Every company needs service from an advertising agency. It becomes very difficult for a company to promote their brand and sell the products without the help of advertising agencies.
Sales of a product depend upon the marketing. All the ads that you see on television, newspaper and other medium are created by advertising company.
Creative people working for these agencies create ads that are compelling and forces customers to buy a particular product.
If you are looking for a career in advertising industry then you must read this article.
We have jot down a list of top 20 advertising agencies in India. We have ranked these companies on the basis of their popularity and number of clients.
So here is the list of these 20 ad agencies-
1. Ogilvy & Mather
Core Business and Services: Advertising, Brand Identity, Customer Analytics, Crisis Management, Creative Design
Key People: Piysuh Pandey is Executive Chairman and National Creative Director, John Goodman is CEO
Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20
Operations: In India, USA and around the world
Major Clients: IDBI Mutual Fund (Mutual fund); SBI Mutual Fund(Mutual Fund); TTK Textiles (Tantex/Textile); J K Tyres(Tyres); Pantaloon Fashion India Ltd(Garments); Levers, Cadbury, Louis Philippe (corporate); UTI (MIP’97/Financial); TVS Suzuki (corporate)
Major Awards: Cannes, D & AD Global Awards, Door Art Centre etc
Head Office: Mumbai
Website and Contact Details: www.ogilvy.com, Tel: (0091 22) 491 3877 Fax: (0091 22) 491 3838
2. Crayons Advertising and Marketing Pvt Ltd
Core Business and Services: Advertising and Brand Management
Key People: Kunal Lullani, Managing Director
Number of Employees: Creative – 130, Production – 23, Servicing – 150, Account Planning – 10
Operations: India Only
Major Clients: Marshal (Mahindra & Mahindra/jeep); Jindal art glass (Jindal Dyechem/Stained glass)
Major Awards: Perfetti, Foods Campaign Gold etc
Head Office: New Delhi
Website and Contact Details: www.crayonad.com and Tel: (0091 11) 621 2347 Fax: (0091 11) 647 4765
3. McCann Erickson India
Core Business and Services: Advertising and Branding
Key People: Santosh Desai, President
Number of Employees: Creative – 114, Production – 88, Servicing – 16, Account Planning – 10
Operations: India, USA, Europe and 120 Countries
Major Clients: Coca-Cola (Kinley soda water, Diet coke, beverages, Sprite – Soft drink); Nestle (sunrise/coffee); BPL (Gas tables); Motorola (Cellphones & Pagers); Khaitan (Fans)
Major Awards: NDTV India, Western Union Money Transfer, Radio Mirchi
Head Office: New Delhi
Website and Contact Details: www.mccann.com and Tel: (0091 11) 600 2600 Fax: (0091 11) 646 3875, 600 2647
4. Lowe Lintas
Core Business and Services: Advertising
Key People: Pranesh Misra as President
Number of Employees: Creative – 100, Production – 19, Servicing – 181, Account Planning – 20
Operations: India and USA
Major Clients: ITC (Indian Kings cigarettes); Johnson & Johnson (Johnson’s Kids soaps); Air France (Airways); BPL (BPL Excell alkaline batteries) Nestle India Ltd (Polo, Bar One – Confectionary); Johnson & Johnson (Lotion, Cream – baby oil)
Major Awards: Non
Head Office: Mumbai
Website and Contact Details: www.lowelintas.in and Tel: (0091 22) 202 1577, Fax: (0091 22) 202 3135/6
5. Creative Advertising
Core Business and Services: Advertising Only
Key People: Vishwanath Iyer as Director
Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20
Operations: India and Middle East
Major Clients: Trendly systems (TSL/telemedia service)
Major Awards: NDTV, Star Plus awards etc
Head Office: Mumbai
Website and Contact Details: www.creativeadvertising.co.in and Tel: (0091 22) 267 1763, 267 1991 Fax: (0091 22) 267 0860
6. JWT
Core Business and Services: Advertising and Branding
Key People: Colvyn J harris as CEO
Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20
Operations: Around the world 200 offices in 90 countries
Major Clients: Pepsico, DYC, Hero Honda Motors, Glaxo Smithkline, Frito Lays India, HPCL, Unilever Home
Major Awards: Cannes: Silver – The Indian Red Cross, Asia Image Apollo Awards: Gold – Diamond Trading Corporation – History of the World TVC
Head Office: Mumbai
Website and Contact Details: www.jwt.com
7. Chaitra Leo Burnett Pvt Ltd
Core Business and Services: Advertising, Ad Making, Branding etc
Key People: Arvind Sharma is Managing Director
Number of Employees: Creative – 55, Production – 6, Servicing – 35, Account Planning – 2
