2016-01-25

Using Facebook advertising will give you a significantly wider market reach, and it will also cost a lot less to use it as compared to other PPC campaigns. BUT, a very important thing you need to remember is that just because you have Facebook ads showing in millions of news feeds does not automatically translate to a high ROI. You have to make sure your advertisement is actually effective for the audience you are targeting. Case in point, your Google Adwords ad might not work effectively if you use the same one for your Facebook ad, and vice versa.

That said, knowing how to create effective Facebook advertising ads is vital to the success of your campaign. So, here are the things you need to do:

Determine your goal. Why do you want to advertise in the first place? Is it because you want to get more people to like your Business page? Or is it because you want to increase your sales? The rule of thumb is to use one ad for each goal.

Create a compelling ad copy. Make sure your copy is accurate, easy to understand, and should provide a strong call to action.

Include an interesting photo. The photo or image that you choose should inspire Facebook users to give your ad a second look. After all, it’s the photo that will actually catch their attention.

When your ads are ready, set the criteria on who should view them. Targeting is necessary so you won’t waste your money showing your ads to people who will have very little chance of buying your product or using your service. Moreover, set a budget for your Facebook advertising campaign and don’t go overboard on this. Start slow and keep your daily budget low so that any mistake you make will not be costly. Remember that you can and will make mistakes as you go along. Some ads will work and some won’t. The key is to know which ads you should put your money on, and this is something you will learn over time.

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