(Press note)
Bobbi Brown Cosmetics, the exclusive beauty line developed by celebrated makeup artist Bobbi Brown, is thrilled to announce the opening of its first retail location in India at Select CITYWALK, located in the South Delhi district of Saket. The store is an expression of Bobbi’s unique philosophy and aesthetic, and the perfect way for consumers to discover Bobbi’s signature products and expert services.
Bobbi Brown Cosmetics – Store – SelectCITYWALK Delhi
Note From Bobbi Brown
Bobbi Brown revolutionized the beauty industry in 1991 with the launch of 10 brown-based lipsticks and a simple philosophy that with the right makeup and knowledge women can look like themselves, only prettier and more confident. Her unique approach was a long-awaited gift for women who wanted makeup that was simple, flattering and wearable. More than twenty two years later, Bobbi’s holistic and empowering take on beauty speaks to women of all ages and ethnicities around the world. The brand continues its global expansion with the Select CITYWALK Store in Delhi, where Indian women can learn about Bobbi’s inspiring message and how to bring out their individual beauty.
Bobbi Brown
The Products
Bobbi Brown Cosmetics offers a full range of color cosmetics, brushes, and skincare. Bobbi’s signature concealers, foundations and powders come in yellow-based, skin tone correct shades that look natural on a wide variety of skin tones. Colors for eyes, cheeks and lips are timeless and designed to be as subtle or as dramatic as a woman wants. Makeup brushes and tools are professional caliber. Each brush is handmade and designed with a specific bristle density and shape to pick up and deposit color for a precise application. Combining natural essential oils with modern ingredient technologies, Bobbi’s skincare collection helps prepare skin for a flawless makeup look.
The Services
Teaching is a key component of Bobbi’s philosophy. Her professional makeup artists teach women to be their own beauty experts. Before applying makeup, each artist takes into account a woman’s personal style, her lifestyle and her preferences. Bobbi’s application methods, ranging from an everyday 5-minute routine to a special occasion 30-minute routine, are designed to be adapted for a woman’s individual needs. Every makeup lesson concludes with the creation of a personalized face chart to help women recreate the look at home.
The Design
Bobbi’s clean and modern aesthetic is reflected in the store’s architectural details like industrial steel cabinetry and Carrara marble, while illuminated vanity mirror mimic natural light, making the space feel like a chic SoHo loft. At the heart and center of the space is a communal artistry table, which creates a warm and welcoming environment for the consumer and her friends to try products at their own leisure, or if they so choose, get the help of a makeup artist.
I’m so excited that Bobbi Brown is now open in India! And so jealous that its in Delhi not Mumbai! I did however get a chance to spend an entire evening with the Team from Bobbi Brown and Estee Lauder, getting a makeover and a lesson and exploring the amazing product range.
I will cover that in the next post
Delhi girls, have you visited the store yet?
If you do, do take advantage of the unique experience that Bobbi Brown offers – free makeup lessons! (see the info below)
The menu of complementary services offered at the Select CITYWALK store includes:
Smokey Eyes: This service teaches women Bobbi’s simplified approach to creating the ultimate smokey eye look- from a rich bold smokey eye to a natural smokey eye. 5 minutes.
Long-Wear Eye Makeup: Modern day women want to know how to make her makeup last all-day long. This service teaches women how to create a long-wear eye look that will last from coffee to cocktails, using Bobbi’s innovative formulas and signature application tips. 10 minutes.
Anti Fatigue Eyes: Tired of looking tired? This service offers consumers a quick lesson on how to brighten up her eyes, using iconic products and signature application tips. 10 minutes.
Find your perfect lipstick and blush shade: This service shows women how easy it is to freshen up her look with a touch of color on cheeks and lips. 10 minutes.
Secret to Perfect Skin: This service teaches women how to improve the appearance of their skin by learning to become her own skincare expert. From skincare to foundation, our professional makeup artists will show consumers Bobbi’s secret to healthy, flawless, glowing skin year round. 20 minutes.
Special Occasion Makeup: “Our makeup artists will teach women how to achieve a flawless makeup application that’s perfect for any special event or big night out.” 30 minutes.
Bobbi Brown Cosmetics – Store – SelectCITYWALK Delhi
Bobbi Brown Cosmetics – Store – SelectCITYWALK Delhi
Open on all days of the week from 10am – 9pm, the Bobbi Brown Cosmetics store will be located at G13 B, Select CITYWALK, District Center Saket, New Delhi – 110 017.
Telephone no: 011-41018275
Disclaimer : Press note provided by brand PR.