Is China a new potential market for Revlon? Core2 has the data to find out.
In a world driven by technology, a brand’s customers are not limited to only the countries in which they sell in, and even though Revlon isn’t in China, there is demand a demand for it to be. Brand awareness and preference can transcend country-specific analysis and support momentum tracking across all countries, providing consistent measurement. The below chart reveals Revlon’s momentum growth since 2014 in China, Japan and worldwide.
Overall, Japan, China and the global total are showing upward momentum. China experienced a drop off in Q1 2015, but then, China experienced sustained improvement in the second half of 2015. Interestingly, Japan is depicting the highest momentum growth across all countries for Revlon, and for the past two quarters, China’s momentum growth has been strong, recently surpassing Japan’s briefly. This suggests that an introduction of Revlon in China would be successful.
Brands like Revlon can benefit from using brand awareness to drive market introductions for new brands and products, and Core2 provides business performance signals and actionable insights on over 25,000 brands in 53 countries. Contact us to learn more about Core2’s insights.
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