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Amazon CEO Jeff Bezos' annual shareholder letter is out. We're reading it now... To our shareowners: I’m so proud of what all the teams here at Amazon have accomplished on behalf of customers this past year. Amazonians around the world are polishing...

EMERSON T. BROOKING AND P. W. SINGER NOVEMBER 2016 Direct link to the publisher – Like most every­thing today, the campaign was launched with a hashtag. But instead of promoting a new album or a movie release, #AllEyesOnISIS announced the 2014 invasion...

It’s ironic that an industry built on the idea that it can cut through the clutter of traditional marketing is becoming a pretty cluttered space in its own right. But that’s what happens when you become successful—everybody wants a...

Like all professions, the marketing world is in the middle of an upheaval, in large part because of the effects of digital, which has forced marketers to rethink traditional practices and devise new strategies to reach consumers. Still, if the game is...

The scandal of Hillary Clinton’s “home brew” email server, as it is played out over more than a year and a half, has served as a Rorschach test for her supporters and opponents. In her critics’ eyes it’s just another example of the Clinton family taking...