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If DC Comics and Warner Bros. really wants to differentiate its Justice League film from The Avengers, the key is diversity. A Justice League movie centered around a bunch of muscular white male superheroes may be fun, but it can’t help feeling ‘also ran’ after Marvel beat them to the punch. But a superhero team-up movie that is centered Wonder Woman and John Stewart’s Green Lantern is something just different enough to justify its existence beyond merely ‘Well, The Avengers made $1.5 billion and we want some of that too!”.
It’s the marketing hook, racial diversity and female empowerment, that Warner Bros. needs to make its big superhero team picture stand out after what will likely have been two Avengers films by the eventual release date. It’s about letting Warner Bros. make a Wonder Woman movie without actually having to take the risks allegedly associated with selling a Wonder Woman movie. It’s being able to advertise that Warner Bros. was able to do something important before Marvel got around to it.
Even today, as sad as it may be to admit, centering a major blockbuster around a female superhero and an African-American superhero would still qualify as a big deal. It’s the trump card that DC Comics has over Marvel should they choose to go that route. Not only would it be a marketing masterstroke, but it would be a way to make the Justice League movie actually *matter*. Shooting the whole film in IMAX wouldn’t hurt either, but that’s for another day.
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Diversity: Where ‘Justice League’ Film Can Top ‘The Avengers’
(via fyeahlilbit2point0)