From information seeking readers who were engrossed in newspapers, books, television and journals, the evolution is seen in the form of seeking information from smartphones, tablets etc. thus depicting an era of a digitized world. This is primarily a reason as the technological advancements and updations crop-up every now and then. Undoubtedly, none of the individual wishes to stay behind in the competitive race of learning and seeking new knowledge and information.
More so, with the rising number of internet accessing population in India, there is an ever-increasing demand for the training institutes to cater to the needs of the users be it for personal growth or for accomplishing their professional goals. The increase in the user base can be clearly reflected through the rising graph in the image given below:
With this rising dependency on internet, there is an inclination of the masses at large towards learning about digital marketing and its application in several avenues. Interestingly, the digital marketers suggest that since the second half of 2006 there has been a significant increase in the search interest in digital or online marketing courses across most parts of the world. However, this fast paced steady trend initiated in India in 2011, all thanks to the increasing penetration of internet and social media popularity that is foreseen to ever grow. This can be reflected through the trends of Digital Marketing Courses throughout the world over the last 7 years:
The rising level of popularity quotient of ‘digital marketing courses’ as well as ‘digital media training’ in India can be traced through the search trends for these particular keywords.
However, to substantiate and provide in-depth knowledge about the digital marketing courses, it is imperative to have insights into the several domains or modules of Digital Marketing. To name a few, enumerated below are some of the major domains of digital marketing:
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Email Marketing
Inbound Marketing
Content Marketing
Affiliate Marketing
Mobile Marketing
Internet Marketing
But, having a look at the following infographic, it clearly comes out that there is a talent gap in the most desirable skills that are expected from the prospective digital marketers:
Therefore, to gain popularity over the internet by mastering in one or all of the aforesaid digital media marketing modules there are several training institutes or centres that cater to the respective needs.
Enumerated below are the Top 10 digital marketing training course institutes in India that will help to rule the digital marketing world:
Digital Vidya
A name that stands synonymous with serving as the best platform to seek digital marketing training is Digital Vidya. Established in the year 2009, this digital marketing training institute is headquartered in Delhi and has proven its mettle with excellent track record to provide in-depth knowledge through research-based training sessions and modules to entrepreneurs, sales & marketing professionals, CXO’s etc. Associated with a Government of India institution Vskills, Digital Vidya offers plethora of online instructor-led courses.
One of the most sought after course offered by Digital Vidya is Certified Digital Marketing Masters Course (CDMM) which is a 6-months (with option to completed in 3 months) long training programme wherein all the domains are be covered up and the participants of the programme get to perform plenty of assignments and projects as well. The course trainers are Google certified who put forward their knowledge and skills to empower the prospective digital marketers. As one of asia’s leading Digital Marketing training companies, Digital Vidya has conducted over 250 training programs for more than 6000 participants from across Asia.
Digital Academy India
Yet another digital marketing training course offerer situated in the capital city of the country Delhi, that treads on the path of delivering online instructor-led classes as well as offline face-to-face interactive classes is Digital Academy India that came into being in the year 2012. Within such a short span of time, Digital Academy India has created such an alluring platform that it readily offers the best in terms of delivering in-depth knowledge pertaining to different aspects of digital marketing. Majorly, the following three Digital Marketing courses are offered by Digital Academy India:
Certification Programme in Digital Marketing (CPDM)
Corporate Digital Marketing Training Programme
Advanced Programme in Digital Marketing (APDM)
The training structure is such that it equips the course participants to excel in their respective domains by applying the hands-on gained knowledge and experience.
Institute of Digital Marketing
As the name speaks for itself, Institute of Digital Marketing offers Search Engine Optimization (SEO), Social Media Optimization (SMO), Video Marketing, Social Media Marketing (SMM), Affiliate Marketing, Search Engine Marketing (SEM) and Inbound Marketing courses. The whole set of domains ideally cover almost all major topics of digital marketing. These plenty of digital marketing courses are being offered at major points of Mumbai viz. Thane (West), Mumbai (Dadar), Navi Mumbai (Vashi), Navi Mumbai (CBD Belapur) and in Pune at Aundh & Karvenagar.
Operating Media
Operating Media is another leading digital marketing training platform that caters to the needs of the masses who wish to be a Digital Marketing expert. Apart from delivering trainings, they also offer customized digital marketing workshops for the entities who wish to surpass the current level and jump up to another level of digital marketing. The institute has its base both in Mumbai as well as New Delhi to offer digital marketing courses.
Edukart
One of the renowned names for delivering distance education in India is Edukart and is headquartered at Delhi. The leading distance education company offers a six-month online Certificate Course in Digital Marketing which is certified by the Internet and Mobile Association of India (IAMAI). The course readily helps the learners to develop and grow their knowledge by using online marketing techniques.
NIIT
World’s Leading Talent Development Corporation, is the one-stop solution for acquiring knowledge about technology. When referring to digital marketing as an entire concept, NIIT offers Advanced Online Programme-Google India for the professionals to understand the different aspects of digital market. Also, it offers Certificate in Digital Marketing wherein details of how to tap the market with the best digital marketing knowledge are taught to the participants of the programme. This Digital Marketing training course institute is based in Gurgaon.
Digital Marketing Academy
Digital Marketing Academy is a Hyderabad based digital marketing institute that offers the following set of courses to the aspiring digital marketing learners:
Digital Marketing In-Depth
Search Engine Optimization (SEO)
Social Media Optimization (SMO)
Google Ad words/PPC/Search Engine Marketing (SEM)
Delhi School of Internet Marketing (DSIM)
The Delhi School of Internet Marketing is a platform that provides complete live classroom training to the industry executives and entrepreneurs. They empower the attendees of the programme on how to reach out to the precise target set of audience with the lowest possible cost through its variety of courses in digital marketing viz. Internet Marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM) and Inbound Marketing. You can locate this digital marketing training course institute in New Delhi.
Webnext Solutions
‘One stop for digital marketing needs’, is the ultimate tagline of Webnext Solution which claims to excel in offering complete digital marketing training as well as digital marketing training solutions all across the world. Established in the year 2011, Webnext Solutions is based in Lucknow, Uttar Pradesh and caters to all the domains of digital marketing by providing trainings in SEO, PPC, SEM, Inbound Marketing as well as the complete Digital Marketing programme, through certified industry experts from Google, Microsoft, Yahoo and NIIT Imperia.
Learning Catalyst
With centres based in 7 major Indian cities viz. Mumbai, Delhi, Bangalore, Pune, Hyderabad, Chennai, Vashi and Ahmedabad Learning Catalyst specializes in offering Search Engine Optimization (SEO), Social Media Marketing (SMM) and a 6-week long integrated digital marketing programme for individuals hailing from marketing, design and technical backgrounds.
So, choose the best digital marketing training course institutes that are based in major parts of the country viz. New Delhi, Mumbai, Hyderabad, Lucknow, Gurgaon etc. from the plethora of options available to you so as to flourish in your respective domains. Do not miss out to drop in your views, suggestions and queries!!
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