2014-08-26



Hollywood — the ultimate trendsetting place that one could ever lay their eyes upon. For a venue that shines like the stars who dwell within it, Hollywood promises the fruition of dreams amidst a spectacular wave of non-stop entertainment and vitality whilst living the high life.

The new Fall 2014 collection from Juicy Couture trails the effortless cool and irresistible glamour of it’s Los Angeles roots as the Juicy girl returns home from her summer travels to embrace the new season with a sense of intrigue and adventure. Here, she transforms herself back into a Hollywood girl – one who is fun and carefree yet always elegant.

Be it military and moto jackets from the rebellious punk rock days of the Viper Room in both leather and leopard prints, or vintage-inspired floral, romantic lace tops, rompers and ruffled dresses from the sweet Lolita girl style, or even the influx of beautiful quilted jackets and fur vests, the collection for this season provides a modern update to the core wardrobe staples without being over-the-top, but subtly through a variation of textures, silhouettes and detailing in the pieces.



Varsity, plaid-patterned bomber jackets and pleated skirts are also some of the key pieces presented in the collection, ensuring a youthful vibe alongside an experimental fashion with over-dyed distressed denim, mirrored aviators and blinged-out watches – in true Juicy Couture style.

Photos from Juicy Couture Fall 2014 collection preview ‘The Hollywood Ingénues party’

About Juicy Couture

Juicy Couture is a glamorous, irreverent and fun lifestyle brand for the decidedly fashionable. Embracing the effortless attitude of its Los Angeles heritage, Juicy discovers the couture in the every day, and delivers an element of surprise in all of its designs. The global phenomenon is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, intimates, swimwear, fragrance, accessories and jewelry.

Juicy Couture is available in approximately 200 Juicy Couture stores, Juicy Couture outlet stores and select department stores in over 25 countries throughout North America, Europe, Asia, Latin America and the Middle East.

Juicy Couture Fall 2014 collection is available at Juicy Couture shops in Ngee Ann City as well as The Shoppes at Marina Bay Sands.

Filed under: FASHION Tagged: Advertising, Brand, Campaign, Collection, design, Event, Fall 2014, Fashion, Florals, Glamour, Hollywood, Inspiration, Juicy Couture, Juicy girl, leather, Leopard Print, Los Angeles, Singapore, style, Trend

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