Any business can offered a Facebook fan page. You cannot assume all business can create a page that excites users, encourages the crooks to share the page with friends, creates a viral buzz and adds 1000s of new fans. Here are some of the finest new email marketing campaigns on Facebook that individuals have observed this season:
Bing
Microsoft’s Bing ran an offer on Zynga’s hit game FarmVille recently. If your user became a fan of Bing’s Facebook Page by pressing a Bing ad, they might receive FarmVille cash. The Bing ad was situated on the bottom of the FarmVille webpage. It absolutely was a superb harvest – Bing’s Facebook page went from 100,000 to 500.000 users – 400,000 new fans – in only one day.
Integrating a Facebook social game to a online strategy is a great idea. FarmVille has 83 million monthly users and 28 million daily active users. Directly about 1% coming from all FarmVille users took part in the Round-the-clock event. This engagement number rocks !, particularly if certainly are a new internet search engine like Bing who’s going to be seeking to promote an alternative choice to Google.
Target
Target Suppliers had a creative and altruistic Facebook campaign on Romantic days celebration. They gave away $1 million to a charity that their Facebook fans could choose. The fans select the charity using a Facebook app referred to as a “Super Love Sender.” The charities Target supported were: Kids short of funds Foundation, St. Jude Children’s Research Hospital, The Salvation Army, United Through Reading Military Program, as well as the United Way. There seemed to be a real-time graph to check out how a charities competed with each another. The winning charity? The St. Jude Children’s Research Hospital.
Digicel – Jamaica
Digicel – the greatest cell phone company in Jamaica – just announced that its’ Facebook fan page has over 100,000 users since launch in their “Giveaway” campaign. The giveaways include free handsets, phone credit and “Fast Finger Giveaways” – where installed a code for their Facebook page as well as first one that dials the code wins free phone credit. In the last Thirty days, there is a 298 percent improvement in the amount of participants. Digicel also posts videos, advertisements, news releases, photos and a social event calendar on their own Facebook page.
Red Bull
What does Red Bull have up its’ sleeve currently? Their Facebook page is packed with skateboarding and extreme sport events, races, parties including a game the Red Bull Stash – an adventure the spot where you seek out cases of Red Bull which have been hidden everywhere. All you could do is enter your postal code to get clues on your city as well as your Red Bull scavenger hunt begins. Whenever you pick one up stash you’ll be in order to the ultimate stash – an unmentioned grand prize.
Kellogg’s Cereal
Kellogg’s Cereal created an altruistic campaign with their Facebook page called “Kellogg’s Cares” where they donate food, educate teenagers about proper nutrition and try to reduce global malnutrition. The masai have a partnership with Feeding America – the nation’s leading domestic hunger-relief charity. Kellogg’s produced a series of videos about hunger that happen to be posted on Facebook. They 200,000 new fans in less than a month, along with the great majority were women over 25. That’s the audience they needed to reach. The impact would not be directly measured but it had interactivity and also people involved and emotionally committed to the campaign.
Domino’s Pizza
Domino’s has gotten off their cooking gloves and they have end up swinging – and they are generally executing it on Facebook. Everything revolves around “The Pizza Turnaround” where they pay attention to customer complaints after which do something about them. There is a “Celebrate” page promoting an idea test where they beat Papa John’s and Pizza Hut. There’s a “Stop Puffery” campaign (also on Twitter) which enables fun of Papa John’s. They also have coupons for their fans and commercials with “focus groups” – groups of people who tell Domino’s ways to boost their pizza and after that how Domino’s improves it.
It is merely a sluggish start the season. We’ll post more good Facebook social media campaigns after we have seen them.