Operations: India, USA etc
Major Clients: ICICI; Bajaj Auto; Dabur India; BPL Ltd; Coca -cola(mazaa/beverage); Toyota (Qualis); Amtrex Hitachi(Air-conditioner)
Major Awards: Tata Salt, Mumbai Mirror, Times Now, Dishnet Wireless, Gail India, Makemytrip
Head Office: Mumbai
Website and Contact Details: www.leoburnett.co.in and Tel: (0091 22) 380 7070 Fax: (0091 22) 380 4542
8. Mudra Communications Ltd
Core Business and Services: Marketing, Communications etc
Key People: CEO is Madhuka Kamath
Number of Employees: Creative – 110, Production – 6, Servicing – 50, Account Planning – 12
Operations: India Specific
Major Clients: Mahanagar Telephone Nigam Ltd (Corporate); Indian Express (News paper); Mid-Day (website); Global Trust bank (Banking);Indian Tourism Development Corporation (Hotels); Business Standard (Publications); Raj TV (TV Channel); Henkel Spic India
Major Awards: Abby: Silver – Reliance Relpipe PPR, Asia Pacific AdFest: Bronze – Gujarat Police, SPARK: Gold – Deccan Herald Olympic Coverage
Head Office: Ahmadabad
Website and Contact Details: www.ddbmudragroup.com and Tel: (0091 79) 656 5659 Fax: (0091 79) 642 5058
9. Grey Worldwide
Core Business and Services: a Advertising and Marketing
Key People: Ashutosh Khanna is CEO
Number of Employees: Creative – 50, Production – 29, Servicing – 60, Account Planning – 10
Operations: USA and India
Major Clients: Ministry of Tourism, ONGC, Gujarat Ambuja, Chhattisgarh Tourism, Haier Appliance
Major Awards: Adfest Asia: Bronze – Wyeth (Anne French)
Head Office: Mumbai
Website and Contact Details: www.grey.com
10. Akshara Advertising
Core Business and Services: Communication and marketing
Key People: S K Swami as CEO
Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20
Operations: India Only
Major Clients: Rajasthan (University of Rajasthan); ONGC; MTNL
Major Awards: Non
Head Office: New Delhi
Website and Contact Details: www.aksharaadvertising.com and Tel: (0091 11) 641 6253, 641 6258, 640 4264-66 Fax: (0091 11) 648 1655
11. FCB Ulka Advertising Ltd
Core Business and Services: Advertising and Branding
Key People: N G Alai is Executive Director
Number of Employees: Creative – 96, Production – 63, Servicing – 101, Account Planning – 22
Operations: India and Overseas with more than 6 divisions
Major Clients: Bank of Baroda, Tata Motors, Whirlpool, Hero Honda etc
Major Awards: Abby Gold – Zee Cinema, Zee Telefilms etc
Head Office: Mumbai
Website and Contact Details: www.draftfcbulka.in and Tel: (0091 22) 202 6884, 285 2184, 283 6068 Fax: (0091 22) 287 5947
12. Contract Advertising (India) Ltd
Core Business and Services: Advertising and Consulting
Key People: Jagdip Bakshi is current CEO of the company
Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20
Operations: India Only
Major Clients: Indian Express (matrimonial); Cadbury India Ltd (picnic, milk treatChocobix); Dabur foods Ltd(real/fruit juice); MTNL (corporate)
Major Awards: Fame Adlabs, Shringar Cinemas – The Day After Tomorrow, Bronze – Kinetic Zing, Baazee.com
Head Office: Mumbai
Website and Contact Details: www.contractindia.co.in and Tel: (0091 22) 4306041, 4306042 Fax: (0091 22) 4303808/7890
13. Rediffusion DYR
Core Business and Services: Communication services, Advertising, Media Management, PR etc
Key People: President is Preet KS Bedi
Number of Employees: Creative – 83, Production – 25, Servicing – 102, Account Planning – 9
Operations: India, Asia, USA etc
Major Clients: Godfrey Philips (Four square/cigarette); Haldia Petrochemicals(Petrochemicals); Evian (Mineral Water)BPL (Colour television, Refrigerator, home appliances), Ericsson Mobile (Cellphones); SAIL (Corporate); CitiBank (Corporate); Cannon (printers, calculators); Bharti BT Ltd (Internet service)
Major Awards: Abby: Gold – Colgate Whitening, Indian Oil Extra Premium, Tata Corporate, Colgate Fresh Energy Gel
Head Office: Mumbai
Website and Contact Details: www.wpp.com and Tel: (0091 22) 493 7308/13, 494 0206/5750 Fax: (0091 22) 493 6557
14. RK Swamy BBDO
Core Business and Services: Advertising, Market research, Marketing etc
Key People: Shekar Swamy is President
Number of Employees:a Creative – 110, Production – 23, Servicing – 90, Account Planning – 12
Operations: Across India and USA also
Major Clients: Cisco System(network solution); Abbott Laboratories India Ltd(Healthcare); Mercedez Benz (Automobiles); MTNL(Telecommunication); Sony India Ltd(Sony/TV); Fujitsu ‘O’ general(Air conditioners); SQL Star International Ltd(Computer education);Dalmia Cement (Cement); Wrigleys India (Wrigleys Juicy Fruit chewing gum); Dena Bank
