analytic tool that gives real-time data combines with qualitative, quantitative analysis about all the information you need to evaluate your site’s traffic. It Track visitors mouse movement, Collect feedback from your visitors which can help improve website usability. Measures your Search marketing campaigns effortlessly and track ROI. Socio-demographic analysis of your visitors. Allows you to survey targeted groups. Records and reports suspicious activities like click fraud. Click heatmap plus Offers real time statistics and campaign tracking features .
20. Grape Web Statistics
Grape Web Statistics is a free & open-source application that gives you an accurate statistics of website referrers and number of visitors. Grape Web Statistics is fairly simple and offers the basic metrics, although if you are a PHP developer or adept with HTML you would be able to customize this software to meet your own needs. Extensions API to customize your installation. It features a clean user interface.
21. Bizible
Bizible lets companies to efficiently track offline revenue back to the accurate online marketing source so that they can easily track and optimize marketing by ROI in Salesforce. Bizible includes features such as online advertising tracking, page views, referral source tracking, reporting & statistics, activity by search engine, conversion tracking, etc. Bizible analytical tools are purely based on the behavior of the general visitors.
22. AT Internet
AT Internet is an advanced analytic tool designed to make it easy for Webmasters to analyze and measure their website data. It provides Analysis of navigation, traffic, sources, behavior, goals, technology, geo-location, combinations of heatmaps and overlay. Measure user interaction with Rich media. Performance and uptime monitoring included. It comes with advanced analytics reporting features including an intuitive interface that allows you to cross-analyze multiple categories and export in various formats. It Offers behavioral analysis to better target the audience. Tracks email campaigns.
23. AWStats
AWStats is an all in one analytic tool suitable for analyzing the performance of websites, mail, FTP servers, streaming media and various others visitors based channels. All these platforms make the AWStats a universal level of analytic channel that can be even used for other channels also in addition to websites. It is a free and open source analytical platform.
24. Site Catalyst
Site Catalyst is an excellent alternative to Google Analytics and quite pricey. Dashboard can be customized in a wide range of formats. Can be viewed on all devices like mobile and desktop. Actionable Key Performance indicators like customer loyalty, purchasing info and visitor profiles are available. Allows you import external data. Create Paths and Funnels. Real-time visitor intelligence. Rich media analytics.
25. FireStats
FireStats is a web statistics system that gives you a convenient way to track your visitors’ activities. It's very simple and easy to use, after installation. Raw logs of data can be downloaded. Supports a large number of languages. It displays real time data, search engine queries, referrers and popular pages. Can exclude unwanted hits from bots and spammers via filtering by IP, user agent and URL.
26. Site Meter
Site Meter is a free web counter that can be customized based on your specific requirements. It has real-time web analysis data. It gives very detailed reports that consists of referring URL’s, search keywords,visitor location, entry page, exit page, visitor path and outclicks. It tells you who your visitors are, where they came from, and what pages they go to on your site.
27. Webalizer
Webalizer is a self-hosted server side analyzer that can give you a very detailed and easy to understand data in HTML format. Its main page consists of a graph summary and a monthly stats table with links to more detailed information about each category of information. Information about the browser used, referrers, pages accessed, keywords and visitor information based on hour, day, month and year is available.
28. Webtrends
Webtrends is a hosted web analyzer that’s available in multiple editions, depending on your requirements and needs. It provides basic tracking information like number of unique visits and page views, it gives a plethora of in depth advanced information such as their likes and dislikes, their geographical location of Web marketing, social media marketing and mobile marketing. It lets you know what your visitors are doing on each of your web pages. It has excellent heatmaps.
29. Stuffed Tracker
Stuffed Tracker is an old downloadable web traffic analysis program that helps you monitor your website traffic. It has a unique set of tools that will gather your web stats and analyze your visitors behavior. It gives you information about the number of unique visitors your website has. It lets you compare natural and paid traffic on your site, like banner ad, PPC, email and affiliate marketing.
30. Coremetrics
Coremetrics is a web analytics tool that often being used by ecommerce websites. Its easy to use interface provides detailed statistical data that can be customized to meet the options of any business. E-commerce is its forte because it provides comprehensive data on abandoned cart value, purchased products and other statistics. It allows you to multi-task and work on different reports at the same time. It allows you to deep dive on data.
So which one you gonna use; don't forget to mention :)