It wouldn’t be an overstatement when we say Digital Marketing has swept us off our feet. You must be acquainted with the impressive statistics released recently. According to Virgin Media Report, 1,50,000 digital jobs are predicted by 2020. With the growing trends, there has been a significant increase in demand for both general digital marketing skills and specialist skills.
Source: www.smartinsights.com
The largest number of job listings for digital marketing keyword was ‘Social media’, followed by ‘digital marketing’, ‘SEO’, and ‘Google Analytics’.
Digital Marketing in UAE
With over 100 plus digital agencies in the UAE, there are more than 227 online marketing agencies and web designs operating business in GCC (Gulf Cooperation Council which includes 6 Middle Eastern Countries).
Google Trends for Digital Marketing In India Vs Digital Marketing In Dubai
Though there is overlap in the types of services provided, most of the firms have created their foundation in the marketplace. They are well known and pioneers in specific skills. Dubai is showing growing trends with respect to Digital Marketing Courses though the rate of growth is not as much as in India.
Skills demanded by most organization in UAE
Software Development
Internet Marketing
Web design and Development
Trainings
Search Media Optimization
Search Engine Optimization
Other than the above-mentioned skills, they require skills in specific industries such as Banking, Government sector, Hospitality, Communication and Technology, Publications, Health & Fitness, TV, Radio, Real Estate, SMEs, Education, and Events.
New Marketing Tools in UAE
Mobile Marketing
Marketing Automation
Search Engine Marketing
Search Engine Optimization
Websites
Advanced Analytics
Social Media
Pay per Clicks
Google AdWords
Digital Marketing Skills in the UAE
Being a diverse industry, digital marketing provides different services to people. Most sought after digital marketing Skills in the UAE are:
Mobile Apps Development
Web Development
Video
Business Applications
Search Engine Optimization
Content
PPC Management
Social Media Management
Trends in Dubai Industry
There are two reasons why digital marketing in UAE is growing.
1. Downsizing and Contracting Out
Demand for digital marketing services is on a rise as companies are moving towards downsizing and contracting work out that was previously done in-house.
2. Businesses need specialized digital marketing services
Search Volume for Digital Marketing in UAE (From May 2016 to April 2016)
As corporate downsizing has resulted in the exclusion of many managers. Many of them start their own businesses or become consultants. Therefore, in order to succeed, they require specialized digital consulting services.
With the increasing demand, the supply for digital marketer and specialist is not sufficient. This has given rise to the demand of digital marketing courses in Dubai (UAE). For this purpose, we have come up with a list of digital marketing course providers in Dubai on the basis of public reviews, a variety of services provided by them, authenticity, and certification.
Top 10 Digital Marketing Courses In Dubai (UAE)
Here is the list of top 10 Digital Marketing Courses in UAE/Middle East:
Digital Vidya
With its headquarter in Delhi, Digital Vidya has its presence in various cities of India as well as internationally including Dubai. It is Asia’s leading digital marketing training company. Also, it was the first to launch a Social Media Marketing Course series in India.
Trainings offered by Digital Vidya
With over 750 Digital Marketing training programs conducted by Digital Vidya, they have given training to 6,500 plus students and professionals from more than 2,500 institutes and organizations like Google, Naukri, Citibank, Cisco, eBay, IIM Lucknow, Star TV, IIM Ahmedabad, Toyota and many more renowned names.
Certification
At the end of completion of Social Media, Digital Marketing, and Mobile Marketing, they provide certificates which are in association with V-Skills, a Government of India initiative.
Courses offered by Digital Vidya
Along with customized Social Media Marketing and Digital Marketing workshops for corporates, they also provide certification courses in
Inbound Marketing
Search Engine Optimization (SEO)
Social Engine Marketing (SEM)
Social Media Marketing (SMM)
Web Analytics
Mobile App Marketing Course
Growth Hacking
Email Marketing
Certified Digital Marketing Master Course (CDMM) is their flagship program which is preferred the most because of the comprehensive syllabus provided in the field of digital marketing. The course duration is of 6 months which could be adjusted as per participant’s convenience. There is a 100% money back guarantee if in case you didn’t like the first-day training session.
With active placement cell, Digital Vidya should definitely be in this list of digital marketing courses in Dubai (UAE).
Digital Academy India
Its headquarter located in Delhi, Digital Academy India has its presence in Dubai along with Bangalore, Mumbai, etc. Recently acquired by Digital Vidya, Digital Academy India has trained 5,000 plus people in digital marketing till date.
