Can you guess the global internet population? It is 3,368,556,888 at the moment with 10 new users being added every second! With the global internet population at over 3.4 billion, the growth is exponential.
Growth of Digital Marketing in India
About 40% of the world population has an internet connection today as compared to less than 1% in 1995. The number of customers being active on the internet is increasing steadily. This being the reason digital marketing has become an integral part of the business world. The massive growth in the marketing industry has led to a new demand for trained professionals who have experience and knowledge in the digital marketing field.
This industry, especially in India, is showing an ocean of growth potential and expected demand of trained professionals, young professionals, and students. With that comes the need for courses in Digital Marketing to provide the required knowledge and training needed to accelerate your career in this field.
You can yourself see the increasing popularity of these courses that can be gauged by the Google Search trend by using the keyword ‘digital marketing courses’, both in terms of India and worldwide.
The digital skills gap
By now, you must have understood the much hype for digital marketing skills and they are serious! However, the gap in required digital skills and the available digital skills is widening as the job market is booming. Increased pay, more career choices, and bigger budgets are something the benefits digital marketing professionals will get this year.
According to expert estimates, there will be more than 1,50,000 digital jobs by 2020 but not enough digital professionals to fill them. Studying digital marketing with a unique competitive advantage. Obviously, it is always good to prepare yourself for a career where demand is more than supply!
According to Mondo demand for digital marketing professionals will rise by 38% in 2016. Companies want your skills but you might just need to digitize them. You can do this by these top 10 Digital Marketing Courses in Delhi.
Why Digital Marketing Courses?
In order to meet the growing of these courses, there are various organizations and companies that have started various digital marketing courses so as to bridge this digital skill gap. There are many fields in the digital marketing including Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), Inbound Marketing, Content Marketing, Affiliate Marketing, Mobile Marketing, and Growth Hacking. These are all fields and there are specific courses being offered to these fields.
The basis for evaluation of the courses
Some of the points you would like to know before getting started with digital marketing courses offered by various Digital Marketing Courses in Delhi are:
1. Course Curriculum and Faculty Expertise
It is an important factor that you need to analyze before deciding which institute you need to start with. The course structure (detailed and in-depth), the experience of the faculty, the relevance of that institute in the concerned industry, and training modules.
2. Certification
Though certificates are no substitutes for skills learned and the industry experience but you can still add to the CV for the added value.Go for certification courses recognized by various educational entities and corporates.
3. Placements
Gather information about institutes placement opportunities or their tie-ups with institutes for hands-on experience and live projects.
4. Reviews and recommendations
Reviews and recommendations are essential! You should prefer industry experts over any mediocre. Reach out to the students and alumni on platforms like Twitter or LinkedIn for their direct feedback.
Now that you have an overview, let’s get started…
Top 10 Digital Marketing Courses in Delhi
Delhi is becoming the hub for digital marketing! There are various A-Class institutes that do the job for bridging the gap between skills available and skills required. The top 10 Digital Marketing Courses in Delhi are:
1. 
Digital Vidya
Asia’s leading Digital Marketing training company was the first to launch Social Media Marketing course series in India. There has been participation from over 6,500 professionals (including CXOs) and students from over 2,500 organizations and institutes such as Google, eBay, Star TV, Naukri, Toyota, NIIT, IIM Lucknow, IIM Ahmedabad, ITC, GM, Citibank, CNBC, Cisco, and more in 300+ Digital Marketing training programs conducted by them.
Digital Vidya offers certificates in Social Media, Digital Marketing, and Mobile Marketing in association with V-Skills, a Government of India initiative. For that, they Offering customized Social Media/Digital Marketing workshops for corporations is like a cherry on the cake!
Placement: They have an active placement cell with digital marketing employment opportunities for their alumni.
There are 8 certification courses available which include SEO, SMM, SEM, Web Analytics, Inbound Marketing, Growth Hacking and more. Certified Digital Marketing Master Course (CDMM) is the most preferred course as it provides complete knowledge of digital marketing field. All the courses come with 100% money back guarantee.
2. Digital Academy India
After Digital Vidya, Digital Academy India is one of the top Digital Marketing Courses in Delhi. They have trained more than 5,000 people so far in the field of digital marketing. There are three courses from which you can choose from: Two short courses and one flagship course. The main course offered by them is Certification Program in Digital Marketing. The program contains the following modules:
Introduction to Digital Marketing
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Mobile Marketing
Search Engine Optimization (SEO)
Affiliate Marketing
Email Marketing
Web Analytics
Lead Generation for Business
YouTube Advertising
Digital Display Advertising
Website Optimization and Usability
Integrated Digital Marketing Communications (IMC)
They provide Online Instructor-Led classes. There are 54 hours of training in which the above-mentioned modules are covered. To be a Google Certified Professional (GCP), you will have to pass the GCP exam. Out of 3 online exams held by Google, you will have to pass 2 exams to get the GCP certificate. This is surely a good to go institute!
