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[http://www.semlocal.co.uk Serarch Engine Marketing] Lets face it, today all business use search engines to search what interests them, in this article we look at Search Engine Marketing and how your firm can gain more visitors from SEM .
You might be familiar with Search Marketing, you may also be aware of how search is adapting. Gone are the days when everyone used business directories like yellow pages to find a supplier in fact these have gone online and changed their business model attracting new business via the websites
if not then this article will help you in understanding it.
What is SEM
companies are rapidly shifting the focus of their online marketing plans towards building greater online audience via the internet. Google being the major source and the primary focus for Businesses, SEM is the process of doing online (internet) marketing.
Businesses use websites to promote themselves. Search Marketing (Dramaticallt|greatly|quickly} increases the visibility of these websites and other web assets in search engine result pages (SERPs).
In today's world, three major search engine result pages that provide with you thousands of answers to your searches) are (Google, Yahoo and Bing.
Each of these 3 major search engines offers 3 ways to be found on page one:
a) Paid Advertising (PPC)
b) Local Search Results (Map listings)
c) Organic Search results. (Optimized, popular keyword focused web sites)
Each of these search engine marketing campaigns requires different skills to operate and targets different customer types.
Search Engine Marketing - Methods and Techniques
Search Marketing specialists use many strategies to gain visibility and generate high rankings over the internet.
Local Directory Listing
If you are a local business attracting local customers such as a trades person, retailer of local professional services firm then this is a SEM strategy is possibly righ for you.
Yoiur company details are posted on local listing sites. And Your Local listing on the local search engine page is optimized. This way you are able to get focused audience nearby. By using local citation sites, you tend to get local and mobile traffic on your web page.
When businesses ignore this metric of Search Engine Marketing, they are unable to get the awareness of their target audience and their local customers cannot find them.
Major local directory sites include Yelp, Insider Pages, Google Local Business Center, Ask Business Search Bing Local and many hundreds more to name bust a few.
Search Engine Optimization (SEO)
Some of us mistakenly consider SEO to be separate from Search Engine Marketing. In reality, SEO is a method of SEM,
SEO generates website traffic in two ways
1. Onsite SEO - technical and content seo
2. OffSite SEO - content and link building seo
The First step in any seo project is understanding the keywords you want to be found for in search, you should never under assume the prominence in keyword examination
Pay per Click
Paid Search Engine Advertising
This type SEM, is used to obtain rapid results in search results or research as you can get high rankings very quickly and drive traffic immediately to your web site
Its more than simply a bidding process and whwn the money stps being paid to the search engines your adverts disappear as quickly as they appeared.
Search Marketing, is continually chaning to get the best results speak with the experts at semlocal by visiting our web site today
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