Courses offered by DAI in Digital Marketing
A certification program in digital marketing is offered by DAI, which is their flagship course with two short term courses. Modules in ‘program in digital marketing’ are:
Introduction to Digital Marketing
SEO (Search Engine Optimization)
SEM (Search Engine Marketing)
SMM (Search Media Marketing)
Mobile Marketing
Web Analytics
Affiliate Marketing
Digital Display Advertising
YouTube Advertising
Integrated Digital Marketing Communications (IMC)
Website Optimization and Usability
Lead Generation for Business
Email Marketing
With so many options available, these courses are conducted via Online Instructor-Led classes. Therefore, you don’t have to worry about being physically present to learn digital marketing skills.
Certification
Taking 54 hours of training to complete these modules, they offer a Google Certified Professional (GCP) which the participant receives after passing the GCP exam.
The Digital Marketing Institute
Having its presence in Dubai too, the digital marketing institute has given digital certification to over 15,000 people from 80 countries. This has made DMI qualification as digital certification standard in the world. They collaborate with global digital experts in order to define and develop the qualifications and skills required in the market.
Key features of DMI
Flexible study options
An industry-validated syllabus
Up-to-date industry knowledge
Internationally recognized accreditation
Training from leading digital experts
Courses Offered by DMI
The DMI has bifurcated its digital marketing courses on the needs of the participants. There are different courses for people coming from different backgrounds in order to suit their requirements.
For Business Owners And Business Manager
Masters in Digital Marketing
Postgraduate Diploma in Digital Marketing
Professional Diploma in Digital Marketing
For Sales Professionals and Marketing Professionals
Postgraduate Diploma in Digital Marketing
Professional Diploma in Digital Marketing
Professional Diploma in Digital Selling
For Recent Graduate
Professional Diploma in Digital Marketing
Postgraduate Diploma in Digital Marketing
Professional Diploma in Social Media Marketing
Changing Career
Professional Diploma in Digital Marketing
Professional Diploma in Digital Strategy and Planning
Postgraduate Diploma in Digital Marketing
These courses could be taken up by the participant as full time, part time, or online as per their convenience.
DM3 Institute (The Digital Marketing Institute Middle East)
Offering Digital Marketing and Social Media Certification programs in the Middle East, DM3 Institute is internationally recognized. It has its physical presence in Dubai and Riyadh. They emphasis on digital marketing as a key strategic business tool.
Formerly known as the digital marketing institute Middle East, offers various types of courses in digital marketing and social media. The course includes professional certifications, diploma, and degrees in digital marketing. There are 12 expert trainers with years of experience who lead their training.
Courses offered by DM3 Institute
There are 3 courses offered by this internationally recognized institute
Diploma in Digital Marketing
There are 8 topics in digital marketing course which gives candidates a foundation that they would need in the digital world. This 5-day course is led by experts in the digital industry.
Social Media Marketing Certificate
It is a 3 Day Course which is a comprehensive course that covers the following topics:
Setting the Social Media Scene
Listening, Research, and Strategy
Content Creation & Inbound Marketing
Writing for Business Blogs
YouTube Business Channel
Facebook For Business
LinkedIn Marketing
Google+
Twitter For Business
Instagram, Pinterest, and Other Visual Media
Engagement, Monitoring, and Measurement
Putting your Social Strategy into Place
Corporate Training
Customized courses are offered to the organizations depending on their needs from half a day to full week training on digital marketing and social media.
The course fee for digital marketing diploma is $1,450. DM3 Institute Diploma courses are validated by the Scottish Qualifications Authority.
SEO international
Founded by Najam Ahmed, an inbound and digital marketing consultant, SEO international is a division of Al Wafaa Group. SEO International is a Dubai-based firm providing Digital Marketing Training. Partnered with Google, it offers online marketing courses as well as in-house training. Some of its customers are UAE Exchange, Gulf News, Manipal University, EPOC Messe Frankfurt GmbH, Dubai Women’s College, Okaz Organization, InfoFort, etc to name a few.
Courses by SEO International
They offer online marketing short courses as well as in-house training sessions.
Digital Marketing Training
Internet Marketing and Search Engine Optimization (SEO)
Google AdWords & Google Analytics
Social Media Marketing- Strategy, tips, and tools
Self-hosted WordPress Blogging & Facebook for Business
Self-hosted WordPress Blogging & LinkedIn for Business
Twitter & Google+ for Business
3-Day Inbound, Content, Social & Digital Marketing Training
They provide digital marketing, SEO, and Social Media Marketing courses via offline method too. This could be taught in the weekend as well as weekday batches. The program fee is of AED 2,495. As of now, they are offering Online Marketing Courses in Abu Dhabi, Dubai, Ajman, and Sharjah. However, they organize in-house training courses anywhere in the Middle East.