3. EduKart
Among top 10 digital marketing courses in Delhi, EduKart stands high in this list. India’s largest platform for enrollment into distance degree and diploma programs as well as online education courses. They offer access to high-quality long-term (degree and diploma) as well as short-term (certifications) programs. The course provided by them is certified by the Internet and Mobile Association of India (IAMAI).
The courses covered by EduKart are Digital Marketing, Ads, Google Search, SMM, Analytics, and more.
4. Delhi School of Internet Marketing (DSIM)
A trademark of ‘Kixx Media Pvt. Ltd.” is a leading Digital Marketing Training provider for Professionals, Students, Corporate, and Entrepreneurs. DSIM provides full-fledged live classroom training for industry entrepreneurs and executives. As of now, DSIM has trained more than 1064 professionals from various industries like Travel & Tourism, Public Relations, Advertising, Fashion & Retail, IT, Finance, and Banking. They offer learnings on how one can reach the right target market with a lower acquisition cost in the most effective way!
Few of the courses offered by DSIM include SEO, SEM, SMM, Internet Marketing, and Inbound Marketing.
5. NIIT
Talking about digital marketing institutes, how can one forget about the long established trainers in the field of IT, management education, banking, finance & insurance, communication & Professional Life Skills, vocational skills, and business process outsourcing. They have impacted over 35 million learners. Partnered with DMI, NIIT is redefining digital marketing education in India.
It is the only course in India that carries international accreditation and thus makes it preferable by employers. Certificate in Digital Marketing is a program designed by marketers for marketers! The courses offered are certificates in Digital Marketing and professional Diploma in mobile marketing, digital marketing, search marketing, and SMM.
6. Manipal Global Education
A well-known brand in India which runs training institutes, club houses, resorts, and hospitals. The Manipal Global education services offer digital marketing training. They set up digital marketing training via offline instructor classroom sessions. The course spans for three months.
The target audience: The digital marketing offered by them is best suited for students and beginners starting career opportunities in the marketing domain, web marketers, entrepreneurs, and marketing professionals.
There is another online digital marketing certificate program which can help in mastering the fundamentals of SEM, SEO, Social Media, Web Analytics, and Online PR.
7. SimpliLearn
SimpliLearn is another Digital Marketing training institute that offers more than 100 certification courses. They provide both online as well as offline training on the basis of student’s needs. Founded by Krishna Kumar in 2009, it started as a blog with useful tips which later turned into a training company. The course offered by them is Advanced Online Marketing Certification Training. There are 7 courses with 175+ hours of e-learning content for each course. The course gets completed in 180 days. The certification and educational materials provided by them are by OMCP.org.
OMCP certification is awarded to professionals who have completed extensive training and possess several years of online marketing experience.
8. All India Management Association (AIMA)
The All India Management Association (AIMA) offers a digital marketing training program of their own. Partnered with Digital Vidya for the course materials and content. The following are the modules in the AIMA’s digital marketing course:
Orientation to Digital Marketing
Search Engine Optimization (SEO)
Analytics and Display Ads
Search Engine Marketing (SEM)/Google
Social Media Marketing (SMM)
Web Analytics
Email Marketing
The program is Online Weekend Programme which happens for 4 hours on Saturdays and Sundays. The course will be completed in 3 months and will give you many career opportunities.
9. Delhi Courses
Along with Delhi Courses, web services is a sister concern to Allied E Global. Established in 2008, this is now a big company handling huge projects in IT industry. The courses provided by them are Digital marketing course, ethical hacking, stock market, SEO, Web designing and more. There are 5 major courses under Digital Marketing provided by this Delhi based institute which are Search Engine Optimization (SEO), PPC (Google AdWords Certification Course), Search Marketing Optimization (SMO), Pro Blogging + Adsense + Affiliate Course, and Advanced Digital Marketing Course.
They hold seminars, workshops, summer training programs, and distance learning in order to provide services to every set of people wanting to learn digital marketing!
10. HiAim
Established in 2008, this digital marketing institute in Delhi has trained 1 lac professionals through their advanced SEO based programs. The Digital Marketing program is of 180 hours, 50 hours per class, 50 hours self-learning, 40 hours live projects and assignments.
They combine theory and practical during live project training. There are free coaching for various Google Certifications Exams. There are 9 certifications offered by them authorized under Google:
Shopping Advertising
Display Advertising
Mobile Advertising
Video Advertising
Search Advertising
Adwords Fundamental
Conclusion
A career in Digital Marketing is booming and the demand is exceeding the supply. Right now, is the time to grab this opportunity! If you wish to accelerate your career, analyze your needs and the offerings given by these institutions for the best possible result.
Have you come across any other digital marketing courses in Delhi which we missed here?
Still facing any query? We would be glad to solve that! Drop in your suggestions or queries in the comment section below.
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