Major Awards: One Show Rx: Brand Cremaffin, IndusInd Bank, New York Global Awards: Brand Cremaffin
Head Office: Chennai
Website and Contact Details: www.rkswamybbdo.com and Tel: (0091 44) 829 2300, 829 2302 Fax: (0091 44) 829 5557
15. Saatchi & Saatchi
Core Business and Services: Advertising and Marketing
Key People: V Shanta Kumar as MD and CEO
Number of Employees: Creative – 36, Production – 32, Servicing – 39, Account Planning – 2
Operations: 140 Offices in 70 Countries
Major Clients: Maruti udyog Ltd(Wagon R/ Automobile); Bharat Petroleum Corporation (Diesel Engine oil/automotive lubricants); HDFC Asset management company(Mutual Fund); Global Tele-system (Information Technology); BPL Ltd (Washing machines, Corporate); VISA (Card, Relationship marketing); Delta Airlines (Airlines); Proctor & Gamble
Major Awards: Asia Pacific AdFest: Silver – Ariel Corners, Bronze – Ariel Corners (Tea Man), Ariel Corners (Painter)
Head Office: Mumbai
Website and Contact Details: www.saatchi.com and Tel: (0091 22) 300 0301/3/4 Fax: (0091 22) 300 0302
16. Ambience D’arcy
Core Business and Services: Advertising and Branding
Key People: Ashok Kurien is Chairman and MD of the Agency
Number of Employees: Creative – 75, Production – 23, Servicing – 150, Account Planning – 3
Operations: India
Major Clients: Times of India Group (planet M/ Music store; Emami Group of companies (Himani sona chandi, Nirog dant power, tooth power); Procter & Gamble (Whisper, vicks, healthcare); TVS Suzuki
Major Awards: Non
Head Office: Mumbai
Website and Contact Details: www.coloribus.com and Tel: (0091 22) 496 2898, 494 4640, 492 3925, 494 8696 Fax: (0091 22) 493 7847, 493 4036
17. iB&W Communications Pvt Ltd
Core Business and Services: Advertising, Marketing, Branding, PR services
Key People: Mukesh Gupta is MD and Chairman
Number of Employees: Creative – 46, Production – 14, Servicing – 42, Account Planning – 12
Operations: India Specific
Major Clients: Pantaloons Retail India (Fashion Retail chain); J K Cement (J K White/Cement); MTNL (telecommunication); ION Exchange (water Management System) ONGC; Airport Authority of India; Business India (Exhibitions); Living Media (Music Today – music); Concern India (NGO)
Major Awards: Non
Head Office: Mumbai
Website and Contact Details: Tel: (0091 22) 494 4087-89, 492 0291-94, 496 0029-32, 497 1401-04 Fax: (0091 22) 497 1398
18. Euro RSCG Advertising Pvt Ltd
Core Business and Services: Advertising
Key People: Suman Srivastava is President
Number of Employees: Creative – 37, Production – 16, Servicing – 55, Account Planning – 2
Operations: India Only
Major Clients: HDFC Securities (HDFCinvest.com/website); Pacific Online (portals); Rolta (roltanet.com/ISP); Weekender (weekender garments); Torrent Pharma (Dilzem Surge)
Major Awards: Promax World Awards: Gold (Best Sports Programme) – Extra Innings – Sony Entertainment Television (SET), Silver(Best use of Original Music Composition) – SET, BDA World Awards 2005: Gold – Best Open – Extra Innings/SET
Head Office: Mumbai
Website and Contact Details: Tel: (0091 22) 493 7188 Fax: (0091 22) 493 7183
19. Adbur Pvt Ltd
Core Business and Services: Advertising
Key People: Rakesh Endlaw is CEO of the company
Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20
Operations: India Only
Major Clients: Sanat Products (Bioslim slimming agent); Dabur Pharmaceuticals (Lona Low-sodium salt). Dabon International Ltd (Lebon-Cheese)
Major Awards:aNon
Head Office: Ghaziabad, UP
Website and Contact Details: www.grotal.com and Tel: 477 7901-7920, 477 8501-8520 Fax: 477 7935
20. Bates Enterprise
Core Business and Services: Marketing and Branding
Key People: Rajesh Ghatge is CEO
Number of Employees: Creative – 330, Production – 63, Servicing – 350, Account Planning – 20
Operations: 16 Offices in Nine Different Countries
Major Clients: IDBI, Marico, Optimix, Sony Car & Home Audio, Tata AIG, Dabur, ITC
Major Awards: Old – Sony India, Silver – Tata AIG, Indian Airlines, Nokia, Sony India, Kewal Kiran Industries (Killer Jeans), General Motors, New York Festivals: Silver – Knight Queen
Head Office: Mumbai
Website and Contact Details: www.bateschi.com
So these were top 20 ad agencies in India. For more information about these advertising agencies, visit their website.