Jay Miller
- Some big-spending advertisers are sticking with traditional marketing approaches even though online channels may be more effective, according to a report released Tuesday, Oct. 27, by Brandmuscle Inc., a marketing firm with deep Cleveland roots that now is based in Chicago. The advertisers are small businesses affiliated with national brands — franchisees, agents and distributors — who nationally spend more than $35 billion in co-operative marketing dollars, according to the study,