Delphi Star Training Center
The search for Digital Marketing Certification in Dubai cannot end without taking into consideration Delphi Star Training Center. With their in-class program, they cover all the aspects of PPC, SEO, Social Media Marketing & Email Marketing. Other than Digital Marketing Course, Delphi also conducts other professional certification courses.
Job Prospects After Delphi’s Digital Marketing Certification
SEO Manager
Digital Marketing Manager
SEM Specialist
Social Media Specialist
Digital Sales Executive
Web Analytics
Email Marketer
Freelancer on projects
This being classroom-based learning program is covered in 50 hours of time duration.
Perennial Technologies
Having its head office in Dubai (UAE), it also has its presence in India. Perennial Technologies is one of the leading companies in Dubai that offer digital marketing training across UAE. It has developed a series of 1-day workshops which covers major areas of Digital Marketing like Email Marketing, SEO, Social Media Strategy, Google Analytics, etc.
Digital Marketing Course By Perennial Technologies
Email Marketing
Search Engine Optimization (SEO)
Social Media Strategy
Google Analytics
Blogging with WordPress
Facebook Marketing
Internet Marketing
Paid Search (Google AdWords)
Twitter For Business
LinkedIn For Business
Google+ For Business
They also provide in-house training courses as well.
ISM Training Dubai
Established in 1998 in UAE, ISM Training is one of the best providers of digital marketing courses in Dubai. They have UK based instructors who have global and regional experience of over 25 years. Their trainers come from organizations like ‘The Chartered Institute of Marketing’. They offer many training and courses but there are two main digital marketing courses offered by ISM Training Dubai. They are discussed below:
Introduction to Digital Marketing Essentials
Participants will gain knowledge about
The Value of Digital Marketing
Key digital tools to enhance marketing.
Linking digital marketing tactics to achieving marketing objectives.
Successful On Page and off Page SEO.
Why content marketing and link building are at the heart of modern marketing?
It provides practical and in-depth knowledge around digital marketing tools and opportunities. You will gain knowledge about SEO, Social Media, Email Marketing, Website Marketing, and Landing pages.
Introduction to Social Media Marketing
A three-day intensive workshop on Social Media Marketing from ISM Dubai is one of the most sought after training. Since it provides information on
The most effective social media tactics
The best way to locate and engage your ideal target audience.
The best social media management tools to use your precious time effectively.
The awesome power of advertising for sales and brand awareness.
How to measure your Return on Effort (ROE)
It doesn’t matter if you are new in digital marketing or a seasoned professional, these courses help to look into current trends. The Digital Marketing Essentials ranges from 6,800 Dhs to 21,760 depending upon the needs of the participants.
Informa Middle East
Formerly known as IIR Middle East, Informa has regional experience of over two decades in managing all types of business events. They provide customized training solutions. Having 20 years of experience, they are one of the best corporate training solutions provider.
Courses/Training Offered by Informa
They master majorly in social media marketing area covering Instagram and Facebook via their classroom program of social media marketing. The program fee is $3695. It covers the following content:
State Of Facebook In The Region
Platform basics
Facebook Pages
Facebook Content Best Practice
Facebook Advertising
Direct Response Best Practice
Facebook Targeting
Facebook Measurement
Instagram Marketing
Another training offered by them is ‘Measuring ROI For Social Media’ which is a comprehensive course that covers areas like monitoring, tracking, and calculating the ROI of Social Media across various platforms like Facebook, Google+, YouTube, Twitter etc.
Cambridge Marketing College
One of the leading European Colleges, Cambridge Marketing College was established in 1991. It has its presence in various parts of the world including Dubai. With a faculty of over 45 tutors and fellow, they have trained over 1,200 delegates from around the world. Along with the training to participants, they offer a specialized in-house program for our corporate clients.
Courses Offered By Cambridge Marketing College
They offer Modular Awards, Short & Day courses, and Online Courses.
Online Courses
Social Media Course
Digital PR Course
Digital Copywriting Course
Digital Marketing Course
Search Engine Optimization Foundations
Search Engine Optimization Advanced
User Experience Design (UX) Course
Content Marketing Course
Modular Awards
CIM Award in Digital Marketing (Single Module of the Certificate in Professional Marketing)
CIM Award in Digital Strategy (Single Module of the Certificate in Professional Marketing)
CAM Award in Mobile Marketing
CAM Award in Web Analytics and Social Media Monitoring
Short Courses and Day Courses
Digital Marketing
B2B Social Media
Digital Marketing Courses in Dubai: Which to choose?
Since there is an increasing demand for skilled digital marketers and professional in Dubai (UAE), we have come up with best institutes providing digital marketing courses in Dubai. You can choose according to your requirements and needs.
Which institute you think is best for you? Have we missed any institute that should be in this list?
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